PlainVitamins

vitamin

Vitamin A supplements

Half of the 5,772 vitamin A supplements in the NIH label database that print an amount list 4,000 IU or less per serving; the middle half list 2,000 IU to 5,000 IU (DSLD version 9.4.0, January 2026). The 124 products whose only supplement ingredient is vitamin A list a median of 25,000 IU.

Products listing it
11,5965,772 print an amount; 1,181 list it inside a blend without an amount
Median per serving
4,000 IUmiddle half 2,000 IU to 5,000 IU

How much vitamin A do supplements contain?

The median product lists 4,000 IU per serving. One in ten lists 667.1 IU or less, one in ten 10,000 IU or more. The amount printed most often is 5,000 IU (1,259 products).

Products by amount of vitamin A per serving

5,772 products, log scale; extreme 0.2% at each end left out of the drawing.

Vitamin A: products by amount per serving3 IU30 IU300 IU3,000 IU
Vitamin A: products by amount per serving3 IU10 IU100 IU1,000 IU10,000 IU
Vitamin A: products by amount per serving3 IU10 IU30 IU100 IU1,000 IU10,000 IU
Vitamin A: products by amount per serving3 IU10 IU30 IU100 IU300 IU1,000 IU10,000 IU
Vitamin A: products by amount per serving3 IU10 IU30 IU100 IU300 IU1,000 IU3,000 IU10,000 IU
The amounts printed most often
Amount per servingProductsFor example
5,000 IU1,259 Sport (GNC Mega Men); Maximum Nutrition Vanilla Bean (GNC Mega Men); Maximum Nutrition Vanilla Creme (GNC Women's Ultra Mega)
2,500 IU654 Cell Protector (GNC Preventive Nutrition); Children's Chewable Animal Chews With Calcium Delicious Berry Flavor (Vitamin World); BrainStrong Kids (AmeriFit)
10,000 IU510 Beta-Carotene Provitamin A 10,000 IU (Vitamin World); Vegetarian Multiple with Beta Carotene (Schiff Daily Wellness); Vitamins For The Hair (Vitamin World)
3,500 IU217 LifeGems Junior (Gematria); Women's Ultra Mega 50 Plus (GNC Women's); Women's 30 Plus Multi (Highland Laboratories)
4,000 IU214 FocusFactor (FOCUSfactor); Spirulina Organic Tablets (Earthrise); Prenatal Vitamin & Mineral Formula (Sundown Naturals)
1,000 IU201 Zinc For Acne (Vitamin World); Premium Soy Protein Isolate Powder Chocolate (Vitamin World); High Potency Vision Formula with Lutein, Antioxidants + Zinc (Equaline)
25,000 IU187 Beta-Carotene Provitamin A 25,000 IU (Vitamin World); Beta-Carotene 25,000 IU (Sundown Naturals); Vitamin A 25,000 IU (Rexall Sundown Naturalist)
2,000 IU169 Pressur-Lo (Bronson); Ultrox (Bronson); Gastro-IBS (Bronson Laboratories)
1,500 IU146 Marvel The Amazing Spider-Man Gummies (Sundown); Nitro-Tech Delicious Vanilla Swirl (MuscleTech); Disney-Pixar Finding Nemo Gummies MultiVitamin (NatureSmart)
1,250 IU118 Immune Defense Formula Ruby Lemon Honey (Emergen-C); Maxi Baby Care Liquid Natural Raspberry Flavor (Country Life); Amplified Muscle Meal Chocolate (GNC Pro Performance AMP)

Source: Supplement Facts rows of every product's current label, NIH ODS Dietary Supplement Label Database version 9.4.0; amounts in one measure (IU).

Which forms of vitamin A do labels name?

Beta-carotene is the form named most often: 5,517 of the 11,596 vitamin A products (48%), ahead of retinyl palmitate (2,967, 26%) and retinyl acetate (1,532, 13%). A product naming two forms counts in both; the table below gives every form.

Products by the form of vitamin A on the label

Count, and the median amount per serving in that form.

Vitamin A by formBeta-carotene5,517, median 5,000 IURetinyl palmitate2,967, median 4,367 IURetinyl acetate1,532, median 4,000 IU
Vitamin A by formBeta-carotene5,517, median 5,000 IURetinyl palmitate2,967, median 4,367 IURetinyl acetate1,532, median 4,000 IU
Vitamin A by formBeta-carotene5,517, median 5,000 IURetinyl palmitate2,967, median 4,367 IURetinyl acetate1,532, median 4,000 IU
Vitamin A by formBeta-carotene5,517, median 5,000 IURetinyl palmitate2,967, median 4,367 IURetinyl acetate1,532, median 4,000 IU
Vitamin A by formBeta-carotene5,517, median 5,000 IURetinyl palmitate2,967, median 4,367 IURetinyl acetate1,532, median 4,000 IU
Vitamin A: products naming each form, and their median amount per serving (DSLD version 9.4.0)
FormProductsShare of vitamin A productsMedian per serving
Beta-carotene5,51748%5,000 IU
Retinyl palmitate2,96726%4,367 IU
Retinyl acetate1,53213%4,000 IU

Source: the form each label gives for its vitamin A row (DSLD "forms"), current labels.

Which products list the most vitamin A?

On-market products, per serving, with a plausible amount: the rule leaves out likely entry slips, such as an amount far beyond every other label with no %DV or strength on the label to back it (each product page still shows its own amount, marked).

Have the amounts changed over the years?

Products whose current label entered DSLD in 2011 list a median of 4,500 IU; those entered in 2025, 2,495 IU.

Median vitamin A per serving by the year the label entered DSLD (years with 20+ products)
YearProductsMedian per serving
20112374,500 IU
20127455,000 IU
20138564,000 IU
20144673,500 IU
20154853,200 IU
20164844,000 IU
20175295,000 IU
20183483,500 IU
20194103,000 IU
20204473,500 IU
20212384,000 IU
20222623,500 IU
20231255,000 IU
2024904,000 IU
2025492,495 IU

Source: DSLD label entry dates and amounts, current labels.

In which products and brands?

Products listing vitamin A by DSLD product type

Vitamin A by product typeOther Combinations4,358Multi-Vitamin and Mineral (MVM)619Botanical with Nutrients310Vitamin273Amino acid/Protein70Fat/Fatty Acid63Botanical46Non-Nutrient/Non-Botanical31
Vitamin A by product typeOther Combinations4,358Multi-Vitamin and Mineral (MVM)619Botanical with Nutrients310Vitamin273Amino acid/Protein70Fat/Fatty Acid63Botanical46Non-Nutrient/Non-Botanical31
Vitamin A by product typeOther Combinations4,358Multi-Vitamin and Mineral (MVM)619Botanical with Nutrients310Vitamin273Amino acid/Protein70Fat/Fatty Acid63Botanical46Non-Nutrient/Non-Botanical31
Vitamin A by product typeOther Combinations4,358Multi-Vitamin and Mineral (MVM)619Botanical with Nutrients310Vitamin273Amino acid/Protein70Fat/Fatty Acid63Botanical46Non-Nutrient/Non-Botanical31
Vitamin A by product typeOther Combinations4,358Multi-Vitamin and Mineral (MVM)619Botanical with Nutrients310Vitamin273Amino acid/Protein70Fat/Fatty Acid63Botanical46Non-Nutrient/Non-Botanical31

Brands listing it most: Nature's Plus (200), Douglas Laboratories (162), Vitamin World (66), Nature's Way (63), Bronson (60), NOW (54), Sundown Naturals (50), Country Life (48), GNC Women's Ultra Mega (43), VitaCeutical Labs (42).

Every product listing vitamin A

11,596 products, A to Z by name (page 211 of 232), each with the amount its label prints; an amount far outside what other labels print is marked as a possible slip.

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