vitamin
Vitamin D supplements
Half of the 14,175 vitamin D supplements in the NIH label database that print an amount list 15 mcg (600 IU) or less per serving; the middle half list 10 mcg to 25 mcg, and 1 in 12 of the 14,002 with a plausible amount give more than the adult upper limit at the most servings their labels direct (DSLD version 9.4.0, January 2026). The 1,492 products whose only supplement ingredient is vitamin D list a median of 50 mcg (2,000 IU), and 35% of them give more than the upper limit.
- Products listing it
- 15,30714,175 print an amount; 239 list it inside a blend without an amount
- Median per serving
- 15 mcgmiddle half 10 mcg to 25 mcg
- FDA Daily Value
- 20 mcgthe median is 75% of it
- Adult upper limit (IOM)
- 100 mcg1,121 products go above it a day
How much vitamin D do supplements contain?
The median product lists 15 mcg (600 IU) per serving. One in ten lists 3.75 mcg or less, one in ten 62.5 mcg or more. The amount printed most often is 10 mcg (400 IU) (3,167 products).
Products by amount of vitamin D per serving
14,175 products, log scale; extreme 0.2% at each end left out of the drawing.
| Amount per serving | Products | For example |
|---|---|---|
| 10 mcg (400 IU) | 3,167 | Spiru-Pro Soy Protein Drink With Spirulina Natural Vanilla (Vitamin World); Calcium 1000 mg with Vitamin D3 (Sundown Naturals); Iron Free Daily Multiple 50+ (Sundown Naturals) |
| 25 mcg (1,000 IU) | 2,528 | Fish Oil + Vitamin D-3 (GNC Triple Strength); Active Milk Chocolate (GNC Women's Ultra Mega); Active Vanilla Creme (GNC Women's Ultra Mega) |
| 50 mcg (2,000 IU) | 1,239 | Maximum Nutrition Vanilla Bean (GNC Mega Men); Maximum Nutrition Vanilla Creme (GNC Women's Ultra Mega); Bone-D (Pure Essence Labs) |
| 20 mcg (800 IU) | 978 | PureBalance Serotonin With 5-HTP, Relora, L-Theanine & Rhodiola (Quality Of Life Labs); V.M.T. Extra Strength (Viva Vitamins); One 'N' Only Men's Formula (Pure Essence Labs) |
| 5 mcg (200 IU) | 917 | Maxi Baby Care Liquid Natural Raspberry Flavor (Country Life); Calcium Soft Chews (Nutrition Now); Calcium Soft Chews Chocolate (Nutrition Now) |
| 125 mcg (5,000 IU) | 754 | Vitamin D3 5,000 IU (Life Extension); Fast-Absorbing Liquid Vitamin D3 with ConcenTrace Tropical Cherry (Trace Minerals Research); Vitamin D3 5,000 IU (VitaCeutical Labs) |
| 12.5 mcg (500 IU) | 511 | Amino X Green Apple (BSN); Viridex XT (Gaspari Nutrition); Weight Management Pack (Douglas Laboratories) |
| 2.5 mcg (100 IU) | 506 | Beveri Immunity Boost Natural Tangerine Flavor (beveri); Beveri Immunity Boost Natural Tropical Fruit Flavor (beveri); Immune Defense Formula Ruby Lemon Honey (Emergen-C) |
| 15 mcg (600 IU) | 470 | Vitamin D3 15 mcg (600 IU) (Solgar); Disney Tinkerbell Multi-Vitamin Gummies (NatureSmart); Vitamin D Dark Chocolate Bites (Healthy Delights Naturals) |
| 40 mcg (1,600 IU) | 206 | Sport (GNC Mega Men); Mega Men Sport (Full Strength) (GNC Pro Performance AMP Advanced Muscle Performance); Energy And Metabolism (GNC Women's Ultra Mega) |
Source: Supplement Facts rows of every product's current label, NIH ODS Dietary Supplement Label Database version 9.4.0; amounts in one measure (weight, IU converted at 40 IU per mcg).
How do the amounts compare with the Daily Value and the upper limit?
The FDA Daily Value for vitamin D is 20 mcg (800 IU) (adults and children 4 and older). The median product gives 75% of it per serving; the 90th percentile 313%.
The adult Tolerable Upper Intake Level is 100 mcg (4,000 IU) a day (total intake from food, water and supplements). At the most servings their labels direct, 1,121 of the 14,002 products with a plausible amount (8.0%) give more than that from the supplement alone (what counts as plausible).
The upper limit is for total intake from food, water and supplements unless stated, and does not apply under medical supervision. A label amount is what the maker printed. This is data, not advice: the NIH ODS fact sheets explain what each nutrient does.
Sources: 21 CFR 101.9(c)(8)(iv) (Daily Values); Institute of Medicine, DRI summary tables (2011) (upper limits); on reading them, the FDA's Daily Value page.
Which forms of vitamin D do labels name?
Vitamin D3 (cholecalciferol) is the form named most often: 10,698 of the 15,307 vitamin D products (70%), ahead of vitamin D2 (ergocalciferol) (714, 5%). A product naming two forms counts in both; the table below gives every form.
Products by the form of vitamin D on the label
Count, and the median amount per serving in that form.
| Form | Products | Share of vitamin D products | Median per serving |
|---|---|---|---|
| Vitamin D3 (cholecalciferol) | 10,698 | 70% | 20 mcg (800 IU) |
| Vitamin D2 (ergocalciferol) | 714 | 5% | 10 mcg (400 IU) |
Source: the form each label gives for its vitamin D row (DSLD "forms"), current labels.
Which products list the most vitamin D?
On-market products, per serving, with a plausible amount: the rule leaves out likely entry slips, such as an amount far beyond every other label with no %DV or strength on the label to back it (each product page still shows its own amount, marked).
- Vitamin D (Ergocalciferol Capsules, USP) 1.25 mg (50,000 USP Units)Paddock Laboratories1,250 mcg (50,000 IU)
- Vitamin D-3 50,000 IUNusaPure1,250 mcg (50,000 IU)
- Vitamin D3 50,000 IUForestLeaf1,250 mcg (50,000 IU)
- Vitamin D3 50,000 IUAdvanced Nutrition by Zahler1,250 mcg (50,000 IU)
- Vita-Desic 50,000 IU Vitamin D3Blaine Labs1,250 mcg (50,000 IU)
- Decalcitrol Tablets 50000 IUPharmin1,250 mcg (50,000 IU)
- Decara High Potency Vitamin D3 50,000 IUMedecor Pharma1,250 mcg (50,000 IU)
- Vitamin D3 50,000 IUZIKS Nnodum Pharmaceuticals1,250 mcg (50,000 IU)
Have the amounts changed over the years?
Products whose current label entered DSLD in 2011 list a median of 10 mcg; those entered in 2025, 25 mcg.
| Year | Products | Median per serving |
|---|---|---|
| 2011 | 248 | 10 mcg |
| 2012 | 876 | 10 mcg |
| 2013 | 983 | 10 mcg |
| 2014 | 630 | 10 mcg |
| 2015 | 581 | 10 mcg |
| 2016 | 703 | 12.5 mcg |
| 2017 | 711 | 15 mcg |
| 2018 | 623 | 15 mcg |
| 2019 | 728 | 12.5 mcg |
| 2020 | 1,323 | 20 mcg |
| 2021 | 1,278 | 20 mcg |
| 2022 | 1,508 | 20 mcg |
| 2023 | 1,288 | 24.5 mcg |
| 2024 | 1,489 | 25 mcg |
| 2025 | 1,206 | 25 mcg |
Source: DSLD label entry dates and amounts, current labels.
In which products and brands?
Products listing vitamin D by DSLD product type
Brands listing it most: Nature's Way (266), Douglas Laboratories (254), Nature's Plus (191), Carlson (150), Country Life (116), Nature Made (114), Puritan's Pride (109), NOW (106), Nature's Bounty (105), The Vitamin Shoppe (102).
Every product listing vitamin D
15,307 products, A to Z by name (page 201 of 307), each with the amount its label prints; an amount far outside what other labels print is marked as a possible slip.
- Physician's Daily Multivitamin + D3Researched Nutritionals50 mcg (2,000 IU)
- Physician's MultiVitamin FormulaHealth Thru Nutrition Naturally10 mcg (400 IU)
- PhytAge PlusPhytAge Labs250 mcg (10,000 IU)
- Phyto Cal-Mag PlusEnergetix15 mcg (600 IU)
- Phyto CeramidesBiotech Nutritions10 mcg (400 IU)
- Phyto Ceramides 350 mgFresh Healthcare10 mcg (400 IU)
- PhytoBurst Nutritional ChewsMannatech2.5 mcg (100 IU)
- Phytocal AD'Adamo Personalized Nutrition3.33 mcg (133 IU)
- Phytocal BD'Adamo Personalized Nutrition2.5 mcg (100 IU)
- PhytoCeraHair La Vie10 mcg (400 IU)
- PhytoceramidesTN Trusted Nutrients10 mcg (400 IU)
- PhytoceramidesBRI Nutrition10 mcg (400 IU)
- PhytoceramidesSonora Nutrition10 mcg (400 IU)
- PhytoceramidesZenVita Formulas · off the market10 mcg (400 IU)
- PhytoceramidesPremium Certified10 mcg (400 IU)
- PhytoceramidesHerbal Nutrition10 mcg (400 IU)
- Phytoceramides 700 mgNasaBe'Ahava20 mcg (800 IU)
- Phytoceramides MDApproved Science10 mcg (400 IU)
- PhytoKinetic CalciumRainbow Light · off the market25 mcg (1,000 IU)
- PhytoMatrixMannatech5 mcg (200 IU)
- PhytoMulti CapsulesMetagenics25 mcg (1,000 IU)
- PhytoMulti TabletsMetagenics25 mcg (1,000 IU)
- PhytoMulti with Iron TabletsMetagenics25 mcg (1,000 IU)
- PhytoRenew 350MaritzMayer Laboratories · off the market10 mcg (400 IU)
- PhytotalityPhysioLogics · off the market10 mcg (400 IU)
- Phytotality Daily Greens FormulaPhysioLogics · off the market50 mcg (2,000 IU)
- Phytotality Greens PowderPhysioLogics · off the market10 mcg (400 IU)
- Phytotality Greens Powder with Advanced Probiotic FormulaPhysioLogics · off the market10 mcg (400 IU)
- Phytox CardioPurity Products25 mcg (1,000 IU)
- Pimp My CalciumHUM10 mcg (400 IU)
- Pina Colada ShakeUniversal9.5 mcg (380 IU)
- Pixie VitesDr. Fuhrman15 mcg (600 IU)
- Plan DReset/360125 mcg (5,000 IU)
- Plant CollagenYour Super.comno amount
- Plant Head Men's FormulaGenceutic Naturals420 mcg (16,800 IU) as transcribed, likely a slip
- Plant Head Original GreensGenceutic Naturals20 mcg (800 IU)
- Plant Man MultivitaminGame Up10 mcg (400 IU)
- Plant Perform Rich ChocolatePS ProSuppsno amount
- Plant Protein 21 g BananaSNAPno amount
- Plant Protein 21 g ChocolateSNAPno amount
- Plant Protein 21 g VanillaSNAPno amount
- Plant Protein Chocolatec/ono amount
- Plant Protein ChocolateAIVIAno amount
- Plant Protein Cinnamon CookiesNutrex Research Natural Seriesno amount
- Plant Protein Cinni BunsAlani Nuno amount
- Plant Protein Complete Natural Vanilla FlavorProtocol For Life Balanceno amount
- Plant Protein Complex Chocolate MochaNOW Sportsno amount
- Plant Protein Complex Creamy VanillaNOW Sportsno amount
- Plant Protein Creamy VanillaFREZZOR51 mcg (2,040 IU)
- Plant Protein Frosted FlurryAlani Nuno amount