PlainVitamins

Prenatal Vitamins

by Smart Sense · tablet or pill · 240 tablets

  • On the market (NIH)
  • UPC 8 83967 39614 6
  • DSLD label 82311
  • Serving 1 tablet

Prenatal Vitamins by Smart Sense lists 14 ingredients, 14 with an amount per serving of 1 tablet, such as 400 IU of vitamin A, 120 mg of vitamin C, 400 IU (10 mcg) of vitamin D and 30 IU of vitamin E. Its current label entered the NIH Dietary Supplement Label Database on January 25, 2018.

What is in Prenatal Vitamins?

Each row as the label prints it, per serving of 1 tablet. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Prenatal Vitamins: Supplement Facts rows against the market (DSLD label 82311, January 2026 release)
IngredientAmount% DVAmong products listing it
Vitamin Aas Beta-CaroteneVitamin A (Form: as 100% Beta-Carotene)400 IU50%

This amount is far outside what other labels list for vitamin A, or disagrees with the label's own %DV: possibly a unit or transcription slip in the database. Check the label image on DSLD.

Vitamin C120 mg200%Vitamin C in Prenatal Vitamins against 18,583 products120 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg120 mg

Higher than 51% of 18,583 products listing vitamin C (median 100 mg).

Vitamin D400 IU (10 mcg)100%Vitamin D in Prenatal Vitamins against 14,175 products10 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg10 mcg

57% of 14,175 products listing vitamin D give more (median 15 mcg).

Vitamin E30 IU100%Vitamin E in Prenatal Vitamins against 6,459 products30 IU per serving; the middle half of products list 15 IU to 100 IU, the median 30 IU.30 IU

44% of 6,459 products listing vitamin E give more (median 30 IU).

Thiamine1.8 mg106%Thiamin in Prenatal Vitamins against 9,830 products1.8 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg1.8 mg

64% of 9,830 products listing thiamin give more (median 5 mg).

Riboflavin1.7 mg85%Riboflavin in Prenatal Vitamins against 9,824 products1.7 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg1.7 mg

64% of 9,824 products listing riboflavin give more (median 4 mg).

Niacin20 mg100%Niacin in Prenatal Vitamins against 12,413 products20 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg20 mg

46% of 12,413 products listing niacin give more (median 20 mg).

Vitamin B62.6 mg104%Vitamin B6 in Prenatal Vitamins against 15,277 products2.6 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg2.6 mg

66% of 15,277 products listing vitamin B6 give more (median 6 mg).

Folic Acid800 mcg100%Folate in Prenatal Vitamins against 7,022 products800 mcg per serving; the middle half of products list 200 mcg to 400 mcg, the median 400 mcg.800 mcg

Higher than 81% of 7,022 products listing folate (median 400 mcg).

Vitamin B128 mcg100%Vitamin B12 in Prenatal Vitamins against 14,425 products8 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg8 mcg

71% of 14,425 products listing vitamin B12 give more (median 36 mcg).

Calcium200 mg15%Calcium in Prenatal Vitamins against 17,831 products200 mg per serving; the middle half of products list 50 mg to 252 mg, the median 115 mg.DV 1,300 mgUL 2,500 mg200 mg

Higher than 64% of 17,831 products listing calcium (median 115 mg).

Iron28 mg156%Iron in Prenatal Vitamins against 6,910 products28 mg per serving; the middle half of products list 1.2 mg to 18 mg, the median 5 mg.DV 18 mgUL 45 mg28 mg

Higher than 92% of 6,910 products listing iron (median 5 mg).

Iodine150 mcg100%Iodine in Prenatal Vitamins against 6,382 products150 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg150 mcg

15% of 6,382 products listing iodine give more (median 150 mcg).

Zinc25 mg167%Zinc in Prenatal Vitamins against 13,186 products25 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg25 mg

Higher than 85% of 13,186 products listing zinc (median 11 mg).

Source: NIH ODS Dietary Supplement Label Database, label 82311 (entered January 25, 2018), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • Its 28 mg of iron is higher than 92% of the 6,910 iron products that print an amount; 459 list more.

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

6 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
For use before, during and after pregnancy
Suggested Use: One tablet daily with food or as directed by your physician. For use prior to conception, during pregnancy, and during the postnatal period.
Warnings
Do not use if printed seal under cap is broken or missing
Contains: Soy
Warning: Accidental overdose of Iron-containing products is a leading cause of fatal poisoning in children under 6. Keep this product out of reach of children. In case of accidental overdose, call a doctor or poison control center immediately. (1-800-222-1222)
Allergens and what it does not contain
GF Gluten free
Storage
Store at room temperature (59(0)F-86(0)F). Keep bottle tightly closed.

Source: label statements in DSLD label 82311.

What else is on the label?

Other ingredients: Calcium Carbonate, Ascorbic Acid, Microcrystalline Cellulose, Ferrous Fumarate, DL-Alpha-Tocopheryl Acetate, Zinc Oxide, Gelatin, Acacia, Croscarmellose Sodium, Niacinamide, Stearic Acid, Dextrin, Silicon Dioxide, Hypromellose, Titanium Dioxide color, Magnesium Stearate, Polyethylene Glycol, Pyridoxine Hydrochloride, Beta-Carotene, FD&C Red #40 Aluminum Lake, Thiamine Mononitrate, Riboflavin, Dextrose, Lecithin, Folic Acid, FD&C Yellow #6 Aluminum Lake, FD&C Blue #2 Aluminum Lake, Potassium Iodide, Cholecalciferol, Cyanocobalamin.

How many labels does Prenatal Vitamins have?

2 labels are on file under this name since January 25, 2018: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 82311 (current) Entered January 25, 2018 · on the market · 240 tablets · UPC 8 83967 39614 6
  2. Label 82308 Entered January 25, 2018 · on the market · 240 tablets · UPC 8 83967 29859 4

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Kmart Corporation (distributor), Hoffman Estates, IL. All Smart Sense products.

Where next?