PlainVitamins

Prenatal Vitamins

by up&up · tablet or pill · 100 tablets

  • On the market (NIH)
  • UPC 0 79524 87341 4
  • DSLD label 318560
  • Serving 1 tablet
  • 100 servings

Prenatal Vitamins by up&up lists 15 ingredients, 15 with an amount per serving of 1 tablet, such as 1,200 mcg of vitamin A, 120 mg of vitamin C, 10 mcg (400 IU) of vitamin D3 and 13.5 mg of vitamin E. Its current label entered the NIH Dietary Supplement Label Database on October 24, 2024.

What is in Prenatal Vitamins?

Each row as the label prints it, per serving of 1 tablet. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Prenatal Vitamins: Supplement Facts rows against the market (DSLD label 318560, January 2026 release)
IngredientAmount% DVAmong products listing it
Vitamin A1,200 mcg92%
Vitamin C120 mg100%Vitamin C in Prenatal Vitamins against 18,583 products120 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg120 mg

Higher than 51% of 18,583 products listing vitamin C (median 100 mg).

Vitamin D3400 IU10 mcg (400 IU)67%Vitamin D in Prenatal Vitamins against 14,175 products10 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg10 mcg

57% of 14,175 products listing vitamin D give more (median 15 mcg).

Vitamin E13.5 mg71%
Thiamin1.8 mg129%Thiamin in Prenatal Vitamins against 9,830 products1.8 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg1.8 mg

64% of 9,830 products listing thiamin give more (median 5 mg).

Riboflavin1.7 mg106%Riboflavin in Prenatal Vitamins against 9,824 products1.7 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg1.7 mg

64% of 9,824 products listing riboflavin give more (median 4 mg).

Niacin20 mg111%Niacin in Prenatal Vitamins against 12,413 products20 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg20 mg

46% of 12,413 products listing niacin give more (median 20 mg).

Vitamin B62.6 mg130%Vitamin B6 in Prenatal Vitamins against 15,277 products2.6 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg2.6 mg

66% of 15,277 products listing vitamin B6 give more (median 6 mg).

Folate1,360 mcg DFE227%
Folic Acid800 mcg
Vitamin B128 mcg286%Vitamin B12 in Prenatal Vitamins against 14,425 products8 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg8 mcg

71% of 14,425 products listing vitamin B12 give more (median 36 mcg).

Calcium200 mg15%Calcium in Prenatal Vitamins against 17,831 products200 mg per serving; the middle half of products list 50 mg to 252 mg, the median 115 mg.DV 1,300 mgUL 2,500 mg200 mg

Higher than 64% of 17,831 products listing calcium (median 115 mg).

Iron28 mg104%Iron in Prenatal Vitamins against 6,910 products28 mg per serving; the middle half of products list 1.2 mg to 18 mg, the median 5 mg.DV 18 mgUL 45 mg28 mg

Higher than 92% of 6,910 products listing iron (median 5 mg).

Iodine150 mcg52%Iodine in Prenatal Vitamins against 6,382 products150 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg150 mcg

15% of 6,382 products listing iodine give more (median 150 mcg).

Zinc25 mg192%Zinc in Prenatal Vitamins against 13,186 products25 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg25 mg

Higher than 85% of 13,186 products listing zinc (median 11 mg).

Source: NIH ODS Dietary Supplement Label Database, label 318560 (entered October 24, 2024), version 9.4.0. See the label on DSLD or its label image (PDF). Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • Its 28 mg of iron is higher than 92% of the 6,910 iron products that print an amount; 459 list more.

The NIH database records one serving a day from the label's directions; its % Daily Values are for pregnant and lactating. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

6 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Suggested use: Adults, take one (1) tablet daily with food as a dietary supplement.
1 per day
Warnings
Contains: Soy.
Keep out of the reach of children.
Caution: Pregnant or nursing women, individuals taking medication(s) or persons who have a health condition should consult their physician before using this product.
Warning: Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6. Keep this product out of reach of children. In case of accidental overdose, call a doctor or poison control center immediately.
Do not use if printed seal under cap is broken or missing.
Allergens and what it does not contain
Gluten free
Storage
Store at 15 Degrees - 30 Degrees C (59 Degrees - 86 Degrees F).

Source: label statements in DSLD label 318560.

What else is on the label?

Other ingredients: Calcium Carbonate, Ascorbic Acid, Microcrystalline Cellulose, Ferrous Fumarate, Maltodextrin, Zinc Oxide, DL-Alpha-Tocopheryl Acetate, Beta-Carotene, Carnauba Wax, Cholecalciferol, Croscarmellose Sodium, Cyanocobalamin, Dextrin, Dextrose, FD&C Blue No. 2 Lake, FD&C Red No. 40 Lake, FD&C Yellow No. 6 Lake., Folic Acid, Hydroxypropyl Methylcellulose, Magnesium Stearate, Niacinamide, Polyethylene Glycol, Potassium Iodide, Pyridoxine Hydrochloride, Riboflavin, Silica, Soy Lecithin, Stearic Acid, Thiamine Mononitrate, Titanium Dioxide.

How many labels does Prenatal Vitamins have?

6 labels are on file under this name since March 25, 2013: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 318560 (current) Entered October 24, 2024 · on the market · 100 tablets · UPC 0 79524 87341 4
  2. Label 317823 Entered August 22, 2024 · on the market · 200 tablets · UPC 0 79524 87351 3
  3. Label 277430 Entered September 22, 2022 · off the market September 11, 2023 · 100 tablets · UPC 0 79524 87341 4
  4. Label 209696 Entered November 21, 2019 · on the market · 100 tablets · UPC 0 74990 71300 4
  5. Label 19836 Entered March 25, 2013 · off the market September 11, 2023 · 200 tablets · UPC 0 74990 71114 7
  6. Label 19833 Entered March 25, 2013 · off the market May 1, 2017 · 100 tablets · UPC 0 74990 71300 4

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Target Corporation (distributor), Minneapolis, MN. All up&up products.

Where next?