Heart Choice Plant Sterols
by The Vitamin Shoppe · softgel capsule · 60 softgels
- On the market (NIH)
- UPC 7 66536 01779 9
- DSLD label 208794
- Serving 1 softgel
Heart Choice Plant Sterols by The Vitamin Shoppe lists one ingredient: 650 mg of phytosterol concentrate per serving of 1 softgel. Its current label entered the NIH Dietary Supplement Label Database on November 21, 2019.
What is in Heart Choice Plant Sterols?
Each row as the label prints it, per serving of 1 softgel. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).
| Ingredient | Amount | % DV | Among products listing it |
|---|---|---|---|
| Phytosterol concentrateas free Sterols, Total Sterols EstersPhytosterol concentrate (Form: providing 97% Total Sterols Esters, and free Sterols) CorrectedName: Phytosterol | 650 mg | Higher than 69% of 440 products listing phytosterols (median 400 mg). Per day at the most servings: 1,300 mg. |
Source: NIH ODS Dietary Supplement Label Database, label 208794 (entered November 21, 2019), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.
Is that a lot?
Every amount on this label with a position sits within the middle 80% of the products that list the same ingredient.
The NIH database records 2 servings a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.
The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.
Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.
Which products have the closest formulas?
6 products list the very same ingredients; the nearest amounts come first.
- ModuChol Phytosterol Esters 650 mgNature's Harmony same ingredients
- ModuCholModuChol same ingredients
- Col-SterolGenestra Brands same ingredients
- ModuChol Daily Heart SupportModuChol same ingredients
- CardioAid PhytosterolsGNC Women's Ultra Mega · off the market same ingredients
- CardioAid PhytosterolsGNC Ultra Mega Green · off the market same ingredients
Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.
What does the label say about taking it?
Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.
- Directions
- Directions: Take one (1) softgel twice daily, preferably with meals.
- Warnings
- Contains: Soy.
- Warning: Consult your healthcare provider prior to use if you are pregnant, nursing, taking any medications, or have any medical conditions.
- Keep out of reach of children.
- Tamper evident Do not use if outer seal is broken or missing.
- Allergens and what it does not contain
- Gluten-free Dairy-free Nut-free
- Does not contain: Gluten, sugar, salt, artificial colors and flavors.
- Storage
- Store in a cool, dry place.
Source: label statements in DSLD label 208794.
What else is on the label?
Other ingredients: Gelatin, Glycerine, purified Water, Annatto extract.
Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): Quality Promise Tested & Trusted.
How many labels does Heart Choice Plant Sterols have?
3 labels are on file under this name since April 25, 2014: other sizes, label designs and reformulations. The current one leads this page.
- Label 208794 (current) Entered November 21, 2019 · on the market · 60 softgels · UPC 7 66536 01779 9
- Label 62932 Entered July 25, 2016 · off the market October 2, 2019 · 60 softgels · UPC 7 66536 01779 9
- Label 32479 Entered April 25, 2014 · off the market June 2, 2016 · 60 softgels · UPC 7 66536 01779 9
Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).
Who makes it?
The label names Vitamin Shoppe, Inc. (distributor), Secaucus, NJ. All The Vitamin Shoppe products.