PlainVitamins

Noni

by The Vitamin Shoppe · capsule · 100 capsules

  • On the market (NIH)
  • UPC 7 66536 02278 6
  • DSLD label 75551
  • Serving 1 capsule

Noni by The Vitamin Shoppe lists one ingredient: 750 mg of noni per serving of 1 capsule. Its current label entered the NIH Dietary Supplement Label Database on August 22, 2017.

What is in Noni?

Each row as the label prints it, per serving of 1 capsule. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Noni: Supplement Facts rows against the market (DSLD label 75551, January 2026 release)
IngredientAmount% DVAmong products listing it
Noni750 mgNoni in Noni against 162 products750 mg per serving; the middle half of products list 100 mg to 1,300 mg, the median 450 mg.750 mg

Higher than 61% of 162 products listing noni (median 450 mg). Per day at the most servings: 2,250 mg.

Source: NIH ODS Dietary Supplement Label Database, label 75551 (entered August 22, 2017), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

Every amount on this label with a position sits within the middle 80% of the products that list the same ingredient.

The NIH database records 1 to 3 servings a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

6 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Directions: As a dietary supplement, take one (1) capsule up to three (3) times daily, preferably with meals.
Warnings
Warning: Consult your healthcare provider prior to use if you are pregnant, nursing, taking any medication or have any medical conditions.
Keep out of reach of children.
Tamper evident Do not use if outer seal is broken or missing.
Allergens and what it does not contain
Gluten free Dairy free Soy free Nut free
Does Not Contain: Yeast, corn, wheat, gluten, salt, soy, fish, dairy, citrus, preservatives, artificial colors or flavors.
Storage
Store in a cool, dry place.

Source: label statements in DSLD label 75551.

What else is on the label?

Other ingredients: Gelatin, Magnesium Stearate.

How many labels does Noni have?

2 labels are on file under this name since January 25, 2016: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 75551 (current) Entered August 22, 2017 · on the market · 100 capsules · UPC 7 66536 02278 6
  2. Label 55573 Entered January 25, 2016 · off the market April 11, 2017 · 100 capsules · UPC 7 66536 02278 6

DSLD also links this label to: Noni Caps (image difference, same product).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Vitamin Shoppe, Inc. (distributor), Secaucus, NJ. All The Vitamin Shoppe products.

Where next?