Brand
The Vitamin Shoppe supplements
The Vitamin Shoppe has 692 products in the NIH Dietary Supplement Label Database (2,701 labels), 617 of them on the market at its January 2026 release; its labels most often list calcium, vitamin D, vitamin C. It ranks 14 of 5,741 brands by products on file.
- Products on file
- 6922,701 labels, sizes and designs counted
- On the market
- 61789% of its products
- Labels disclosing no amount
- 6products whose label gives no amount per ingredient
- On file since
- 2012newest label July 24, 2025
What do The Vitamin Shoppe labels contain?
The ingredients its products list most, with its median amount per serving against the median of every product listing the same ingredient.
| Ingredient | Its products | Its median | Market median |
|---|---|---|---|
| Calcium | 126 | 163 mg | 115 mg |
| Vitamin D | 102 | 25 mcg | 15 mcg |
| Vitamin C | 98 | 250 mg | 100 mg |
| Magnesium | 78 | 150 mg | 86 mg |
| Zinc | 64 | 15 mg | 11 mg |
| Vitamin B6 | 62 | 13.75 mg | 6 mg |
| Vitamin B12 | 61 | 50 mcg | 36 mcg |
| Biotin | 52 | 300 mcg | 200 mcg |
| Pantothenic Acid (Vitamin B5) | 51 | 25 mg | 12 mg |
| Chromium | 47 | 120 mcg | 100 mcg |
Source: Supplement Facts rows of The Vitamin Shoppe's current labels and of every product's, NIH ODS Dietary Supplement Label Database version 9.4.0.
Every The Vitamin Shoppe product
On-market products first, A to Z (page 5 of 14).
Every product with what it contains: part 1 · part 2 · part 3.
- DHEA 50 mgon the market · 6 labels2018
- Digest Extraon the market · 13 labels2020
- Digestive Enzymeson the market · 2 labels2018
- DIMon the market · 4 labels2017
- DL-Phenylalanine 500 mgon the market · 4 labels2017
- DMAE 130 mgon the market · 3 labels2022
- Dong Quai Root 500 mgon the market · 2 labels2017
- Dry A Non-Oily 3000 mcgon the market · 2 labels2019
- Dry D3 10 mcg (400 IU)on the market2019
- E 134 mg (200 IU)on the market · 2 labels2020
- E 268 mg (400 IU)on the market · 3 labels2020
- Echinacea 400 mgon the market · 8 labels2020
- Echinacea Extracton the market · 3 labels2020
- Echinacea Goldenseal Complexon the market · 8 labels2020
- Echinacea Goldenseal Extracton the market · 2 labels2020
- Elements For Hair, Skin And Nailson the market · 3 labels2016
- Eleuthero 648 mgon the market2014
- Energy Formulaon the market · 6 labels2020
- Especially For Menon the market · 4 labels2020
- Evening Primrose Oil 1300 mgon the market · 8 labels2020
- Evening Primrose Oil 500 mgon the market · 5 labels2017
- Extra Strength Krill Oil 1000 mgon the market · 2 labels2019
- Eyebright 470 mgon the market · 2 labels2017
- Fennel Seed 480 mgon the market · 2 labels2016
- Fenugreek Seed 610 mgon the market · 8 labels2018
- Feverfew 380 mgon the market · 2 labels2017
- Fiber Blendon the market · 9 labels2019
- Fish Oil Smoothie Lemonon the market · 3 labels2019
- Fish Oil Smoothie Pina Coladaon the market · 3 labels2019
- Flax Oilon the market · 3 labels2017
- Flax Seed Oilon the market · 3 labels2017
- Flax Seed Oil 1000 mg Essential Fatty Acidson the market · 2 labels2020
- Folic Acid 400 mcgon the market · 4 labels2016
- Folic Acid 400 mcg 680 mcg DFEon the market2020
- Folic Acid 800 mcgon the market · 9 labels2020
- From the Earthon the market · 2 labels2014
- From The Earth Greenson the market · 4 labels2017
- From The Earth No-Ironon the market · 2 labels2014
- Full Spectrum Turmeric 550 mgon the market · 3 labels2019
- Full Spectrum Turmeric 550 mg with Turmeroneson the market2019
- GABA 750 mgon the market · 12 labels2020
- Garcinia & L-Carnitineon the market2023
- Garcinia Cambogia Extract 1000 mgon the market · 8 labels2019
- Ginger Root 500 mgon the market2012
- Ginger Root 550 mgon the market · 8 labels2018
- Ginkgo Biloba Extracton the market · 2 labels2020
- Ginkgo Biloba Extract 120 mgon the market · 9 labels2019
- Ginkgo Biloba Extract 60 mgon the market · 8 labels2018
- Ginkgo Neuro-Mind 60 mgon the market · 2 labels2014
- Ginseng Complexon the market · 6 labels2019
What kinds of products does The Vitamin Shoppe make?
The Vitamin Shoppe products by DSLD product type
When did its products enter the database, and which are still sold?
| Year | On the market | Off the market |
|---|---|---|
| 2012 | 11 | 0 |
| 2013 | 4 | 1 |
| 2014 | 77 | 29 |
| 2015 | 14 | 2 |
| 2016 | 78 | 22 |
| 2017 | 61 | 8 |
| 2018 | 65 | 9 |
| 2019 | 136 | 3 |
| 2020 | 140 | 1 |
| 2021 | 24 | 0 |
| 2022 | 3 | 0 |
| 2023 | 3 | 0 |
| 2025 | 1 | 0 |
Source: NIH Dietary Supplement Label Database label entry dates and market events, version 9.4.0.
Who is behind it?
Its labels most often name Vitamin Shoppe, Inc. (distributor), Secaucus, NJ, on 573 products.
Seals its labels print: USDA Organic seal (5). A seal is the label's claim; the certifier's own list confirms it.
Where next?
How to read a brand's figures, and what labels cannot tell you about a brand: comparing supplement brands by their labels. Label data, not medical advice.