Brand
The Vitamin Shoppe supplements
The Vitamin Shoppe has 692 products in the NIH Dietary Supplement Label Database (2,701 labels), 617 of them on the market at its January 2026 release; its labels most often list calcium, vitamin D, vitamin C. It ranks 14 of 5,741 brands by products on file.
- Products on file
- 6922,701 labels, sizes and designs counted
- On the market
- 61789% of its products
- Labels disclosing no amount
- 6products whose label gives no amount per ingredient
- On file since
- 2012newest label July 24, 2025
What do The Vitamin Shoppe labels contain?
The ingredients its products list most, with its median amount per serving against the median of every product listing the same ingredient.
| Ingredient | Its products | Its median | Market median |
|---|---|---|---|
| Calcium | 126 | 163 mg | 115 mg |
| Vitamin D | 102 | 25 mcg | 15 mcg |
| Vitamin C | 98 | 250 mg | 100 mg |
| Magnesium | 78 | 150 mg | 86 mg |
| Zinc | 64 | 15 mg | 11 mg |
| Vitamin B6 | 62 | 13.75 mg | 6 mg |
| Vitamin B12 | 61 | 50 mcg | 36 mcg |
| Biotin | 52 | 300 mcg | 200 mcg |
| Pantothenic Acid (Vitamin B5) | 51 | 25 mg | 12 mg |
| Chromium | 47 | 120 mcg | 100 mcg |
Source: Supplement Facts rows of The Vitamin Shoppe's current labels and of every product's, NIH ODS Dietary Supplement Label Database version 9.4.0.
Every The Vitamin Shoppe product
On-market products first, A to Z (page 3 of 14).
Every product with what it contains: part 1 · part 2 · part 3.
- C-1000 Complex 1000 mgon the market · 16 labels2018
- C-1500 Complex 1500 mgon the market · 4 labels2015
- C-2000 Complex 2000 mgon the market · 6 labels2016
- C-500 Complexon the market2020
- C-500 Complex 500 mgon the market · 7 labels2018
- Cal-Mag Instant Powder Lemonon the market2014
- Calcium 1000on the market · 2 labels2020
- Calcium 1000 1000 mgon the market · 8 labels2020
- Calcium 1000 mg Caramelon the market2016
- Calcium 1000 mg Chocolateon the market2016
- Calcium 1200 With Vitamin D3on the market · 3 labels2016
- Calcium Citrate & Magnesiumon the market · 4 labels2016
- Calcium Citrate 300 mgon the market · 4 labels2020
- Calcium Citrate Complex 250 mgon the market · 5 labels2017
- Calcium Citrate Plus Magnesiumon the market2015
- Calcium Citrate plus Magnesium & Vitamin Don the market · 10 labels2020
- Calcium Citrate plus Vitamin Don the market · 3 labels2019
- Calcium D-Glucarate 250 mgon the market · 3 labels2020
- Calcium Magnesium Complexon the market · 2 labels2014
- Calcium Magnesium Zincon the market · 10 labels2019
- Calcium Soft Chews 500 mg Caramelon the market2023
- Calcium with D3 Gummies Cotton Candyon the market2021
- Calcium+D3 Gummies 500 mg Assorted Flavorson the market · 2 labels2016
- California Grown Spirulinaon the market2020
- California Grown Spirulina 500 mgon the market · 3 labels2016
- Calm Zone Magnesium 325 mg Raspberry Lemonon the market · 10 labels2017
- Calm Zone Magnesium 350 mgon the market · 4 labels2019
- Caprylic Acidon the market · 3 labels2017
- Carb Shredderon the market · 3 labels2019
- Carnipure L-Carnitine 1000 mgon the market · 8 labels2020
- Carnipure L-Carnitine 1100 mg Raspberryon the market · 7 labels2019
- Carnipure L-Carnitine 1100 mg Vanillaon the market · 2 labels2018
- Carnipure L-Carnitine 250 mgon the market · 7 labels2018
- Carnipure L-Carnitine 3000 mg Raspberryon the market · 6 labels2019
- Carnipure L-Carnitine 3000 mg Vanillaon the market · 2 labels2018
- Carnipure L-Carnitine 500 mgon the market · 12 labels2019
- Cascara Sagrada 450 mgon the market · 2 labels2017
- Cat's Claw 500 mgon the market · 6 labels2019
- Cayenne 450 mgon the market · 7 labels2016
- Cayenne Extract 450 mgon the market · 2 labels2016
- Celery Seed 1500 mgon the market · 2 labels2016
- Chasteberry Extracton the market · 4 labels2018
- Chelated Cal Magon the market · 11 labels2021
- Cherry Fruit Extract 500 mgon the market2014
- Chewable Probiotic 2 Billion Natural Strawberry Flavoron the market · 3 labels2020
- Children's Liquid Multivitamin Orange Mangoon the market · 2 labels2020
- Children's Vitamin C Gummies 250 mg Orangeon the market2021
- Chlorophyll 100 mgon the market · 2 labels2017
- Choline & Inositol 500 mgon the market · 6 labels2018
- Choline 310 mgon the market · 3 labels2020
What kinds of products does The Vitamin Shoppe make?
The Vitamin Shoppe products by DSLD product type
When did its products enter the database, and which are still sold?
| Year | On the market | Off the market |
|---|---|---|
| 2012 | 11 | 0 |
| 2013 | 4 | 1 |
| 2014 | 77 | 29 |
| 2015 | 14 | 2 |
| 2016 | 78 | 22 |
| 2017 | 61 | 8 |
| 2018 | 65 | 9 |
| 2019 | 136 | 3 |
| 2020 | 140 | 1 |
| 2021 | 24 | 0 |
| 2022 | 3 | 0 |
| 2023 | 3 | 0 |
| 2025 | 1 | 0 |
Source: NIH Dietary Supplement Label Database label entry dates and market events, version 9.4.0.
Who is behind it?
Its labels most often name Vitamin Shoppe, Inc. (distributor), Secaucus, NJ, on 573 products.
Seals its labels print: USDA Organic seal (5). A seal is the label's claim; the certifier's own list confirms it.
Where next?
How to read a brand's figures, and what labels cannot tell you about a brand: comparing supplement brands by their labels. Label data, not medical advice.