Children's Gummy Multivitamin
by up&up · gummy or jelly · 70 gummy vitamins
- On the market (NIH)
- UPC 0 27917 25581 1
- DSLD label 19926
- Serving 1 to 2 gummies; amounts per 2 gummies
- 35 servings
Children's Gummy Multivitamin by up&up lists 13 ingredients, 13 with an amount per serving of 2 gummies, such as 2,100 IU of vitamin A, 20 mg of vitamin C, 400 IU (10 mcg) of vitamin D and 16.5 IU of vitamin E, beside 2 Nutrition Facts rows (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on March 25, 2013.
What is in Children's Gummy Multivitamin?
Each row as the label prints it, per serving of 2 gummies. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).
| Ingredient | Amount | % DV | Among products listing it |
|---|---|---|---|
| Calories | 15 Calories | ||
| Total Carbohydrates | 4 g | Higher than 53% of 21,979 products listing carbohydrate (median 3 g). | |
| Sugar | 3 g | Higher than 53% of 11,807 products listing sugar (median 2 g). | |
| Vitamin A | 2,100 IU | 84% | 72% of 5,772 products listing vitamin A give more (median 4,000 IU). |
| Vitamin C | 20 mg | 50% | 90% of 18,583 products listing vitamin C give more (median 100 mg). |
| Vitamin D | 400 IU (10 mcg) | 100% | 57% of 14,175 products listing vitamin D give more (median 15 mcg). |
| Vitamin E | 16.5 IU | 165% | 74% of 6,459 products listing vitamin E give more (median 30 IU). |
| Vitamin B6 | 2 mg | 286% | 69% of 15,277 products listing vitamin B6 give more (median 6 mg). |
| Folic Acid | 140 mcg | 70% | 84% of 7,022 products listing folate give more (median 400 mcg). |
| Vitamin B12 | 6 mcg | 100% | 74% of 14,425 products listing vitamin B12 give more (median 36 mcg). |
| Biotin | 60 mcg | 40% | 72% of 9,447 products listing biotin give more (median 200 mcg). |
| Pantothenic Acid | 5.2 mg | 104% | 76% of 10,060 products listing pantothenic acid (vitamin B5) give more (median 12 mg). |
| Iodine | 42 mcg | 60% | 86% of 6,382 products listing iodine give more (median 150 mcg). |
| Zinc | 2.7 mg | 34% | 88% of 13,186 products listing zinc give more (median 11 mg). |
| Choline | 40 mcg | 0%* | 96% of 4,738 products listing choline give more (median 40 mg). |
| Inositol | 40 mcg | 92% of 4,042 products listing inositol give more (median 30 mg). |
* % Daily Value computed from the printed amount and the FDA Daily Value (21 CFR 101.9); the label prints none for that row.
Source: NIH ODS Dietary Supplement Label Database, label 19926 (entered March 25, 2013), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.
Is that a lot?
The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:
- 90% of the 18,583 products that print an amount of vitamin C list more than its 20 mg of vitamin C (median 100 mg).
- 96% of the 4,738 products that print an amount of choline list more than its 0.04 mg of choline (median 40 mg).
- 92% of the 4,042 products that print an amount of inositol list more than its 0.04 mg of inositol (median 30 mg).
The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.
The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.
Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.
Which products have the closest formulas?
6 products list the very same ingredients; the nearest amounts come first.
- Gummy Vites CompleteL'il Critters same ingredients
- Kids' Multivitamin GummieKroger same ingredients
- Multivitamin for Kids GummiesFeel Great Vitamin Co. same ingredients
- Kids Multi-Vitamin GummiesNatures Craft same ingredients
- Amevit KidsAmvilab same ingredients
- Despicable Me Complete MultivitaminL'il Critters same ingredients
Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.
What does the label say about taking it?
Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.
- Directions
- Suggested Use: As a dietary supplement, parents may give each child up to two (2) gummy vitamins per day. Instruct the child to chew each gummy vitamin carefully and thoroughly.
- Warnings
- The facility that manufactures this product also produces products that contain soy.
- If your child has a medical condition or is on medication, please consult a physician before using this product.
- Take only as directed. Do not exceed suggested dosage.
- KEEP OUT OF THE REACH OF CHILDREN
- Do not use if inner seal is broken or missing.
- PRINTED SEAL UNDER CAP FOR YOUR PROTECTION
- Not recommended for children under two years of age due to choking.
- Allergens and what it does not contain
- Contains no gluten (wheat), milk, eggs, peanuts, or soy.
- Storage
- Store at room temperature.
- Do not expose to excessive heat or moisture.
Source: label statements in DSLD label 19926.
What else is on the label?
Other ingredients: Glucose Syrup, Sucrose, Gelatin, DL-Alpha-Tocopheryl Acetate, Zinc Chelate, Ascorbic Acid, Natural Flavors, Citric Acid, Lactic Acid, Calcium D-Pantothenate, Colors, Retinyl Palmitate, Sodium Ascorbate, Biotin, Cholecalciferol, Folic Acid, Pyridoxine Hydrochloride, Potassium Iodide, Cyanocobalamin, fractionated Coconut Oil, Beeswax, Choline Bitartrate, Inositol.
Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): {arrow} up&up(R).
How many labels does Children's Gummy Multivitamin have?
One label is on file, entered on March 25, 2013.
- Label 19926 (current) Entered March 25, 2013 · on the market · 70 gummy vitamins · UPC 0 27917 25581 1
DSLD also links this label to: Children's Gummy Multivitamin with Choline (package size difference, same product), Children's Gummy Multivitamin with Choline (package size difference, same product), Kids' Multivitamin Gummies Complete (package size difference, same product).
Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).
Who makes it?
The label names Target Corporation (distributor), Minneapolis, MN. All up&up products.