PlainVitamins

High Potency Softgel Multi

by Swanson Premium Brand · softgel capsule · 120 softgels

  • Off the market since July 2017 (NIH)
  • UPC 0 87614 01490 6
  • DSLD label 207179
  • Serving 2 softgels
  • 60 servings

High Potency Softgel Multi by Swanson Premium Brand lists 31 ingredients, 31 with an amount per serving of 2 softgels, such as 10,000 IU of vitamin A, 300 mg of vitamin C, 400 IU (10 mcg) of vitamin D and 200 IU of vitamin E, beside 1 Nutrition Facts row (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on September 24, 2019.

What is in High Potency Softgel Multi?

Each row as the label prints it, per serving of 2 softgels. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

High Potency Softgel Multi: Supplement Facts rows against the market (DSLD label 207179, January 2026 release)
IngredientAmount% DVAmong products listing it
Calories20 Calories
Calories from Fat20 Calories
Total Fat2 g3%Fat (unspecified) in High Potency Softgel Multi against 11,965 products2 g per serving; the middle half of products list 1 g to 2.5 g, the median 1.5 g.2 g

Higher than 56% of 11,965 products listing fat (unspecified) (median 1.5 g).

Vitamin Aas Beta-CaroteneVitamin A (Form: as Beta-Carotene) Note: USP10,000 IU200%Vitamin A in High Potency Softgel Multi against 5,772 products10,000 IU per serving; the middle half of products list 2,000 IU to 5,000 IU, the median 4,000 IU.10,000 IU

Higher than 82% of 5,772 products listing vitamin A (median 4,000 IU).

Vitamin Cas Ascorbic AcidVitamin C (Alt. Name: Ascorbic Acid) Note: USP300 mg500%Vitamin C in High Potency Softgel Multi against 18,583 products300 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg300 mg

Higher than 75% of 18,583 products listing vitamin C (median 100 mg).

Vitamin Das CholecalciferolVitamin D (Form: as Cholecalciferol) Note: USP400 IU (10 mcg)100%Vitamin D in High Potency Softgel Multi against 14,175 products10 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg10 mcg

57% of 14,175 products listing vitamin D give more (median 15 mcg).

Vitamin Eas D-Alpha-Tocopheryl AcetateVitamin E (Form: as D-Alpha Tocopheryl Acetate) Note: USP200 IU667%Vitamin E in High Potency Softgel Multi against 6,459 products200 IU per serving; the middle half of products list 15 IU to 100 IU, the median 30 IU.200 IU

Higher than 82% of 6,459 products listing vitamin E (median 30 IU).

Thiamineas Thiamine Mononitrate, Vitamin B1Thiamin (Form: as Thiamin Mononitrate) (Alt. Name: Vitamin B-1) Note: USP50 mg3,333%Thiamin in High Potency Softgel Multi against 9,830 products50 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg50 mg

Higher than 82% of 9,830 products listing thiamin (median 5 mg).

Riboflavinas Vitamin B2Riboflavin (Alt. Name: Vitamin B-2) Note: USP50 mg2,941%Riboflavin in High Potency Softgel Multi against 9,824 products50 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg50 mg

Higher than 86% of 9,824 products listing riboflavin (median 4 mg).

NiacinNiacin Note: USP60 mg300%Niacin in High Potency Softgel Multi against 12,413 products60 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg60 mg

Higher than 83% of 12,413 products listing niacin (median 20 mg). 1.7 times the adult UL a day.

Niacin10 mg
Niacinamide50 mg
Vitamin B6as Pyridoxine HydrochlorideVitamin B-6 (Form: as Pyridoxine HCl) Note: USP50 mg2,500%Vitamin B6 in High Potency Softgel Multi against 15,277 products50 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg50 mg

Higher than 87% of 15,277 products listing vitamin B6 (median 6 mg).

Folic AcidFolic Acid Note: USP400 mcg100%Folate in High Potency Softgel Multi against 7,022 products400 mcg per serving; the middle half of products list 200 mcg to 400 mcg, the median 400 mcg.400 mcg

24% of 7,022 products listing folate give more (median 400 mcg).

Vitamin B12as CyanocobalaminVitamin B-12 (Form: as Cyanocobalamin) Note: USP50 mcg833%Vitamin B12 in High Potency Softgel Multi against 14,425 products50 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg50 mcg

Higher than 51% of 14,425 products listing vitamin B12 (median 36 mcg).

BiotinBiotin Note: USP300 mcg100%Biotin in High Potency Softgel Multi against 9,447 products300 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg300 mcg

Higher than 53% of 9,447 products listing biotin (median 200 mcg).

Pantothenic Acidas D-Calcium PantothenatePantothenic Acid (Form: as D-Calcium Pantothenate) Note: USP50 mg500%Pantothenic Acid (Vitamin B5) in High Potency Softgel Multi against 10,060 products50 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg50 mg

Higher than 72% of 10,060 products listing pantothenic acid (vitamin B5) (median 12 mg).

Calciumas Calcium CarbonateCalcium (Form: from Calcium Carbonate)200 mg20%Calcium in High Potency Softgel Multi against 17,831 products200 mg per serving; the middle half of products list 50 mg to 252 mg, the median 115 mg.DV 1,300 mgUL 2,500 mg200 mg

Higher than 64% of 17,831 products listing calcium (median 115 mg).

Ironas Ferrous FumarateIron (Form: from Ferrous Fumarate)15 mg83%Iron in High Potency Softgel Multi against 6,910 products15 mg per serving; the middle half of products list 1.2 mg to 18 mg, the median 5 mg.DV 18 mgUL 45 mg15 mg

Higher than 72% of 6,910 products listing iron (median 5 mg).

Iodineas Potassium IodideIodine (Form: from Potassium Iodide) Note: USP150 mcg100%Iodine in High Potency Softgel Multi against 6,382 products150 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg150 mcg

15% of 6,382 products listing iodine give more (median 150 mcg).

Magnesiumas Magnesium OxideMagnesium (Form: from Magnesium Oxide)100 mg25%Magnesium in High Potency Softgel Multi against 14,003 products100 mg per serving; the middle half of products list 30 mg to 200 mg, the median 86 mg.UL 350 mgDV 420 mg100 mg

Higher than 51% of 14,003 products listing magnesium (median 86 mg).

Zincas Zinc OxideZinc (Form: from Zinc Oxide)15 mg100%Zinc in High Potency Softgel Multi against 13,186 products15 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg15 mg

Higher than 56% of 13,186 products listing zinc (median 11 mg).

Seleniumas SelenoExcell organically bound high-Selenium Yeast200 mcg286%Selenium in High Potency Softgel Multi against 7,658 products200 mcg per serving; the middle half of products list 27 mcg to 100 mcg, the median 55 mcg.DV 55 mcgUL 400 mcg200 mcg

Higher than 82% of 7,658 products listing selenium (median 55 mcg).

Copperas Copper GluconateCopper (Form: from Copper Gluconate)2 mg100%Copper in High Potency Softgel Multi against 6,468 products2 mg per serving; the middle half of products list 0.5 mg to 2 mg, the median 1 mg.DV 0.9 mgUL 10 mg2 mg

Higher than 66% of 6,468 products listing copper (median 1 mg).

Manganeseas Manganese SulfateManganese (Form: from Manganese Sulfate)10 mg500%Manganese in High Potency Softgel Multi against 7,016 products10 mg per serving; the middle half of products list 1 mg to 3.92 mg, the median 2 mg.DV 2.3 mgUL 11 mg10 mg

Higher than 93% of 7,016 products listing manganese (median 2 mg).

Chromiumas Chromium PicolinateChromium (Form: from Chromium Picolinate)120 mcg100%Chromium in High Potency Softgel Multi against 7,825 products120 mcg per serving; the middle half of products list 45 mcg to 200 mcg, the median 100 mcg.DV 35 mcg120 mcg

Higher than 54% of 7,825 products listing chromium (median 100 mcg).

Molybdenumas Sodium MolybdateMolybdenum (Form: from Sodium Molybdate)75 mcg100%Molybdenum in High Potency Softgel Multi against 4,390 products75 mcg per serving; the middle half of products list 25 mcg to 75 mcg, the median 50 mcg.DV 45 mcgUL 2,000 mcg75 mcg

Higher than 62% of 4,390 products listing molybdenum (median 50 mcg).

Sunflower Lecithin80 mgLecithin in High Potency Softgel Multi against 804 products80 mg per serving; the middle half of products list 50 mg to 1,200 mg, the median 200 mg.80 mg

66% of 804 products listing lecithin give more (median 200 mg).

Cholineas Choline BitartrateCholine (Form: from Choline Bitartrate) Note: FCC50 mg9%*Choline in High Potency Softgel Multi against 4,738 products50 mg per serving; the middle half of products list 18 mg to 100 mg, the median 40 mg.DV 550 mgUL 3,500 mg50 mg

Higher than 54% of 4,738 products listing choline (median 40 mg).

InositolInositol Note: FCC50 mgInositol in High Potency Softgel Multi against 4,042 products50 mg per serving; the middle half of products list 10 mg to 80 mg, the median 30 mg.50 mg

Higher than 55% of 4,042 products listing inositol (median 30 mg).

PabaPABA (Alt. Name: Para-Aminobenzoic Acid) Note: USP50 mgPABA in High Potency Softgel Multi against 1,610 products50 mg per serving; the middle half of products list 10 mg to 50 mg, the median 25 mg.50 mg

Higher than 62% of 1,610 products listing PABA (median 25 mg).

Boronas Calcium BorogluconateBoron (Form: from Calcium Borogluconate)1 mgBoron in High Potency Softgel Multi against 3,339 products1 mg per serving; the middle half of products list 0.3 mg to 2 mg, the median 1 mg.UL 20 mg1 mg

42% of 3,339 products listing boron give more (median 1 mg).

Silica500 mcgSilicon in High Potency Softgel Multi against 1,220 products0.5 mg per serving; the middle half of products list 2 mg to 10.5 mg, the median 4 mg.0.5 mg

94% of 1,220 products listing silicon give more (median 4 mg).

Vanadiumas Vanadyl SulfateVanadium (Form: from Vanadyl Sulfate)10 mcgVanadium in High Potency Softgel Multi against 1,744 products10 mcg per serving; the middle half of products list 10 mcg to 100 mcg, the median 25 mcg.UL 1,800 mcg10 mcg

60% of 1,744 products listing vanadium give more (median 25 mcg).

* % Daily Value computed from the printed amount and the FDA Daily Value (21 CFR 101.9); the label prints none for that row.

Source: NIH ODS Dietary Supplement Label Database, label 207179 (entered September 24, 2019), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • At 1 serving a day, the most its directions give, the label lists 60 mg of niacin, 1.7 times the adult Tolerable Upper Intake Level.
  • Its 10 mg of manganese is higher than 93% of the 7,016 manganese products that print an amount; 228 list more.
  • 94% of the 1,220 products that print an amount of silicon list more than its 0.5 mg of silica (filed by NIH under silicon) (median 4 mg).
  • 60% of the 1,744 products that print an amount of vanadium list more than its 10 mcg of vanadium (median 25 mcg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

3 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Suggested use: As a dietary supplement, take two softgels per day with food and water.
Warnings
Do not use if seal is broken.
Keep out of reach of children.
Warning: Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under age six. Keep this product out of the reach of children. In case of accidental overdose, call a doctor or Poison Control Center immediately.
Storage
Store in a cool, dry place. Do not refrigerate.

Source: label statements in DSLD label 207179.

What else is on the label?

Other ingredients: Medium-Chain Triglyceride Oil, Gelatin, Glycerin, Potassium, purified Water, Canola Oil, Beeswax, Carob.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): Guaranteed purity & potency.

How many labels does High Potency Softgel Multi have?

2 labels are on file under this name since September 21, 2017: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 207179 (current) Entered September 24, 2019 · off the market July 25, 2017 · 120 softgels · UPC 0 87614 01490 6
  2. Label 78644 Entered September 21, 2017 · off the market January 30, 2018 · 120 softgels · UPC 0 87614 01490 6

DSLD also links this label to: High Potency Softgel Multi (image difference, same product), Multi (image difference, same product), Multi High Potency (image difference, same product), Multi High Potency (image difference, same product), High Potency Softgel Multi (image difference, same product).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Swanson Health Products (distributor), Fargo, ND. All Swanson Premium Brand products.

Where next?