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Supplement brand

NOW

NOW has 3,516 supplement product labels cataloged in the NIH DSLD, 948 currently on market.

3,516
Total products
948
On market
2,568
Off market
27%
Still on market

What the NIH DSLD Says About NOW

According to the U.S. National Institutes of Health's Dietary Supplement Label Database (DSLD), more than 175,000 dietary supplement product labels are catalogued across the U.S. retail and direct-sale supplement market in 2025. The DSLD is jointly maintained by the NIH Office of Dietary Supplements (ODS) and the U.S. National Library of Medicine (NLM), and reflects supplement label data as voluntarily submitted by manufacturers under the Dietary Supplement Health and Education Act of 1994 (DSHEA).

NOW is cataloged in the NIH DSLD with 3,516 distinct product labels on file, 948 on-market and 2,568 off-market (27% active rate), a mix of currently marketed and discontinued products. See the product list below for individual labels, ingredients, and current marketing status.

The DSLD is updated continuously as new product labels are submitted to the NIH ODS for inclusion. Coverage extends across multivitamins, single-ingredient supplements, botanicals, mineral preparations, and specialty formulations. Brand catalogs vary widely in scope, large manufacturers may carry hundreds of label variants across formulations, dosage strengths, and packaging configurations, while smaller specialty brands typically maintain narrower portfolios. See our methodology page for full source attribution, refresh cadence, DSHEA regulatory scope, and the distinction between FDA-regulated drug labels and supplement labels.

Products by NOW

100 % Pure Shark Cartilage
12 ingredients · Non-Nutrient/Non-Botanical
Off Market
100% Certified Organic Acacia Fiber
8 ingredients · Amino acid/Protein
Off Market
100% Certified Organic Maca
2 ingredients · Botanical
Off Market
100% Certified Organic Psyllium Husk Powder
7 ingredients · Botanical
Off Market
100% Certified Organic Whole Psyllium Husks
7 ingredients · Botanical
Off Market
100% Natural E Liquid
2 ingredients · Vitamin
Off Market
100% Natural E-Oil
3 ingredients · Vitamin
Off Market
100% Natural E-Oil Double Strength
2 ingredients · Vitamin
Off Market
100% Natural Hawaiian Spirulina Powder
16 ingredients · Non-Nutrient/Non-Botanical
Off Market
100% Natural Policosanol 10 mg
6 ingredients · Non-Nutrient/Non-Botanical
Off Market
100% Natural Spirulina 500 mg
18 ingredients · Botanical
Off Market
100% Pure Shark Cartilage
12 ingredients · Other Combinations
Off Market
4x6 Acidophilus
12 ingredients · Non-Nutrient/Non-Botanical
Off Market
4x6 Acidophilus Powder
8 ingredients · Non-Nutrient/Non-Botanical
Off Market
7-KETO 100 mg
5 ingredients · Non-Nutrient/Non-Botanical
Off Market
7-KETO LeanGels 100 mg
14 ingredients · Other Combinations
Off Market
8 Billion Acidophilus & Bifidus
10 ingredients · Non-Nutrient/Non-Botanical
Off Market
A & D 10,000/400 IU
5 ingredients · Vitamin
Off Market
A & D 10,000/400 IU From Fish Liver Oil
7 ingredients · Other Combinations
Off Market
A&D 10,000 IU/400 IU
4 ingredients · Vitamin
Off Market
A&D 10,000/400 IU
4 ingredients · Vitamin
Off Market
AAKG Powder Unflavored
2 ingredients · Non-Nutrient/Non-Botanical
Off Market
Acai Liquid Concentrate
8 ingredients · Botanical
Off Market
Acai SuperFruit Antioxidant Juice
21 ingredients · Botanical with Nutrients
Off Market
Acerola 4:1 Concentrate Powder
5 ingredients · Botanical with Nutrients
Off Market
Acerola 4:1 Extract Powder
5 ingredients · Botanical with Nutrients
Off Market
Acetyl-L Carnitine
5 ingredients · Non-Nutrient/Non-Botanical
Off Market
Acetyl-L Carnitine 500 mg
5 ingredients · Amino acid/Protein
Off Market
Acetyl-L Carnitine 750 mg
6 ingredients · Non-Nutrient/Non-Botanical
Off Market
Acetyl-L-Carnitine 500 mg
4 ingredients · Non-Nutrient/Non-Botanical
Off Market
Acetyl-L-Carnitine 750 mg
6 ingredients · Amino acid/Protein
Off Market
Acetyl-L-Carnitine Pure Powder
2 ingredients · Non-Nutrient/Non-Botanical
Off Market
Ache Action Decursinol Complex Plus Aquamin
7 ingredients · Other Combinations
On Market
Acid Relief With Enyzmes
21 ingredients · Other Combinations
Off Market
Acidophilus Three Billion
6 ingredients · Non-Nutrient/Non-Botanical
Off Market
Acidophilus Two Billion
6 ingredients · Non-Nutrient/Non-Botanical
Off Market
Activated Charcoal
4 ingredients · Non-Nutrient/Non-Botanical
On Market
Adam Capsules
47 ingredients · Other Combinations
Off Market
Adam Softgels
38 ingredients · Other Combinations
Off Market
Adrenal Stress Support
16 ingredients · Other Combinations
On Market
Advanced Gamma E Complex
10 ingredients · Vitamin
Off Market
Advanced UC-II Joint Relief
11 ingredients · Other Combinations
Off Market
African Mango Diet Support
5 ingredients · Botanical
Off Market
AHCC Pure Powder
6 ingredients · Non-Nutrient/Non-Botanical
Off Market
Alfalfa 650 mg 10 Grain
6 ingredients · Botanical
Off Market
Alfalfa Juice Concentrate 650 mg
15 ingredients · Botanical with Nutrients
On Market
Alfalfa Leaf 500 mg
5 ingredients · Botanical
Off Market
Alfalfa Powder
17 ingredients · Other Combinations
On Market
All-Natural Phase 2 Starch Neutralizer 500 mg
4 ingredients · Non-Nutrient/Non-Botanical
Off Market
AlliBiotic CDZ
21 ingredients · Botanical with Nutrients
On Market

Nearby Brands in the DSLD

Other manufacturers cataloged in the NIH Dietary Supplement Label Database. Useful for comparing catalog depth, product overlap, and on-market rates.

Compare NOW vs BulkSupplements.com →

Source: NIH Office of Dietary Supplements, Dietary Supplement Label Database (DSLD). Regulatory framework: Source: Dietary Supplement Health and Education Act (DSHEA), 1994, 21 U.S.C. § 321(ff).

Disclaimer, Not Medical Advice: This information is provided for informational purposes only and does not constitute medical advice. Consult a qualified healthcare provider before starting, stopping, or combining any dietary supplement.

Every figure on PlainVitamins is rendered directly from the NIH Dietary Supplement Label Database (DSLD), no number is typed in by an editor. This page draws directly on the NIH DSLD, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.