PlainVitamins

Kids Formula

by SmartyPants · gummy or jelly · 90 Gummy(ies)

  • On the market (NIH)
  • DSLD label 241582
  • Serving 4 gummies
  • 22 servings

Kids Formula by SmartyPants lists 22 ingredients, 20 with an amount per serving of 4 gummies, such as 180 mcg of vitamin A, 45 mg of vitamin C, 20 mcg (800 IU) of vitamin D and 6.6 mg of vitamin E; 2 sit inside a blend without their own amounts, beside 5 Nutrition Facts rows (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on December 26, 2020.

What is in Kids Formula?

Each row as the label prints it, per serving of 4 gummies. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Kids Formula: Supplement Facts rows against the market (DSLD label 241582, January 2026 release)
IngredientAmount% DVAmong products listing it
Calories35 Calories
Cholesterolless than 5 mg1%
Total Carbohydrates7 g3%Carbohydrate in Kids Formula against 21,979 products7 g per serving; the middle half of products list 1 g to 6 g, the median 3 g.7 g

Higher than 79% of 21,979 products listing carbohydrate (median 3 g).

Sugar5 gSugar in Kids Formula against 11,807 products5 g per serving; the middle half of products list 1 g to 4 g, the median 2 g.5 g

Higher than 78% of 11,807 products listing sugar (median 2 g).

Added Sugars5 g10%
Vitamin Aas Beta-Carotene, Retinyl PalmitateVitamin A (Form: as 50% Beta-Carotene, Retinyl Palmitate Note: USP)180 mcg20%
Vitamin Cas Ascorbic AcidVitamin C (Alt. Name: Ascorbic Acid) Note: USP45 mg50%Vitamin C in Kids Formula against 18,583 products45 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg45 mg

80% of 18,583 products listing vitamin C give more (median 100 mg).

Vitamin Das Cholecalciferol, Vitamin D3Vitamin D (Form: D-3 (Alt. Name: Cholecalciferol) Note: USP) Note: 800 IU20 mcg (800 IU)100%Vitamin D in Kids Formula against 14,175 products20 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg20 mcg

Higher than 51% of 14,175 products listing vitamin D (median 15 mcg).

Vitamin Eas D-Alpha-TocopherolVitamin E (Form: as D-Alpha-Tocopherol (Form: from Sunflower oil))6.6 mg44%
Vitamin Kas Vitamin K112 mcg10%Vitamin K in Kids Formula against 4,607 products20 mcg per serving; the middle half of products list 35 mcg to 100 mcg, the median 80 mcg.DV 120 mcg20 mcg

87% of 4,607 products listing vitamin K give more (median 80 mcg).

Thiamineas Thiamine Mononitrate, Vitamin B1Thiamin (Form: as Thiamine Mononitrate Note: USP) (Alt. Name: Vitamin B-1)0.1 mg8%Thiamin in Kids Formula against 9,830 products0.1 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg0.1 mg

98% of 9,830 products listing thiamin give more (median 5 mg).

Riboflavinas Vitamin B2Riboflavin (Alt. Name: Vitamin B-2) Note: USP0.16 mg12%Riboflavin in Kids Formula against 9,824 products0.16 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg0.16 mg

98% of 9,824 products listing riboflavin give more (median 4 mg).

Vitamin B-6as Pyridoxal 5-PhosphateVitamin B-6 (Form: as Pyridoxal 5-Phosphate)1 mg59%Vitamin B6 in Kids Formula against 15,277 products1 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg1 mg

88% of 15,277 products listing vitamin B6 give more (median 6 mg).

Folateas Calcium Salt, L-MethylfolateFolate (Form: as L-Methylfolate, Calcium Salt)250 mcg DFE63%
L-Methylfolate150 mcg
Vitamin B12as MethylcobalaminVitamin B-12 (Form: as Methylcobalamin)2.4 mcg100%Vitamin B12 in Kids Formula against 14,425 products2.4 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg2.4 mcg

91% of 14,425 products listing vitamin B12 give more (median 36 mcg).

BiotinBiotin Note: USP16 mcg53%Biotin in Kids Formula against 9,447 products16 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg16 mcg

95% of 9,447 products listing biotin give more (median 200 mcg).

Pantothenic Acidas Calcium D-PantothenatePantothenic Acid (Form: as Calcium D-Pantothenate Note: USP)0.375 mg8%Pantothenic Acid (Vitamin B5) in Kids Formula against 10,060 products0.375 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg0.375 mg

99% of 10,060 products listing pantothenic acid (vitamin B5) give more (median 12 mg).

Cholineas Choline BitartrateCholine (Form: as Choline Bitartrate)12 mg2%Choline in Kids Formula against 4,738 products12 mg per serving; the middle half of products list 18 mg to 100 mg, the median 40 mg.DV 550 mgUL 3,500 mg12 mg

78% of 4,738 products listing choline give more (median 40 mg).

Iodineas Potassium IodideIodine (Form: as Potassium Iodide Note: USP)90 mcg60%Iodine in Kids Formula against 6,382 products90 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg90 mcg

65% of 6,382 products listing iodine give more (median 150 mcg).

Zincas Zinc CitrateZinc (Form: as Zinc Citrate Note: USP)1.6 mg15%Zinc in Kids Formula against 13,186 products1.6 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg1.6 mg

94% of 13,186 products listing zinc give more (median 11 mg).

Sodium15 mg1%Sodium in Kids Formula against 14,514 products15 mg per serving; the middle half of products list 15 mg to 142 mg, the median 55 mg.15 mg

72% of 14,514 products listing sodium give more (median 55 mg).

Fish Oil340 mgFish Oil in Kids Formula against 1,990 products0.34 g per serving; the middle half of products list 1 g to 2 g, the median 1.2 g.0.34 g

93% of 1,990 products listing fish oil give more (median 1.2 g).

Total Omega-3 Fatty Acids100 mgOmega-3 in Kids Formula against 2,714 products100 mg per serving; the middle half of products list 230 mg to 1,000 mg, the median 500 mg.100 mg

87% of 2,714 products listing omega-3 give more (median 500 mg).

Dha, EPAas Docosahexaenoic Acid, Eicosapentaenoic Acid100 mg
Eicosapentaenoic Acidin the blend, no amount given
Docosahexaenoic Acidin the blend, no amount given
InositolInositol Note: FCC2 mgInositol in Kids Formula against 4,042 products2 mg per serving; the middle half of products list 10 mg to 80 mg, the median 30 mg.2 mg

88% of 4,042 products listing inositol give more (median 30 mg).

Vitamin K-2as Menaquinone-7Vitamin K-2 (Form: as Menaquinone-7)8 mcg

Source: NIH ODS Dietary Supplement Label Database, label 241582 (entered December 26, 2020), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 87% of the 4,607 products that print an amount of vitamin K list more than its 20 mcg of vitamin K (2 rows of the label added together) (median 80 mcg).
  • 98% of the 9,830 products that print an amount of thiamin list more than its 0.1 mg of thiamin (median 5 mg).
  • 98% of the 9,824 products that print an amount of riboflavin list more than its 0.16 mg of riboflavin (median 4 mg).
  • 88% of the 15,277 products that print an amount of vitamin B6 list more than its 1 mg of vitamin B-6 (filed by NIH under vitamin B6) (median 6 mg).
  • 91% of the 14,425 products that print an amount of vitamin B12 list more than its 2.4 mcg of vitamin B12 (median 36 mcg).
  • 95% of the 9,447 products that print an amount of biotin list more than its 16 mcg of biotin (median 200 mcg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

1 product lists the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Directions: For children 4 years of age and older, take four (4) gummies daily. May be taken with or without food. Chew each gummy thoroughly.
Allergens and what it does not contain
Non GMO

Source: label statements in DSLD label 241582.

What else is on the label?

Other ingredients: Cane Sugar, Tapioca Syrup, Gelatin, Pectin, Citric Acid, Natural flavors, Colors added.

How many labels does Kids Formula have?

4 labels are on file under this name since June 24, 2020: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 241582 (current) Entered December 26, 2020 · on the market · 90 Gummy(ies)
  2. Label 227861 Entered July 23, 2020 · on the market · 180 Gummy(ies) · UPC 8 51356 00465 1
  3. Label 227953 Entered June 24, 2020 · on the market · 120 Gummy(ies) · UPC 8 51356 00401 9
  4. Label 227948 Entered June 24, 2020 · on the market · 90 Gummy(ies) · UPC 8 51356 00425 5

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names SmartyPants (manufacturer). All SmartyPants products.

Where next?