Brand
The Vitamin Shoppe supplements
The Vitamin Shoppe has 692 products in the NIH Dietary Supplement Label Database (2,701 labels), 617 of them on the market at its January 2026 release; its labels most often list calcium, vitamin D, vitamin C. It ranks 14 of 5,741 brands by products on file.
- Products on file
- 6922,701 labels, sizes and designs counted
- On the market
- 61789% of its products
- Labels disclosing no amount
- 6products whose label gives no amount per ingredient
- On file since
- 2012newest label July 24, 2025
What do The Vitamin Shoppe labels contain?
The ingredients its products list most, with its median amount per serving against the median of every product listing the same ingredient.
| Ingredient | Its products | Its median | Market median |
|---|---|---|---|
| Calcium | 126 | 163 mg | 115 mg |
| Vitamin D | 102 | 25 mcg | 15 mcg |
| Vitamin C | 98 | 250 mg | 100 mg |
| Magnesium | 78 | 150 mg | 86 mg |
| Zinc | 64 | 15 mg | 11 mg |
| Vitamin B6 | 62 | 13.75 mg | 6 mg |
| Vitamin B12 | 61 | 50 mcg | 36 mcg |
| Biotin | 52 | 300 mcg | 200 mcg |
| Pantothenic Acid (Vitamin B5) | 51 | 25 mg | 12 mg |
| Chromium | 47 | 120 mcg | 100 mcg |
Source: Supplement Facts rows of The Vitamin Shoppe's current labels and of every product's, NIH ODS Dietary Supplement Label Database version 9.4.0.
Every The Vitamin Shoppe product
On-market products first, A to Z (page 8 of 14).
Every product with what it contains: part 1 · part 2 · part 3.
- Magnesium Glycinate 400 mgon the market · 10 labels2020
- Magnesium Oxide 400 mgon the market · 3 labels2019
- Magnesium Potassium Aspartateon the market · 2 labels2014
- Magnesium Taurateon the market2019
- Magnesium Threonateon the market2020
- Malic Acid 600 mgon the market2014
- Manganese 10 mgon the market · 2 labels2017
- MCT Oilon the market2020
- Mega Acidophiluson the market · 2 labels2014
- Melatonin 1 mgon the market · 2 labels2014
- Melatonin 10 mgon the market · 3 labels2022
- Melatonin 3 mgon the market · 9 labels2018
- Melatonin 3 mg Sustained Releaseon the market · 4 labels2017
- Melatonin 5 mgon the market · 3 labels2018
- Melatonin 5 mg Strawberryon the market2014
- Melatonin Lozenge 3 mgon the market2014
- Melatonin Lozenges 3 mgon the market · 2 labels2015
- Men's 7 Day Cleanseon the market2020
- Men's Gummy Multivitaminson the market2019
- Men's Multi Gummies Assorted Fruit Mixon the market2021
- Methylfolate 800 mcgon the market2019
- Mexican Wild Yam 500 mgon the market2014
- Milk Thistle Extract 1000 mgon the market2015
- Milk Thistle Extract 175 mgon the market · 9 labels2020
- Milk Thistle Extract 300 mgon the market · 10 labels2019
- Milk Thistle Extract 70 mgon the market · 10 labels2020
- Miracle Fiberon the market · 3 labels2019
- MSM 1000 mgon the market · 4 labels2020
- MSM 500 mgon the market · 4 labels2020
- MSM Powderon the market · 4 labels2019
- MSM Powder 1000 mgon the market2017
- Multi Minerals with Boron & Vitamin Don the market · 9 labels2020
- Multi Minerals with Boron & Vitamin D no Ironon the market · 8 labels2019
- Multi-Enzymeon the market · 13 labels2019
- Multi-Source Collagen Unflavoredon the market2020
- Multivitamin & Mineral Powder includes Amino Acidson the market2020
- Mushroom Complexon the market · 4 labels2016
- NAC 600 mgon the market · 17 labels2020
- NAC N-Acetyl-L-Cysteine 600 mgon the market2012
- Nattokinase 100 mgon the market2014
- Nattokinase 50 mgon the market · 2 labels2017
- Nattokinase with Rutin 100 mgon the market2020
- Niacin 250 mgon the market · 4 labels2017
- Niacinamide 500 mgon the market · 8 labels2019
- No-Flush Niacin 500 mgon the market · 10 labels2020
- Nonion the market · 2 labels2017
- Norwegian Cod Liver Oilon the market · 4 labels2020
- NutraFlora FOS Powderon the market2014
- Oat Bran 1000 mgon the market · 2 labels2014
- Occu-Plus Luteinon the market · 3 labels2019
What kinds of products does The Vitamin Shoppe make?
The Vitamin Shoppe products by DSLD product type
When did its products enter the database, and which are still sold?
| Year | On the market | Off the market |
|---|---|---|
| 2012 | 11 | 0 |
| 2013 | 4 | 1 |
| 2014 | 77 | 29 |
| 2015 | 14 | 2 |
| 2016 | 78 | 22 |
| 2017 | 61 | 8 |
| 2018 | 65 | 9 |
| 2019 | 136 | 3 |
| 2020 | 140 | 1 |
| 2021 | 24 | 0 |
| 2022 | 3 | 0 |
| 2023 | 3 | 0 |
| 2025 | 1 | 0 |
Source: NIH Dietary Supplement Label Database label entry dates and market events, version 9.4.0.
Who is behind it?
Its labels most often name Vitamin Shoppe, Inc. (distributor), Secaucus, NJ, on 573 products.
Seals its labels print: USDA Organic seal (5). A seal is the label's claim; the certifier's own list confirms it.
Where next?
How to read a brand's figures, and what labels cannot tell you about a brand: comparing supplement brands by their labels. Label data, not medical advice.