PlainVitamins

Kids Formula and Fiber

by SmartyPants · gummy or jelly · 120 Gummy(ies)

  • On the market (NIH)
  • UPC 8 51356 00407 1
  • DSLD label 233338
  • Serving 2 to 4 gummies; amounts per 4 gummies
  • 30 servings

Kids Formula and Fiber by SmartyPants lists 20 ingredients, 20 with an amount per serving of 4 gummies, such as 180 mcg of vitamin A, 45 mg of vitamin C, 20 mcg (800 IU) of vitamin D and 6.6 mg of vitamin E, beside 6 Nutrition Facts rows (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on August 23, 2020.

What is in Kids Formula and Fiber?

Each row as the label prints it, per serving of 4 gummies. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Kids Formula and Fiber: Supplement Facts rows against the market (DSLD label 233338, January 2026 release)
IngredientAmount% DVAmong products listing it
Calories20 Calories
Total Carbohydrates7 g2%Carbohydrate in Kids Formula and Fiber against 21,979 products7 g per serving; the middle half of products list 1 g to 6 g, the median 3 g.7 g

Higher than 79% of 21,979 products listing carbohydrate (median 3 g).

Dietary Fiber4 g15%Fiber in Kids Formula and Fiber against 6,987 products4 g per serving; the middle half of products list 1 g to 4 g, the median 2 g.4 g

Higher than 74% of 6,987 products listing fiber (median 2 g).

Soluble Fiber4 g
Sugar2 gSugar in Kids Formula and Fiber against 11,807 products2 g per serving; the middle half of products list 1 g to 4 g, the median 2 g.2 g

48% of 11,807 products listing sugar give more (median 2 g).

Added Sugars0 g0%
Vitamin Aas Beta-Carotene, Retinyl PalmitateVitamin A (Form: as 50% Beta-Carotene, Retinyl Palmitate Note: USP)180 mcg20%
Vitamin Cas Ascorbic AcidVitamin C (Alt. Name: Ascorbic Acid) Note: USP45 mg50%Vitamin C in Kids Formula and Fiber against 18,583 products45 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg45 mg

80% of 18,583 products listing vitamin C give more (median 100 mg).

Vitamin Das Cholecalciferol, Vitamin D3Vitamin D (Form: as Vitamin D-3 (Alt. Name: Cholecalciferol) Note: USP) Note: 800 IU20 mcg (800 IU)100%Vitamin D in Kids Formula and Fiber against 14,175 products20 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg20 mcg

Higher than 51% of 14,175 products listing vitamin D (median 15 mcg).

Vitamin Eas D-Alpha-TocopherolVitamin E (Form: as D-Alpha-Tocopherol (Form: from Sunflower oil))6.6 mg44%
Vitamin Kas Vitamin K112 mcg10%Vitamin K in Kids Formula and Fiber against 4,607 products20 mcg per serving; the middle half of products list 35 mcg to 100 mcg, the median 80 mcg.DV 120 mcg20 mcg

87% of 4,607 products listing vitamin K give more (median 80 mcg).

Thiamineas Thiamine Mononitrate, Vitamin B1Thiamin (Form: as Thiamin Mononitrate) (Alt. Name: Vitamin B-1) Note: USP0.1 mg8%Thiamin in Kids Formula and Fiber against 9,830 products0.1 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg0.1 mg

98% of 9,830 products listing thiamin give more (median 5 mg).

Riboflavinas Vitamin B2Riboflavin (Alt. Name: Vitamin B-2) Note: USP0.16 mg12%Riboflavin in Kids Formula and Fiber against 9,824 products0.16 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg0.16 mg

98% of 9,824 products listing riboflavin give more (median 4 mg).

Vitamin B-6as Pyridoxal 5-PhosphateVitamin B-6 (Form: as Pyridoxal 5-Phosphate)1 mg59%Vitamin B6 in Kids Formula and Fiber against 15,277 products1 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg1 mg

88% of 15,277 products listing vitamin B6 give more (median 6 mg).

Folateas Calcium Salt, L-MethylfolateFolate (Form: as L-Methylfolate, Calcium Salt)250 mcg DFE63%
L-Methylfolate150 mcg
Vitamin B12as MethylcobalaminVitamin B-12 (Form: as Methylcobalamin)2.4 mcg100%Vitamin B12 in Kids Formula and Fiber against 14,425 products2.4 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg2.4 mcg

91% of 14,425 products listing vitamin B12 give more (median 36 mcg).

BiotinBiotin Note: USP16 mcg53%Biotin in Kids Formula and Fiber against 9,447 products16 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg16 mcg

95% of 9,447 products listing biotin give more (median 200 mcg).

Pantothenic Acidas Calcium D-PantothenatePantothenic Acid (Form: as Calcium D-Pantothenate Note: USP)0.375 mg8%Pantothenic Acid (Vitamin B5) in Kids Formula and Fiber against 10,060 products0.375 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg0.375 mg

99% of 10,060 products listing pantothenic acid (vitamin B5) give more (median 12 mg).

Cholineas Choline CitrateCholine (Form: as Choline Citrate)12 mg2%Choline in Kids Formula and Fiber against 4,738 products12 mg per serving; the middle half of products list 18 mg to 100 mg, the median 40 mg.DV 550 mgUL 3,500 mg12 mg

78% of 4,738 products listing choline give more (median 40 mg).

Iodineas Potassium IodideIodine (Form: as Potassium Iodide Note: USP)90 mcg60%Iodine in Kids Formula and Fiber against 6,382 products90 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg90 mcg

65% of 6,382 products listing iodine give more (median 150 mcg).

Zincas Zinc CitrateZinc (Form: as Zinc Citrate Note: USP)1.6 mg15%Zinc in Kids Formula and Fiber against 13,186 products1.6 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg1.6 mg

94% of 13,186 products listing zinc give more (median 11 mg).

Sodium20 mg1%Sodium in Kids Formula and Fiber against 14,514 products20 mg per serving; the middle half of products list 15 mg to 142 mg, the median 55 mg.20 mg

67% of 14,514 products listing sodium give more (median 55 mg).

Fish Oil340 mgFish Oil in Kids Formula and Fiber against 1,990 products0.34 g per serving; the middle half of products list 1 g to 2 g, the median 1.2 g.0.34 g

93% of 1,990 products listing fish oil give more (median 1.2 g).

Total Omega-3 Fatty Acids100 mgOmega-3 in Kids Formula and Fiber against 2,714 products100 mg per serving; the middle half of products list 230 mg to 1,000 mg, the median 500 mg.100 mg

87% of 2,714 products listing omega-3 give more (median 500 mg).

Dha, EPAas Docosahexaenoic Acid, Eicosapentaenoic Acid100 mg
InositolInositol Note: FCC2 mgInositol in Kids Formula and Fiber against 4,042 products2 mg per serving; the middle half of products list 10 mg to 80 mg, the median 30 mg.2 mg

88% of 4,042 products listing inositol give more (median 30 mg).

Vitamin K-2as Menaquinone-7Vitamin K-2 (Form: as Menaquinone-7)8 mcg

Source: NIH ODS Dietary Supplement Label Database, label 233338 (entered August 23, 2020), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 87% of the 4,607 products that print an amount of vitamin K list more than its 20 mcg of vitamin K (2 rows of the label added together) (median 80 mcg).
  • 98% of the 9,830 products that print an amount of thiamin list more than its 0.1 mg of thiamin (median 5 mg).
  • 98% of the 9,824 products that print an amount of riboflavin list more than its 0.16 mg of riboflavin (median 4 mg).
  • 88% of the 15,277 products that print an amount of vitamin B6 list more than its 1 mg of vitamin B-6 (filed by NIH under vitamin B6) (median 6 mg).
  • 91% of the 14,425 products that print an amount of vitamin B12 list more than its 2.4 mcg of vitamin B12 (median 36 mcg).
  • 95% of the 9,447 products that print an amount of biotin list more than its 16 mcg of biotin (median 200 mcg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

The products whose ingredient lists overlap most with Kids Formula and Fiber's, rare ingredients counting for more.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Directions: For children 4 years of age and older, take two (2) gummies daily for the first week, four (4) gummies daily thereafter. May be taken with or without food. Chew each gummy thoroughly.
Warnings
Warning Keep out of reach of children.
Consult your health care provider before use if you have a medical condition, are on any medications, are planning a medical procedure, or are pregnant or nursing.
Do not use if inner safety seal is broken. Do not exceed recommended dosage.
Allergens and what it does not contain
Free of synthetic colors, artificial flavors and preservatives, yeast, wheat, milk, eggs, soy, gluten, tree nut allergens, fish allergens, peanuts, shellfish, and salicylates. Yay!
This product does not contain common GE genes or proteins.
Storage
Do not freeze, product may darken over time.

Source: label statements in DSLD label 233338.

What else is on the label?

Other ingredients: Inulin, Gelatin, Pectin, Citric Acid, Natural flavors, Colors added, organic Sunflower Oil, organic Carnauba Wax, Lo Han fruit concentrate.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): Clean label project Purity Award Contents certified NSF Igen. Listed with: NSF certified (contents or GMP) (a seal is the label's claim; the certifier's own list confirms it).

How many labels does Kids Formula and Fiber have?

2 labels are on file under this name since June 24, 2020: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 233338 (current) Entered August 23, 2020 · on the market · 120 Gummy(ies) · UPC 8 51356 00407 1
  2. Label 227961 Entered June 24, 2020 · on the market · 90 Gummy(ies) · UPC 8 51356 00426 2

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names SmartyPants, Inc. (distributor), Marina del Rey, CA. All SmartyPants products.

Where next?