vitamin
Vitamin D supplements
Half of the 14,175 vitamin D supplements in the NIH label database that print an amount list 15 mcg (600 IU) or less per serving; the middle half list 10 mcg to 25 mcg, and 1 in 12 of the 14,002 with a plausible amount give more than the adult upper limit at the most servings their labels direct (DSLD version 9.4.0, January 2026). The 1,492 products whose only supplement ingredient is vitamin D list a median of 50 mcg (2,000 IU), and 35% of them give more than the upper limit.
- Products listing it
- 15,30714,175 print an amount; 239 list it inside a blend without an amount
- Median per serving
- 15 mcgmiddle half 10 mcg to 25 mcg
- FDA Daily Value
- 20 mcgthe median is 75% of it
- Adult upper limit (IOM)
- 100 mcg1,121 products go above it a day
How much vitamin D do supplements contain?
The median product lists 15 mcg (600 IU) per serving. One in ten lists 3.75 mcg or less, one in ten 62.5 mcg or more. The amount printed most often is 10 mcg (400 IU) (3,167 products).
Products by amount of vitamin D per serving
14,175 products, log scale; extreme 0.2% at each end left out of the drawing.
| Amount per serving | Products | For example |
|---|---|---|
| 10 mcg (400 IU) | 3,167 | Spiru-Pro Soy Protein Drink With Spirulina Natural Vanilla (Vitamin World); Calcium 1000 mg with Vitamin D3 (Sundown Naturals); Iron Free Daily Multiple 50+ (Sundown Naturals) |
| 25 mcg (1,000 IU) | 2,528 | Fish Oil + Vitamin D-3 (GNC Triple Strength); Active Milk Chocolate (GNC Women's Ultra Mega); Active Vanilla Creme (GNC Women's Ultra Mega) |
| 50 mcg (2,000 IU) | 1,239 | Maximum Nutrition Vanilla Bean (GNC Mega Men); Maximum Nutrition Vanilla Creme (GNC Women's Ultra Mega); Bone-D (Pure Essence Labs) |
| 20 mcg (800 IU) | 978 | PureBalance Serotonin With 5-HTP, Relora, L-Theanine & Rhodiola (Quality Of Life Labs); V.M.T. Extra Strength (Viva Vitamins); One 'N' Only Men's Formula (Pure Essence Labs) |
| 5 mcg (200 IU) | 917 | Maxi Baby Care Liquid Natural Raspberry Flavor (Country Life); Calcium Soft Chews (Nutrition Now); Calcium Soft Chews Chocolate (Nutrition Now) |
| 125 mcg (5,000 IU) | 754 | Vitamin D3 5,000 IU (Life Extension); Fast-Absorbing Liquid Vitamin D3 with ConcenTrace Tropical Cherry (Trace Minerals Research); Vitamin D3 5,000 IU (VitaCeutical Labs) |
| 12.5 mcg (500 IU) | 511 | Amino X Green Apple (BSN); Viridex XT (Gaspari Nutrition); Weight Management Pack (Douglas Laboratories) |
| 2.5 mcg (100 IU) | 506 | Beveri Immunity Boost Natural Tangerine Flavor (beveri); Beveri Immunity Boost Natural Tropical Fruit Flavor (beveri); Immune Defense Formula Ruby Lemon Honey (Emergen-C) |
| 15 mcg (600 IU) | 470 | Vitamin D3 15 mcg (600 IU) (Solgar); Disney Tinkerbell Multi-Vitamin Gummies (NatureSmart); Vitamin D Dark Chocolate Bites (Healthy Delights Naturals) |
| 40 mcg (1,600 IU) | 206 | Sport (GNC Mega Men); Mega Men Sport (Full Strength) (GNC Pro Performance AMP Advanced Muscle Performance); Energy And Metabolism (GNC Women's Ultra Mega) |
Source: Supplement Facts rows of every product's current label, NIH ODS Dietary Supplement Label Database version 9.4.0; amounts in one measure (weight, IU converted at 40 IU per mcg).
How do the amounts compare with the Daily Value and the upper limit?
The FDA Daily Value for vitamin D is 20 mcg (800 IU) (adults and children 4 and older). The median product gives 75% of it per serving; the 90th percentile 313%.
The adult Tolerable Upper Intake Level is 100 mcg (4,000 IU) a day (total intake from food, water and supplements). At the most servings their labels direct, 1,121 of the 14,002 products with a plausible amount (8.0%) give more than that from the supplement alone (what counts as plausible).
The upper limit is for total intake from food, water and supplements unless stated, and does not apply under medical supervision. A label amount is what the maker printed. This is data, not advice: the NIH ODS fact sheets explain what each nutrient does.
Sources: 21 CFR 101.9(c)(8)(iv) (Daily Values); Institute of Medicine, DRI summary tables (2011) (upper limits); on reading them, the FDA's Daily Value page.
Which forms of vitamin D do labels name?
Vitamin D3 (cholecalciferol) is the form named most often: 10,698 of the 15,307 vitamin D products (70%), ahead of vitamin D2 (ergocalciferol) (714, 5%). A product naming two forms counts in both; the table below gives every form.
Products by the form of vitamin D on the label
Count, and the median amount per serving in that form.
| Form | Products | Share of vitamin D products | Median per serving |
|---|---|---|---|
| Vitamin D3 (cholecalciferol) | 10,698 | 70% | 20 mcg (800 IU) |
| Vitamin D2 (ergocalciferol) | 714 | 5% | 10 mcg (400 IU) |
Source: the form each label gives for its vitamin D row (DSLD "forms"), current labels.
Which products list the most vitamin D?
On-market products, per serving, with a plausible amount: the rule leaves out likely entry slips, such as an amount far beyond every other label with no %DV or strength on the label to back it (each product page still shows its own amount, marked).
- Vitamin D (Ergocalciferol Capsules, USP) 1.25 mg (50,000 USP Units)Paddock Laboratories1,250 mcg (50,000 IU)
- Vitamin D-3 50,000 IUNusaPure1,250 mcg (50,000 IU)
- Vitamin D3 50,000 IUForestLeaf1,250 mcg (50,000 IU)
- Vitamin D3 50,000 IUAdvanced Nutrition by Zahler1,250 mcg (50,000 IU)
- Vita-Desic 50,000 IU Vitamin D3Blaine Labs1,250 mcg (50,000 IU)
- Decalcitrol Tablets 50000 IUPharmin1,250 mcg (50,000 IU)
- Decara High Potency Vitamin D3 50,000 IUMedecor Pharma1,250 mcg (50,000 IU)
- Vitamin D3 50,000 IUZIKS Nnodum Pharmaceuticals1,250 mcg (50,000 IU)
Have the amounts changed over the years?
Products whose current label entered DSLD in 2011 list a median of 10 mcg; those entered in 2025, 25 mcg.
| Year | Products | Median per serving |
|---|---|---|
| 2011 | 248 | 10 mcg |
| 2012 | 876 | 10 mcg |
| 2013 | 983 | 10 mcg |
| 2014 | 630 | 10 mcg |
| 2015 | 581 | 10 mcg |
| 2016 | 703 | 12.5 mcg |
| 2017 | 711 | 15 mcg |
| 2018 | 623 | 15 mcg |
| 2019 | 728 | 12.5 mcg |
| 2020 | 1,323 | 20 mcg |
| 2021 | 1,278 | 20 mcg |
| 2022 | 1,508 | 20 mcg |
| 2023 | 1,288 | 24.5 mcg |
| 2024 | 1,489 | 25 mcg |
| 2025 | 1,206 | 25 mcg |
Source: DSLD label entry dates and amounts, current labels.
In which products and brands?
Products listing vitamin D by DSLD product type
Brands listing it most: Nature's Way (266), Douglas Laboratories (254), Nature's Plus (191), Carlson (150), Country Life (116), Nature Made (114), Puritan's Pride (109), NOW (106), Nature's Bounty (105), The Vitamin Shoppe (102).
Every product listing vitamin D
15,307 products, A to Z by name (page 239 of 307), each with the amount its label prints; an amount far outside what other labels print is marked as a possible slip.
- Super Vitamin D 250 mcg (10,000 IU)Sunshine250 mcg (10,000 IU)
- Super Vitamin D 5000 IUSunshine · off the market125 mcg (5,000 IU)
- Super Vitamin PakISS Research10 mcg (400 IU)
- Super ViteBasic Organics · off the market10 mcg (400 IU)
- Super-C 1360 mgAmerican Metabolix62.5 mcg (2,500 IU)
- Super-Cal-600DC12.5 mcg (500 IU)
- Super-Lean Deluxe Meal Replacement Apple CobblerG6 Sports1.65 mcg (66 IU)
- Super-Lean Deluxe Meal Replacement ChocolateSTI Presents G6 Sports1.65 mcg (66 IU)
- Super-Lean Deluxe Meal Replacement Peanut Butter MilkshakeG6 Sports1.65 mcg (66 IU)
- Super-Lean Deluxe Meal Replacement VanillaSTI Presents G6 Sports1.65 mcg (66 IU)
- Super-NutriHealthy 'N Fit10 mcg (400 IU)
- Superb Supplemental PlusPure Herbs3.75 mcg (150 IU)
- SuperBeautyMoon Juice25 mcg (1,000 IU)
- Superbeets Sport Wild Cherry FlavorHuman Nno amount
- Superberry OriginalLiving Fuel · off the market15 mcg (600 IU)
- Superberry UltimateLiving Fuel · off the market15 mcg (600 IU)
- SuperFlex-3 AdvancedNewtonEverett6.68 mcg (267 IU)
- SuperFlex-3 with Vitamin DNewtonEverett · off the market10 mcg (400 IU)
- SuperFlex-4NewtonEverett · off the market10 mcg (400 IU)
- SuperFlex-4 with Vitamin DNewtonEverett10 mcg (400 IU)
- SuperFlex-6NewtonEverett10 mcg (400 IU)
- Superfood Amazon ChocolateGreens+ Organicsno amount
- Superfood Energy Bar Black CherryKuli Kuliin a blend
- Superfood Energy Bar Dark ChocolateKuli Kuliin a blend
- Superfood Greens Lemon Ginger FlavoredLadder15 mcg (600 IU)
- Superfood Greens with ProbioticsPurely Inspired20 mcg (800 IU)
- Superfood Gummies Sour BerryKuli Kuli80 mcg (3,200 IU)
- Superfood MultivitaminAPSU · off the market10 mcg (400 IU)
- Superfood Raw Energy Natural UnflavoredFREZZOR51 mcg (2,040 IU)
- Superfoods Greens GummiesGruns20 mcg (800 IU)
- Superfoods Multi-VitaminsCATALO5 mcg (200 IU)
- Superfruit Liquid Multi Acai FlavorNOW10 mcg (400 IU)
- Supergreen GummiesAtlantis Nutrition13 mcg (520 IU)
- Supergreen Tonik BerryHuman Tonik20 mcg (800 IU)
- Supergreens Max Raspberry Natural FlavorZHOU13 mcg (520 IU)
- SuperHairMoon Juice16 mcg (640 IU)
- Superhuman TestAlpha Lion83.25 mcg (3,330 IU)
- Superior Adult Chewable Raspberry Rapture Multi-Vitamins & MineralsNature's Harmony5 mcg (200 IU)
- Superior Children's Multi Mixed Fruit FlavorBodSmith · off the market10 mcg (400 IU)
- Superior D3 Liquid 10,000 IUBodSmith · off the market250 mcg (10,000 IU)
- Superior One-Per-Day Multi-Vitamins & Minerals Iron Free FormulaNature's Harmony5 mcg (200 IU)
- Superior One-Per-Day Multi-Vitamins & Minerals With IronNature's Harmony5 mcg (200 IU)
- Superior Strength Hair, Skin & Nails with 5,000 mcg BiotinNature's Truth · off the market50 mcg (2,000 IU)
- SuperLysine+ Liquid ExtractQuantum Health5 mcg (200 IU)
- SuperNutesOrtho Molecular Products · off the market10 mcg (400 IU)
- SuperNutes Chewable MultivitaminOrtho Molecular Products · off the market10 mcg (400 IU)
- SuperVB.E.S.T Process Alka-Line Supplements1.65 mcg (66 IU)
- SuperVitaminBodycor Naturals · off the market7.5 mcg (300 IU)
- Supple Natural Peach MangoSupple25 mcg (1,000 IU)
- SupportPrimal Pharm125 mcg (5,000 IU)