Skip to main content
PlainVitamins

Supplement brand

up&up

up&up has 185 supplement product labels cataloged in the NIH DSLD, 156 currently on market, #105 of 4,269 by catalog size.

185
Total products
156
On market
#105 of 4,269
By catalog size
84%
Still on market

Brand at a glance

up&up filed 185 supplement labels in NIH DSLD; 84.3% still on-market, ranking #105 of 4,269 by catalog size among brands PlainVitamins indexes.

185
Total DSLD labels
156
On market today
84.3%
Still listed
#105 of 4,269
Catalog rank

Figures come from NIH DSLD label rows PlainVitamins indexes. Catalog size is a filing count, not a quality, safety, or efficacy score.

Verify with NIH DSLD → · FDA dietary supplement overview → · Page 1 of 4

up&up vs all brands by DSLD catalog size

Where this brand's product-label count sits among every brand PlainVitamins indexes (archive depth, not a quality or safety ranking)

185 106th of 4271 higher than 4,165 of 4,271 brands

Brands banded by distinct NIH DSLD product labels

Each bar is a band; taller bars hold more brands. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count and share, and where it sits relative to this entry.

Source NIH Dietary Supplement Label Database (DSLD) · 2026-09-04

up&up labels by product type

Distinct DSLD product-type counts for this brand's catalog (second framed viz alongside the brand-vs-all distribution)

labels
Source NIH Dietary Supplement Label Database (DSLD) As of 2026-09-04

What the DSLD catalog says about up&up

up&up filed 185 supplement labels in NIH DSLD; 84.3% still on-market, ranking #105 of 4,269 by catalog size among brands PlainVitamins indexes. That places it in the 98th percentile of brands by distinct product-label count (rank #106 of 4,271). Catalog size and on-market share are volume metrics from NIH DSLD filings, not quality, safety, or efficacy scores.

Products by up&up

100% Pure Omega-3 Krill Oil
6 ingredients · Fat/Fatty Acid
On Market
Acai 1,000 mg
7 ingredients · Botanical
On Market
Adult Vitamin C Gummies 282 mg Natural Orange Flavor
14 ingredients · Vitamin
On Market
Adult's Gummy Multivitamin
28 ingredients · Other Combinations
On Market
Adult's Gummy Multivitamin/Multimineral
38 ingredients · Other Combinations
On Market
Adult's Gummy Multivitamins
28 ingredients · Other Combinations
On Market
Adults' 50+ Multivitamin/Multimineral
75 ingredients · Other Combinations
Off Market
Adults' Calcium Gummies 500 mg
20 ingredients · Other Combinations
On Market
Adults' Gummy Calcium
17 ingredients · Other Combinations
Off Market
Alpha Lipoic Acid 200 mg
6 ingredients · Non-Nutrient/Non-Botanical
On Market
Apple Cider Vinegar Gummies 500 mg
21 ingredients · Botanical with Nutrients
On Market
Ashwagandha Gummies 300 mg Natural Mixed Berry Flavor
18 ingredients · Botanical with Nutrients
On Market
Astaxanthin 4 mg
6 ingredients · Non-Nutrient/Non-Botanical
On Market
Biotin 1,000 mcg
6 ingredients · Vitamin
On Market
Biotin 1000 mcg
6 ingredients · Vitamin
On Market
Biotin 5,000 mcg
9 ingredients · Vitamin
On Market
Biotin 5000 mcg
7 ingredients · Vitamin
Off Market
Biotin Grape Flavor 10,000 mcg
12 ingredients · Vitamin
On Market
Burp Less Fish Oil
19 ingredients · Fat/Fatty Acid
On Market
Burp Less Fish Oil 1,000 mg
22 ingredients · Fat/Fatty Acid
On Market
Burp Less Fish Oil 1200 mg
21 ingredients · Fat/Fatty Acid
On Market
Calcium + Vitamin D 600 mg/125 IU
6 ingredients · Other Combinations
On Market
Calcium + Vitamin D3 Chews 650 mg/12.5 mcg Chocolate Flavor
24 ingredients · Other Combinations
On Market
Calcium Magnesium Zinc
20 ingredients · Mineral
On Market
Calcium, Magnesium and Zinc with Vitamin D3
19 ingredients · Other Combinations
On Market
Chewable Vitamin C 500 mg and Rose Hips Orange Flavored
11 ingredients · Botanical with Nutrients
On Market
Chewable Vitamin C 500 mg Tropical Fruit Flavor
20 ingredients · Other Combinations
On Market
Chewable Vitamin C with Rose Hips 500 mg Orange flavor
9 ingredients · Botanical with Nutrients
On Market
Children's Gummy Multivitamin
36 ingredients · Other Combinations
On Market
Children's Gummy Multivitamin with Choline
35 ingredients · Other Combinations
On Market
Children's Gummy Omega-3 Vitamin
20 ingredients · Other Combinations
Off Market
Children's Multivitamin
56 ingredients · Other Combinations
On Market
Children's Probiotic Packets
6 ingredients · Non-Nutrient/Non-Botanical
On Market
Children's Sour Gummy Mulitivitamin
19 ingredients · Multi-Vitamin and Mineral (MVM)
On Market
Children's Sour Gummy Multivitamin With Choline
35 ingredients · Other Combinations
Off Market
Children's Vitamin C Gummy Vitamins
17 ingredients · Botanical with Nutrients
On Market
Chromium Picolinate 1000 mcg
4 ingredients · Mineral
On Market
Cinnamon 500 mg
7 ingredients · Botanical
On Market
Coenzyme Q10 100 mg
13 ingredients · Non-Nutrient/Non-Botanical
On Market
Coenzyme Q10 200 mg
11 ingredients · Non-Nutrient/Non-Botanical
On Market
Collagen + C 2,500 mg/60 mg
19 ingredients · Other Combinations
On Market
Cranberry 500 mg
11 ingredients · Botanical with Nutrients
On Market
Cranberry with Vitamin C and E
7 ingredients · Botanical with Nutrients
On Market
DHA Prenatal Supplement
10 ingredients · Fat/Fatty Acid
Off Market
DHA supplement
14 ingredients · Fat/Fatty Acid
On Market
Echinacea 334 mg
11 ingredients · Botanical
On Market
Enteric-Coated Fish Oil 1200 mg
21 ingredients · Fat/Fatty Acid
On Market
Evening Primrose Oil 1,000 mg
10 ingredients · Botanical with Nutrients
Off Market
Evening Primrose Oil 1000 mg
8 ingredients · Fat/Fatty Acid
On Market
Fish Oil 1,000 mg
12 ingredients · Fat/Fatty Acid
On Market

Shelf peers by catalog size

NIH DSLD brands whose filing counts sit nearest to up&up's 185-label shelf (not the estate's largest catalogs). On-market % is shelf status, not a quality score.

Compare up&up vs Viva Vitamins → (Δ same count)

Viva Vitamins
185 filings · 61% on shelf
same shelf depth
MRM Nutrition
186 filings · 69% on shelf
Δ 1 label
Hard Rhino
184 filings · 96% on shelf
Δ 1 label
L.A. Naturals
188 filings · 100% on shelf
Δ 3 labels
Planetary Herbals
182 filings · 81% on shelf
Δ 3 labels

Nationwide brands with similar DSLD catalogs

Two peer sets for up&up: closest on total DSLD filings (185 here) and closest on on-market labels (156 here). Rows stay link-disjoint so each axis is a distinct neighborhood, not the largest-catalog strip.

Similar filing count

Nearest other brands by distinct DSLD product filings (floored at ≥50).

Similar on-market count

Nearest other brands by on-market DSLD labels (floored at ≥25), distinct from the filing-count row.

Counts from NIH DSLD label filings; on-market status is shelf presence in the source, not a quality score.

Source: NIH Office of Dietary Supplements, Dietary Supplement Label Database (DSLD). Regulatory framework: Source: Dietary Supplement Health and Education Act (DSHEA), 1994, 21 U.S.C. § 321(ff).

Disclaimer, Not Medical Advice: This information is provided for informational purposes only and does not constitute medical advice. Consult a qualified healthcare provider before starting, stopping, or combining any dietary supplement.

Read our methodology , how this data is sourced, computed, and verified.

Every figure on PlainVitamins is rendered directly from the NIH Dietary Supplement Label Database (DSLD), no number is typed in by an editor. This page draws directly on the NIH DSLD, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.