PlainVitamins

Toddler Formula

by SmartyPants · gummy or jelly · 90 Gummy(ies)

  • On the market (NIH)
  • UPC 8 17053 02112 4
  • DSLD label 277612
  • Serving 3 gummies
  • 30 servings

Toddler Formula by SmartyPants lists 20 ingredients, 20 with an amount per serving of 3 gummies, such as 90 mcg of vitamin A, 22.5 mg of vitamin C, 10 mcg (400 IU) of vitamin D and 3.3 mg of vitamin E, beside 4 Nutrition Facts rows (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on October 24, 2022.

What is in Toddler Formula?

Each row as the label prints it, per serving of 3 gummies. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Toddler Formula: Supplement Facts rows against the market (DSLD label 277612, January 2026 release)
IngredientAmount% DVAmong products listing it
Calories15 Calories
Total Carbohydrates3 g2%Carbohydrate in Toddler Formula against 21,979 products3 g per serving; the middle half of products list 1 g to 6 g, the median 3 g.3 g

47% of 21,979 products listing carbohydrate give more (median 3 g).

Sugar2 gSugar in Toddler Formula against 11,807 products2 g per serving; the middle half of products list 1 g to 4 g, the median 2 g.2 g

48% of 11,807 products listing sugar give more (median 2 g).

Added Sugars2 g9%
Vitamin Aas Beta-Carotene, Retinyl PalmitateVitamin A (Form: as 50% Beta-Carotene, Retinyl Palmitate Note: USP)90 mcg30%
Vitamin Cas Ascorbic AcidVitamin C (Alt. Name: Ascorbic Acid) Note: USP22.5 mg150%Vitamin C in Toddler Formula against 18,583 products22.5 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg22.5 mg

89% of 18,583 products listing vitamin C give more (median 100 mg).

Vitamin Das Cholecalciferol, Vitamin D3Vitamin D (Form: D-3 (Alt. Name: Cholecalciferol) Note: USP) Note: 400 IU10 mcg (400 IU)67%Vitamin D in Toddler Formula against 14,175 products10 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg10 mcg

57% of 14,175 products listing vitamin D give more (median 15 mcg).

Vitamin Eas D-Alpha-TocopherolVitamin E (Form: as D-Alpha-Tocopherol (Form: from Sunflower Oil))3.3 mg55%
Vitamin Kas Vitamin K16 mcg20%Vitamin K in Toddler Formula against 4,607 products10 mcg per serving; the middle half of products list 35 mcg to 100 mcg, the median 80 mcg.DV 120 mcg10 mcg

95% of 4,607 products listing vitamin K give more (median 80 mcg).

Thiamineas Thiamine Mononitrate, Vitamin B1Thiamin (Form: as Thiamine Mononitrate Note: USP) (Alt. Name: Vitamin B-1)0.05 mg10%Thiamin in Toddler Formula against 9,830 products0.05 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg0.05 mg

over 99% of 9,830 products listing thiamin give more (median 5 mg).

Riboflavinas Vitamin B20.08 mg16%Riboflavin in Toddler Formula against 9,824 products0.08 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg0.08 mg

over 99% of 9,824 products listing riboflavin give more (median 4 mg).

Vitamin B-6as Pyridoxal 5-PhosphateVitamin B-6 (Form: as Pyridoxal 5-Phosphate)0.5 mg100%Vitamin B6 in Toddler Formula against 15,277 products0.5 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg0.5 mg

95% of 15,277 products listing vitamin B6 give more (median 6 mg).

Folateas Calcium Salt, L-MethylfolateFolate (Form: as L-Methylfolate, Calcium Salt)125 mcg DFE83%
L-Methylfolate75 mcg
Vitamin B12as MethylcobalaminVitamin B-12 (Form: as Methylcobalamin)1.2 mcg133%Vitamin B12 in Toddler Formula against 14,425 products1.2 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg1.2 mcg

97% of 14,425 products listing vitamin B12 give more (median 36 mcg).

BiotinBiotin Note: USP8 mcg100%Biotin in Toddler Formula against 9,447 products8 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg8 mcg

98% of 9,447 products listing biotin give more (median 200 mcg).

Pantothenic Acidas Calcium D-PantothenatePantothenic Acid (Form: as Calcium D-Pantothenate Note: USP)0.19 mg10%Pantothenic Acid (Vitamin B5) in Toddler Formula against 10,060 products0.19 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg0.19 mg

over 99% of 10,060 products listing pantothenic acid (vitamin B5) give more (median 12 mg).

Cholineas Choline BitartrateCholine (Form: as Choline Bitartrate)20 mg10%Choline in Toddler Formula against 4,738 products20 mg per serving; the middle half of products list 18 mg to 100 mg, the median 40 mg.DV 550 mgUL 3,500 mg20 mg

68% of 4,738 products listing choline give more (median 40 mg).

Iodineas Potassium IodideIodine (Form: as Potassium Iodide Note: USP)45 mcg50%Iodine in Toddler Formula against 6,382 products45 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg45 mcg

85% of 6,382 products listing iodine give more (median 150 mcg).

Zincas Zinc CitrateZinc (Form: as Zinc Citrate Note: USP)0.8 mg27%Zinc in Toddler Formula against 13,186 products0.8 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg0.8 mg

98% of 13,186 products listing zinc give more (median 11 mg).

Sodium10 mg1%Sodium in Toddler Formula against 14,514 products10 mg per serving; the middle half of products list 15 mg to 142 mg, the median 55 mg.10 mg

78% of 14,514 products listing sodium give more (median 55 mg).

Fish Oil171 mgFish Oil in Toddler Formula against 1,990 products0.171 g per serving; the middle half of products list 1 g to 2 g, the median 1.2 g.0.171 g

97% of 1,990 products listing fish oil give more (median 1.2 g).

Total Omega-3 Fatty Acids50 mgOmega-3 in Toddler Formula against 2,714 products50 mg per serving; the middle half of products list 230 mg to 1,000 mg, the median 500 mg.50 mg

96% of 2,714 products listing omega-3 give more (median 500 mg).

Dha, EPAas Docosahexaenoic Acid, Eicosapentaenoic Acid50 mg
InositolInositol Note: FCC1 mgInositol in Toddler Formula against 4,042 products1 mg per serving; the middle half of products list 10 mg to 80 mg, the median 30 mg.1 mg

89% of 4,042 products listing inositol give more (median 30 mg).

Vitamin K2as Menaquinone-74 mcg

Source: NIH ODS Dietary Supplement Label Database, label 277612 (entered October 24, 2022), version 9.4.0. See the label on DSLD or its label image (PDF). Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 95% of the 4,607 products that print an amount of vitamin K list more than its 10 mcg of vitamin K (2 rows of the label added together) (median 80 mcg).
  • over 99% of the 9,830 products that print an amount of thiamin list more than its 0.05 mg of thiamin (median 5 mg).
  • over 99% of the 9,824 products that print an amount of riboflavin list more than its 0.08 mg of riboflavin (median 4 mg).
  • 95% of the 15,277 products that print an amount of vitamin B6 list more than its 0.5 mg of vitamin B-6 (filed by NIH under vitamin B6) (median 6 mg).
  • 97% of the 14,425 products that print an amount of vitamin B12 list more than its 1.2 mcg of vitamin B12 (median 36 mcg).
  • 98% of the 9,447 products that print an amount of biotin list more than its 8 mcg of biotin (median 200 mcg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for children less than 4 years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

The products whose ingredient lists overlap most with Toddler Formula's, rare ingredients counting for more.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Directions: For children 2 and 3 years of age, take three (3) gummies daily under adult supervision. May be taken with or without food. Chew each piece thoroughly.
Warnings
Warning Keep out of reach of children. Not for children under 2 years of age.
Consult a pediatrician before use. Do not use if inner safety seal is broken. Take only as directed. Do not exceed recommended dosage.
Allergens and what it does not contain
Non GMO
Free of GMOs, synthetic colors, artificial flavors and preservatives, yeast, wheat, milk, eggs, soy, gluten, peanuts, tree nut allergens, fish allergens, shellfish, and salicylates. Yay!
Storage
Do not freeze, product may darken over time.

Source: label statements in DSLD label 277612.

What else is on the label?

Other ingredients: Cane Sugar, Tapioca Syrup, Gelatin, Pectin, Citric Acid, Natural flavors, Black Carrot juice concentrate, Maqui, Turmeric, Sunflower Oil, Carnauba wax.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): Clean Label Project Purity Award Igen Non-GMO tested.

How many labels does Toddler Formula have?

3 labels are on file under this name since June 24, 2020: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 277612 (current) Entered October 24, 2022 · on the market · 90 Gummy(ies) · UPC 8 17053 02112 4
  2. Label 228050 Entered June 24, 2020 · on the market · 90 Gummy(ies) · UPC 8 17053 02112 4
  3. Label 228047 Entered June 24, 2020 · on the market · 70 Gummy(ies) · UPC 8 17053 02078 3

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names SmartyPants, Inc. (distributor), Marina del Rey, CA. All SmartyPants products.

Where next?