High Potency Lutein 40 mg

by The Vitamin Shoppe · softgel capsule · 60 softgels

  • Off the market since October 2019 (NIH)
  • UPC 7 66536 03649 3
  • DSLD label 180552
  • Serving 1 softgel

High Potency Lutein 40 mg by The Vitamin Shoppe lists one ingredient: 40 mg of lutein per serving of 1 softgel. Its current label entered the NIH Dietary Supplement Label Database on August 31, 2018.

What is in High Potency Lutein 40 mg?

Each row as the label prints it, per serving of 1 softgel. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

High Potency Lutein 40 mg: Supplement Facts rows against the market (DSLD label 180552, January 2026 release)
IngredientAmount% DVAmong products listing it
Luteinas Lutein, Lutemax 2020 Oil, MarigoldLutein (Form: from Marigold PlantPart: flowers Genus: Tagetes Species: erecta, as Lutemax 2020 Oil Note: 200 mg, std to 20% Lutein (Form: from Marigolds) Note: 40 mg, and 4% Zeaxanthin isomers (Form: from Marigolds) Note: 8 mg)40 mgLutein in High Potency Lutein 40 mg against 2,493 products40 mg per serving; the middle half of products list 0.5 mg to 10 mg, the median 3 mg.40 mg

Higher than 98% of 2,493 products listing lutein (median 3 mg).

Source: NIH ODS Dietary Supplement Label Database, label 180552 (entered August 31, 2018), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • Its 40 mg of lutein is higher than 98% of the 2,493 lutein products that print an amount; 22 list more.

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

6 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Directions: Take one (1) softgel daily, preferably with a meal.
Warnings
Contains: Soy
Warning: Consult your healthcare provider prior to use if you are pregnant, nursing, taking any medication or have any medical conditions.
Keep out of reach of children.
Tamper evident Do not use if outer seal is broken or missing.
Allergens and what it does not contain
Gluten free Dairy free Nut free
Does not contain: Gluten, Sugar, Salt, Artificial Colors or Flavors.
Storage
Store in a cool, dry place.

Source: label statements in DSLD label 180552.

What else is on the label?

Other ingredients: Safflower Oil, Gelatin, Glycerin, purified Water, Beeswax, Soy Lecithin.

How many labels does High Potency Lutein 40 mg have?

One label is on file, entered on August 31, 2018.

  1. Label 180552 (current) Entered August 31, 2018 · off the market October 3, 2019 · 60 softgels · UPC 7 66536 03649 3

DSLD also links this label to: Lutein with Zeaxanthin 40 mg (image difference, same product), Lutein with Zeaxanthin 40 mg (image difference, same product), Lutein with Zeaxanthin 40 mg (image difference, same product).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Vitamin Shoppe, Inc. (distributor), Secaucus, NJ. All The Vitamin Shoppe products.

Where next?