Complete Multi-Vitamin
by Hero Nutritionals Yummi Bears · gummy or jelly · 90 gummy bears
- Off the market since January 2020 (NIH)
- UPC 6 13098 68347 7
- DSLD label 72887
- Serving 2 to 3 gummies; amounts per 2 gummies
- 30 servings
Complete Multi-Vitamin by Hero Nutritionals Yummi Bears lists 32 ingredients, 32 with an amount per serving of 2 gummies, such as 1,333 IU of vitamin A, 40 mg of vitamin C, 100 IU (2.5 mcg) of vitamin D and 10 IU of vitamin E, beside 6 Nutrition Facts rows (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on April 25, 2017.
What is in Complete Multi-Vitamin?
Each row as the label prints it, per serving of 2 gummies. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).
| Ingredient | Amount | % DV | Among products listing it |
|---|---|---|---|
| Calories | 17 Calories | ||
| Total Carbohydrates | 4 g | Higher than 87% of 21,979 products listing carbohydrate (median 3 g). | |
| Sugar | 3 g | Higher than 90% of 11,807 products listing sugar (median 2 g). | |
| Vitamin Aas Retinyl PalmitateVitamin A (Form: as Retinyl Palmitate Note: USP) | 1,333 IU | 53% | 55% of 5,772 products listing vitamin A give more (median 4,000 IU). |
| Vitamin Cas Ascorbic AcidVitamin C (Alt. Name: Ascorbic Acid) Note: USP | 40 mg | 100% | 50% of 18,583 products listing vitamin C give more (median 100 mg). |
| Vitamin Das Lanolin, Vitamin D3Vitamin D (Form: as Vitamin D3 (Alt. Name: Cholecalciferol) Note: USP, derived from Lanolin) | 100 IU (2.5 mcg) | 25% | 82% of 14,175 products listing vitamin D give more (median 15 mcg). |
| Vitamin Eas D-Alpha-Tocopheryl AcetateVitamin E (Form: as D-Alpha-Tocopheryl Acetate Note: USP) | 10 IU | 100% | 68% of 6,459 products listing vitamin E give more (median 30 IU). |
| Niacinas NiacinamideNiacin (Form: as Niacinamide Note: USP) | 1.7 mg | 19% | 93% of 12,413 products listing niacin give more (median 20 mg). |
| Vitamin B6as Pyridoxine HydrochlorideVitamin B6 (Form: as Pyridoxine Hydrochloride Note: USP) | 0.7 mg | 100% | 83% of 15,277 products listing vitamin B6 give more (median 6 mg). |
| Folic AcidFolic Acid Note: USP | 100 mcg | 50% | 69% of 7,022 products listing folate give more (median 400 mcg). |
| Vitamin B12as CyanocobalaminVitamin B12 (Form: as Cyanocobalamin Note: USP) | 2 mcg | 67% | 84% of 14,425 products listing vitamin B12 give more (median 36 mcg). |
| BiotinBiotin Note: USP | 47 mcg | 31% | 60% of 9,447 products listing biotin give more (median 200 mcg). |
| Pantothenic Acidas Calcium D-PantothenatePantothenic Acid (Form: as Calcium D-Pantothenate Note: USP) | 3 mg | 60% | 72% of 10,060 products listing pantothenic acid (vitamin B5) give more (median 12 mg). |
| Calciumas Calcium CitrateCalcium (Form: as Calcium Citrate Note: USP) | 6 mg | 1% | 94% of 17,831 products listing calcium give more (median 115 mg). |
| Iodineas Potassium IodideIodine (Form: as Potassium Iodide Note: USP) | 50 mcg | 71% | 57% of 6,382 products listing iodine give more (median 150 mcg). |
| Magnesiumas Magnesium CitrateMagnesium (Form: as Magnesium Citrate Note: USP) | 5 mg | 3% | 89% of 14,003 products listing magnesium give more (median 86 mg). |
| Zincas Zinc CitrateZinc (Form: as Zinc Citrate Note: USP) | 4 mg | 50% | 51% of 13,186 products listing zinc give more (median 11 mg). |
| Sodium | 5 mg | 72% of 14,514 products listing sodium give more (median 55 mg). | |
| Cholineas Choline CitrateCholine (Form: as Choline Citrate) | 10 mcg | 0%* | 98% of 4,738 products listing choline give more (median 40 mg). |
| Inositol | 10 mcg | 95% of 4,042 products listing inositol give more (median 30 mg). | |
| Calories | 25 Calories | ||
| Total Carbohydrates | 6 g | 2% | |
| Sugar | 5 g | ||
| Vitamin Aas Retinyl PalmitateVitamin A (Form: as Retinyl Palmitate Note: USP) | 2,000 IU | 40% | |
| Vitamin Cas Ascorbic AcidVitamin C (Alt. Name: Ascorbic Acid) Note: USP | 60 mg | 100% | |
| Vitamin Das Lanolin, Vitamin D3Vitamin D (Form: as Vitamin D3 (Alt. Name: Cholecalciferol) Note: USP, derived from Lanolin) | 150 IU (3.75 mcg) | 38% | |
| Vitamin Eas D-Alpha-Tocopheryl AcetateVitamin E (Form: as D-Alpha-Tocopheryl Acetate Note: USP) | 15 IU | 50% | |
| Niacinas NiacinamideNiacin (Form: as Niacinamide Note: USP) | 2.5 mg | 13% | |
| Vitamin B6as Pyridoxine HydrochlorideVitamin B6 (Form: as Pyridoxine Hydrochloride Note: USP) | 1 mg | 50% | |
| Folic AcidFolic Acid Note: USP | 150 mcg | 38% | |
| Vitamin B12as CyanocobalaminVitamin B12 (Form: as Cyanocobalamin Note: USP) | 3 mcg | 50% | |
| BiotinBiotin Note: USP | 70 mcg | 23% | |
| Pantothenic Acidas Calcium D-PantothenatePantothenic Acid (Form: as Calcium D-Pantothenate Note: USP) | 5 mg | 50% | |
| Calciumas Calcium CitrateCalcium (Form: as Calcium Citrate Note: USP) | 9 mg | 1% | |
| Iodineas Potassium IodideIodine (Form: as Potassium Iodide Note: USP) | 75 mcg | 50% | |
| Magnesiumas Magnesium CitrateMagnesium (Form: as Magnesium Citrate Note: USP) | 8 mg | 2% | |
| Zincas Zinc CitrateZinc (Form: as Zinc Citrate Note: USP) | 6 mg | 40% | |
| Sodium | 10 mg | ||
| Cholineas Choline CitrateCholine (Form: as Choline Citrate) | 15 mcg | ||
| Inositol | 15 mcg |
* % Daily Value computed from the printed amount and the FDA Daily Value (21 CFR 101.9); the label prints none for that row.
Source: NIH ODS Dietary Supplement Label Database, label 72887 (entered April 25, 2017), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.
Is that a lot?
The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:
- 93% of the 12,413 products that print an amount of niacin list more than its 4.2 mg of niacin (2 rows of the label added together) (median 20 mg).
- 94% of the 17,831 products that print an amount of calcium list more than its 15 mg of calcium (2 rows of the label added together) (median 115 mg).
- 98% of the 4,738 products that print an amount of choline list more than its 0.025 mg of choline (2 rows of the label added together) (median 40 mg).
- 95% of the 4,042 products that print an amount of inositol list more than its 0.025 mg of inositol (2 rows of the label added together) (median 30 mg).
The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.
The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.
Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.
Which products have the closest formulas?
2 products list the very same ingredients; the nearest amounts come first.
- Complete Multi-VitaminHero Nutritionals Yummi Bears Organics same ingredients
- Kid's Panda VitesThe Vitamin Shoppe same ingredients
- Multi-VitaminHero Nutritionals Yummi Bears Organics · off the market 18 shared, 95% alike
- Complete MultiHero Nutritionals Yummi Bears Vegetarian 18 shared, 95% alike
- Complete MultiHero Nutritionals Yummi Bears 18 shared, 95% alike
- Complete MultiHero Nutritionals Yummi Bears Organics 17 shared, 91% alike
Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.
What does the label say about taking it?
Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.
- Directions
- Suggested Use: Children 2 to 4 years old: parents may give each child two (2) bears a day. Children 4 years and older: parents may give each child three (3) bears a day.
- Warnings
- Keep out of reach of children.
- Do not use if safety seal is broken.
- Allergens and what it does not contain
- Allergen, gluten, dairy & gelatin free
- Free of artificial colors & flavors
- Free of: Gluten, gelatin, yeast, wheat, dairy, eggs, soy, tree nuts, peanuts, shellfish, fish, artificial flavors, artificial colors and artificial preservatives.
- Storage
- Store in a cool, dry place.
- Keep sealed for freshness.
Source: label statements in DSLD label 72887.
What else is on the label?
Other ingredients: Cane Sugar, Tapioca Syrup, Pectin, Citric Acid, Sodium Citrate, Natural flavors, organic Colors, Fumaric Acid.
Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): Purity; Potency; Quality Tested.
How many labels does Complete Multi-Vitamin have?
4 labels are on file under this name since November 21, 2016: other sizes, label designs and reformulations. The current one leads this page.
- Label 72887 (current) Entered April 25, 2017 · off the market January 3, 2020 · 90 gummy bears · UPC 6 13098 68347 7
- Label 72713 Entered April 25, 2017 · off the market October 27, 2021 · 200 gummy bears · UPC 6 13098 68003 2
- Label 72691 Entered April 25, 2017 · off the market October 23, 2019 · 90 gummy bears · UPC 6 13098 68350 7
- Label 66641 Entered November 21, 2016 · off the market March 24, 2017 · 90 gummy bears · UPC 6 13098 68350 7
DSLD also links this label to: Multi-Vitamin & Mineral (flavor difference), Multi-Vitamin & Mineral (image difference, same product), Multi-Vitamin & Mineral (package size difference, same product), Multi-Vitamin & Mineral Watermelon (flavor difference), Multi-Vitamin & Mineral (package size difference, same product), Multi-Vitamin & Mineral (flavor difference), Multi-Vitamin (flavor difference), Multi-Vitamin (package size difference, same product).
Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).
Who makes it?
The label names Hero Nutritionals, Inc. (manufacturer), Santa Ana, CA. All Hero Nutritionals Yummi Bears products.