Biotin plus Keratin

by up&up · tablet or pill · 120 tablets

  • On the market (NIH)
  • UPC 0 79524 86721 5
  • DSLD label 240382
  • Serving 1 tablet

Biotin plus Keratin by up&up lists 2 ingredients, 2 with an amount per serving of 1 tablet, such as 10,000 mcg of biotin and 100 mg of keratin. Its current label entered the NIH Dietary Supplement Label Database on November 21, 2020.

What is in Biotin plus Keratin?

Each row as the label prints it, per serving of 1 tablet. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Biotin plus Keratin: Supplement Facts rows against the market (DSLD label 240382, January 2026 release)
IngredientAmount% DVAmong products listing it
Biotin10,000 mcg33,333%Biotin in Biotin plus Keratin against 9,447 products10,000 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg10,000 mcg

Higher than 97% of 9,447 products listing biotin (median 200 mcg).

Keratin100 mgKeratin in Biotin plus Keratin against 102 products100 mg per serving; the middle half of products list 77.5 mg to 500 mg, the median 500 mg.100 mg

63% of 102 products listing keratin give more (median 500 mg).

Source: NIH ODS Dietary Supplement Label Database, label 240382 (entered November 21, 2020), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • Its 10,000 mcg of biotin is higher than 97% of the 9,447 biotin products that print an amount; 62 list more.

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

3 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Suggested use: Adults, take one tablet daily with food as a dietary supplement.
Warnings
Keep out of the reach of children.
Caution: Pregnant or nursing women, individuals taking medication(s) or persons who have a health condition should consult their physician before using this product.
Safety-sealed. Do not use if printed seal under cap is cut, torn, or missing.
Allergens and what it does not contain
No artificial dyes or flavors No gluten No lactose
Storage
Store at 15 degrees - 30 degrees C (59 degrees - 86 degrees F).

Source: label statements in DSLD label 240382.

What else is on the label?

Other ingredients: Microcrystalline Cellulose, Dicalcium Phosphate, Keratin, Hydroxypropyl Methylcellulose, Contains 2% or less of.

How many labels does Biotin plus Keratin have?

One label is on file, entered on November 21, 2020.

  1. Label 240382 (current) Entered November 21, 2020 · on the market · 120 tablets · UPC 0 79524 86721 5

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Target Corp. (distributor), Minneapolis, MN, 55403. All up&up products.

Where next?