Brand
The Vitamin Shoppe supplements
The Vitamin Shoppe has 692 products in the NIH Dietary Supplement Label Database (2,701 labels), 617 of them on the market at its January 2026 release; its labels most often list calcium, vitamin D, vitamin C. It ranks 14 of 5,741 brands by products on file.
- Products on file
- 6922,701 labels, sizes and designs counted
- On the market
- 61789% of its products
- Labels disclosing no amount
- 6products whose label gives no amount per ingredient
- On file since
- 2012newest label July 24, 2025
What do The Vitamin Shoppe labels contain?
The ingredients its products list most, with its median amount per serving against the median of every product listing the same ingredient.
| Ingredient | Its products | Its median | Market median |
|---|---|---|---|
| Calcium | 126 | 163 mg | 115 mg |
| Vitamin D | 102 | 25 mcg | 15 mcg |
| Vitamin C | 98 | 250 mg | 100 mg |
| Magnesium | 78 | 150 mg | 86 mg |
| Zinc | 64 | 15 mg | 11 mg |
| Vitamin B6 | 62 | 13.75 mg | 6 mg |
| Vitamin B12 | 61 | 50 mcg | 36 mcg |
| Biotin | 52 | 300 mcg | 200 mcg |
| Pantothenic Acid (Vitamin B5) | 51 | 25 mg | 12 mg |
| Chromium | 47 | 120 mcg | 100 mcg |
Source: Supplement Facts rows of The Vitamin Shoppe's current labels and of every product's, NIH ODS Dietary Supplement Label Database version 9.4.0.
Every The Vitamin Shoppe product
On-market products first, A to Z (page 7 of 14).
Every product with what it contains: part 1 · part 2 · part 3.
- Kombucha 1000 mgon the market2014
- Korean Ginseng 648 mgon the market · 8 labels2019
- Krill Oil 500 mgon the market · 4 labels2020
- L-Arginine 500 mgon the market · 8 labels2018
- L-Arginine HCl Tropical Flavoron the market2019
- L-Carnitine 3000 mg Raspberryon the market · 2 labels2021
- L-Carnitine Plus Raspberry Ketoneson the market2014
- L-Carnosine 500 mgon the market · 5 labels2018
- L-Citrulline 1000 mgon the market · 2 labels2019
- L-Citrulline Tropical Flavoron the market2019
- L-Glutamine 500 mgon the market · 8 labels2021
- L-Glutamine Powder 4.5 gon the market · 4 labels2019
- L-Lysine 1000 mgon the market · 2 labels2020
- L-Lysine 500 mgon the market · 9 labels2020
- L-Taurine 500 mgon the market2012
- L-Theanine 100 mgon the market · 8 labels2019
- L-Theanine 200 mgon the market · 3 labels2019
- L-Tryptophan 500 mgon the market · 6 labels2018
- L-Trytophan 1000 mgon the market2019
- L-Tyrosine 500 mgon the market · 6 labels2019
- Lactase Enzyme 125 mgon the market · 2 labels2021
- Lecithin 1200 mgon the market · 4 labels2016
- Lecithin 411 mgon the market · 2 labels2016
- Lecithin Granuleson the market · 3 labels2018
- Licorice Root 450 mgon the market · 2 labels2017
- Lion's Mane 1000 mgon the market · 2 labels2019
- Liquid B-Complexon the market2014
- Liquid C 310 mg Mixed Berryon the market2020
- Liquid Chlorophyll 100 mgon the market · 2 labels2017
- Liquid D3 125 mcg (5000 IU) Citruson the market2019
- Liquid D3 25 mcg (1000 IU) Citruson the market2019
- Liquid D3 50 mcg (2000 IU) Citruson the market2019
- Liquid Iron Blackberry Vanillaon the market · 2 labels2019
- Liquid Multi Orange Vanilla Flavoron the market2012
- Liquid Multivitamin Orange Vanillaon the market · 2 labels2020
- Liquid Multivitamin Tropical Berryon the market · 2 labels2020
- Liquid Vitamin B12 1000 mcgon the market2014
- Liver Cleanseon the market · 2 labels2019
- Liver Plus 660 mgon the market2014
- Liver Support with Milk Thistle 70 mgon the market · 6 labels2019
- Lutein 20 mgon the market · 2 labels2014
- Lutein 6 mgon the market · 4 labels2020
- Lutein with Bilberryon the market · 6 labels2019
- Lutein with Zeaxanthin 40 mgon the market · 3 labels2020
- Lycopene 10 mgon the market · 3 labels2014
- Lycopene 15 mgon the market2014
- Maca Extract 400 mgon the market2019
- Magnesium Citrate 200 mgon the market · 9 labels2019
- Magnesium Citrate Complex 160 mgon the market · 6 labels2019
- Magnesium Complex A.M. 500 mgon the market · 3 labels2020
What kinds of products does The Vitamin Shoppe make?
The Vitamin Shoppe products by DSLD product type
When did its products enter the database, and which are still sold?
| Year | On the market | Off the market |
|---|---|---|
| 2012 | 11 | 0 |
| 2013 | 4 | 1 |
| 2014 | 77 | 29 |
| 2015 | 14 | 2 |
| 2016 | 78 | 22 |
| 2017 | 61 | 8 |
| 2018 | 65 | 9 |
| 2019 | 136 | 3 |
| 2020 | 140 | 1 |
| 2021 | 24 | 0 |
| 2022 | 3 | 0 |
| 2023 | 3 | 0 |
| 2025 | 1 | 0 |
Source: NIH Dietary Supplement Label Database label entry dates and market events, version 9.4.0.
Who is behind it?
Its labels most often name Vitamin Shoppe, Inc. (distributor), Secaucus, NJ, on 573 products.
Seals its labels print: USDA Organic seal (5). A seal is the label's claim; the certifier's own list confirms it.
Where next?
How to read a brand's figures, and what labels cannot tell you about a brand: comparing supplement brands by their labels. Label data, not medical advice.