Fortify Optima Probiotic Max Potency

by Nature's Way · capsule · 30 vegetarian capsules

  • Off the market since February 2020 (NIH)
  • UPC 0 33674 15784 8
  • DSLD label 204264
  • Serving 1 capsule

Fortify Optima Probiotic Max Potency by Nature's Way lists 11 ingredients, 1 with an amount per serving of 1 capsule, such as 75 mg of NutraFlora scFOS; 10 sit inside a blend without their own amounts. Its current label entered the NIH Dietary Supplement Label Database on June 24, 2019.

What is in Fortify Optima Probiotic Max Potency?

Each row as the label prints it, per serving of 1 capsule. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Fortify Optima Probiotic Max Potency: Supplement Facts rows against the market (DSLD label 204264, January 2026 release)
IngredientAmount% DVAmong products listing it
Fortify Optima-100B Proprietary Probiotic BlendFortify Optima-100B Proprietary Probiotic Blend Note: providing 100 billion CFU675 mg
Lactobacilli Probioticsin the blend, no amount given
Lactobacillus casei HA-108no amount given
L. Paracasei HA-274no amount given
L. acidophilus R0418no amount given
L. salivarius HA-118no amount given
L. rhamnosus HA-114no amount given
L. rhamnosus HA-111no amount given
Bifidobacteria Probioticsin the blend, no amount given
Bifidobacterium breve HA-129in the blend, no amount given
B. bifidum HA-132in the blend, no amount given
B. infantis HA-116in the blend, no amount given
B. longum HA-135in the blend, no amount given
NutraFlora scFOS75 mgFructo-Oligosaccharides in Fortify Optima Probiotic Max Potency against 526 products75 mg per serving; the middle half of products list 75 mg to 500 mg, the median 185 mg.75 mg

74% of 526 products listing fructo-oligosaccharides give more (median 185 mg).

Source: NIH ODS Dietary Supplement Label Database, label 204264 (entered June 24, 2019), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

Every amount on this label with a position sits within the middle 80% of the products that list the same ingredient; 10 ingredients sit inside a blend, so their amounts cannot be compared.

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

2 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Once Daily
Recommendation: Take 1 capsule daily. May be taken at any time, with or without food.
Warnings
Keep out of reach of children.
Safety sealed with printed inner seal. Do not use if seal is broken or missing.
If pregnant, nursing, or taking any medications, consult a healthcare professional before use.
Contains milk and soy.
Allergens and what it does not contain
Gluten free. No wheat, artificial colors, or flavors.
No animal/dairy or plant source probiotic strains
Storage
Keep bottle tightly closed.
Keep refrigerated to maintain maximum potency.
100 billion potency is guaranteed until expiration date when bottle is kept tightly closed & refrigerated.

Source: label statements in DSLD label 204264.

What else is on the label?

Other ingredients: plant-derived Capsule, Potato Starch, Magnesium Stearate, Silica, Ascorbic Acid.

How many labels does Fortify Optima Probiotic Max Potency have?

2 labels are on file under this name since April 25, 2019: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 204264 (current) Entered June 24, 2019 · off the market February 25, 2020 · 30 vegetarian capsules · UPC 0 33674 15784 8
  2. Label 201256 Entered April 25, 2019 · off the market October 5, 2018 · 30 vegetarian capsules · UPC 0 33674 15784 8

DSLD also links this label to: Primadophilus Optima Max Potency (image difference, same product), Primadophilus Optima Max Potency (image difference, same product), Primadophilus Optima Max Potency (image difference, same product), Fortify Optima Daily Probiotic 100 Billion (image difference, same product), Fortify Optima Daily Probiotic 100 Billion (image difference, same product), Fortify Optima Daily Probiotic 100 Billion (image difference, same product), Fortify Optima Daily Probiotic 100 Billion (image difference, same product), Fortify Ultra Potency Optima Probiotic 100 Billion (image difference, same product).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Nature's Way Brands, LLC (manufacturer), Green Bay, WI. All Nature's Way products.

Where next?