Alive! Gummies Multi-Vitamin for Children

by Nature's Way · gummy or jelly · 60 Gummy(ies)

  • Off the market since August 2020 (NIH)
  • UPC 0 33674 15788 6
  • DSLD label 217201
  • Serving 1 gummy (2-3 years)
  • 30 servings

Alive! Gummies Multi-Vitamin for Children by Nature's Way lists 43 ingredients, 17 with an amount per serving of 1 gummy, such as 225 mcg of vitamin A, 30 mg of vitamin C, 10 mcg (400 IU) of vitamin D3 and 5 mg of vitamin E; 26 sit inside a blend without their own amounts, beside 4 Nutrition Facts rows (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on April 23, 2020.

What is in Alive! Gummies Multi-Vitamin for Children?

Each row as the label prints it, per serving of 1 gummy. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Alive! Gummies Multi-Vitamin for Children: Supplement Facts rows against the market (DSLD label 217201, January 2026 release)
IngredientAmount% DVAmong products listing it
Calories10 Calories
Total Carbohydrates2 g1%Carbohydrate in Alive! Gummies Multi-Vitamin for Children against 21,979 products2 g per serving; the middle half of products list 1 g to 6 g, the median 3 g.2 g

58% of 21,979 products listing carbohydrate give more (median 3 g).

Total Sugars1 gSugar in Alive! Gummies Multi-Vitamin for Children against 11,807 products1 g per serving; the middle half of products list 1 g to 4 g, the median 2 g.1 g

69% of 11,807 products listing sugar give more (median 2 g).

Added Sugars1 g4%
Vitamin Aas Retinyl PalmitateVitamin A (Form: as Retinyl Palmitate)225 mcg75%
Vitamin Cas Ascorbic Acid30 mg200%Vitamin C in Alive! Gummies Multi-Vitamin for Children against 18,583 products30 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg30 mg

83% of 18,583 products listing vitamin C give more (median 100 mg).

Vitamin D3as Cholecalciferol10 mcg (400 IU)67%Vitamin D in Alive! Gummies Multi-Vitamin for Children against 14,175 products10 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg10 mcg

57% of 14,175 products listing vitamin D give more (median 15 mcg).

Vitamin Eas DL-Alpha-Tocopheryl AcetateVitamin E (Form: as DL-Alpha Tocopheryl Acetate)5 mg83%
Thiamineas Thiamine HydrochlorideThiamin (Form: as Thiamin HCl)150 mcg30%Thiamin in Alive! Gummies Multi-Vitamin for Children against 9,830 products0.15 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg0.15 mg

97% of 9,830 products listing thiamin give more (median 5 mg).

Riboflavin162.5 mcg33%Riboflavin in Alive! Gummies Multi-Vitamin for Children against 9,824 products0.163 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg0.163 mg

98% of 9,824 products listing riboflavin give more (median 4 mg).

Niacinas NiacinamideNiacin (Form: as Niacinamide)2 mg33%Niacin in Alive! Gummies Multi-Vitamin for Children against 12,413 products2 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg2 mg

96% of 12,413 products listing niacin give more (median 20 mg).

Vitamin B6as Pyridoxine HydrochlorideVitamin B6 (Form: as Pyridoxine HCl)0.85 mg170%Vitamin B6 in Alive! Gummies Multi-Vitamin for Children against 15,277 products0.85 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg0.85 mg

92% of 15,277 products listing vitamin B6 give more (median 6 mg).

Folate200 mcg DFE133%
Folic Acid120 mcg
Vitamin B12as CyanocobalaminVitamin B12 (Form: as Cyanocobalamin)1.2 mcg133%Vitamin B12 in Alive! Gummies Multi-Vitamin for Children against 14,425 products1.2 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg1.2 mcg

97% of 14,425 products listing vitamin B12 give more (median 36 mcg).

Biotin7.5 mcg94%Biotin in Alive! Gummies Multi-Vitamin for Children against 9,447 products7.5 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg7.5 mcg

98% of 9,447 products listing biotin give more (median 200 mcg).

Pantothenic Acidas D-Calcium PantothenatePantothenic Acid (Form: as D-Calcium Pantothenate)1.25 mg63%Pantothenic Acid (Vitamin B5) in Alive! Gummies Multi-Vitamin for Children against 10,060 products1.25 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg1.25 mg

97% of 10,060 products listing pantothenic acid (vitamin B5) give more (median 12 mg).

Cholineas Choline BitartrateCholine (Form: as Choline Bitartrate)5.5 mg3%Choline in Alive! Gummies Multi-Vitamin for Children against 4,738 products5.5 mg per serving; the middle half of products list 18 mg to 100 mg, the median 40 mg.DV 550 mgUL 3,500 mg5.5 mg

90% of 4,738 products listing choline give more (median 40 mg).

Iodineas Potassium IodideIodine (Form: as Potassium Iodide)37.5 mcg42%Iodine in Alive! Gummies Multi-Vitamin for Children against 6,382 products37.5 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg37.5 mcg

90% of 6,382 products listing iodine give more (median 150 mcg).

Zincas Zinc CitrateZinc (Form: as Zinc Citrate)1.1 mg37%Zinc in Alive! Gummies Multi-Vitamin for Children against 13,186 products1.1 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg1.1 mg

96% of 13,186 products listing zinc give more (median 11 mg).

Sodium5 mg1%Sodium in Alive! Gummies Multi-Vitamin for Children against 14,514 products5 mg per serving; the middle half of products list 15 mg to 142 mg, the median 55 mg.5 mg

89% of 14,514 products listing sodium give more (median 55 mg).

Orchard Fruits & Garden Veggies Powder Blend50 mg
Orange powderin the blend, no amount given
Blueberry powderin the blend, no amount given
Carrot powderin the blend, no amount given
Plum powderin the blend, no amount given
Pomegranate powderin the blend, no amount given
Strawberry powderin the blend, no amount given
Pear powderin the blend, no amount given
Apple powderin the blend, no amount given
Beet powderin the blend, no amount given
Raspberry powderin the blend, no amount given
Pineapple powderin the blend, no amount given
Pumpkin powderin the blend, no amount given
Cherry powderin the blend, no amount given
Cauliflower powderin the blend, no amount given
Grape powderin the blend, no amount given
Banana powderin the blend, no amount given
Cabbage powderin the blend, no amount given
Tomato powderin the blend, no amount given
Acai powderin the blend, no amount given
Asparagus powderin the blend, no amount given
Brussels Sprout powderin the blend, no amount given
Cranberry powderin the blend, no amount given
Cucumber powderin the blend, no amount given
Pea powderin the blend, no amount given
Broccoli powderin the blend, no amount given
Spinach powderin the blend, no amount given
Inositol20 mcgInositol in Alive! Gummies Multi-Vitamin for Children against 4,042 products0.02 mg per serving; the middle half of products list 10 mg to 80 mg, the median 30 mg.0.02 mg

96% of 4,042 products listing inositol give more (median 30 mg).

Source: NIH ODS Dietary Supplement Label Database, label 217201 (entered April 23, 2020), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 97% of the 9,830 products that print an amount of thiamin list more than its 0.15 mg of thiamin (median 5 mg).
  • 98% of the 9,824 products that print an amount of riboflavin list more than its 0.163 mg of riboflavin (median 4 mg).
  • 96% of the 12,413 products that print an amount of niacin list more than its 2 mg of niacin (median 20 mg).
  • 92% of the 15,277 products that print an amount of vitamin B6 list more than its 0.85 mg of vitamin B6 (median 6 mg).
  • 97% of the 14,425 products that print an amount of vitamin B12 list more than its 1.2 mcg of vitamin B12 (median 36 mcg).
  • 98% of the 9,447 products that print an amount of biotin list more than its 7.5 mcg of biotin (median 200 mcg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

6 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Recommendation: Not for children under 2 years of age due to choking hazard. Children 2-3 years of age, chew 1 gummy daily. Children 4 years of age and older, chew 2 gummies daily. Instruct the child to chew gummies thoroughly before swallowing.
Warnings
Keep out of reach of children.
Safety sealed for your protection. Do not use if safety seal under child resistant bottle cap is broken or missing.
Recommendation: Not for children under 2 years of age due to choking hazard.
If you are pregnant, nursing, or taking any medications, consult a healthcare professional before use.
Allergens and what it does not contain
Gluten free. No gelatin, yeast-derived ingredients, wheat, dairy products, eggs, or peanuts.
Storage
Store at room temperature. Keep bottle tightly closed. Avoid excessive heat and direct sunlight.

Source: label statements in DSLD label 217201.

What else is on the label?

Other ingredients: Glucose Syrup, Sucrose, purified Water, Pectin, Citric Acid, Sodium Citrate, Natural Flavors, Vegetable and Fruit juice colors, Coconut Oil, Carnauba wax.

How many labels does Alive! Gummies Multi-Vitamin for Children have?

9 labels are on file under this name since November 25, 2013: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 217201 (current) Entered April 23, 2020 · off the market August 11, 2020 · 60 Gummy(ies) · UPC 0 33674 15788 6
  2. Label 213906 Entered February 26, 2020 · off the market December 17, 2020 · 90 Gummy(ies) · UPC 0 33674 15789 3
  3. Label 200877 Entered April 25, 2019 · off the market October 1, 2019 · 90 gummies · UPC 0 33674 15789 3
  4. Label 79772 Entered October 21, 2017 · off the market July 24, 2018 · 90 gummies · UPC 0 33674 15789 3
  5. Label 79759 Entered October 21, 2017 · off the market October 1, 2019 · 60 gummies · UPC 0 33674 15788 6
  6. Label 66313 Entered November 21, 2016 · off the market February 7, 2017 · 60 gummies · UPC 0 33674 15788 6
  7. Label 54873 Entered December 23, 2015 · off the market December 19, 2016 · 90 gummies · UPC 0 33674 15789 3
  8. Label 40714 Entered January 23, 2015 · off the market November 9, 2015 · 90 gummies · UPC 0 33674 15789 3
  9. Label 26416 Entered November 25, 2013 · off the market November 6, 2014 · 90 Gummy(ies) · UPC 0 33674 15789 3

DSLD also links this label to: Alive! Kids Complete Multivitamin Gummy (image difference, same product), Alive! Kids Complete Multivitamin Gummy (package size difference, same product), Alive! Kids Premium Multivitamin Gummy (package size difference, same product), Alive! Kids Multivitamin Gummy (image difference, same product), Alive! Kids Multivitamin Gummy (package size difference, same product), Alive! Kids Multivitamin Gummy (image difference, same product), Alive! Kids Multivitamin Gummy (package size difference, same product), Alive! Kids Premium Multivitamin Gummy (package size difference, same product).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Nature's Way Brands, LLC (manufacturer), Green Bay, WI. All Nature's Way products.

Where next?