Supplement brand
The Vitamin Shoppe
The Vitamin Shoppe has 1,364 supplement product labels cataloged in the NIH DSLD, 469 currently on market, #9 of 4,269 by catalog size.
- 1,364
- Total products
- 469
- On market
- #9 of 4,269
- By catalog size
- 34%
- Still on market
Brand at a glance
According to the National Institutes of Health (NIH) Office of Dietary Supplements' September 2026 Dietary Supplement Label Database (DSLD) release, The Vitamin Shoppe filed 1,364 supplement labels; 34.4% still on-market, ranking #9 of 4,269 by catalog size among brands PlainVitamins indexes.
- 1,364
- Total DSLD labels
- 469
- On market today
- 34.4%
- Still listed
- #9 of 4,269
- Catalog rank
Figures come from NIH DSLD label rows PlainVitamins indexes. Catalog size is a filing count, not a quality, safety, or efficacy score.
The Vitamin Shoppe vs all brands by DSLD catalog size
Where this brand's product-label count sits among every brand PlainVitamins indexes (archive depth, not a quality or safety ranking)
1,364 9th of 4271 higher than 4,262 of 4,271 brands
Brands banded by distinct NIH DSLD product labels
Each bar is a band; taller bars hold more brands. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count and share, and where it sits relative to this entry.
Source NIH Dietary Supplement Label Database (DSLD) · 2026-09-04
The Vitamin Shoppe labels by product type
Distinct DSLD product-type counts for this brand's catalog (second framed viz alongside the brand-vs-all distribution)
- Non-Nutrient/Non-Botanical
Non-Nutrient/Non-Botanical
329 labels
- Vitamin
Vitamin
281 labels
- Botanical
Botanical
260 labels
- Mineral
Mineral
161 labels
- Botanical with Nutrients 123
Botanical with Nutrients
123 labels
- Fat/Fatty Acid 114
Fat/Fatty Acid
114 labels
- Amino acid/Protein 75
Amino acid/Protein
75 labels
- Multi-Vitamin and Mineral (MVM) 17
Multi-Vitamin and Mineral (MVM)
17 labels
The Vitamin Shoppe's formulation profile
27.3% of the 10,053 ingredient entries across The Vitamin Shoppe's catalog are ingredients outside DSLD's named categories, followed by mineral ingredients (17.7%). 12 distinct DSLD ingredient categories are represented overall. DSLD's own ingredient categories are a filing classification, not a quality, safety, or efficacy assessment.
The Vitamin Shoppe ingredients by DSLD category
Distinct ingredient-category counts across every DSLD label on file for this brand
- Other
Other
2,746 ingredient rows
- Mineral
Mineral
1,776 ingredient rows
- Botanical
Botanical
1,164 ingredient rows
- Protein 868
Protein
868 ingredient rows
- Fat 749
Fat
749 ingredient rows
- Vitamin 738
Vitamin
738 ingredient rows
- Fatty acid 618
Fatty acid
618 ingredient rows
- Non-nutrient 567
Non-nutrient
567 ingredient rows
The Vitamin Shoppe vs. its nearest catalog-size peers
Among the 5 brands closest to The Vitamin Shoppe by total DSLD label count: catalog size (x) against the share of those labels still on-market today (y). Two brands can file a near-identical number of labels and still sit in very different quadrants.
What the DSLD catalog says about The Vitamin Shoppe
The Vitamin Shoppe places in the 99th percentile of brands by distinct product-label count (rank #9 of 4,271). Catalog size and on-market share are volume metrics from NIH DSLD filings, not quality, safety, or efficacy scores.
Products by The Vitamin Shoppe
Shelf peers by catalog size
NIH DSLD brands whose filing counts sit nearest to The Vitamin Shoppe's 1,364-label shelf (not the estate's largest catalogs). On-market % is shelf status, not a quality score.
Compare The Vitamin Shoppe vs Jarrow Formulas → (Δ 153 labels)
Nationwide brands with similar DSLD catalogs
Two peer sets for The Vitamin Shoppe: closest on total DSLD filings (1,364 here) and closest on on-market labels (469 here). Rows stay link-disjoint so each axis is a distinct neighborhood, not the largest-catalog strip.
Similar filing count
Nearest other brands by distinct DSLD product filings (floored at ≥50).
Similar on-market count
Nearest other brands by on-market DSLD labels (floored at ≥25), distinct from the filing-count row.
Counts from NIH DSLD label filings; on-market status is shelf presence in the source, not a quality score.
Source: NIH Office of Dietary Supplements, Dietary Supplement Label Database (DSLD). Regulatory framework: Source: Dietary Supplement Health and Education Act (DSHEA), 1994, 21 U.S.C. § 321(ff).
Disclaimer, Not Medical Advice: This information is provided for informational purposes only and does not constitute medical advice. Consult a qualified healthcare provider before starting, stopping, or combining any dietary supplement.
Read our methodology , how this data is sourced, computed, and verified.
Every figure on PlainVitamins is rendered directly from the NIH Dietary Supplement Label Database (DSLD), no number is typed in by an editor. This page draws directly on the NIH DSLD, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.