Brand
NOW supplements
NOW has 1,169 products in the NIH Dietary Supplement Label Database (4,984 labels), 841 of them on the market at its January 2026 release; its labels most often list calcium, vitamin C, magnesium. It ranks 8 of 5,741 brands by products on file.
- Products on file
- 1,1694,984 labels, sizes and designs counted
- On the market
- 84172% of its products
- Labels disclosing no amount
- 7products whose label gives no amount per ingredient
- On file since
- 2011newest label September 25, 2025
What do NOW labels contain?
The ingredients its products list most, with its median amount per serving against the median of every product listing the same ingredient.
| Ingredient | Its products | Its median | Market median |
|---|---|---|---|
| Calcium | 146 | 100 mg | 115 mg |
| Vitamin C | 144 | 250 mg | 100 mg |
| Magnesium | 115 | 100 mg | 86 mg |
| Vitamin D | 106 | 10 mcg | 15 mcg |
| Zinc | 95 | 11 mg | 11 mg |
| Vitamin B6 | 94 | 10 mg | 6 mg |
| Vitamin B12 | 91 | 100 mcg | 36 mcg |
| Niacin | 81 | 25 mg | 20 mg |
| Potassium | 74 | 85 mg | 99 mg |
| Pantothenic Acid (Vitamin B5) | 74 | 25 mg | 12 mg |
Source: Supplement Facts rows of NOW's current labels and of every product's, NIH ODS Dietary Supplement Label Database version 9.4.0.
Every NOW product
On-market products first, A to Z (page 1 of 24).
Every product with what it contains: part 1 · part 2 · part 3 · part 4.
- "Green" Black Walnut Wormwood Complexon the market · 2 labels2019
- 100% Natural Hawaiian Spirulina Powderon the market · 3 labels2012
- 4x6 Acidophiluson the market · 8 labels2019
- 4x6 Acidophilus Powderon the market · 2 labels2016
- 5-HTP 100 mgon the market · 6 labels2019
- 5-HTP 200 mgon the market · 2 labels2019
- 5-HTP 50 mgon the market · 11 labels2019
- 7-KETO 100 mgon the market · 14 labels2024
- 7-KETO 25 mgon the market · 6 labels2024
- 7-KETO LeanGels 100 mgon the market · 8 labels2017
- 8 Billion Acidophilus & Bifiduson the market · 8 labels2024
- A&d 10,000 IU/400 IUon the market · 2 labels2024
- Acacia Fiberon the market2013
- Acai Liquid Concentrateon the market · 5 labels2017
- Acai SuperFruiton the market2019
- Acerola 4:1 Extract Powderon the market · 4 labels2024
- Acetyl-L-Carnitine 500 mgon the market · 13 labels2024
- Acetyl-L-Carnitine 750 mgon the market · 3 labels2019
- Acetyl-L-Carnitine Pure Powderon the market · 3 labels2024
- Ache Action Decursinol Complex Plus Aquaminon the market2012
- Acid Comforton the market · 3 labels2014
- Acid Relief with Enyzmeson the market · 4 labels2021
- Acidophilus Three Billionon the market · 2 labels2021
- Acidophilus Two Billionon the market · 10 labels2025
- Activated Broccolion the market2022
- Activated Charcoalon the market · 2 labels2024
- ADAM Capsuleson the market · 9 labels2024
- Adam Softgelson the market · 10 labels2024
- ADAM Tabletson the market · 20 labels2024
- Adrenal Stress Supporton the market2024
- Advanced Gamma E Complexon the market · 9 labels2021
- African Mango Diet Supporton the market · 2 labels2015
- AHCC 500 mgon the market · 2 labels2016
- AHCC Pure Powderon the market · 2 labels2017
- Air Defenseon the market · 3 labels2025
- Alfalfa 650 mgon the market · 2 labels2021
- Alfalfa Juice Concentrate 650 mgon the market2012
- Alfalfa Leaf 500 mgon the market · 4 labels2016
- Alfalfa Powderon the market2012
- AlliBiotic CDZon the market · 2 labels2024
- AlliBiotic CFon the market · 5 labels2021
- Aloe 10,000 & Probioticson the market · 3 labels2024
- Aloe Vera Concentrateon the market2025
- Aloe Vera Gelson the market · 4 labels2021
- Alpha GPC 300 mgon the market · 2 labels2016
- Alpha Lipoic Acid 100 mgon the market · 8 labels2024
- Alpha Lipoic Acid 250 mgon the market · 9 labels2021
- AlphaSorb-C 1000on the market · 8 labels2017
- AlphaSorb-C 500on the market · 9 labels2024
- American Ginseng Extracton the market2024
What kinds of products does NOW make?
NOW products by DSLD product type
When did its products enter the database, and which are still sold?
| Year | On the market | Off the market |
|---|---|---|
| 2011 | 4 | 20 |
| 2012 | 75 | 138 |
| 2013 | 21 | 33 |
| 2014 | 23 | 34 |
| 2015 | 48 | 29 |
| 2016 | 21 | 6 |
| 2017 | 52 | 14 |
| 2018 | 5 | 4 |
| 2019 | 46 | 12 |
| 2020 | 5 | 1 |
| 2021 | 103 | 19 |
| 2022 | 7 | 1 |
| 2023 | 13 | 1 |
| 2024 | 353 | 11 |
| 2025 | 65 | 5 |
Source: NIH Dietary Supplement Label Database label entry dates and market events, version 9.4.0.
Who is behind it?
Its labels most often name NOW Foods (manufacturer), Bloomingdale, IL, on 545 products.
Seals its labels print: USDA Organic seal (30), Non-GMO Project Verified (8). A seal is the label's claim; the certifier's own list confirms it.
Where next?
- Calcium
- Vitamin C
- Magnesium
- Vitamin D
- Nature's Way
- Douglas Laboratories
- BulkSupplements.com
- Nature's Answer
- All brands
How to read a brand's figures, and what labels cannot tell you about a brand: comparing supplement brands by their labels. Label data, not medical advice.