PlainVitamins

100% Pure Omega-3 Krill Oil

by up&up · softgel capsule · 60 softgels

  • On the market (NIH)
  • UPC 0 39348 41701 0
  • DSLD label 26483
  • Serving 1 softgel
  • 60 servings

100% Pure Omega-3 Krill Oil by up&up lists 5 ingredients, 5 with an amount per serving of 1 softgel, such as 300 mg of krill oil. Its current label entered the NIH Dietary Supplement Label Database on October 25, 2013.

What is in 100% Pure Omega-3 Krill Oil?

Each row as the label prints it, per serving of 1 softgel. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

100% Pure Omega-3 Krill Oil: Supplement Facts rows against the market (DSLD label 26483, January 2026 release)
IngredientAmount% DVAmong products listing it
Krill Oil300 mgKrill Oil in 100% Pure Omega-3 Krill Oil against 320 products0.3 g per serving; the middle half of products list 0.5 g to 1 g, the median 1 g.0.3 g

90% of 320 products listing krill oil give more (median 1 g).

Omega-3 Fatty Acids90 mgOmega-3 in 100% Pure Omega-3 Krill Oil against 2,714 products90 mg per serving; the middle half of products list 230 mg to 1,000 mg, the median 500 mg.90 mg

89% of 2,714 products listing omega-3 give more (median 500 mg).

Eicosapentaenoic Acid50 mgEPA (Eicosapentaenoic Acid) in 100% Pure Omega-3 Krill Oil against 3,134 products50 mg per serving; the middle half of products list 120 mg to 590 mg, the median 300 mg.50 mg

88% of 3,134 products listing EPA (eicosapentaenoic acid) give more (median 300 mg).

Docosahexaenoic Acid24 mgDHA in 100% Pure Omega-3 Krill Oil against 3,627 products24 mg per serving; the middle half of products list 104 mg to 400 mg, the median 232 mg.24 mg

97% of 3,627 products listing DHA give more (median 232 mg).

Phospholipids130 mgPhospholipid in 100% Pure Omega-3 Krill Oil against 257 products130 mg per serving; the middle half of products list 130 mg to 400 mg, the median 245 mg.130 mg

72% of 257 products listing phospholipid give more (median 245 mg).

Source: NIH ODS Dietary Supplement Label Database, label 26483 (entered October 25, 2013), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 90% of the 320 products that print an amount of krill oil list more than its 0.3 g of krill oil (median 1 g).
  • 89% of the 2,714 products that print an amount of omega-3 list more than its 90 mg of omega-3 (median 500 mg).
  • 88% of the 3,134 products that print an amount of EPA (eicosapentaenoic acid) list more than its 50 mg of EPA (eicosapentaenoic acid) (median 300 mg).
  • 97% of the 3,627 products that print an amount of DHA list more than its 24 mg of docosahexaenoic acid (filed by NIH under DHA) (median 232 mg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

6 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
one softgel per day
Suggested Use: As a dietary supplement, take one softgel daily with a meal. For adults only. Consult your doctor before taking any supplement.
Warnings
Supplementation with omega-3 fatty acids should be avoided in patients with inherited or acquired bleeding predispositions, including those taking anticoagulants. As with any product containing omega-3 fatty acids, adhere carefully to the amount recommended by your health care practitioner.
CONTAINS CRUSTACEAN SHELLFISH (krill).
USE ONLY IF INNER SEAL IS NOT BROKEN OR MISSING
KEEP OUT OF THE REACH OF CHILDREN.
Storage
Keep tightly closed in a cool, dry place.

Source: label statements in DSLD label 26483.

What else is on the label?

Other ingredients: Gelatin Capsule.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): CERTIFIED SUSTAINABLE SEAFOOD MSC www.msc.org; {target}(R); {percent}(R).

How many labels does 100% Pure Omega-3 Krill Oil have?

One label is on file, entered on October 25, 2013.

  1. Label 26483 (current) Entered October 25, 2013 · on the market · 60 softgels · UPC 0 39348 41701 0

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Target Corporation (distributor), Minneapolis, MN. All up&up products.

Where next?