Brand
up&up supplements
up&up has 159 products in the NIH Dietary Supplement Label Database (230 labels), 149 of them on the market at its January 2026 release; its labels most often list vitamin D, vitamin C, calcium. It ranks 134 of 5,741 brands by products on file.
- Products on file
- 159230 labels, sizes and designs counted
- On the market
- 14994% of its products
- Labels disclosing no amount
- 4products whose label gives no amount per ingredient
- On file since
- 2012newest label July 24, 2025
What do up&up labels contain?
The ingredients its products list most, with its median amount per serving against the median of every product listing the same ingredient.
| Ingredient | Its products | Its median | Market median |
|---|---|---|---|
| Vitamin D | 61 | 17.5 mcg | 15 mcg |
| Vitamin C | 53 | 60 mg | 100 mg |
| Calcium | 42 | 340 mg | 115 mg |
| Vitamin B12 | 39 | 10 mcg | 36 mcg |
| Biotin | 38 | 40 mcg | 200 mcg |
| Vitamin B6 | 35 | 3 mg | 6 mg |
| Niacin | 33 | 20 mg | 20 mg |
| Pantothenic Acid (Vitamin B5) | 33 | 10 mg | 12 mg |
| Zinc | 33 | 15 mg | 11 mg |
| Vitamin E | 31 | 30 IU | 30 IU |
Source: Supplement Facts rows of up&up's current labels and of every product's, NIH ODS Dietary Supplement Label Database version 9.4.0.
Every up&up product
On-market products first, A to Z (page 1 of 4).
Every product with what it contains: the full list.
- 100% Pure Omega-3 Krill Oilon the market2013
- 4X Probioticon the market2012
- Acai 1,000 mgon the market2013
- Acidophiluson the market2013
- Adult Vitamin C Gummies 282 mg Natural Orange Flavoron the market2024
- Adult's Gummy Multivitaminon the market2013
- Adult's Gummy Multivitamin/Multimineralon the market2013
- Adult's Gummy Multivitaminson the market2013
- Adults 50+ Multivitamin Multimineralon the market · 5 labels2018
- Adults' 50+ Multivitaminon the market2020
- Adults' Calcium Gummies 500 mgon the market · 3 labels2024
- Adults' Gummy Omega-3 Vitaminon the market2017
- Adults' Multivitamin Gummieson the market2022
- Alpha Lipoic Acid 200 mgon the market2013
- Apple Cider Vinegar Gummies 500 mgon the market2024
- Ashwagandha Gummies 300 mg Natural Mixed Berry Flavoron the market2024
- Astaxanthin 4 mgon the market2013
- Biotin 1000 mcgon the market · 3 labels2022
- Biotin 5000 mcgon the market · 3 labels2024
- Biotin Grape Flavor 10,000 mcgon the market2020
- Biotin plus Keratinon the market2020
- Burp Less Fish Oilon the market · 2 labels2017
- Burp Less Fish Oil 1,000 mgon the market2017
- Burp Less Fish Oil 1200 mgon the market2020
- Calciumon the market2013
- Calcium + Vitamin D 600 mg/125 IUon the market2012
- Calcium + Vitamin D3 600 mg/20 mcgon the market · 2 labels2020
- Calcium + Vitamin D3 Chews 650 mg/12.5 mcg Chocolate Flavoron the market2024
- Calcium 600 mg Vitamin D 400 IUon the market2013
- Calcium 600 mg Vitamin D3 800 IUon the market2017
- Calcium Chews Chocolate Flavoron the market2013
- Calcium Chews Vanilla Flavoron the market2013
- Calcium Citrate + D3on the market · 2 labels2020
- Calcium Citrate+Don the market2013
- Calcium Magnesium Zincon the market2013
- Calcium+Don the market2013
- Calcium, Magnesium and Zinc with Vitamin D3on the market2024
- Chewable Vitamin C 500 mg And Rose Hips Orange Flavoredon the market · 2 labels2013
- Chewable Vitamin C 500 mg Tropical Fruit Flavoron the market2024
- Chewable Vitamin C with Rose Hips 500 mg Orange flavoron the market2013
- Children's Gummy Multivitaminon the market2013
- Children's Gummy Multivitamin with Cholineon the market · 2 labels2013
- Children's Gummy Omega-3 Vitaminon the market · 2 labels2013
- Children's Multivitaminon the market · 3 labels2013
- Children's Probiotic Packetson the market2020
- Children's Sour Gummy Mulitivitaminon the market2018
- Children's Vitamin C Gummy Vitaminson the market2013
- Chromium Picolinate 1000 mcgon the market2013
- Cinnamon 500 mgon the market · 2 labels2013
- Clear Soluble Fiber Supplementon the market2012
What kinds of products does up&up make?
up&up products by DSLD product type
When did its products enter the database, and which are still sold?
| Year | On the market | Off the market |
|---|---|---|
| 2012 | 6 | 1 |
| 2013 | 61 | 7 |
| 2017 | 10 | 0 |
| 2018 | 2 | 0 |
| 2019 | 1 | 0 |
| 2020 | 25 | 0 |
| 2022 | 9 | 2 |
| 2023 | 4 | 0 |
| 2024 | 30 | 0 |
| 2025 | 1 | 0 |
Source: NIH Dietary Supplement Label Database label entry dates and market events, version 9.4.0.
Who is behind it?
Its labels most often name Target Corporation (distributor), Minneapolis, MN, on 129 products.
Seals its labels print: USDA Organic seal (1), NSF certified (contents or GMP) (1). A seal is the label's claim; the certifier's own list confirms it.
Where next?
How to read a brand's figures, and what labels cannot tell you about a brand: comparing supplement brands by their labels. Label data, not medical advice.