Brand
up&up supplements
up&up has 159 products in the NIH Dietary Supplement Label Database (230 labels), 149 of them on the market at its January 2026 release; its labels most often list vitamin D, vitamin C, calcium. It ranks 134 of 5,741 brands by products on file.
- Products on file
- 159230 labels, sizes and designs counted
- On the market
- 14994% of its products
- Labels disclosing no amount
- 4products whose label gives no amount per ingredient
- On file since
- 2012newest label July 24, 2025
What do up&up labels contain?
The ingredients its products list most, with its median amount per serving against the median of every product listing the same ingredient.
| Ingredient | Its products | Its median | Market median |
|---|---|---|---|
| Vitamin D | 61 | 17.5 mcg | 15 mcg |
| Vitamin C | 53 | 60 mg | 100 mg |
| Calcium | 42 | 340 mg | 115 mg |
| Vitamin B12 | 39 | 10 mcg | 36 mcg |
| Biotin | 38 | 40 mcg | 200 mcg |
| Vitamin B6 | 35 | 3 mg | 6 mg |
| Niacin | 33 | 20 mg | 20 mg |
| Pantothenic Acid (Vitamin B5) | 33 | 10 mg | 12 mg |
| Zinc | 33 | 15 mg | 11 mg |
| Vitamin E | 31 | 30 IU | 30 IU |
Source: Supplement Facts rows of up&up's current labels and of every product's, NIH ODS Dietary Supplement Label Database version 9.4.0.
Every up&up product
On-market products first, A to Z (page 3 of 4).
Every product with what it contains: the full list.
- Potassium Gluconate 595 mgon the market2013
- Potassium Gluconate 99 mgon the market2020
- Prenatal DHA/EPA Supplementon the market2020
- Prenatal Gummy Multivitamins Fruit Flavorson the market2013
- Prenatal Multivitaminon the market · 2 labels2020
- Prenatal Vitaminson the market · 6 labels2024
- Probiotic Colon Supporton the market2013
- Psyllium Fiber Supplementon the market2017
- Red Wine Extract with Vitamin Con the market2013
- SAM-e 200 mgon the market2013
- Selenium 200 mcgon the market2013
- Slow Release Iron 45 mgon the market · 2 labels2024
- Slow Release Iron Supplement 45 mgon the market2020
- St. John's Wort 300 mgon the market2013
- Super B Complexon the market2020
- Super B Complex with Vitamin Con the market2024
- Super Strength Cranberry 3600 mgon the market · 2 labels2013
- Teen for Her Advancedon the market2012
- Triple Strength Glucosamine Chondroitinon the market · 3 labels2013
- Triple Strength Glucosamine Chondroitin Complexon the market · 2 labels2017
- Turmeric 500 mgon the market · 2 labels2024
- Valerian 450 mgon the market2013
- Vitamin A 8,000 IUon the market2013
- Vitamin B Complexon the market2013
- Vitamin B Complex High Potency B Vitaminson the market2013
- Vitamin B12 2,500 mcg Cherry Flavoron the market · 4 labels2024
- Vitamin B12 5000 mcg Cherry Flavoron the market2024
- Vitamin C 1000 mgon the market · 2 labels2025
- Vitamin C 500 mgon the market2017
- Vitamin C 500 mg with Natural Rose Hipson the market2024
- Vitamin C Supplement Drops Citrus Flavoredon the market2024
- Vitamin D3 1,000 IUon the market · 2 labels2013
- Vitamin D3 125 mcg / 5,000 IU Strawberry Flavoron the market2024
- Vitamin D3 125 mcg | 5,000 IUon the market · 2 labels2024
- Vitamin D3 2,000 IUon the market2013
- Vitamin D3 25 mcg 1,000 IUon the market2023
- Vitamin D3 4,000 IUon the market2013
- Vitamin D3 50 mcg | 2,000 IUon the market2024
- Vitamin E 400 IUon the market2013
- Vitamin E dl-Alpha 180 mgon the market2024
- Vitamin E DL-Alpha 400 IUon the market2013
- Women's 50+ Advancedon the market2020
- Women's 50+ Multivitamin Mineralon the market2020
- Women's Daily Active Metabolismon the market2013
- Women's Daily Multivitaminon the market · 5 labels2022
- Women's Daily Probiotic 25 billion CFUson the market2024
- Women's Multivitamin Gummieson the market2019
- Women's Multivitamin/Multimineralon the market2012
- Zinc 50 mgon the market · 2 labels2024
- Adults' Gummy Calciumoff the market2013
What kinds of products does up&up make?
up&up products by DSLD product type
When did its products enter the database, and which are still sold?
| Year | On the market | Off the market |
|---|---|---|
| 2012 | 6 | 1 |
| 2013 | 61 | 7 |
| 2017 | 10 | 0 |
| 2018 | 2 | 0 |
| 2019 | 1 | 0 |
| 2020 | 25 | 0 |
| 2022 | 9 | 2 |
| 2023 | 4 | 0 |
| 2024 | 30 | 0 |
| 2025 | 1 | 0 |
Source: NIH Dietary Supplement Label Database label entry dates and market events, version 9.4.0.
Who is behind it?
Its labels most often name Target Corporation (distributor), Minneapolis, MN, on 129 products.
Seals its labels print: USDA Organic seal (1), NSF certified (contents or GMP) (1). A seal is the label's claim; the certifier's own list confirms it.
Where next?
How to read a brand's figures, and what labels cannot tell you about a brand: comparing supplement brands by their labels. Label data, not medical advice.