PlainVitamins

Children's Multivitamin

by Equaline · tablet or pill · 60 chewable tablets

  • On the market (NIH)
  • UPC 0 41163 23565 6
  • DSLD label 12018
  • Serving 0.5 tablets (2 & 3 years of age)
  • 60 servings

Children's Multivitamin by Equaline lists 20 ingredients, 20 with an amount per serving of 0.5 tablets, such as 1,500 IU of vitamin A, 30 mg of vitamin C, 200 IU (5 mcg) of vitamin D and 15 IU of vitamin E, beside 2 Nutrition Facts rows (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on August 24, 2012.

What is in Children's Multivitamin?

Each row as the label prints it, per serving of 0.5 tablets. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Children's Multivitamin: Supplement Facts rows against the market (DSLD label 12018, January 2026 release)
IngredientAmount% DVAmong products listing it
Total Carbohydratesless than 0.5 g
Vitamin Aas Beta-CaroteneVitamin A (Form: as 25% beta-carotene)1,500 IU60%Vitamin A in Children's Multivitamin against 5,772 products1,500 IU per serving; the middle half of products list 2,000 IU to 5,000 IU, the median 4,000 IU.1,500 IU

78% of 5,772 products listing vitamin A give more (median 4,000 IU).

Vitamin C30 mg75%Vitamin C in Children's Multivitamin against 18,583 products30 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg30 mg

83% of 18,583 products listing vitamin C give more (median 100 mg).

Vitamin D200 IU (5 mcg)50%Vitamin D in Children's Multivitamin against 14,175 products5 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg5 mcg

83% of 14,175 products listing vitamin D give more (median 15 mcg).

Vitamin E15 IU150%Vitamin E in Children's Multivitamin against 6,459 products15 IU per serving; the middle half of products list 15 IU to 100 IU, the median 30 IU.15 IU

75% of 6,459 products listing vitamin E give more (median 30 IU).

Thiamineas Vitamin B10.75 mg107%Thiamin in Children's Multivitamin against 9,830 products0.75 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg0.75 mg

87% of 9,830 products listing thiamin give more (median 5 mg).

Riboflavinas Vitamin B20.85 mg106%Riboflavin in Children's Multivitamin against 9,824 products0.85 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg0.85 mg

86% of 9,824 products listing riboflavin give more (median 4 mg).

Niacin7.5 mg83%Niacin in Children's Multivitamin against 12,413 products7.5 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg7.5 mg

86% of 12,413 products listing niacin give more (median 20 mg).

Vitamin B61 mg143%Vitamin B6 in Children's Multivitamin against 15,277 products1 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg1 mg

88% of 15,277 products listing vitamin B6 give more (median 6 mg).

Folic Acid200 mcg100%Folate in Children's Multivitamin against 7,022 products200 mcg per serving; the middle half of products list 200 mcg to 400 mcg, the median 400 mcg.200 mcg

71% of 7,022 products listing folate give more (median 400 mcg).

Vitamin B123 mcg100%Vitamin B12 in Children's Multivitamin against 14,425 products3 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg3 mcg

87% of 14,425 products listing vitamin B12 give more (median 36 mcg).

Biotin20 mcg13%Biotin in Children's Multivitamin against 9,447 products20 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg20 mcg

94% of 9,447 products listing biotin give more (median 200 mcg).

Pantothenic Acid5 mg100%Pantothenic Acid (Vitamin B5) in Children's Multivitamin against 10,060 products5 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg5 mg

77% of 10,060 products listing pantothenic acid (vitamin B5) give more (median 12 mg).

Calcium50 mg6%Calcium in Children's Multivitamin against 17,831 products50 mg per serving; the middle half of products list 50 mg to 252 mg, the median 115 mg.DV 1,300 mgUL 2,500 mg50 mg

72% of 17,831 products listing calcium give more (median 115 mg).

Iron9 mg90%Iron in Children's Multivitamin against 6,910 products9 mg per serving; the middle half of products list 1.2 mg to 18 mg, the median 5 mg.DV 18 mgUL 45 mg9 mg

Higher than 63% of 6,910 products listing iron (median 5 mg).

Phosphorus50 mg6%Phosphorus in Children's Multivitamin against 3,786 products50 mg per serving; the middle half of products list 45 mg to 200 mg, the median 90 mg.DV 1,250 mgUL 4,000 mg50 mg

68% of 3,786 products listing phosphorus give more (median 90 mg).

Iodine75 mcg107%Iodine in Children's Multivitamin against 6,382 products75 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg75 mcg

68% of 6,382 products listing iodine give more (median 150 mcg).

Magnesium10 mg5%Magnesium in Children's Multivitamin against 14,003 products10 mg per serving; the middle half of products list 30 mg to 200 mg, the median 86 mg.UL 350 mgDV 420 mg10 mg

91% of 14,003 products listing magnesium give more (median 86 mg).

Zinc6 mg75%Zinc in Children's Multivitamin against 13,186 products6 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg6 mg

69% of 13,186 products listing zinc give more (median 11 mg).

Copper1 mg100%Copper in Children's Multivitamin against 6,468 products1 mg per serving; the middle half of products list 0.5 mg to 2 mg, the median 1 mg.DV 0.9 mgUL 10 mg1 mg

40% of 6,468 products listing copper give more (median 1 mg).

Sodium5 mgSodium in Children's Multivitamin against 14,514 products5 mg per serving; the middle half of products list 15 mg to 142 mg, the median 55 mg.5 mg

89% of 14,514 products listing sodium give more (median 55 mg).

Choline19 mg3%*Choline in Children's Multivitamin against 4,738 products19 mg per serving; the middle half of products list 18 mg to 100 mg, the median 40 mg.DV 550 mgUL 3,500 mg19 mg

74% of 4,738 products listing choline give more (median 40 mg).

* % Daily Value computed from the printed amount and the FDA Daily Value (21 CFR 101.9); the label prints none for that row.

Source: NIH ODS Dietary Supplement Label Database, label 12018 (entered August 24, 2012), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 88% of the 15,277 products that print an amount of vitamin B6 list more than its 1 mg of vitamin B6 (median 6 mg).
  • 94% of the 9,447 products that print an amount of biotin list more than its 20 mcg of biotin (median 200 mcg).
  • 91% of the 14,003 products that print an amount of magnesium list more than its 10 mg of magnesium (median 86 mg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

4 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Directions: 2 & 3 years of age - Chew one-half tablet daily. Adults and children 4 years of age and older - Chew one tablet daily.
Warnings
CHILD RESISTANT CAP
If you are pregnant or nursing a baby, ask a doctor before using this product.
Keep out of reach of children.
Do not use if printed seal under cap is broken or missing
WARNING: Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6. Keep this product out of reach of children. In case of accidental overdose, call a doctor or poison control center immediately.
Allergens and what it does not contain
Gluten Free
Storage
Store in a dry place at room temperature (59(0)-86(0)F).

Source: label statements in DSLD label 12018.

What else is on the label?

Other ingredients: Dicalcium Phosphate, Sorbitol, Choline Bitartrate, Sodium Ascorbate, Ferrous Fumarate, Magnesium Oxide, Mono & Diglycerides, Gelatin, DL-Alpha-Tocopheryl Acetate, Talc, Natural and Artificial flavors, Stearic Acid, Niacinamide, Zinc Oxide, Calcium Pantothenate, Magnesium Stearate, Silicon Dioxide, Aspartame, Hydrogenated Vegetable Oil, Malic Acid, FD&C Red #40 Lake, FD&C Yellow #6 Lake, Citric Acid, FD&C Blue #2 Lake, Pyridoxine Hydrochloride, Cupric Oxide, Thiamine Mononitrate, Riboflavin, Monoammonium Glycyrrhizinate, Vitamin A Acetate, Beta-Carotene, Folic Acid, Potassium Iodide, Biotin, Cholecalciferol, Quassia solid extract, Cyanocobalamin, Gentian solid extract.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): SUPERVALUE QUALITY Guaranteed (v).

How many labels does Children's Multivitamin have?

One label is on file, entered on August 24, 2012.

  1. Label 12018 (current) Entered August 24, 2012 · on the market · 60 chewable tablets · UPC 0 41163 23565 6

DSLD also links this label to: Children's Multivitamins with Essential Minerals (image difference, same product).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Supervalu Inc. (distributor), Eden Prairie, MN. All Equaline products.

Where next?