Fortify Optima Daily Probiotic 100 Billion

by Nature's Way · capsule · 30 Delayed-Release Capsules

  • Off the market since December 2024 (NIH)
  • UPC 0 33674 15784 8
  • DSLD label 293283
  • Serving 1 capsule
  • 30 servings

Fortify Optima Daily Probiotic 100 Billion by Nature's Way lists 17 ingredients; 17 sit inside a blend without their own amounts. Its current label entered the NIH Dietary Supplement Label Database on October 24, 2023.

What is in Fortify Optima Daily Probiotic 100 Billion?

Each row as the label prints it, per serving of 1 capsule. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Fortify Optima Daily Probiotic 100 Billion: Supplement Facts rows against the market (DSLD label 293283, January 2026 release)
IngredientAmount% DVAmong products listing it
Fortify Optima Daily 100 Billion CFU Proprietary Probiotic Blend575 mg
Lactobacilli Blend63 billion CFU
Lactobacillus rhamnosus GGin the blend, no amount given
HOWARU Lactobacillus acidophilus NCFMin the blend, no amount given
Lactobacillus acidophilus LA-14in the blend, no amount given
Lactobacillus paracasei LPC-37in the blend, no amount given
Lactobacillus plantarum LP-115in the blend, no amount given
Lactobacillus brevis LBR-35in the blend, no amount given
HOWARU Lactobacillus rhamnosus HN001in the blend, no amount given
Lactobacillus casei LC-11in the blend, no amount given
Lactobacillus salivarius LS-33in the blend, no amount given
Lactobacillus gasseri LG-36in the blend, no amount given
Bifidobacteria Blend37 billion CFU
Bifidobacterium animalis lactis BL-04in the blend, no amount given
Bifidobacterium animalis lactis Bi-07in the blend, no amount given
Bifidobacteriumas Bifidobacterium animalis lactis Bb-02, Bifidobacterium bifidum Bb-02in the blend, no amount given
HOWARU Bifidobacterium animalis lactis HN019in the blend, no amount given
Bifidobacterium longum infantis BI-26in the blend, no amount given
Proprietary Plant-Based Prebiotic Blend75 mg
Gum Acacia Fiberin the blend, no amount given
Chicory Root Fiberin the blend, no amount given

Source: NIH ODS Dietary Supplement Label Database, label 293283 (entered October 24, 2023), version 9.4.0. See the label on DSLD or its label image (PDF). Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

Every amount on this label with a position sits within the middle 80% of the products that list the same ingredient; 17 ingredients sit inside a blend, so their amounts cannot be compared.

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

The products whose ingredient lists overlap most with Fortify Optima Daily Probiotic 100 Billion's, rare ingredients counting for more.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Recommendation: Adults take 1 capsule daily. May be taken at any time, with or without food.
Warnings
If you are pregnant, nursing, or taking any medications, consult a healthcare professional before use.
Keep out of reach of children.
Safety sealed with inner seal. Do not use if seal is broken or missing.
Allergens and what it does not contain
No artificial colors Gluten-free
Gluten free. No soy, dairy, or artificial colors. Non GMO Project Verified nongmoproject.org
Storage
Keep tightly closed. Keep refrigerated to maintain maximum potency.

Source: label statements in DSLD label 293283.

What else is on the label?

Other ingredients: Cellulose, Hypromellose, Gellan Gum, Magnesium Stearate, Silica.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): Certified Authentic Tru-ID; GFCO.org Gluten-Free Certification Organization Non GMO Project Verified nongmoproject.org. Listed with: Certified gluten-free (GFCO) (a seal is the label's claim; the certifier's own list confirms it).

How many labels does Fortify Optima Daily Probiotic 100 Billion have?

4 labels are on file under this name since July 23, 2020: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 293283 (current) Entered October 24, 2023 · off the market December 20, 2024 · 30 Delayed-Release Capsules · UPC 0 33674 15784 8
  2. Label 273454 Entered January 23, 2023 · off the market March 11, 2022 · 30 Delayed-Release Capsules
  3. Label 251588 Entered September 24, 2021 · off the market December 10, 2021 · 30 delayed-release veg. capsules · UPC 0 33674 15784 8
  4. Label 230317 Entered July 23, 2020 · off the market May 28, 2021 · 30 delayed-release veg. capsules · UPC 0 33674 15784 8

DSLD also links this label to: Primadophilus Optima Max Potency (image difference, same product), Primadophilus Optima Max Potency (image difference, same product), Primadophilus Optima Max Potency (image difference, same product), Fortify Optima Probiotic Max Potency (image difference, same product), Fortify Optima Probiotic Max Potency (image difference, same product), Fortify Ultra Potency Optima Probiotic 100 Billion (image difference, same product).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Nature's Way Brands, LLC (manufacturer), Green Bay, WI. All Nature's Way products.

Where next?