Brand
up&up supplements
up&up has 159 products in the NIH Dietary Supplement Label Database (230 labels), 149 of them on the market at its January 2026 release; its labels most often list vitamin D, vitamin C, calcium. It ranks 134 of 5,741 brands by products on file.
- Products on file
- 159230 labels, sizes and designs counted
- On the market
- 14994% of its products
- Labels disclosing no amount
- 4products whose label gives no amount per ingredient
- On file since
- 2012newest label July 24, 2025
What do up&up labels contain?
The ingredients its products list most, with its median amount per serving against the median of every product listing the same ingredient.
| Ingredient | Its products | Its median | Market median |
|---|---|---|---|
| Vitamin D | 61 | 17.5 mcg | 15 mcg |
| Vitamin C | 53 | 60 mg | 100 mg |
| Calcium | 42 | 340 mg | 115 mg |
| Vitamin B12 | 39 | 10 mcg | 36 mcg |
| Biotin | 38 | 40 mcg | 200 mcg |
| Vitamin B6 | 35 | 3 mg | 6 mg |
| Niacin | 33 | 20 mg | 20 mg |
| Pantothenic Acid (Vitamin B5) | 33 | 10 mg | 12 mg |
| Zinc | 33 | 15 mg | 11 mg |
| Vitamin E | 31 | 30 IU | 30 IU |
Source: Supplement Facts rows of up&up's current labels and of every product's, NIH ODS Dietary Supplement Label Database version 9.4.0.
Every up&up product
On-market products first, A to Z (page 4 of 4).
Every product with what it contains: the full list.
- Calcium Magnesium & Zinc with Vitamin D3off the market2022
- Children's Sour Gummy Multivitamin With Cholineoff the market2013
- L-Lysine HCl 1000 mgoff the market2022
- Multivitamin/Multimineraloff the market2012
- Prenatal DHA/EPA Softgelsoff the market2013
- Prenatal Multi Tabletsoff the market2013
- Standardized Extract Ginkgo Biloba 120 mgoff the market2013
- Vitamin C 500 mg with Rose Hipsoff the market2013
- Women's Multivitamin/Multimineral Ultimate Women's 50+off the market2013
What kinds of products does up&up make?
up&up products by DSLD product type
When did its products enter the database, and which are still sold?
| Year | On the market | Off the market |
|---|---|---|
| 2012 | 6 | 1 |
| 2013 | 61 | 7 |
| 2017 | 10 | 0 |
| 2018 | 2 | 0 |
| 2019 | 1 | 0 |
| 2020 | 25 | 0 |
| 2022 | 9 | 2 |
| 2023 | 4 | 0 |
| 2024 | 30 | 0 |
| 2025 | 1 | 0 |
Source: NIH Dietary Supplement Label Database label entry dates and market events, version 9.4.0.
Who is behind it?
Its labels most often name Target Corporation (distributor), Minneapolis, MN, on 129 products.
Seals its labels print: USDA Organic seal (1), NSF certified (contents or GMP) (1). A seal is the label's claim; the certifier's own list confirms it.
Where next?
How to read a brand's figures, and what labels cannot tell you about a brand: comparing supplement brands by their labels. Label data, not medical advice.