PlainVitamins

Serious Mass Vanilla

by ON Optimum Nutrition · powder · 6 pounds

  • Off the market since December 2022 (NIH)
  • UPC 7 48927 02300 8
  • DSLD label 218676
  • Serving 167 to 334 g (1-2 heaping scoops); amounts per 334 g
  • 8 servings

Serious Mass Vanilla by ON Optimum Nutrition lists 30 ingredients, 30 with an amount per serving of 334 g, such as 6,500 IU of vitamin A, 66 mg of vitamin C, 500 IU (12.5 mcg) of vitamin D and 30 IU of vitamin E, beside 7 Nutrition Facts rows (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on May 22, 2020.

What is in Serious Mass Vanilla?

Each row as the label prints it, per serving of 334 g. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Serious Mass Vanilla: Supplement Facts rows against the market (DSLD label 218676, January 2026 release)
IngredientAmount% DVAmong products listing it
Calories1,630 Calories
Calories from Fat170 Calories
Total Fat19 g29%Fat (unspecified) in Serious Mass Vanilla against 11,965 products19 g per serving; the middle half of products list 1 g to 2.5 g, the median 1.5 g.19 g

Higher than over 99% of 11,965 products listing fat (unspecified) (median 1.5 g).

Saturated Fat12 g60%Saturated fat in Serious Mass Vanilla against 5,234 products12 g per serving; the middle half of products list 0.5 g to 1.5 g, the median 1 g.12 g

Higher than 97% of 5,234 products listing saturated fat (median 1 g).

Cholesterol140 mg47%Cholesterol in Serious Mass Vanilla against 5,275 products140 mg per serving; the middle half of products list 5 mg to 45 mg, the median 15 mg.140 mg

Higher than 97% of 5,275 products listing cholesterol (median 15 mg).

Total Carbohydrates292 g97%

This amount is far outside what other labels list for carbohydrate, or disagrees with the label's own %DV: possibly a unit or transcription slip in the database. Check the label image on DSLD.

Sugar56 gSugar in Serious Mass Vanilla against 11,807 products56 g per serving; the middle half of products list 1 g to 4 g, the median 2 g.56 g

Higher than over 99% of 11,807 products listing sugar (median 2 g).

Protein74 g148%Protein in Serious Mass Vanilla against 8,985 products74 g per serving; the middle half of products list 2 g to 24 g, the median 16 g.74 g

Higher than over 99% of 8,985 products listing protein (median 16 g).

Vitamin A6,500 IU130%Vitamin A in Serious Mass Vanilla against 5,772 products6,500 IU per serving; the middle half of products list 2,000 IU to 5,000 IU, the median 4,000 IU.6,500 IU

Higher than 79% of 5,772 products listing vitamin A (median 4,000 IU).

Vitamin C66 mg110%Vitamin C in Serious Mass Vanilla against 18,583 products66 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg66 mg

64% of 18,583 products listing vitamin C give more (median 100 mg).

Vitamin D500 IU (12.5 mcg)125%Vitamin D in Serious Mass Vanilla against 14,175 products12.5 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg12.5 mcg

53% of 14,175 products listing vitamin D give more (median 15 mcg).

Vitamin E30 IU100%Vitamin E in Serious Mass Vanilla against 6,459 products30 IU per serving; the middle half of products list 15 IU to 100 IU, the median 30 IU.30 IU

44% of 6,459 products listing vitamin E give more (median 30 IU).

Thiamine5.1 mg340%Thiamin in Serious Mass Vanilla against 9,830 products5.1 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg5.1 mg

Higher than 54% of 9,830 products listing thiamin (median 5 mg).

Riboflavin5.2 mg306%Riboflavin in Serious Mass Vanilla against 9,824 products5.2 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg5.2 mg

Higher than 57% of 9,824 products listing riboflavin (median 4 mg).

Niacin50.6 mg253%Niacin in Serious Mass Vanilla against 12,413 products50.6 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg50.6 mg

Higher than 83% of 12,413 products listing niacin (median 20 mg). 1.4 times the adult UL a day.

Vitamin B65.3 mg265%Vitamin B6 in Serious Mass Vanilla against 15,277 products5.3 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg5.3 mg

51% of 15,277 products listing vitamin B6 give more (median 6 mg).

Folic Acid436 mcg109%Folate in Serious Mass Vanilla against 7,022 products436 mcg per serving; the middle half of products list 200 mcg to 400 mcg, the median 400 mcg.436 mcg

Higher than 76% of 7,022 products listing folate (median 400 mcg).

Vitamin B1212.7 mcg212%Vitamin B12 in Serious Mass Vanilla against 14,425 products12.7 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg12.7 mcg

63% of 14,425 products listing vitamin B12 give more (median 36 mcg).

Biotin300 mcg100%Biotin in Serious Mass Vanilla against 9,447 products300 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg300 mcg

Higher than 53% of 9,447 products listing biotin (median 200 mcg).

Pantothenic Acid27 mg270%Pantothenic Acid (Vitamin B5) in Serious Mass Vanilla against 10,060 products27 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg27 mg

Higher than 66% of 10,060 products listing pantothenic acid (vitamin B5) (median 12 mg).

Calcium1,400 mg140%Calcium in Serious Mass Vanilla against 17,831 products1,400 mg per serving; the middle half of products list 50 mg to 252 mg, the median 115 mg.DV 1,300 mgUL 2,500 mg1,400 mg

Higher than over 99% of 17,831 products listing calcium (median 115 mg).

Iron5.3 mg29%Iron in Serious Mass Vanilla against 6,910 products5.3 mg per serving; the middle half of products list 1.2 mg to 18 mg, the median 5 mg.DV 18 mgUL 45 mg5.3 mg

Higher than 54% of 6,910 products listing iron (median 5 mg).

Phosphorus1,160 mg116%Phosphorus in Serious Mass Vanilla against 3,786 products1,160 mg per serving; the middle half of products list 45 mg to 200 mg, the median 90 mg.DV 1,250 mgUL 4,000 mg1,160 mg

Higher than over 99% of 3,786 products listing phosphorus (median 90 mg).

Iodine150 mcg100%Iodine in Serious Mass Vanilla against 6,382 products150 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg150 mcg

15% of 6,382 products listing iodine give more (median 150 mcg).

Magnesium239 mg60%Magnesium in Serious Mass Vanilla against 14,003 products239 mg per serving; the middle half of products list 30 mg to 200 mg, the median 86 mg.UL 350 mgDV 420 mg239 mg

Higher than 83% of 14,003 products listing magnesium (median 86 mg).

Zinc18 mg120%Zinc in Serious Mass Vanilla against 13,186 products18 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg18 mg

Higher than 79% of 13,186 products listing zinc (median 11 mg).

Selenium70 mcg100%Selenium in Serious Mass Vanilla against 7,658 products70 mcg per serving; the middle half of products list 27 mcg to 100 mcg, the median 55 mcg.DV 55 mcgUL 400 mcg70 mcg

Higher than 52% of 7,658 products listing selenium (median 55 mcg).

Copper1 mg50%Copper in Serious Mass Vanilla against 6,468 products1 mg per serving; the middle half of products list 0.5 mg to 2 mg, the median 1 mg.DV 0.9 mgUL 10 mg1 mg

40% of 6,468 products listing copper give more (median 1 mg).

Manganese2 mg100%Manganese in Serious Mass Vanilla against 7,016 products2 mg per serving; the middle half of products list 1 mg to 3.92 mg, the median 2 mg.DV 2.3 mgUL 11 mg2 mg

38% of 7,016 products listing manganese give more (median 2 mg).

Chromium120 mcg100%Chromium in Serious Mass Vanilla against 7,825 products120 mcg per serving; the middle half of products list 45 mcg to 200 mcg, the median 100 mcg.DV 35 mcg120 mcg

Higher than 54% of 7,825 products listing chromium (median 100 mcg).

Molybdenum75 mcg100%Molybdenum in Serious Mass Vanilla against 4,390 products75 mcg per serving; the middle half of products list 25 mcg to 75 mcg, the median 50 mcg.DV 45 mcgUL 2,000 mcg75 mcg

Higher than 62% of 4,390 products listing molybdenum (median 50 mcg).

Sodium820 mg34%Sodium in Serious Mass Vanilla against 14,514 products820 mg per serving; the middle half of products list 15 mg to 142 mg, the median 55 mg.820 mg

Higher than 99% of 14,514 products listing sodium (median 55 mg).

Potassium2,200 mg63%Potassium in Serious Mass Vanilla against 11,614 products2,200 mg per serving; the middle half of products list 50 mg to 190 mg, the median 99 mg.DV 4,700 mg2,200 mg

Higher than over 99% of 11,614 products listing potassium (median 99 mg).

Creatine Monohydrate1 gCreatine in Serious Mass Vanilla against 1,768 products1 g per serving; the middle half of products list 1.11 g to 5 g, the median 2.5 g.1 g

75% of 1,768 products listing creatine give more (median 2.5 g).

L-Glutamine500 mgGlutamine in Serious Mass Vanilla against 1,850 products1 g per serving; the middle half of products list 0.356 g to 3 g, the median 1 g.1 g

48% of 1,850 products listing glutamine give more (median 1 g).

Glutamine Peptides500 mg
Cholineas Choline BitartrateCholine (Form: as Choline Bitartrate)250 mg45%*Choline in Serious Mass Vanilla against 4,738 products250 mg per serving; the middle half of products list 18 mg to 100 mg, the median 40 mg.DV 550 mgUL 3,500 mg250 mg

Higher than 89% of 4,738 products listing choline (median 40 mg).

Inositol250 mgInositol in Serious Mass Vanilla against 4,042 products250 mg per serving; the middle half of products list 10 mg to 80 mg, the median 30 mg.250 mg

Higher than 90% of 4,042 products listing inositol (median 30 mg).

Paba5 mgPABA in Serious Mass Vanilla against 1,610 products5 mg per serving; the middle half of products list 10 mg to 50 mg, the median 25 mg.5 mg

85% of 1,610 products listing PABA give more (median 25 mg).

* % Daily Value computed from the printed amount and the FDA Daily Value (21 CFR 101.9); the label prints none for that row.

Source: NIH ODS Dietary Supplement Label Database, label 218676 (entered May 22, 2020), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • At 1 serving a day, the most its directions give, the label lists 50.6 mg of niacin, 1.4 times the adult Tolerable Upper Intake Level.
  • Its 1,400 mg of calcium is higher than over 99% of the 17,831 calcium products that print an amount; 80 list more.
  • Its 1,160 mg of phosphorus is higher than over 99% of the 3,786 phosphorus products that print an amount; 25 list more.
  • Its 2,200 mg of potassium is higher than over 99% of the 11,614 potassium products that print an amount; 33 list more.
  • Its 250 mg of inositol is higher than 90% of the 4,042 inositol products that print an amount; 322 list more.
  • 85% of the 1,610 products that print an amount of PABA list more than its 5 mg of paba (filed by NIH under PABA) (median 25 mg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

6 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Directions: Add two heaping scoops of Serious Mass to a blender filled with 24 oz. of water. Blend for 45-60 seconds. Then add a few ice cubes and, if desired, other calorie-contributing ingredients (see “Supercharge Your Serious Mass” on the opposite panel) and blend for an additional 30-45 seconds. Tips: Mixing two scoops of Serious Mass with 24 oz. of nonfat or low fat milk instead of water will give you a thicker, creamier, higher-calorie shake. New users may find it beneficial to begin with 1/2 of a serving daily for the first week and then gradually increase to 1 or more full servings several times a day.
Between meals: Drink 1/2 - 1 serving of Serious Mass between meals to maintain positive nitrogen balance and support a high-calorie diet. Post-Workout: Begin drinking 1/2 - 1 serving of Serious Mass 30-45 minutes following exercise to support maximum recovery. Before Bed: Drink 1/2 - 1 serving of Serious Mass about 45-60 minutes before bed to provide nutrients to recovering muscle throughout the night. Note: For best results use Serious Mass combined with intense weight training (3-5 times per week) and a sensible whole foods diet. Also, keep in mind that sufficient recovery between workouts impacts your ability to gain lean mass. Allowing at least 48 hours between workouts involving the same body parts is recommended.
Warnings
Allergen Information: Contains milk, egg, wheat (glutamine peptides) and soy (lecithin) ingredients.
Warning: Not for use by those with pre-existing medical conditions or taking any medications, those under the age of 18 or women that are pregnant or nursing.

Source: label statements in DSLD label 218676.

What else is on the label?

Other ingredients: Maltodextrin, Protein Blend, Natural and Artificial flavors, Vitamin and Mineral Blend, Medium Chain Triglycerides, Lecithin, Acesulfame Potassium.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): Manufactured in the USA in our NSF GMP registered facility; Authentic Optimum Nutrition Product To ensure the authenticity of this product, make sure the on hologram stripe is present on the neckband. Further info. at www.optimumnutrition.com/authentic. Listed with: NSF certified (contents or GMP) (a seal is the label's claim; the certifier's own list confirms it).

How many labels does Serious Mass Vanilla have?

One label is on file, entered on May 22, 2020.

  1. Label 218676 (current) Entered May 22, 2020 · off the market December 13, 2022 · 6 pounds · UPC 7 48927 02300 8

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Optimum Nutrition (manufacturer), Aurora, IL. All ON Optimum Nutrition products.

Where next?