PlainVitamins

Master Formula

by Primal Blueprint · capsule · 60 packets

  • On the market (NIH)
  • UPC 7 13757 42041 9
  • DSLD label 286797
  • Serving 6 capsules (1 Packet); amounts per 12 capsules
  • 30 servings

Master Formula by Primal Blueprint lists 54 ingredients, 54 with an amount per serving of 12 capsules, such as 3,000 mcg RAE of vitamin A, 423 mg of vitamin C, 50 mcg (2,000 IU) of vitamin D and 147 mg of vitamin E, beside 1 Nutrition Facts row (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on February 21, 2023.

What is in Master Formula?

Each row as the label prints it, per serving of 12 capsules. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Master Formula: Supplement Facts rows against the market (DSLD label 286797, January 2026 release)
IngredientAmount% DVAmong products listing it
Calories15 Calories
Carbohydrates2.4 g1%Carbohydrate in Master Formula against 21,979 products2.4 g per serving; the middle half of products list 1 g to 6 g, the median 3 g.2.4 g

58% of 21,979 products listing carbohydrate give more (median 3 g). Per day at the most servings: 4.8 g.

Vitamin A3,000 mcg RAE333%
Beta-Carotene, Natural75%2,250 mcg
Retinyl Acetate25%750 mcg
Vitamin Cas Ascorbyl Palmitate, Calcium Ascorbate423 mg470%Vitamin C in Master Formula against 18,583 products423 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg423 mg

Higher than 80% of 18,583 products listing vitamin C (median 100 mg). Per day at the most servings: 846 mg.

Vitamin Das Vitamin D350 mcg (2,000 IU)250%Vitamin D in Master Formula against 14,175 products50 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg50 mcg

Higher than 81% of 14,175 products listing vitamin D (median 15 mcg). Per day at the most servings: 100 mcg.

Vitamin Eas D-Alpha-Tocopheryl Acetate147 mg980%
Vitamin Kas Vitamin K280 mcg67%Vitamin K in Master Formula against 4,607 products80 mcg per serving; the middle half of products list 35 mcg to 100 mcg, the median 80 mcg.DV 120 mcg80 mcg

37% of 4,607 products listing vitamin K give more (median 80 mcg). Per day at the most servings: 160 mcg.

Thiamineas Thiamine Hydrochloride, Vitamin B1150 mg12,500%Thiamin in Master Formula against 9,830 products150 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg150 mg

Higher than 99% of 9,830 products listing thiamin (median 5 mg). Per day at the most servings: 300 mg.

Riboflavinas Vitamin B217 mg1,308%Riboflavin in Master Formula against 9,824 products17 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg17 mg

Higher than 71% of 9,824 products listing riboflavin (median 4 mg). Per day at the most servings: 34 mg.

Niacinas Niacinamide100 mg NE625%Niacin in Master Formula against 12,413 products100 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg100 mg

Higher than 88% of 12,413 products listing niacin (median 20 mg). Per day at the most servings: 200 mg. 5.7 times the adult UL a day.

Vitamin B6as Pyridoxal 5-Phosphate20 mg1,176%Vitamin B6 in Master Formula against 15,277 products20 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg20 mg

Higher than 71% of 15,277 products listing vitamin B6 (median 6 mg). Per day at the most servings: 40 mg.

Folateas 5-Methyltetrahydrofolate600 mcg DFE150%
Vitamin B12as Methylcobalamin600 mcg25,000%Vitamin B12 in Master Formula against 14,425 products600 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg600 mcg

Higher than 88% of 14,425 products listing vitamin B12 (median 36 mcg). Per day at the most servings: 1,200 mcg.

Biotin2,000 mcg6,667%Biotin in Master Formula against 9,447 products2,000 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg2,000 mcg

Higher than 88% of 9,447 products listing biotin (median 200 mcg). Per day at the most servings: 4,000 mcg.

Pantothenic Acidas D-Calcium Pantothenate250 mg5,000%Pantothenic Acid (Vitamin B5) in Master Formula against 10,060 products250 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg250 mg

Higher than 96% of 10,060 products listing pantothenic acid (vitamin B5) (median 12 mg). Per day at the most servings: 500 mg.

Cholineas Choline Bitartrate, Phosphatidylcholine40 mg7%Choline in Master Formula against 4,738 products40 mg per serving; the middle half of products list 18 mg to 100 mg, the median 40 mg.DV 550 mgUL 3,500 mg40 mg

48% of 4,738 products listing choline give more (median 40 mg). Per day at the most servings: 80 mg.

Calciumas Calcium Ascorbate, Calcium Citrate, Calcium Pantothenate198 mg15%Calcium in Master Formula against 17,831 products198 mg per serving; the middle half of products list 50 mg to 252 mg, the median 115 mg.DV 1,300 mgUL 2,500 mg198 mg

Higher than 64% of 17,831 products listing calcium (median 115 mg). Per day at the most servings: 396 mg.

Iodineas Potassium Iodide150 mcg100%Iodine in Master Formula against 6,382 products150 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg150 mcg

15% of 6,382 products listing iodine give more (median 150 mcg). Per day at the most servings: 300 mcg.

Magnesiumas Magnesium Chelate, Magnesium Oxide101 mg24%Magnesium in Master Formula against 14,003 products101 mg per serving; the middle half of products list 30 mg to 200 mg, the median 86 mg.UL 350 mgDV 420 mg101 mg

Higher than 62% of 14,003 products listing magnesium (median 86 mg). Per day at the most servings: 202 mg.

Zincas Zinc Citrate15 mg136%Zinc in Master Formula against 13,186 products15 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg15 mg

Higher than 56% of 13,186 products listing zinc (median 11 mg). Per day at the most servings: 30 mg.

Seleniumas L-Selenomethionine200 mcg364%Selenium in Master Formula against 7,658 products200 mcg per serving; the middle half of products list 27 mcg to 100 mcg, the median 55 mcg.DV 55 mcgUL 400 mcg200 mcg

Higher than 82% of 7,658 products listing selenium (median 55 mcg). Per day at the most servings: 400 mcg.

Copperas Copper Citrate2 mg222%Copper in Master Formula against 6,468 products2 mg per serving; the middle half of products list 0.5 mg to 2 mg, the median 1 mg.DV 0.9 mgUL 10 mg2 mg

Higher than 66% of 6,468 products listing copper (median 1 mg). Per day at the most servings: 4 mg.

Manganeseas Manganese Citrate5 mg217%Manganese in Master Formula against 7,016 products5 mg per serving; the middle half of products list 1 mg to 3.92 mg, the median 2 mg.DV 2.3 mgUL 11 mg5 mg

Higher than 80% of 7,016 products listing manganese (median 2 mg). Per day at the most servings: 10 mg.

Chromiumas Chromium Polynicotinate240 mcg686%Chromium in Master Formula against 7,825 products240 mcg per serving; the middle half of products list 45 mcg to 200 mcg, the median 100 mcg.DV 35 mcg240 mcg

Higher than 90% of 7,825 products listing chromium (median 100 mcg). Per day at the most servings: 480 mcg.

Molybdenumas Molybdenum Glycinate150 mcg333%Molybdenum in Master Formula against 4,390 products150 mcg per serving; the middle half of products list 25 mcg to 75 mcg, the median 50 mcg.DV 45 mcgUL 2,000 mcg150 mcg

Higher than 93% of 4,390 products listing molybdenum (median 50 mcg). Per day at the most servings: 300 mcg.

Potassiumas Potassium Citrate, Potassium Iodide49 mg1%Potassium in Master Formula against 11,614 products49 mg per serving; the middle half of products list 50 mg to 190 mg, the median 99 mg.DV 4,700 mg49 mg

77% of 11,614 products listing potassium give more (median 99 mg). Per day at the most servings: 98 mg.

N-Acetyl Cysteine100 mgN-Acetyl Cysteine in Master Formula against 1,259 products100 mg per serving; the middle half of products list 55 mg to 500 mg, the median 150 mg.100 mg

57% of 1,259 products listing N-acetyl cysteine give more (median 150 mg). Per day at the most servings: 200 mg.

Alpha-Lipoic Acid250 mgAlpha Lipoic Acid in Master Formula against 2,407 products250 mg per serving; the middle half of products list 25 mg to 150 mg, the median 50 mg.250 mg

Higher than 85% of 2,407 products listing alpha lipoic acid (median 50 mg). Per day at the most servings: 500 mg.

Curcuminoidsas Turmeric Rhizome Extract250 mgCurcuminoid in Master Formula against 309 products250 mg per serving; the middle half of products list 40 mg to 300 mg, the median 100 mg.250 mg

Higher than 70% of 309 products listing curcuminoid (median 100 mg). Per day at the most servings: 500 mg.

L-Carnitineas L-Tartrate200 mgL-Carnitine in Master Formula against 1,338 products200 mg per serving; the middle half of products list 110.5 mg to 1,000 mg, the median 500 mg.200 mg

69% of 1,338 products listing L-carnitine give more (median 500 mg). Per day at the most servings: 400 mg.

Quercetin165 mgQuercetin in Master Formula against 1,548 products165 mg per serving; the middle half of products list 26.5 mg to 250 mg, the median 100 mg.165 mg

Higher than 66% of 1,548 products listing quercetin (median 100 mg). Per day at the most servings: 330 mg.

Coenzyme Q-10150 mgCoenzyme Q-10 in Master Formula against 2,922 products150 mg per serving; the middle half of products list 30 mg to 100 mg, the median 60 mg.150 mg

Higher than 81% of 2,922 products listing coenzyme Q-10 (median 60 mg). Per day at the most servings: 300 mg.

Phosphatidylserine150 mgPhosphatidylserine in Master Formula against 641 products150 mg per serving; the middle half of products list 50 mg to 150 mg, the median 100 mg.150 mg

Higher than 74% of 641 products listing phosphatidylserine (median 100 mg). Per day at the most servings: 300 mg.

Milk Thistle Seed Extractas Silymarin80% Silymarin125 mgMilk Thistle in Master Formula against 1,277 products125 mg per serving; the middle half of products list 90 mg to 300 mg, the median 175 mg.125 mg

62% of 1,277 products listing milk thistle give more (median 175 mg). Per day at the most servings: 250 mg.

Citrus Bioflavonoids60 mgFlavonoid in Master Formula against 2,343 products60 mg per serving; the middle half of products list 25 mg to 100 mg, the median 50 mg.60 mg

Higher than 55% of 2,343 products listing flavonoid (median 50 mg). Per day at the most servings: 120 mg.

Arabinogalactan100 mgArabinogalactan in Master Formula against 242 products100 mg per serving; the middle half of products list 50 mg to 1,000 mg, the median 250 mg.100 mg

61% of 242 products listing arabinogalactan give more (median 250 mg). Per day at the most servings: 200 mg.

Dimethylaminoethanol100 mgDeanol in Master Formula against 365 products100 mg per serving; the middle half of products list 50 mg to 150 mg, the median 100 mg.100 mg

29% of 365 products listing deanol give more (median 100 mg). Per day at the most servings: 200 mg.

Gamma-Tocopherol100 mg
Show the other 18 rows of the label
Master Formula: rows 41 to 58
IngredientAmount% DVAmong products listing it
Grape Seed Extract100 mgGrape in Master Formula against 1,900 products100 mg per serving; the middle half of products list 25 mg to 100 mg, the median 50 mg.100 mg

Higher than 58% of 1,900 products listing grape (median 50 mg). Per day at the most servings: 200 mg.

Green Tea Leaf Extractas Polyphenols50% Polyphenol100 mgGreen Tea in Master Formula against 2,595 products100 mg per serving; the middle half of products list 50 mg to 250 mg, the median 100 mg.100 mg

46% of 2,595 products listing green tea give more (median 100 mg). Per day at the most servings: 200 mg.

Inositol100 mgInositol in Master Formula against 4,042 products100 mg per serving; the middle half of products list 10 mg to 80 mg, the median 30 mg.100 mg

Higher than 76% of 4,042 products listing inositol (median 30 mg). Per day at the most servings: 200 mg.

Resveratrolas Polygonum cuspidatum100 mgResveratrol in Master Formula against 1,123 products100 mg per serving; the middle half of products list 20 mg to 125 mg, the median 50 mg.100 mg

Higher than 59% of 1,123 products listing resveratrol (median 50 mg). Per day at the most servings: 200 mg.

Trace Mineral Complex100 mg
Trimethylglycine100 mgBetaine in Master Formula against 731 products100 mg per serving; the middle half of products list 50 mg to 1,250 mg, the median 250 mg.100 mg

60% of 731 products listing betaine give more (median 250 mg). Per day at the most servings: 200 mg.

Ginkgo biloba Leaf Extract24:690 mgGinkgo in Master Formula against 1,339 products90 mg per serving; the middle half of products list 30 mg to 120 mg, the median 60 mg.90 mg

Higher than 58% of 1,339 products listing ginkgo (median 60 mg). Per day at the most servings: 180 mg.

Beta-1,3-1,6-Glucanas Saccharomyces cerevisiaeBeta 1,3/1,6 Glucan 75%20 mgBeta-Glucans in Master Formula against 335 products20 mg per serving; the middle half of products list 50 mg to 250 mg, the median 100 mg.20 mg

84% of 335 products listing beta-glucans give more (median 100 mg). Per day at the most servings: 40 mg.

Bilberry fruit extractas Anthocyanidins25% Anthocyanidins20 mgBilberry in Master Formula against 896 products20 mg per serving; the middle half of products list 20 mg to 100 mg, the median 50 mg.20 mg

73% of 896 products listing bilberry give more (median 50 mg). Per day at the most servings: 40 mg.

Digestive Enzyme Blend20 mg
Lycopene10 mgLycopene in Master Formula against 1,691 products10 mg per serving; the middle half of products list 0.5 mg to 5 mg, the median 1.2 mg.10 mg

Higher than 83% of 1,691 products listing lycopene (median 1.2 mg). Per day at the most servings: 20 mg.

Lutein6 mgLutein in Master Formula against 2,493 products6 mg per serving; the middle half of products list 0.5 mg to 10 mg, the median 3 mg.6 mg

Higher than 63% of 2,493 products listing lutein (median 3 mg). Per day at the most servings: 12 mg.

Tocotrienols6 mg
Vinpocetine5 mgVinpocetine in Master Formula against 181 products5 mg per serving; the middle half of products list 5 mg to 15 mg, the median 10 mg.5 mg

63% of 181 products listing vinpocetine give more (median 10 mg). Per day at the most servings: 10 mg.

Mixed Carotenoids4 mgCarotenoids in Master Formula against 261 products4 mg per serving; the middle half of products list 0.5 mg to 10 mg, the median 4 mg.4 mg

36% of 261 products listing carotenoids give more (median 4 mg). Per day at the most servings: 8 mg.

Boronas Boron Citrate2 mgBoron in Master Formula against 3,339 products2 mg per serving; the middle half of products list 0.3 mg to 2 mg, the median 1 mg.UL 20 mg2 mg

Higher than 64% of 3,339 products listing boron (median 1 mg). Per day at the most servings: 4 mg.

Zeaxanthin2 mgZeaxanthin in Master Formula against 1,215 products2 mg per serving; the middle half of products list 0.4 mg to 2 mg, the median 1 mg.2 mg

Higher than 62% of 1,215 products listing zeaxanthin (median 1 mg). Per day at the most servings: 4 mg.

Vanadiumas Vanadium Citrate40 mcgVanadium in Master Formula against 1,744 products40 mcg per serving; the middle half of products list 10 mcg to 100 mcg, the median 25 mcg.UL 1,800 mcg40 mcg

Higher than 58% of 1,744 products listing vanadium (median 25 mcg). Per day at the most servings: 80 mcg.

Source: NIH ODS Dietary Supplement Label Database, label 286797 (entered February 21, 2023), version 9.4.0. See the label on DSLD or its label image (PDF). Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • Its 150 mg of thiamin is higher than 99% of the 9,830 thiamin products that print an amount; 78 list more.
  • At 2 servings a day, the most its directions give, the label lists 200 mg of niacin, 5.7 times the adult Tolerable Upper Intake Level.
  • Its 250 mg of pantothenic acid (vitamin B5) is higher than 96% of the 10,060 pantothenic acid (vitamin B5) products that print an amount; 298 list more.
  • Its 150 mcg of molybdenum is higher than 93% of the 4,390 molybdenum products that print an amount; 164 list more.

The NIH database records 2 servings a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

The products whose ingredient lists overlap most with Master Formula's, rare ingredients counting for more.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Suggested Use: Take 1 packet (6 capsules) with food in the morning, and repeat in the afternoon. Both packets (12 capsules) may be taken at the same time if preferred.
Storage
Store in a cool, dry place away from direct sunlight.

Source: label statements in DSLD label 286797.

What else is on the label?

Other ingredients: Gelatin, Magnesium Stearate, Microcrystalline Cellulose, Silicon Dioxide.

How many labels does Master Formula have?

One label is on file, entered on February 21, 2023.

  1. Label 286797 (current) Entered February 21, 2023 · on the market · 60 packets · UPC 7 13757 42041 9

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Primal Nutrition, LLC (distributor), Oxnard, CA. All Primal Blueprint products.

Where next?