Brand
The Vitamin Shoppe supplements
The Vitamin Shoppe has 692 products in the NIH Dietary Supplement Label Database (2,701 labels), 617 of them on the market at its January 2026 release; its labels most often list calcium, vitamin D, vitamin C. It ranks 14 of 5,741 brands by products on file.
- Products on file
- 6922,701 labels, sizes and designs counted
- On the market
- 61789% of its products
- Labels disclosing no amount
- 6products whose label gives no amount per ingredient
- On file since
- 2012newest label July 24, 2025
What do The Vitamin Shoppe labels contain?
The ingredients its products list most, with its median amount per serving against the median of every product listing the same ingredient.
| Ingredient | Its products | Its median | Market median |
|---|---|---|---|
| Calcium | 126 | 163 mg | 115 mg |
| Vitamin D | 102 | 25 mcg | 15 mcg |
| Vitamin C | 98 | 250 mg | 100 mg |
| Magnesium | 78 | 150 mg | 86 mg |
| Zinc | 64 | 15 mg | 11 mg |
| Vitamin B6 | 62 | 13.75 mg | 6 mg |
| Vitamin B12 | 61 | 50 mcg | 36 mcg |
| Biotin | 52 | 300 mcg | 200 mcg |
| Pantothenic Acid (Vitamin B5) | 51 | 25 mg | 12 mg |
| Chromium | 47 | 120 mcg | 100 mcg |
Source: Supplement Facts rows of The Vitamin Shoppe's current labels and of every product's, NIH ODS Dietary Supplement Label Database version 9.4.0.
Every The Vitamin Shoppe product
On-market products first, A to Z (page 4 of 14).
Every product with what it contains: part 1 · part 2 · part 3.
- Chondroitin Sulfate 500 mgon the market2014
- Chromax Chromium Picolinate 200 mcgon the market · 4 labels2016
- Chromium Complex 200 mcgon the market · 3 labels2017
- Chromium Picolinate 500 mcgon the market · 6 labels2018
- Cinnamon Extract 500 mgon the market · 8 labels2020
- Cleanse And Detox With Acaion the market2014
- Cod Liver Oilon the market2016
- Cognizin Citicoline 250 mgon the market · 2 labels2019
- Collagen Peptides Plus Unflavoredon the market2020
- Collagen Peptides Powder Green Appleon the market · 2 labels2019
- Collagen Peptides Powder Pineappleon the market · 2 labels2019
- Collagen Peptides Powder Unflavoredon the market · 5 labels2020
- Colloidal Silver 10 PPMon the market2021
- Colloidal Silver 30 PPMon the market2019
- Colostrumon the market · 5 labels2020
- Colostrum 475 mgon the market2014
- Comfort Iron 25 mgon the market · 10 labels2020
- Copper 2 mgon the market · 4 labels2020
- CoQ-10on the market2019
- CoQ-10 100 mgon the market · 21 labels2018
- CoQ-10 100 mg Plus Vitamin Eon the market · 2 labels2020
- CoQ-10 200 mgon the market · 19 labels2019
- CoQ-10 30 mgon the market · 6 labels2020
- CoQ-10 300 mgon the market · 3 labels2014
- CoQ-10 400 mgon the market · 7 labels2020
- CoQ-10 50 mgon the market · 6 labels2017
- CoQ-10 60 mgon the market · 4 labels2019
- CoQ-10 Plus Vitamin E 60 mgon the market · 4 labels2017
- Coral Calcium 1500 mgon the market · 6 labels2019
- Coral Calcium Plus 1500 mgon the market · 2 labels2019
- Cordyceps 1040 mgon the market · 5 labels2018
- Cornsilk 450 mgon the market · 3 labels2020
- Cranberry Action + Vitamin Con the market · 6 labels2016
- Cranberry Plus 400 mgon the market · 2 labels2014
- Cranberry Plus With Vitamin C Natural Strawberry Flavoron the market2014
- Cranberry with D-Mannoseon the market · 5 labels2020
- Critical Aminos XT Strawberry Lemonadeon the market2018
- D-Mannose Powderon the market2020
- D3 10 mcg (400 IU)on the market · 2 labels2019
- D3 125 mcg (5000 IU)on the market · 3 labels2019
- D3 25 mcg (1000 IU)on the market · 2 labels2019
- D3 50 mcg (2000 IU)on the market2019
- D3 Gummies 50 mcg (2000 IU)on the market2021
- Daily Multivitaminon the market · 3 labels2021
- Damiana Leaves 450 mgon the market · 2 labels2017
- Deodorized Garlic 500 mgon the market · 2 labels2014
- Devil's Claw 510 mgon the market2014
- Devil's Claw Extracton the market · 4 labels2020
- Dglon the market · 2 labels2017
- DHEA 25 mgon the market · 6 labels2018
What kinds of products does The Vitamin Shoppe make?
The Vitamin Shoppe products by DSLD product type
When did its products enter the database, and which are still sold?
| Year | On the market | Off the market |
|---|---|---|
| 2012 | 11 | 0 |
| 2013 | 4 | 1 |
| 2014 | 77 | 29 |
| 2015 | 14 | 2 |
| 2016 | 78 | 22 |
| 2017 | 61 | 8 |
| 2018 | 65 | 9 |
| 2019 | 136 | 3 |
| 2020 | 140 | 1 |
| 2021 | 24 | 0 |
| 2022 | 3 | 0 |
| 2023 | 3 | 0 |
| 2025 | 1 | 0 |
Source: NIH Dietary Supplement Label Database label entry dates and market events, version 9.4.0.
Who is behind it?
Its labels most often name Vitamin Shoppe, Inc. (distributor), Secaucus, NJ, on 573 products.
Seals its labels print: USDA Organic seal (5). A seal is the label's claim; the certifier's own list confirms it.
Where next?
How to read a brand's figures, and what labels cannot tell you about a brand: comparing supplement brands by their labels. Label data, not medical advice.