Brand
up&up supplements
up&up has 159 products in the NIH Dietary Supplement Label Database (230 labels), 149 of them on the market at its January 2026 release; its labels most often list vitamin D, vitamin C, calcium. It ranks 134 of 5,741 brands by products on file.
- Products on file
- 159230 labels, sizes and designs counted
- On the market
- 14994% of its products
- Labels disclosing no amount
- 4products whose label gives no amount per ingredient
- On file since
- 2012newest label July 24, 2025
What do up&up labels contain?
The ingredients its products list most, with its median amount per serving against the median of every product listing the same ingredient.
| Ingredient | Its products | Its median | Market median |
|---|---|---|---|
| Vitamin D | 61 | 17.5 mcg | 15 mcg |
| Vitamin C | 53 | 60 mg | 100 mg |
| Calcium | 42 | 340 mg | 115 mg |
| Vitamin B12 | 39 | 10 mcg | 36 mcg |
| Biotin | 38 | 40 mcg | 200 mcg |
| Vitamin B6 | 35 | 3 mg | 6 mg |
| Niacin | 33 | 20 mg | 20 mg |
| Pantothenic Acid (Vitamin B5) | 33 | 10 mg | 12 mg |
| Zinc | 33 | 15 mg | 11 mg |
| Vitamin E | 31 | 30 IU | 30 IU |
Source: Supplement Facts rows of up&up's current labels and of every product's, NIH ODS Dietary Supplement Label Database version 9.4.0.
Every up&up product
On-market products first, A to Z (page 2 of 4).
Every product with what it contains: the full list.
- Coenzyme Q10 100 mgon the market · 3 labels2017
- Coenzyme Q10 200 mgon the market2013
- Collagen + C 2,500 mg/60 mgon the market2024
- Cranberry 500 mgon the market2023
- Cranberry with Vitamin C and Eon the market2013
- DHA Prenatal Supplementon the market · 2 labels2013
- DHA supplementon the market2020
- Echinacea 334 mgon the market2013
- Enteric-Coated Fish Oil 1200 mgon the market2020
- Evening Primrose Oil 1000 mgon the market · 3 labels2024
- Fiber Gummieson the market2022
- Fish Oil 1000 mgon the market · 3 labels2020
- Fish Oil 1200 mgon the market · 4 labels2020
- Fish Oil Double Strength 1,200 mgon the market2012
- Flaxseed Oil 1,000 mgon the market2017
- For Men Under 50 Multivitamin Multimineralon the market2022
- Garlic 500 mgon the market2013
- Ginkgo Biloba 120 mgon the market2020
- Glucosamine Chondroitin Complex plus MSMon the market2013
- Glucosamine Chondroitin plus MSM and Hyaluronic Acidon the market2013
- Glucosamine HClon the market2013
- Glucosamine HCl 1,500 mg Chondroitin Sulfate 1,200 mgon the market2022
- Green Tea Complex 400 mgon the market2013
- Hair, Skin & Nails Supplementon the market2020
- Iron 65 mgon the market2024
- Kids' Calcium + Vitamin D3 Gummieson the market · 2 labels2023
- Kids' Multivitamin Completeon the market · 4 labels2024
- Kids' Multivitamin Gummies Completeon the market · 3 labels2022
- Kids' Omega-3 EPA, DHA, ALA Gummies Natural Raspberry Lemonade Flavoron the market2022
- L-Carnitine 500 mgon the market2013
- L-Lysine 1,000 mgon the market · 2 labels2024
- L-Lysine 500 mgon the market · 2 labels2020
- Lutein 20 mgon the market2013
- Magnesium 250 mgon the market2013
- MegaKrill 500 mgon the market2020
- MegaKrill Extra Strengthon the market2020
- Melatonin 10 mgon the market · 2 labels2024
- Melatonin 3 mgon the market · 2 labels2022
- Melatonin 5 mgon the market · 3 labels2024
- Melatonin 5 mg Quick Dissolve Cherry Flavoron the market2024
- Men's Daily Multivitaminon the market · 6 labels2020
- Men's Multivitamin Gummy Natural Berry Flavorson the market2023
- Menopause Supporton the market2013
- Milk Thistle 175 mgon the market2013
- Multivitamin Men's 50+ Advancedon the market2013
- Multivitamin Women's 50+ Advancedon the market · 2 labels2013
- Multivitamin/Multimineral Adults Under 50on the market · 2 labels2013
- Niacin Flush Freeon the market2017
- Niacin Flush Free Inositol Hexanicotinate 500 mgon the market2013
- Omega-3 Krill Oil 350 mgon the market2020
What kinds of products does up&up make?
up&up products by DSLD product type
When did its products enter the database, and which are still sold?
| Year | On the market | Off the market |
|---|---|---|
| 2012 | 6 | 1 |
| 2013 | 61 | 7 |
| 2017 | 10 | 0 |
| 2018 | 2 | 0 |
| 2019 | 1 | 0 |
| 2020 | 25 | 0 |
| 2022 | 9 | 2 |
| 2023 | 4 | 0 |
| 2024 | 30 | 0 |
| 2025 | 1 | 0 |
Source: NIH Dietary Supplement Label Database label entry dates and market events, version 9.4.0.
Who is behind it?
Its labels most often name Target Corporation (distributor), Minneapolis, MN, on 129 products.
Seals its labels print: USDA Organic seal (1), NSF certified (contents or GMP) (1). A seal is the label's claim; the certifier's own list confirms it.
Where next?
How to read a brand's figures, and what labels cannot tell you about a brand: comparing supplement brands by their labels. Label data, not medical advice.