PlainVitamins

Children's Multivitamin

by up&up · tablet or pill · 60 chewable tablets

  • On the market (NIH)
  • DSLD label 26746
  • Serving 0.5 to 1 tablets (for 2 & 3 Years of Age, chew 1/2 tablet daily. Adults and children over 4 years, chew 1 tablet daily); amounts per 1 tablet

Children's Multivitamin by up&up lists 20 ingredients, 20 with an amount per serving of 1 tablet, such as 3,000 IU of vitamin A, 60 mg of vitamin C, 400 IU (10 mcg) of vitamin D and 30 IU of vitamin E, beside 2 Nutrition Facts rows (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on October 25, 2013.

What is in Children's Multivitamin?

Each row as the label prints it, per serving of 1 tablet. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Children's Multivitamin: Supplement Facts rows against the market (DSLD label 26746, January 2026 release)
IngredientAmount% DVAmong products listing it
Total Carbohydratesless than 1 g1%
Vitamin Aas Beta-CaroteneVitamin A (Form: as 25% Beta-Carotene)3,000 IU60%Vitamin A in Children's Multivitamin against 5,772 products3,000 IU per serving; the middle half of products list 2,000 IU to 5,000 IU, the median 4,000 IU.3,000 IU

56% of 5,772 products listing vitamin A give more (median 4,000 IU).

Vitamin C60 mg75%Vitamin C in Children's Multivitamin against 18,583 products60 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg60 mg

65% of 18,583 products listing vitamin C give more (median 100 mg).

Vitamin D400 IU (10 mcg)50%Vitamin D in Children's Multivitamin against 14,175 products10 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg10 mcg

57% of 14,175 products listing vitamin D give more (median 15 mcg).

Vitamin E30 IU150%Vitamin E in Children's Multivitamin against 6,459 products30 IU per serving; the middle half of products list 15 IU to 100 IU, the median 30 IU.30 IU

44% of 6,459 products listing vitamin E give more (median 30 IU).

Thiamineas Vitamin B11.5 mg107%Thiamin in Children's Multivitamin against 9,830 products1.5 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg1.5 mg

66% of 9,830 products listing thiamin give more (median 5 mg).

Riboflavinas Vitamin B21.7 mg106%Riboflavin in Children's Multivitamin against 9,824 products1.7 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg1.7 mg

64% of 9,824 products listing riboflavin give more (median 4 mg).

Niacin15 mg83%Niacin in Children's Multivitamin against 12,413 products15 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg15 mg

71% of 12,413 products listing niacin give more (median 20 mg).

Vitamin B62 mg143%Vitamin B6 in Children's Multivitamin against 15,277 products2 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg2 mg

69% of 15,277 products listing vitamin B6 give more (median 6 mg).

Folic Acid400 mcg100%Folate in Children's Multivitamin against 7,022 products400 mcg per serving; the middle half of products list 200 mcg to 400 mcg, the median 400 mcg.400 mcg

24% of 7,022 products listing folate give more (median 400 mcg).

Vitamin B126 mcg100%Vitamin B12 in Children's Multivitamin against 14,425 products6 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg6 mcg

74% of 14,425 products listing vitamin B12 give more (median 36 mcg).

Biotin40 mcg13%Biotin in Children's Multivitamin against 9,447 products40 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg40 mcg

80% of 9,447 products listing biotin give more (median 200 mcg).

Pantothenic Acid10 mg100%Pantothenic Acid (Vitamin B5) in Children's Multivitamin against 10,060 products10 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg10 mg

52% of 10,060 products listing pantothenic acid (vitamin B5) give more (median 12 mg).

Calcium100 mg6%Calcium in Children's Multivitamin against 17,831 products100 mg per serving; the middle half of products list 50 mg to 252 mg, the median 115 mg.DV 1,300 mgUL 2,500 mg100 mg

53% of 17,831 products listing calcium give more (median 115 mg).

Iron18 mg90%Iron in Children's Multivitamin against 6,910 products18 mg per serving; the middle half of products list 1.2 mg to 18 mg, the median 5 mg.DV 18 mgUL 45 mg18 mg

Higher than 74% of 6,910 products listing iron (median 5 mg).

Phosphorus100 mg6%Phosphorus in Children's Multivitamin against 3,786 products100 mg per serving; the middle half of products list 45 mg to 200 mg, the median 90 mg.DV 1,250 mgUL 4,000 mg100 mg

Higher than 53% of 3,786 products listing phosphorus (median 90 mg).

Iodine150 mcg107%Iodine in Children's Multivitamin against 6,382 products150 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg150 mcg

15% of 6,382 products listing iodine give more (median 150 mcg).

Magnesium20 mg5%Magnesium in Children's Multivitamin against 14,003 products20 mg per serving; the middle half of products list 30 mg to 200 mg, the median 86 mg.UL 350 mgDV 420 mg20 mg

83% of 14,003 products listing magnesium give more (median 86 mg).

Zinc12 mg75%Zinc in Children's Multivitamin against 13,186 products12 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg12 mg

Higher than 53% of 13,186 products listing zinc (median 11 mg).

Copper2 mg100%Copper in Children's Multivitamin against 6,468 products2 mg per serving; the middle half of products list 0.5 mg to 2 mg, the median 1 mg.DV 0.9 mgUL 10 mg2 mg

Higher than 66% of 6,468 products listing copper (median 1 mg).

Sodium10 mg1%Sodium in Children's Multivitamin against 14,514 products10 mg per serving; the middle half of products list 15 mg to 142 mg, the median 55 mg.10 mg

78% of 14,514 products listing sodium give more (median 55 mg).

Choline38 mg7%*Choline in Children's Multivitamin against 4,738 products38 mg per serving; the middle half of products list 18 mg to 100 mg, the median 40 mg.DV 550 mgUL 3,500 mg38 mg

50% of 4,738 products listing choline give more (median 40 mg).

* % Daily Value computed from the printed amount and the FDA Daily Value (21 CFR 101.9); the label prints none for that row.

Source: NIH ODS Dietary Supplement Label Database, label 26746 (entered October 25, 2013), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

Every amount on this label with a position sits within the middle 80% of the products that list the same ingredient.

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

4 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Directions: 2 & 3 years of age - Chew one-half tablet daily, with food. Adults and children 4 years of age and older - Chew one tablet daily, with food.
Warnings
WARNING: Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6. Keep this product out of reach of children. In case of accidental overdose, call a doctor or poison control center immediately.
PHENYLKETONURICS: CONTAINS PHENYLALANINE
Caution: If your or your child is taking medication or have a medical condition, consult your doctor before taking this product. If you are pregnant or nursing a baby, ask a doctor before using this product.
Do not use if printed seal under cap is broken or missing.
Allergens and what it does not contain
GLUTEN FREE
Storage
Store in a dry place at room temperature (50(0)-86(0)F).

Source: label statements in DSLD label 26746.

What else is on the label?

Other ingredients: Dicalcium Phosphate, Sorbitol, Choline Bitartrate, Sodium Ascorbate, Ferrous Fumarate, Magnesium Oxide, Mono & Diglycerides, DL-Alpha-Tocopheryl Acetate, Gelatin, Talc, Natural and Artificial flavor, Stearic Acid, Niacinamide, Zinc Oxide, Calcium Pantothenate, Magnesium Stearate, Silicon Dioxide, Aspartame, Hydrogenated Vegetable Oil, Malic Acid, FD&C Red #40 Aluminum Lake, FD&C Yellow #6 Aluminum Lake, Citric Acid, FD&C Blue #2 Aluminum Lake, Pyridoxine Hydrochloride, Cupric Oxide, Thiamine Mononitrate, Riboflavin, Monoammonium Glycyrrhizinate, Vitamin A Acetate, Beta-Carotene, Folic Acid, Potassium Iodide, Biotin, Cholecalciferol, Cyanocobalamin.

How many labels does Children's Multivitamin have?

3 labels are on file under this name since March 25, 2013: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 26746 (current) Entered October 25, 2013 · on the market · 60 chewable tablets
  2. Label 19831 Entered March 25, 2013 · off the market February 3, 2016 · 150 chewable tablets · UPC 0 70030 61885 8
  3. Label 19828 Entered March 25, 2013 · on the market · 60 chewable tablets · UPC 0 70030 61779 0

DSLD also links this label to: Kids' Multivitamin Complete (package size difference, same product), Kids' Multivitamin Complete (package size difference, same product).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Target Corp. (distributor), Minneapolis, MN. All up&up products.

Where next?