PlainVitamins

Children's Gummy Multivitamin with Choline

by up&up · gummy or jelly · 60 gummy vitamins

  • On the market (NIH)
  • UPC 0 27917 01554 5
  • DSLD label 19923
  • Serving 1 to 2 gummies; amounts per 2 gummies
  • 30 servings

Children's Gummy Multivitamin with Choline by up&up lists 12 ingredients, 12 with an amount per serving of 2 gummies, such as 2,000 IU of vitamin A, 30 mg of vitamin C, 400 IU (10 mcg) of vitamin D and 18 IU of vitamin E, beside 2 Nutrition Facts rows (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on March 25, 2013.

What is in Children's Gummy Multivitamin with Choline?

Each row as the label prints it, per serving of 2 gummies. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Children's Gummy Multivitamin with Choline: Supplement Facts rows against the market (DSLD label 19923, January 2026 release)
IngredientAmount% DVAmong products listing it
Calories15 Calories
Total Carbohydrates3 gCarbohydrate in Children's Gummy Multivitamin with Choline against 21,979 products3 g per serving; the middle half of products list 1 g to 6 g, the median 3 g.3 g

47% of 21,979 products listing carbohydrate give more (median 3 g).

Sugar3 gSugar in Children's Gummy Multivitamin with Choline against 11,807 products3 g per serving; the middle half of products list 1 g to 4 g, the median 2 g.3 g

Higher than 53% of 11,807 products listing sugar (median 2 g).

Vitamin A2,000 IU80%Vitamin A in Children's Gummy Multivitamin with Choline against 5,772 products2,000 IU per serving; the middle half of products list 2,000 IU to 5,000 IU, the median 4,000 IU.2,000 IU

72% of 5,772 products listing vitamin A give more (median 4,000 IU).

Vitamin C30 mg75%Vitamin C in Children's Gummy Multivitamin with Choline against 18,583 products30 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg30 mg

83% of 18,583 products listing vitamin C give more (median 100 mg).

Vitamin D400 IU (10 mcg)100%Vitamin D in Children's Gummy Multivitamin with Choline against 14,175 products10 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg10 mcg

57% of 14,175 products listing vitamin D give more (median 15 mcg).

Vitamin E18 IU180%Vitamin E in Children's Gummy Multivitamin with Choline against 6,459 products18 IU per serving; the middle half of products list 15 IU to 100 IU, the median 30 IU.18 IU

73% of 6,459 products listing vitamin E give more (median 30 IU).

Vitamin B61 mg143%Vitamin B6 in Children's Gummy Multivitamin with Choline against 15,277 products1 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg1 mg

88% of 15,277 products listing vitamin B6 give more (median 6 mg).

Folic Acid200 mcg100%Folate in Children's Gummy Multivitamin with Choline against 7,022 products200 mcg per serving; the middle half of products list 200 mcg to 400 mcg, the median 400 mcg.200 mcg

71% of 7,022 products listing folate give more (median 400 mcg).

Vitamin B126 mcg200%Vitamin B12 in Children's Gummy Multivitamin with Choline against 14,425 products6 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg6 mcg

74% of 14,425 products listing vitamin B12 give more (median 36 mcg).

Biotin75 mcg50%Biotin in Children's Gummy Multivitamin with Choline against 9,447 products75 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg75 mcg

68% of 9,447 products listing biotin give more (median 200 mcg).

Pantothenic Acid5 mg100%Pantothenic Acid (Vitamin B5) in Children's Gummy Multivitamin with Choline against 10,060 products5 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg5 mg

77% of 10,060 products listing pantothenic acid (vitamin B5) give more (median 12 mg).

Iodine30 mcg43%Iodine in Children's Gummy Multivitamin with Choline against 6,382 products30 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg30 mcg

92% of 6,382 products listing iodine give more (median 150 mcg).

Zinc2.5 mg31%Zinc in Children's Gummy Multivitamin with Choline against 13,186 products2.5 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg2.5 mg

88% of 13,186 products listing zinc give more (median 11 mg).

Choline38 mg7%*Choline in Children's Gummy Multivitamin with Choline against 4,738 products38 mg per serving; the middle half of products list 18 mg to 100 mg, the median 40 mg.DV 550 mgUL 3,500 mg38 mg

50% of 4,738 products listing choline give more (median 40 mg).

* % Daily Value computed from the printed amount and the FDA Daily Value (21 CFR 101.9); the label prints none for that row.

Source: NIH ODS Dietary Supplement Label Database, label 19923 (entered March 25, 2013), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 88% of the 15,277 products that print an amount of vitamin B6 list more than its 1 mg of vitamin B6 (median 6 mg).
  • 92% of the 6,382 products that print an amount of iodine list more than its 30 mcg of iodine (median 150 mcg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

6 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Suggested Use: As a dietary supplement, parents may give each child up to two (2) gummy vitamins per day. Instruct the child to chew each gummy vitamin carefully and thoroughly.
Warnings
Not recommended for children under two years of age due to choking.
The facility that manufactures this product also produces products that contain soy.
If your child has a medical condition, or is on medication, please consult a physician before using.
Take only as directed. Do not exceed suggested dosage.
KEEP OUT OF THE REACH OF CHILDREN
Do not use if inner seal is broken or missing.
PRINTED SEAL UNDER CAP FOR YOUR PROTECTION
Allergens and what it does not contain
Contains no gluten (wheat), milk, eggs, peanuts, or soy.
Storage
Store at room temperature.
Do not expose to excessive heat or moisture.

Source: label statements in DSLD label 19923.

What else is on the label?

Other ingredients: Glucose Syrup, Sucrose, Gelatin, Choline Bitartrate, DL-Alpha-Tocopheryl Acetate, Natural Flavors, Ascorbic Acid, Citric Acid, Calcium D-Pantothenate, Zinc Gluconate, Lactic Acid, Sodium Ascorbate, Retinyl Palmitate, Biotin, Folic Acid, Cholecalciferol, Natural and Artificial Colors, Pyridoxine Hydrochloride, Potassium Iodide, Cyanocobalamin, fractionated Coconut Oil, Beeswax.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): {arrow} up&up(R).

How many labels does Children's Gummy Multivitamin with Choline have?

2 labels are on file under this name since March 25, 2013: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 19929 Entered March 25, 2013 · off the market May 18, 2016 · 150 gummy vitamins · UPC 0 27917 01948 2
  2. Label 19923 (current) Entered March 25, 2013 · on the market · 60 gummy vitamins · UPC 0 27917 01554 5

DSLD also links this label to: Children's Gummy Multivitamin (package size difference, same product), Kids' Multivitamin Gummies Complete (package size difference, same product).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Target Corporation (distributor), Minneapolis, MN. All up&up products.

Where next?