Alive! Kids Complete Multivitamin Gummy

by Nature's Way · gummy or jelly · 60 Gummy(ies)

  • Off the market since December 2021 (NIH)
  • UPC 0 33674 15788 6
  • DSLD label 243113
  • Serving 1 gummy (2-3 years)
  • 30 servings

Alive! Kids Complete Multivitamin Gummy by Nature's Way lists 43 ingredients, 17 with an amount per serving of 1 gummy, such as 225 mcg of vitamin A, 30 mg of vitamin C, 10 mcg (400 IU) of vitamin D3 and 5 mg of vitamin E; 26 sit inside a blend without their own amounts, beside 4 Nutrition Facts rows (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on April 22, 2021.

What is in Alive! Kids Complete Multivitamin Gummy?

Each row as the label prints it, per serving of 1 gummy. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Alive! Kids Complete Multivitamin Gummy: Supplement Facts rows against the market (DSLD label 243113, January 2026 release)
IngredientAmount% DVAmong products listing it
Calories10 Calories
Total Carbohydrates2 g1%Carbohydrate in Alive! Kids Complete Multivitamin Gummy against 21,979 products2 g per serving; the middle half of products list 1 g to 6 g, the median 3 g.2 g

58% of 21,979 products listing carbohydrate give more (median 3 g).

Total Sugars1 gSugar in Alive! Kids Complete Multivitamin Gummy against 11,807 products1 g per serving; the middle half of products list 1 g to 4 g, the median 2 g.1 g

69% of 11,807 products listing sugar give more (median 2 g).

Added Sugars1 g4%
Vitamin Aas Retinyl PalmitateVitamin A (Form: as Retinyl Palmitate)225 mcg75%
Vitamin Cas Ascorbic Acid30 mg200%Vitamin C in Alive! Kids Complete Multivitamin Gummy against 18,583 products30 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg30 mg

83% of 18,583 products listing vitamin C give more (median 100 mg).

Vitamin D3as Cholecalciferol10 mcg (400 IU)67%Vitamin D in Alive! Kids Complete Multivitamin Gummy against 14,175 products10 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg10 mcg

57% of 14,175 products listing vitamin D give more (median 15 mcg).

Vitamin Eas DL-Alpha-Tocopheryl AcetateVitamin E (Form: as DL-Alpha Tocopheryl Acetate)5 mg83%
Thiamineas Thiamine HydrochlorideThiamin (Form: as Thiamin HCl)150 mcg30%Thiamin in Alive! Kids Complete Multivitamin Gummy against 9,830 products0.15 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg0.15 mg

97% of 9,830 products listing thiamin give more (median 5 mg).

Riboflavin162.5 mcg33%Riboflavin in Alive! Kids Complete Multivitamin Gummy against 9,824 products0.163 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg0.163 mg

98% of 9,824 products listing riboflavin give more (median 4 mg).

Niacinas NiacinamideNiacin (Form: as Niacinamide)2 mg33%Niacin in Alive! Kids Complete Multivitamin Gummy against 12,413 products2 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg2 mg

96% of 12,413 products listing niacin give more (median 20 mg).

Vitamin B6as Pyridoxine HydrochlorideVitamin B6 (Form: as Pyridoxine HCl)0.85 mg170%Vitamin B6 in Alive! Kids Complete Multivitamin Gummy against 15,277 products0.85 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg0.85 mg

92% of 15,277 products listing vitamin B6 give more (median 6 mg).

Folate200 mcg DFE133%
Folic Acid120 mcg
Vitamin B12as CyanocobalaminVitamin B12 (Form: as Cyanocobalamin)1.2 mcg133%Vitamin B12 in Alive! Kids Complete Multivitamin Gummy against 14,425 products1.2 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg1.2 mcg

97% of 14,425 products listing vitamin B12 give more (median 36 mcg).

Biotin7.5 mcg94%Biotin in Alive! Kids Complete Multivitamin Gummy against 9,447 products7.5 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg7.5 mcg

98% of 9,447 products listing biotin give more (median 200 mcg).

Pantothenic Acidas D-Calcium PantothenatePantothenic Acid (Form: as D-Calcium Pantothenate)1.25 mg63%Pantothenic Acid (Vitamin B5) in Alive! Kids Complete Multivitamin Gummy against 10,060 products1.25 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg1.25 mg

97% of 10,060 products listing pantothenic acid (vitamin B5) give more (median 12 mg).

Cholineas Choline BitartrateCholine (Form: as Choline Bitartrate)5.5 mg3%Choline in Alive! Kids Complete Multivitamin Gummy against 4,738 products5.5 mg per serving; the middle half of products list 18 mg to 100 mg, the median 40 mg.DV 550 mgUL 3,500 mg5.5 mg

90% of 4,738 products listing choline give more (median 40 mg).

Iodineas Potassium IodideIodine (Form: as Potassium Iodide)37.5 mcg42%Iodine in Alive! Kids Complete Multivitamin Gummy against 6,382 products37.5 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg37.5 mcg

90% of 6,382 products listing iodine give more (median 150 mcg).

Zincas Zinc CitrateZinc (Form: as Zinc Citrate)1.1 mg37%Zinc in Alive! Kids Complete Multivitamin Gummy against 13,186 products1.1 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg1.1 mg

96% of 13,186 products listing zinc give more (median 11 mg).

Sodium5 mg1%Sodium in Alive! Kids Complete Multivitamin Gummy against 14,514 products5 mg per serving; the middle half of products list 15 mg to 142 mg, the median 55 mg.5 mg

89% of 14,514 products listing sodium give more (median 55 mg).

Orchard Fruits & Garden Veggies Powder Blend50 mg
Orange powderin the blend, no amount given
Blueberry powderin the blend, no amount given
Carrot powderin the blend, no amount given
Plum powderin the blend, no amount given
Pomegranate powderin the blend, no amount given
Strawberry powderin the blend, no amount given
Pear powderin the blend, no amount given
Apple powderin the blend, no amount given
Beet powderin the blend, no amount given
Raspberry powderin the blend, no amount given
Pineapple powderin the blend, no amount given
Pumpkin powderin the blend, no amount given
Cherry powderin the blend, no amount given
Cauliflower powderin the blend, no amount given
Grape powderin the blend, no amount given
Banana powderin the blend, no amount given
Cabbage powderin the blend, no amount given
Tomato powderin the blend, no amount given
Acai powderin the blend, no amount given
Asparagus powderin the blend, no amount given
Brussels Sprout powderin the blend, no amount given
Cranberry powderin the blend, no amount given
Cucumber powderin the blend, no amount given
Pea powderin the blend, no amount given
Broccoli powderin the blend, no amount given
Spinach powderin the blend, no amount given
Inositol20 mcgInositol in Alive! Kids Complete Multivitamin Gummy against 4,042 products0.02 mg per serving; the middle half of products list 10 mg to 80 mg, the median 30 mg.0.02 mg

96% of 4,042 products listing inositol give more (median 30 mg).

Source: NIH ODS Dietary Supplement Label Database, label 243113 (entered April 22, 2021), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 97% of the 9,830 products that print an amount of thiamin list more than its 0.15 mg of thiamin (median 5 mg).
  • 98% of the 9,824 products that print an amount of riboflavin list more than its 0.163 mg of riboflavin (median 4 mg).
  • 96% of the 12,413 products that print an amount of niacin list more than its 2 mg of niacin (median 20 mg).
  • 92% of the 15,277 products that print an amount of vitamin B6 list more than its 0.85 mg of vitamin B6 (median 6 mg).
  • 97% of the 14,425 products that print an amount of vitamin B12 list more than its 1.2 mcg of vitamin B12 (median 36 mcg).
  • 98% of the 9,447 products that print an amount of biotin list more than its 7.5 mcg of biotin (median 200 mcg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

6 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Recommendation: Not for children under 2 years of age due to choking hazard. Children 2-3 years of age, chew 1 gummy daily. Children 4 years of age and older, chew 2 gummies daily. Take preferably with food. Instruct child to chew gummies thoroughly before swallowing.
Warnings
Keep out of reach of children.
Safety sealed for your protection. Do not use if safety seal under child-resistant bottle cap is broken or missing.
If you are pregnant, nursing, or taking any medications, consult a healthcare professional before use.
Allergens and what it does not contain
Made with Pectin, not gelatin Gluten Dairy Yeast-derived ingredients Wheat Peanuts Eggs
Storage
Store at room temperature. Keep bottle tightly closed. Avoid excessive heat and direct sunlight.

Source: label statements in DSLD label 243113.

What else is on the label?

Other ingredients: Glucose Syrup, Sucrose, purified Water, Pectin, Citric Acid, Sodium Citrate, Natural Flavors, Vegetable and Fruit juice colors, Coconut Oil, Carnauba wax.

How many labels does Alive! Kids Complete Multivitamin Gummy have?

One label is on file, entered on April 22, 2021.

  1. Label 243113 (current) Entered April 22, 2021 · off the market December 10, 2021 · 60 Gummy(ies) · UPC 0 33674 15788 6

DSLD also links this label to: Alive! Gummies Multi-Vitamin for Children (package size difference, same product), Alive! Gummies Multi-Vitamin for Children (package size difference, same product), Alive! Gummies Multi-Vitamin for Children (package size difference, same product), Alive! Gummies Multi-Vitamin For Children (image difference, same product), Alive! Gummies Multi-Vitamin For Children (package size difference, same product), Alive! Gummies Multi-Vitamin For Children (image difference, same product), Alive! Gummies Multi-Vitamin For Children (package size difference, same product), Alive! Gummies Multi-Vitamin for Children (package size difference, same product).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Nature's Way Brands, LLC (manufacturer), Green Bay, WI. All Nature's Way products.

Where next?