vitamin
Vitamin D supplements
Half of the 14,175 vitamin D supplements in the NIH label database that print an amount list 15 mcg (600 IU) or less per serving; the middle half list 10 mcg to 25 mcg, and 1 in 12 of the 14,002 with a plausible amount give more than the adult upper limit at the most servings their labels direct (DSLD version 9.4.0, January 2026). The 1,492 products whose only supplement ingredient is vitamin D list a median of 50 mcg (2,000 IU), and 35% of them give more than the upper limit.
- Products listing it
- 15,30714,175 print an amount; 239 list it inside a blend without an amount
- Median per serving
- 15 mcgmiddle half 10 mcg to 25 mcg
- FDA Daily Value
- 20 mcgthe median is 75% of it
- Adult upper limit (IOM)
- 100 mcg1,121 products go above it a day
How much vitamin D do supplements contain?
The median product lists 15 mcg (600 IU) per serving. One in ten lists 3.75 mcg or less, one in ten 62.5 mcg or more. The amount printed most often is 10 mcg (400 IU) (3,167 products).
Products by amount of vitamin D per serving
14,175 products, log scale; extreme 0.2% at each end left out of the drawing.
| Amount per serving | Products | For example |
|---|---|---|
| 10 mcg (400 IU) | 3,167 | Spiru-Pro Soy Protein Drink With Spirulina Natural Vanilla (Vitamin World); Calcium 1000 mg with Vitamin D3 (Sundown Naturals); Iron Free Daily Multiple 50+ (Sundown Naturals) |
| 25 mcg (1,000 IU) | 2,528 | Fish Oil + Vitamin D-3 (GNC Triple Strength); Active Milk Chocolate (GNC Women's Ultra Mega); Active Vanilla Creme (GNC Women's Ultra Mega) |
| 50 mcg (2,000 IU) | 1,239 | Maximum Nutrition Vanilla Bean (GNC Mega Men); Maximum Nutrition Vanilla Creme (GNC Women's Ultra Mega); Bone-D (Pure Essence Labs) |
| 20 mcg (800 IU) | 978 | PureBalance Serotonin With 5-HTP, Relora, L-Theanine & Rhodiola (Quality Of Life Labs); V.M.T. Extra Strength (Viva Vitamins); One 'N' Only Men's Formula (Pure Essence Labs) |
| 5 mcg (200 IU) | 917 | Maxi Baby Care Liquid Natural Raspberry Flavor (Country Life); Calcium Soft Chews (Nutrition Now); Calcium Soft Chews Chocolate (Nutrition Now) |
| 125 mcg (5,000 IU) | 754 | Vitamin D3 5,000 IU (Life Extension); Fast-Absorbing Liquid Vitamin D3 with ConcenTrace Tropical Cherry (Trace Minerals Research); Vitamin D3 5,000 IU (VitaCeutical Labs) |
| 12.5 mcg (500 IU) | 511 | Amino X Green Apple (BSN); Viridex XT (Gaspari Nutrition); Weight Management Pack (Douglas Laboratories) |
| 2.5 mcg (100 IU) | 506 | Beveri Immunity Boost Natural Tangerine Flavor (beveri); Beveri Immunity Boost Natural Tropical Fruit Flavor (beveri); Immune Defense Formula Ruby Lemon Honey (Emergen-C) |
| 15 mcg (600 IU) | 470 | Vitamin D3 15 mcg (600 IU) (Solgar); Disney Tinkerbell Multi-Vitamin Gummies (NatureSmart); Vitamin D Dark Chocolate Bites (Healthy Delights Naturals) |
| 40 mcg (1,600 IU) | 206 | Sport (GNC Mega Men); Mega Men Sport (Full Strength) (GNC Pro Performance AMP Advanced Muscle Performance); Energy And Metabolism (GNC Women's Ultra Mega) |
Source: Supplement Facts rows of every product's current label, NIH ODS Dietary Supplement Label Database version 9.4.0; amounts in one measure (weight, IU converted at 40 IU per mcg).
How do the amounts compare with the Daily Value and the upper limit?
The FDA Daily Value for vitamin D is 20 mcg (800 IU) (adults and children 4 and older). The median product gives 75% of it per serving; the 90th percentile 313%.
The adult Tolerable Upper Intake Level is 100 mcg (4,000 IU) a day (total intake from food, water and supplements). At the most servings their labels direct, 1,121 of the 14,002 products with a plausible amount (8.0%) give more than that from the supplement alone (what counts as plausible).
The upper limit is for total intake from food, water and supplements unless stated, and does not apply under medical supervision. A label amount is what the maker printed. This is data, not advice: the NIH ODS fact sheets explain what each nutrient does.
Sources: 21 CFR 101.9(c)(8)(iv) (Daily Values); Institute of Medicine, DRI summary tables (2011) (upper limits); on reading them, the FDA's Daily Value page.
Which forms of vitamin D do labels name?
Vitamin D3 (cholecalciferol) is the form named most often: 10,698 of the 15,307 vitamin D products (70%), ahead of vitamin D2 (ergocalciferol) (714, 5%). A product naming two forms counts in both; the table below gives every form.
Products by the form of vitamin D on the label
Count, and the median amount per serving in that form.
| Form | Products | Share of vitamin D products | Median per serving |
|---|---|---|---|
| Vitamin D3 (cholecalciferol) | 10,698 | 70% | 20 mcg (800 IU) |
| Vitamin D2 (ergocalciferol) | 714 | 5% | 10 mcg (400 IU) |
Source: the form each label gives for its vitamin D row (DSLD "forms"), current labels.
Which products list the most vitamin D?
On-market products, per serving, with a plausible amount: the rule leaves out likely entry slips, such as an amount far beyond every other label with no %DV or strength on the label to back it (each product page still shows its own amount, marked).
- Vitamin D (Ergocalciferol Capsules, USP) 1.25 mg (50,000 USP Units)Paddock Laboratories1,250 mcg (50,000 IU)
- Vitamin D-3 50,000 IUNusaPure1,250 mcg (50,000 IU)
- Vitamin D3 50,000 IUForestLeaf1,250 mcg (50,000 IU)
- Vitamin D3 50,000 IUAdvanced Nutrition by Zahler1,250 mcg (50,000 IU)
- Vita-Desic 50,000 IU Vitamin D3Blaine Labs1,250 mcg (50,000 IU)
- Decalcitrol Tablets 50000 IUPharmin1,250 mcg (50,000 IU)
- Decara High Potency Vitamin D3 50,000 IUMedecor Pharma1,250 mcg (50,000 IU)
- Vitamin D3 50,000 IUZIKS Nnodum Pharmaceuticals1,250 mcg (50,000 IU)
Have the amounts changed over the years?
Products whose current label entered DSLD in 2011 list a median of 10 mcg; those entered in 2025, 25 mcg.
| Year | Products | Median per serving |
|---|---|---|
| 2011 | 248 | 10 mcg |
| 2012 | 876 | 10 mcg |
| 2013 | 983 | 10 mcg |
| 2014 | 630 | 10 mcg |
| 2015 | 581 | 10 mcg |
| 2016 | 703 | 12.5 mcg |
| 2017 | 711 | 15 mcg |
| 2018 | 623 | 15 mcg |
| 2019 | 728 | 12.5 mcg |
| 2020 | 1,323 | 20 mcg |
| 2021 | 1,278 | 20 mcg |
| 2022 | 1,508 | 20 mcg |
| 2023 | 1,288 | 24.5 mcg |
| 2024 | 1,489 | 25 mcg |
| 2025 | 1,206 | 25 mcg |
Source: DSLD label entry dates and amounts, current labels.
In which products and brands?
Products listing vitamin D by DSLD product type
Brands listing it most: Nature's Way (266), Douglas Laboratories (254), Nature's Plus (191), Carlson (150), Country Life (116), Nature Made (114), Puritan's Pride (109), NOW (106), Nature's Bounty (105), The Vitamin Shoppe (102).
Every product listing vitamin D
15,307 products, A to Z by name (page 114 of 307), each with the amount its label prints; an amount far outside what other labels print is marked as a possible slip.
- High Potency D3 50 mcg (2,000 IU)Nature's Truth50 mcg (2,000 IU)
- High Potency D3 5000 IUNature Made125 mcg (5,000 IU)
- High Potency D3-1000 IUNature's Bounty · off the market25 mcg (1,000 IU)
- High Potency D3-1000 IU21st Century · off the market25 mcg (1,000 IU)
- High Potency Diabetes Support FormulaVitamin World50 mcg (2,000 IU)
- High Potency Diabetic Support FormulaPuritan's Pride50 mcg (2,000 IU)
- High Potency Immune SupportAxis Labs62.5 mcg (2,500 IU)
- High Potency Iron Free Chelated MultimineralsBluebonnet · off the market10 mcg (400 IU)
- High Potency Iron Free Ultra FreedaFreeda10 mcg (400 IU)
- High Potency MultiFoods Plus25 mcg (1,000 IU)
- High Potency Multi PackVitaCeutical Labs15 mcg (600 IU)
- High Potency Multi PackVitamer Laboratories15 mcg (600 IU)
- High Potency Multi without IronSwanson · off the market10 mcg (400 IU)
- High Potency Multi-Vitamin (C+E+Calcium+B1+B2)NewtonEverett10 mcg (400 IU)
- High Potency Multi-Vitamin QuinTabs-MFreeda · off the market10 mcg (400 IU)
- High Potency Multiple Vitamin & MineralTrader Joe's10 mcg (400 IU)
- High Potency Multiple VitaminsNew Sun10 mcg (400 IU)
- High Potency Multivitamin & Mineral FormulaFoods Plus · off the market10 mcg (400 IU)
- High Potency One Daily EssentialEqualine10 mcg (400 IU)
- High Potency One Daily Women's with Calcium, Iron & ZincEqualine · off the market10 mcg (400 IU)
- High Potency One-Per-Day Timed-Release Multi-Vitamins & MineralsNature's Harmony10 mcg (400 IU)
- High Potency Prenatal FormulaEqualine10 mcg (400 IU)
- High Potency Prenatal Vitamin & Mineral FormulaNature's Truth25 mcg (1,000 IU)
- High Potency Soft MultipleKAL10 mcg (400 IU)
- High Potency Softgel MultiSwanson Premium Brand · off the market10 mcg (400 IU)
- High Potency Softgel MultiSwanson10 mcg (400 IU)
- High Potency Softgel Multi without IronSwanson · off the market10 mcg (400 IU)
- High Potency Softgel Multi without IronSwanson Premium Brand · off the market10 mcg (400 IU)
- High Potency Sustained Release Just VitaminsNature's Plus · off the market25 mcg (1,000 IU)
- High Potency Time Release Ultra Vita Man For MenPuritan's Pride · off the market10 mcg (400 IU)
- High Potency Timed Release Ultra Man 50 PlusPuritan's Pride · off the market25 mcg (1,000 IU)
- High Potency Ultra Freeda with IronFreeda10 mcg (400 IU)
- High Potency Ultra ManNature's Bounty Platinum50 mcg (2,000 IU)
- High Potency Ultra One Daily Caps Iron Free With Beta-CaroteneNature's Plus · off the market10 mcg (400 IU)
- High Potency Ultra One Daily Caps with Beta-CaroteneNatures Plus · off the market10 mcg (400 IU)
- High Potency Ultra WomanNature's Bounty Platinum50 mcg (2,000 IU)
- High Potency Vita-Lea Gold With Vitamin KShaklee25 mcg (1,000 IU)
- High Potency Vita-Lea MenShaklee20 mcg (800 IU)
- High Potency Vita-Lea WomenShaklee20 mcg (800 IU)
- High Potency Vitamin DEnergyFirst25 mcg (1,000 IU)
- High Potency Vitamin D 1,250 mcgGeri-Care1,250 mcg (50,000 IU)
- High Potency Vitamin D-3 1,000 IUNOW25 mcg (1,000 IU)
- High Potency Vitamin D-3 1,000 IUButterfly Express25 mcg (1,000 IU)
- High Potency Vitamin D-3 10,000 IUNOW250 mcg (10,000 IU)
- High Potency Vitamin D-3 2,000 IUNew Sun · off the market50 mcg (2,000 IU)
- High Potency Vitamin D-3 2,000 IUNOW · off the market50 mcg (2,000 IU)
- High Potency Vitamin D-3 250 mcgSolaray250 mcg (10,000 IU)
- High Potency Vitamin D-3 5,000 IUNOW125 mcg (5,000 IU)
- High Potency Vitamin D3 10,000 IUGeri-Care250 mcg (10,000 IU)
- High Potency Vitamin D3 10,000 IUProtocol For Life Balance250 mcg (10,000 IU)