Alive! Multi-Vitamin Max Potency Citrus Flavored

by Nature's Way · liquid · 30.4 fl. Oz.

  • Off the market since December 2020 (NIH)
  • UPC 0 33674 15395 6
  • DSLD label 200019
  • Serving 2 tbsp (30 mL)
  • 30 servings

Alive! Multi-Vitamin Max Potency Citrus Flavored by Nature's Way lists 91 ingredients, 33 with an amount per serving of 2 tbsp, such as 3,000 mcg of vitamin A, 500 mg of vitamin C, 10 mcg (400 IU) of vitamin D and 133 mg of vitamin E; 58 sit inside a blend without their own amounts, beside 4 Nutrition Facts rows (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on February 25, 2019.

What is in Alive! Multi-Vitamin Max Potency Citrus Flavored?

Each row as the label prints it, per serving of 2 tbsp. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Alive! Multi-Vitamin Max Potency Citrus Flavored: Supplement Facts rows against the market (DSLD label 200019, January 2026 release)
IngredientAmount% DVAmong products listing it
Calories60 Calories
Total Carbohydrates15 g5%Carbohydrate in Alive! Multi-Vitamin Max Potency Citrus Flavored against 21,979 products15 g per serving; the middle half of products list 1 g to 6 g, the median 3 g.15 g

Higher than 92% of 21,979 products listing carbohydrate (median 3 g).

Total Sugars7 gSugar in Alive! Multi-Vitamin Max Potency Citrus Flavored against 11,807 products7 g per serving; the middle half of products list 1 g to 4 g, the median 2 g.7 g

Higher than 88% of 11,807 products listing sugar (median 2 g).

Added Sugars7 g14%
Sugar Alcohol6 gSugar Alcohol in Alive! Multi-Vitamin Max Potency Citrus Flavored against 706 products6 g per serving; the middle half of products list 1 g to 3 g, the median 2 g.6 g

Higher than 94% of 706 products listing sugar alcohol (median 2 g).

Vitamin Aas Beta-Carotene, Retinol PalmitateVitamin A (Form: as 50% Retinol Palmitate, and as 50% Beta Carotene)3,000 mcg333%
Vitamin Cas Calcium AscorbateVitamin C (Form: as Calcium Ascorbate)500 mg556%Vitamin C in Alive! Multi-Vitamin Max Potency Citrus Flavored against 18,583 products500 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg500 mg

Higher than 81% of 18,583 products listing vitamin C (median 100 mg).

Vitamin Das ErgocalciferolVitamin D (Form: as Ergocalciferol)10 mcg (400 IU)50%Vitamin D in Alive! Multi-Vitamin Max Potency Citrus Flavored against 14,175 products10 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg10 mcg

57% of 14,175 products listing vitamin D give more (median 15 mcg).

Vitamin Eas D-Alpha-Tocopheryl AcetateVitamin E (Form: as D-Alpha Tocopheryl Acetate)133 mg887%
Vitamin Kas PhytonadioneVitamin K (Form: as Phytonadione)80 mcg67%Vitamin K in Alive! Multi-Vitamin Max Potency Citrus Flavored against 4,607 products80 mcg per serving; the middle half of products list 35 mcg to 100 mcg, the median 80 mcg.DV 120 mcg80 mcg

37% of 4,607 products listing vitamin K give more (median 80 mcg).

Thiamineas Vitamin B125 mg2,083%Thiamin in Alive! Multi-Vitamin Max Potency Citrus Flavored against 9,830 products25 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg25 mg

Higher than 72% of 9,830 products listing thiamin (median 5 mg).

Riboflavinas Vitamin B225 mg1,923%Riboflavin in Alive! Multi-Vitamin Max Potency Citrus Flavored against 9,824 products25 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg25 mg

Higher than 75% of 9,824 products listing riboflavin (median 4 mg).

Niacinas Niacinamide, Nicotinic AcidNiacin (Form: as Nicotinic Acid, Niacinamide)20 mg125%Niacin in Alive! Multi-Vitamin Max Potency Citrus Flavored against 12,413 products20 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg20 mg

46% of 12,413 products listing niacin give more (median 20 mg).

Vitamin B6as Pyridoxine HydrochlorideVitamin B6 (Form: as Pyridoxine HCl)40 mg2,353%Vitamin B6 in Alive! Multi-Vitamin Max Potency Citrus Flavored against 15,277 products40 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg40 mg

Higher than 85% of 15,277 products listing vitamin B6 (median 6 mg).

Folate668 mcg DFE167%
Folic Acid400 mcg
Vitamin B12as CyanocobalaminVitamin B12 (Form: as Cyanocobalamin)200 mcg8,333%Vitamin B12 in Alive! Multi-Vitamin Max Potency Citrus Flavored against 14,425 products200 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg200 mcg

Higher than 74% of 14,425 products listing vitamin B12 (median 36 mcg).

Biotin300 mcg1,000%Biotin in Alive! Multi-Vitamin Max Potency Citrus Flavored against 9,447 products300 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg300 mcg

Higher than 53% of 9,447 products listing biotin (median 200 mcg).

Pantothenic Acidas D-Calcium PantothenatePantothenic Acid (Form: as D-Calcium Pantothenate)125 mg2,500%Pantothenic Acid (Vitamin B5) in Alive! Multi-Vitamin Max Potency Citrus Flavored against 10,060 products125 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg125 mg

Higher than 92% of 10,060 products listing pantothenic acid (vitamin B5) (median 12 mg).

Cholineas Choline BitartrateCholine (Form: as Choline Bitartrate)30 mg5%Choline in Alive! Multi-Vitamin Max Potency Citrus Flavored against 4,738 products30 mg per serving; the middle half of products list 18 mg to 100 mg, the median 40 mg.DV 550 mgUL 3,500 mg30 mg

53% of 4,738 products listing choline give more (median 40 mg).

Calciumas Calcium Ascorbate, Calcium D-PantothenateCalcium (Form: as Calcium Ascorbate, D-Calcium Pantothenate)118.6 mg9%Calcium in Alive! Multi-Vitamin Max Potency Citrus Flavored against 17,831 products118.6 mg per serving; the middle half of products list 50 mg to 252 mg, the median 115 mg.DV 1,300 mgUL 2,500 mg118.6 mg

Higher than 51% of 17,831 products listing calcium (median 115 mg).

Iodineas Potassium IodideIodine (Form: as Potassium Iodide)150 mcg100%Iodine in Alive! Multi-Vitamin Max Potency Citrus Flavored against 6,382 products150 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg150 mcg

15% of 6,382 products listing iodine give more (median 150 mcg).

Magnesiumas Magnesium GluconateMagnesium (Form: as Magnesium Gluconate)40 mg10%Magnesium in Alive! Multi-Vitamin Max Potency Citrus Flavored against 14,003 products40 mg per serving; the middle half of products list 30 mg to 200 mg, the median 86 mg.UL 350 mgDV 420 mg40 mg

70% of 14,003 products listing magnesium give more (median 86 mg).

Zincas Zinc GluconateZinc (Form: as Zinc Gluconate)15 mg136%Zinc in Alive! Multi-Vitamin Max Potency Citrus Flavored against 13,186 products15 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg15 mg

Higher than 56% of 13,186 products listing zinc (median 11 mg).

Seleniumas L-SelenomethionineSelenium (Form: as L-Selenomethione)70 mcg127%Selenium in Alive! Multi-Vitamin Max Potency Citrus Flavored against 7,658 products70 mcg per serving; the middle half of products list 27 mcg to 100 mcg, the median 55 mcg.DV 55 mcgUL 400 mcg70 mcg

Higher than 52% of 7,658 products listing selenium (median 55 mcg).

Copperas Sodium Copper ChlorophyllinCopper (Form: from Sodium Copper Chlorophyllin)2 mg222%Copper in Alive! Multi-Vitamin Max Potency Citrus Flavored against 6,468 products2 mg per serving; the middle half of products list 0.5 mg to 2 mg, the median 1 mg.DV 0.9 mgUL 10 mg2 mg

Higher than 66% of 6,468 products listing copper (median 1 mg).

Manganeseas Manganese SulfateManganese (Form: as Manganese Sulfate)4 mg174%Manganese in Alive! Multi-Vitamin Max Potency Citrus Flavored against 7,016 products4 mg per serving; the middle half of products list 1 mg to 3.92 mg, the median 2 mg.DV 2.3 mgUL 11 mg4 mg

Higher than 75% of 7,016 products listing manganese (median 2 mg).

Molybdenumas Sodium MolybdateMolybdenum (Form: as Sodium Molybdate)75 mcg167%Molybdenum in Alive! Multi-Vitamin Max Potency Citrus Flavored against 4,390 products75 mcg per serving; the middle half of products list 25 mcg to 75 mcg, the median 50 mcg.DV 45 mcgUL 2,000 mcg75 mcg

Higher than 62% of 4,390 products listing molybdenum (median 50 mcg).

Sodium5 mg1%Sodium in Alive! Multi-Vitamin Max Potency Citrus Flavored against 14,514 products5 mg per serving; the middle half of products list 15 mg to 142 mg, the median 55 mg.5 mg

89% of 14,514 products listing sodium give more (median 55 mg).

Potassiumas Potassium GluconatePotassium (Form: as Potassium Gluconate)50 mg1%Potassium in Alive! Multi-Vitamin Max Potency Citrus Flavored against 11,614 products50 mg per serving; the middle half of products list 50 mg to 190 mg, the median 99 mg.DV 4,700 mg50 mg

72% of 11,614 products listing potassium give more (median 99 mg).

Daily Greens Blend500 mg
Spirulinain the blend, no amount given
Alfalfain the blend, no amount given
Barley Grassin the blend, no amount given
Dandelionin the blend, no amount given
Lemon Balmin the blend, no amount given
Wheat Grassin the blend, no amount given
Lemon Grassin the blend, no amount given
Nettlein the blend, no amount given
Blessed Thistlein the blend, no amount given
Show the other 60 rows of the label
Alive! Multi-Vitamin Max Potency Citrus Flavored: rows 41 to 100
IngredientAmount% DVAmong products listing it
ChlorellaChlorella Genus: Chlorella Note: Micro-Algaein the blend, no amount given
Plantainin the blend, no amount given
Blue Green Algaein the blend, no amount given
Cilantroin the blend, no amount given
Orchard Fruits and Garden Veggies Blend200 mg
Orangein the blend, no amount given
Blueberryin the blend, no amount given
Carrotin the blend, no amount given
Pomegranatein the blend, no amount given
Plumin the blend, no amount given
Strawberryin the blend, no amount given
Pearin the blend, no amount given
Applein the blend, no amount given
Beetin the blend, no amount given
Raspberryin the blend, no amount given
Cherryin the blend, no amount given
Pineapplein the blend, no amount given
Pumpkinin the blend, no amount given
Cauliflowerin the blend, no amount given
Grapein the blend, no amount given
Acaiin the blend, no amount given
Asparagusin the blend, no amount given
Bananain the blend, no amount given
Broccoliin the blend, no amount given
Brussels Sproutin the blend, no amount given
Cabbagein the blend, no amount given
Cranberryin the blend, no amount given
Cucumberin the blend, no amount given
Peain the blend, no amount given
Spinachin the blend, no amount given
Tomatoin the blend, no amount given
Omega 3/6/9 Fatty Acid Blend100 mg
Flax seed powderin the blend, no amount given
Sunflower seed powderin the blend, no amount given
Organic Mushroom Mycelium Defense Blend100 mg
organic Reishiin the blend, no amount given
organic Shiitakein the blend, no amount given
organic Oyster Hiratakein the blend, no amount given
organic Enokitakein the blend, no amount given
organic Maitakein the blend, no amount given
organic Yamabushitakein the blend, no amount given
organic Agarikonin the blend, no amount given
organic Chagain the blend, no amount given
organic Himematsutakein the blend, no amount given
organic Kawaratakein the blend, no amount given
organic Mesimain the blend, no amount given
organic Zhu Lingin the blend, no amount given
Citrus Bioflavonoid Complexas Grapefruit, Lemon, LimeCitrus Bioflavonoid Complex (Form: from Lemon, Orange, Lime, Tangerine, and Grapefruit) Note: providing60 mgFlavonoid in Alive! Multi-Vitamin Max Potency Citrus Flavored against 2,343 products60 mg per serving; the middle half of products list 25 mg to 100 mg, the median 50 mg.60 mg

Higher than 55% of 2,343 products listing flavonoid (median 50 mg).

Hesperidinno amount given
Naringinno amount given
Narirutinno amount given
Eriocitrinno amount given
Flavonesno amount given
Eleuthero50 mgEleuthero in Alive! Multi-Vitamin Max Potency Citrus Flavored against 726 products50 mg per serving; the middle half of products list 50 mg to 200 mg, the median 100 mg.50 mg

64% of 726 products listing eleuthero give more (median 100 mg).

Inositol50 mgInositol in Alive! Multi-Vitamin Max Potency Citrus Flavored against 4,042 products50 mg per serving; the middle half of products list 10 mg to 80 mg, the median 30 mg.50 mg

Higher than 55% of 4,042 products listing inositol (median 30 mg).

Betaine HCl25 mgBetaine Hydrochloride in Alive! Multi-Vitamin Max Potency Citrus Flavored against 914 products25 mg per serving; the middle half of products list 25 mg to 178 mg, the median 50 mg.25 mg

58% of 914 products listing betaine hydrochloride give more (median 50 mg).

Paba25 mgPABA in Alive! Multi-Vitamin Max Potency Citrus Flavored against 1,610 products25 mg per serving; the middle half of products list 10 mg to 50 mg, the median 25 mg.25 mg

47% of 1,610 products listing PABA give more (median 25 mg).

Rutinas Sophora japonicaRutin (Form: from Sophora japonica PlantPart: flower bud Genus: Sophora Species: japonica)25 mgRutin in Alive! Multi-Vitamin Max Potency Citrus Flavored against 1,232 products25 mg per serving; the middle half of products list 10 mg to 50 mg, the median 25 mg.25 mg

37% of 1,232 products listing rutin give more (median 25 mg).

Boronas Sodium BorateBoron (Form: as Sodium Borate)1 mgBoron in Alive! Multi-Vitamin Max Potency Citrus Flavored against 3,339 products1 mg per serving; the middle half of products list 0.3 mg to 2 mg, the median 1 mg.UL 20 mg1 mg

42% of 3,339 products listing boron give more (median 1 mg).

Luteinas Aztec MarigoldLutein (Form: from Aztec Marigold)200 mcgLutein in Alive! Multi-Vitamin Max Potency Citrus Flavored against 2,493 products0.2 mg per serving; the middle half of products list 0.5 mg to 10 mg, the median 3 mg.0.2 mg

93% of 2,493 products listing lutein give more (median 3 mg).

Source: NIH ODS Dietary Supplement Label Database, label 200019 (entered February 25, 2019), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • Its 6 g of sugar alcohol is higher than 94% of the 706 sugar alcohol products that print an amount; 28 list more.
  • Its 125 mg of pantothenic acid (vitamin B5) is higher than 92% of the 10,060 pantothenic acid (vitamin B5) products that print an amount; 724 list more.
  • 93% of the 2,493 products that print an amount of lutein list more than its 0.2 mg of lutein (median 3 mg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

The products whose ingredient lists overlap most with Alive! Multi-Vitamin Max Potency Citrus Flavored's, rare ingredients counting for more.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Recommendation: Shake well. As a dietary supplement, take 1 capful or 2 Tablespoons (about 30 mL) once daily. Best when taken with food or immediately after a meal. Can be consumed alone or mixed into beverages such as water, orange juice or smoothies.
Warnings
Keep out of reach of children.
Safety sealed with outer shrink-sleeve over bottle cap and printed inner seal. Do not use if either seal is broken or missing.
Warning: Not for use by pregnant or nursing women. Do not take with sulfonamide since PABA interferes with the activity of this drug. If taking any medication, or have high blood pressure, consult a healthcare professional before use.
Persons with allergies to plants of the Asteraceae (Compositae) family, including ragweed, should use this product with caution.
This product contains the amino acid phenylalanine.
Allergens and what it does not contain
Contains no yeast, wheat, milk, or artificial colors.
Storage
Keep tightly closed and store in a cool place. Refrigerate after opening.

Source: label statements in DSLD label 200019.

What else is on the label?

Other ingredients: purified Water, Fructose, Sorbitol, Malic Acid, Apple juice concentrate, Natural flavor, Potassium Sorbate, Xanthan Gum, Silica.

How many labels does Alive! Multi-Vitamin Max Potency Citrus Flavored have?

2 labels are on file under this name since October 21, 2017: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 200019 (current) Entered February 25, 2019 · off the market December 17, 2020 · 30.4 fl. Oz. · UPC 0 33674 15395 6
  2. Label 79419 Entered October 21, 2017 · off the market June 21, 2018 · 30.4 fl. Oz. · UPC 0 33674 15395 6

DSLD also links this label to: Alive! Liquid Citrus Flavor (image difference, same product), Alive! Complete Liquid Multivitamin Max Potency Citrus Flavored (image difference, same product), Alive! Complete Liquid Multivitamin Max Potency Citrus Flavored (image difference, same product), Alive! Complete Liquid Multivitamin Max Potency Citrus Flavored (image difference, same product), Alive! Complete Liquid Multivitamin Max Potency Citrus Flavored (image difference, same product), Alive! Complete Liquid Multivitamin Max Potency Citrus Flavored (image difference, same product).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Nature's Way Brands, LLC (distributor), Green Bay, WI. All Nature's Way products.

Where next?