Alive! Adult Ultra Potency Complete Multivitamin

by Nature's Way · tablet or pill · 60 tablets

  • Off the market since December 2024 (NIH)
  • UPC 0 33674 15679 7
  • DSLD label 304616
  • Serving 1 tablet
  • 60 servings

Alive! Adult Ultra Potency Complete Multivitamin by Nature's Way lists 92 ingredients, 30 with an amount per serving of 1 tablet, such as 1,800 mcg of vitamin A, 270 mg of vitamin C, 50 mcg (2,000 IU) of vitamin D3 and 15 mg of vitamin E; 62 sit inside a blend without their own amounts, beside 1 Nutrition Facts row (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on April 23, 2024.

What is in Alive! Adult Ultra Potency Complete Multivitamin?

Each row as the label prints it, per serving of 1 tablet. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Alive! Adult Ultra Potency Complete Multivitamin: Supplement Facts rows against the market (DSLD label 304616, January 2026 release)
IngredientAmount% DVAmong products listing it
Total Carbohydratesless than 1 g1%
Vitamin A1,800 mcg200%
Beta-Carotene50%900 mcg
Retinyl Acetate50%900 mcg
Vitamin Cas Ascorbic Acid270 mg300%Vitamin C in Alive! Adult Ultra Potency Complete Multivitamin against 18,583 products270 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg270 mg

Higher than 75% of 18,583 products listing vitamin C (median 100 mg).

Vitamin D3as Cholecalciferol50 mcg (2,000 IU)250%Vitamin D in Alive! Adult Ultra Potency Complete Multivitamin against 14,175 products50 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg50 mcg

Higher than 81% of 14,175 products listing vitamin D (median 15 mcg).

Vitamin Eas D-Alpha-Tocopheryl Succinate15 mg100%
Vitamin Kas Phytonadione120 mcg100%Vitamin K in Alive! Adult Ultra Potency Complete Multivitamin against 4,607 products120 mcg per serving; the middle half of products list 35 mcg to 100 mcg, the median 80 mcg.DV 120 mcg120 mcg

Higher than 79% of 4,607 products listing vitamin K (median 80 mcg).

Thiamineas Thiamine Mononitrate20 mg1,667%Thiamin in Alive! Adult Ultra Potency Complete Multivitamin against 9,830 products20 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg20 mg

Higher than 69% of 9,830 products listing thiamin (median 5 mg).

Riboflavin20 mg1,538%Riboflavin in Alive! Adult Ultra Potency Complete Multivitamin against 9,824 products20 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg20 mg

Higher than 72% of 9,824 products listing riboflavin (median 4 mg).

Niacinas Niacinamide40 mg250%Niacin in Alive! Adult Ultra Potency Complete Multivitamin against 12,413 products40 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg40 mg

Higher than 71% of 12,413 products listing niacin (median 20 mg). 1.1 times the adult UL a day.

Vitamin B6as Pyridoxine Hydrochloride20 mg1,176%Vitamin B6 in Alive! Adult Ultra Potency Complete Multivitamin against 15,277 products20 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg20 mg

Higher than 71% of 15,277 products listing vitamin B6 (median 6 mg).

Folate667 mcg DFE167%
Folic Acid400 mcg
Vitamin B12as Methylcobalamin48 mcg2,000%Vitamin B12 in Alive! Adult Ultra Potency Complete Multivitamin against 14,425 products48 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg48 mcg

Higher than 51% of 14,425 products listing vitamin B12 (median 36 mcg).

Biotin33 mcg110%Biotin in Alive! Adult Ultra Potency Complete Multivitamin against 9,447 products33 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg33 mcg

83% of 9,447 products listing biotin give more (median 200 mcg).

Pantothenic Acidas D-Calcium Pantothenate25 mg500%Pantothenic Acid (Vitamin B5) in Alive! Adult Ultra Potency Complete Multivitamin against 10,060 products25 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg25 mg

Higher than 61% of 10,060 products listing pantothenic acid (vitamin B5) (median 12 mg).

Cholineas Choline Bitartrate20 mg4%Choline in Alive! Adult Ultra Potency Complete Multivitamin against 4,738 products20 mg per serving; the middle half of products list 18 mg to 100 mg, the median 40 mg.DV 550 mgUL 3,500 mg20 mg

68% of 4,738 products listing choline give more (median 40 mg).

Calciumas Calcium Carbonate, Dicalcium Phosphate130 mg10%Calcium in Alive! Adult Ultra Potency Complete Multivitamin against 17,831 products130 mg per serving; the middle half of products list 50 mg to 252 mg, the median 115 mg.DV 1,300 mgUL 2,500 mg130 mg

Higher than 54% of 17,831 products listing calcium (median 115 mg).

Ironas Ferrous Fumarate18 mg100%Iron in Alive! Adult Ultra Potency Complete Multivitamin against 6,910 products18 mg per serving; the middle half of products list 1.2 mg to 18 mg, the median 5 mg.DV 18 mgUL 45 mg18 mg

Higher than 74% of 6,910 products listing iron (median 5 mg).

Iodineas Potassium Iodide150 mcg100%Iodine in Alive! Adult Ultra Potency Complete Multivitamin against 6,382 products150 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg150 mcg

15% of 6,382 products listing iodine give more (median 150 mcg).

Magnesiumas Magnesium Oxide55 mg13%Magnesium in Alive! Adult Ultra Potency Complete Multivitamin against 14,003 products55 mg per serving; the middle half of products list 30 mg to 200 mg, the median 86 mg.UL 350 mgDV 420 mg55 mg

58% of 14,003 products listing magnesium give more (median 86 mg).

Zincas Zinc Oxide11 mg100%Zinc in Alive! Adult Ultra Potency Complete Multivitamin against 13,186 products11 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg11 mg

47% of 13,186 products listing zinc give more (median 11 mg).

Seleniumas Sodium Selenate158 mcg287%Selenium in Alive! Adult Ultra Potency Complete Multivitamin against 7,658 products158 mcg per serving; the middle half of products list 27 mcg to 100 mcg, the median 55 mcg.DV 55 mcgUL 400 mcg158 mcg

Higher than 82% of 7,658 products listing selenium (median 55 mcg).

Copperas Copper Sulfate0.9 mg100%Copper in Alive! Adult Ultra Potency Complete Multivitamin against 6,468 products0.9 mg per serving; the middle half of products list 0.5 mg to 2 mg, the median 1 mg.DV 0.9 mgUL 10 mg0.9 mg

59% of 6,468 products listing copper give more (median 1 mg).

Manganeseas Manganese Sulfate5.8 mg252%Manganese in Alive! Adult Ultra Potency Complete Multivitamin against 7,016 products5.8 mg per serving; the middle half of products list 1 mg to 3.92 mg, the median 2 mg.DV 2.3 mgUL 11 mg5.8 mg

Higher than 89% of 7,016 products listing manganese (median 2 mg).

Molybdenumas Sodium Molybdenate45 mcg100%Molybdenum in Alive! Adult Ultra Potency Complete Multivitamin against 4,390 products45 mcg per serving; the middle half of products list 25 mcg to 75 mcg, the median 50 mcg.DV 45 mcgUL 2,000 mcg45 mcg

55% of 4,390 products listing molybdenum give more (median 50 mcg).

Orchard Fruits & Garden Veggies Blend100 mg
Powder Blendin the blend, no amount given
Blueberry, Powderin the blend, no amount given
Orange, Powderin the blend, no amount given
Carrot, Powderin the blend, no amount given
Pomegranate, Powderin the blend, no amount given
Plum, Powderin the blend, no amount given
Strawberry, Powderin the blend, no amount given
Apple, Powderin the blend, no amount given
Beet, Powderin the blend, no amount given
Cherry, Powderin the blend, no amount given
Pear, Powderin the blend, no amount given
Tomato, Powderin the blend, no amount given
Show the other 59 rows of the label
Alive! Adult Ultra Potency Complete Multivitamin: rows 41 to 99
IngredientAmount% DVAmong products listing it
Cauliflower, Powderin the blend, no amount given
Raspberry, Powderin the blend, no amount given
Acai, Powderin the blend, no amount given
Asparagus, Powderin the blend, no amount given
Banana, Powderin the blend, no amount given
Broccoli, Powderin the blend, no amount given
Brussels Sprout, Powderin the blend, no amount given
Cabbage, Powderin the blend, no amount given
Cranberry, Powderin the blend, no amount given
Cucumber, Powderin the blend, no amount given
Grape, Powderin the blend, no amount given
Pea, Powderin the blend, no amount given
Pineapple, Powderin the blend, no amount given
Pumpkin, Powderin the blend, no amount given
Spinach, Powderin the blend, no amount given
Cardio Blend20 mg
Hawthornin the blend, no amount given
Japanese Knotweed Root Extractin the blend, no amount given
Coenzyme Q-10as Ubiquinone-10in the blend, no amount given
Citrus Bioflavonoid Complex20 mgFlavonoid in Alive! Adult Ultra Potency Complete Multivitamin against 2,343 products20 mg per serving; the middle half of products list 25 mg to 100 mg, the median 50 mg.20 mg

81% of 2,343 products listing flavonoid give more (median 50 mg).

Orangeno amount given
Grapefruitno amount given
Lemonno amount given
Limeno amount given
Tangerineno amount given
Daily Greens Blend20 mg
Spirulinain the blend, no amount given
Kelpin the blend, no amount given
Barley Grassin the blend, no amount given
Blessed Thistleas Blessed Thistle, Blessed Thistle, Blessed Thistlein the blend, no amount given
Blue-Green Algaeas Aphanizomenon flos-aquaein the blend, no amount given
Chlorellain the blend, no amount given
Cilantroin the blend, no amount given
Dandelionin the blend, no amount given
Lemon Balmin the blend, no amount given
Lemongrassas Cymbopogon citratusin the blend, no amount given
Nettleas Urtica spp.in the blend, no amount given
Plantainin the blend, no amount given
Wheat Grassin the blend, no amount given
Inositol20 mgInositol in Alive! Adult Ultra Potency Complete Multivitamin against 4,042 products20 mg per serving; the middle half of products list 10 mg to 80 mg, the median 30 mg.20 mg

64% of 4,042 products listing inositol give more (median 30 mg).

Mushroom Mycelial & Primordia Biomass Defense Blend20 mg
Reishias Ganoderma lucidum, Ganoderma lucidumorganicin the blend, no amount given
Shiitakeas Lentinula edodes, Lentinula edodesorganicin the blend, no amount given
Hiratakeas Pleurotus ostreatus, Pleurotus ostreatusorganicin the blend, no amount given
Enokitakeas Flammulina velutipes, Flammulina velutipesorganicin the blend, no amount given
Maitakeas Grifola frondosa, Grifola frondosaorganicin the blend, no amount given
Yamabushitakeas Hericium erinaceus, Hericium erinaceusorganicin the blend, no amount given
Agarikonas Fomitopsis officinalis, Fomitopsis officinalisorganicin the blend, no amount given
Chagaas Inonotus obliquus, Inonotus obliquusorganicin the blend, no amount given
Himematsutakeas Agaricus blazei, Agaricus blazei, Agaricus brasiliensisorganicin the blend, no amount given
Kawaratakeas Trametes versicolor, Trametes versicolororganicin the blend, no amount given
Mesimaas Phellinus linteus, Phellinus linteusorganicin the blend, no amount given
Grifola umbellataas Grifola umbellata, Grifola umbellataorganic Zhu Lingin the blend, no amount given
Digestive Enzyme Blend7 mg
Betaine Hydrochloridein the blend, no amount given
Bromelainin the blend, no amount given
Papainin the blend, no amount given
Rutinas Sophora japonica flower bud extract5 mgRutin in Alive! Adult Ultra Potency Complete Multivitamin against 1,232 products5 mg per serving; the middle half of products list 10 mg to 50 mg, the median 25 mg.5 mg

84% of 1,232 products listing rutin give more (median 25 mg).

Luteinas Aztec Marigold Flower Extract500 mcgLutein in Alive! Adult Ultra Potency Complete Multivitamin against 2,493 products0.5 mg per serving; the middle half of products list 0.5 mg to 10 mg, the median 3 mg.0.5 mg

72% of 2,493 products listing lutein give more (median 3 mg).

Source: NIH ODS Dietary Supplement Label Database, label 304616 (entered April 23, 2024), version 9.4.0. See the label on DSLD or its label image (PDF). Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • At 1 serving a day, the most its directions give, the label lists 40 mg of niacin, 1.1 times the adult Tolerable Upper Intake Level.
  • 84% of the 1,232 products that print an amount of rutin list more than its 5 mg of rutin (median 25 mg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

The products whose ingredient lists overlap most with Alive! Adult Ultra Potency Complete Multivitamin's, rare ingredients counting for more.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Recommendation: Adults take 1 tablet daily, preferably with food.
Once daily
Warnings
Not formulated for children. Warning: Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6. Keep this product out of reach of children. In case of accidental overdose, call a doctor or poison control center immediately. Keep out of reach of children.
Do not exceed recommended dose.
Warning: Do not take if you are pregnant or nursing. If you have a blood clotting issue, or if you are taking any medications, consult a healthcare professional before use.
Do not use if safety seal under child-resistant cap is broken or missing.
Allergens and what it does not contain
Free from gluten and artificial colors.
Storage
Keep tightly closed. Store at room temperature. Avoid excessive heat and direct sunlight.

Source: label statements in DSLD label 304616.

What else is on the label?

Other ingredients: Cellulose, Stearic Acid, Sodium Croscarmellose, Silica, Magnesium Stearate, Hypromellose, Gelatin, Glycerin, Brown Rice.

How many labels does Alive! Adult Ultra Potency Complete Multivitamin have?

4 labels are on file under this name since February 25, 2021: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 304616 (current) Entered April 23, 2024 · off the market December 20, 2024 · 60 tablets · UPC 0 33674 15679 7
  2. Label 293235 Entered October 24, 2023 · off the market March 3, 2023 · 60 tablets · UPC 0 33674 15679 7
  3. Label 267651 Entered July 21, 2022 · off the market June 27, 2022 · 60 tablets · UPC 0 33674 15679 7
  4. Label 243764 Entered February 25, 2021 · off the market September 30, 2021 · 60 tablets · UPC 0 33674 15679 7

DSLD also links this label to: Alive! Once Daily Multi Vitamin (image difference, same product), Alive! Once Daily (image difference, same product), Alive! Once Daily Multi-Vitamin (image difference, same product), Alive! Once Daily Multi-Vitamin Ultra Potency (image difference, same product), Alive! Adult Ultra Multivitamin (image difference, same product), Alive! Adult Ultra Multivitamin (image difference, same product).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Nature's Way Brands, LLC (manufacturer), Green Bay, WI. All Nature's Way products.

Where next?