Brand
The Vitamin Shoppe supplements
The Vitamin Shoppe has 692 products in the NIH Dietary Supplement Label Database (2,701 labels), 617 of them on the market at its January 2026 release; its labels most often list calcium, vitamin D, vitamin C. It ranks 14 of 5,741 brands by products on file.
- Products on file
- 6922,701 labels, sizes and designs counted
- On the market
- 61789% of its products
- Labels disclosing no amount
- 6products whose label gives no amount per ingredient
- On file since
- 2012newest label July 24, 2025
What do The Vitamin Shoppe labels contain?
The ingredients its products list most, with its median amount per serving against the median of every product listing the same ingredient.
| Ingredient | Its products | Its median | Market median |
|---|---|---|---|
| Calcium | 126 | 163 mg | 115 mg |
| Vitamin D | 102 | 25 mcg | 15 mcg |
| Vitamin C | 98 | 250 mg | 100 mg |
| Magnesium | 78 | 150 mg | 86 mg |
| Zinc | 64 | 15 mg | 11 mg |
| Vitamin B6 | 62 | 13.75 mg | 6 mg |
| Vitamin B12 | 61 | 50 mcg | 36 mcg |
| Biotin | 52 | 300 mcg | 200 mcg |
| Pantothenic Acid (Vitamin B5) | 51 | 25 mg | 12 mg |
| Chromium | 47 | 120 mcg | 100 mcg |
Source: Supplement Facts rows of The Vitamin Shoppe's current labels and of every product's, NIH ODS Dietary Supplement Label Database version 9.4.0.
Every The Vitamin Shoppe product
On-market products first, A to Z (page 2 of 14).
Every product with what it contains: part 1 · part 2 · part 3.
- Astaxanthin 4 mgon the market · 6 labels2017
- Astragalus 500 mgon the market · 9 labels2020
- Astraglus Extracton the market2020
- B-Complex 100on the market · 33 labels2021
- B-Complex 125on the market · 10 labels2019
- B-Complex 50on the market · 19 labels2019
- B12 Methylcobalamin 1000 mcg Black Cherryon the market · 9 labels2019
- B12 With Folic Acid Raspberryon the market · 6 labels2017
- Bacopaon the market · 3 labels2020
- Barley Grass Juice Powderon the market · 2 labels2017
- Bee Pollen Complexon the market · 4 labels2020
- Bee Propolis Extracton the market · 2 labels2016
- Berberine HCl 500 mgon the market · 3 labels2019
- Beta 1,3 Glucanson the market2012
- Beta Glucan 200 mgon the market · 2 labels2020
- Beta Sitosterolon the market · 9 labels2019
- Beta-Carotene 3000 mcgon the market2017
- Beta-Carotene 3750 mcgon the market · 2 labels2018
- Betaine HCl with Pepsinon the market · 5 labels2016
- Bilberry Extract 120 mgon the market · 9 labels2018
- BioCell Collagen II with Hyaluronic Acidon the market · 4 labels2019
- BioCell Collagen II With Hyaluronic Acid 1000 mgon the market · 5 labels2016
- Biotin 10,000 mcgon the market · 6 labels2019
- Biotin 1000 mcgon the market · 4 labels2019
- Biotin 300 mcgon the market · 6 labels2017
- Biotin 5 mgon the market · 3 labels2014
- Biotin 500 mcgon the market · 2 labels2019
- Biotin 5000 mcgon the market · 11 labels2019
- Black Cherry Concentrateon the market2020
- Black Cohosh Extract 80 mgon the market · 6 labels2016
- Black Currant Oil 500 mgon the market · 2 labels2020
- Borage Oil 1000 mgon the market · 8 labels2020
- Boron 3 mgon the market · 4 labels2017
- Boron Complex Pluson the market · 2 labels2017
- Boswellia Serrata 250 mgon the market · 2 labels2014
- Brain Sharpon the market · 2 labels2018
- Brewer's Yeaston the market · 3 labels2020
- Broccoli 500 mgon the market2016
- Bromelainon the market · 2 labels2020
- Bromelain 500 mgon the market · 15 labels2019
- Buffered C-Complexon the market · 11 labels2018
- Buffered C-Complex Powderon the market · 13 labels2020
- Burdock Root 1080 mgon the market · 2 labels2020
- Butcher's Broomon the market2021
- C 1000 mgon the market · 4 labels2021
- C 500 mgon the market2020
- C Gummies 250 mg Orangeon the market2021
- C Powder 1000 mgon the market · 2 labels2020
- C with Rose Hips 1000 mgon the market · 3 labels2020
- C-1000 Complexon the market · 2 labels2020
What kinds of products does The Vitamin Shoppe make?
The Vitamin Shoppe products by DSLD product type
When did its products enter the database, and which are still sold?
| Year | On the market | Off the market |
|---|---|---|
| 2012 | 11 | 0 |
| 2013 | 4 | 1 |
| 2014 | 77 | 29 |
| 2015 | 14 | 2 |
| 2016 | 78 | 22 |
| 2017 | 61 | 8 |
| 2018 | 65 | 9 |
| 2019 | 136 | 3 |
| 2020 | 140 | 1 |
| 2021 | 24 | 0 |
| 2022 | 3 | 0 |
| 2023 | 3 | 0 |
| 2025 | 1 | 0 |
Source: NIH Dietary Supplement Label Database label entry dates and market events, version 9.4.0.
Who is behind it?
Its labels most often name Vitamin Shoppe, Inc. (distributor), Secaucus, NJ, on 573 products.
Seals its labels print: USDA Organic seal (5). A seal is the label's claim; the certifier's own list confirms it.
Where next?
How to read a brand's figures, and what labels cannot tell you about a brand: comparing supplement brands by their labels. Label data, not medical advice.