Brand
The Vitamin Shoppe supplements
The Vitamin Shoppe has 692 products in the NIH Dietary Supplement Label Database (2,701 labels), 617 of them on the market at its January 2026 release; its labels most often list calcium, vitamin D, vitamin C. It ranks 14 of 5,741 brands by products on file.
- Products on file
- 6922,701 labels, sizes and designs counted
- On the market
- 61789% of its products
- Labels disclosing no amount
- 6products whose label gives no amount per ingredient
- On file since
- 2012newest label July 24, 2025
What do The Vitamin Shoppe labels contain?
The ingredients its products list most, with its median amount per serving against the median of every product listing the same ingredient.
| Ingredient | Its products | Its median | Market median |
|---|---|---|---|
| Calcium | 126 | 163 mg | 115 mg |
| Vitamin D | 102 | 25 mcg | 15 mcg |
| Vitamin C | 98 | 250 mg | 100 mg |
| Magnesium | 78 | 150 mg | 86 mg |
| Zinc | 64 | 15 mg | 11 mg |
| Vitamin B6 | 62 | 13.75 mg | 6 mg |
| Vitamin B12 | 61 | 50 mcg | 36 mcg |
| Biotin | 52 | 300 mcg | 200 mcg |
| Pantothenic Acid (Vitamin B5) | 51 | 25 mg | 12 mg |
| Chromium | 47 | 120 mcg | 100 mcg |
Source: Supplement Facts rows of The Vitamin Shoppe's current labels and of every product's, NIH ODS Dietary Supplement Label Database version 9.4.0.
Every The Vitamin Shoppe product
On-market products first, A to Z (page 12 of 14).
Every product with what it contains: part 1 · part 2 · part 3.
- Ultimate 10+ Probiotics 50 Billionon the market · 2 labels2019
- Ultimate Gold Fast Acting Joint Careon the market · 2 labels2016
- Ultimate Gold Joint Careon the market · 5 labels2019
- Ultimate Libidoon the market · 4 labels2020
- Ultimate Manon the market · 12 labels2019
- Ultimate Man 50+on the market · 16 labels2019
- Ultimate Man Goldon the market · 10 labels2019
- Ultimate Man-Ton the market · 4 labels2020
- Ultimate Prostateon the market · 2 labels2019
- Ultimate Womanon the market · 11 labels2019
- Ultimate Woman 50+on the market · 12 labels2020
- Ultimate Woman Calcium Pluson the market · 2 labels2016
- Ultimate Woman Calcium Plus Magnesium, Vitamin D & K2on the market2012
- Ultimate Woman Goldon the market · 13 labels2019
- Ultimate Woman Gold No Ironon the market · 6 labels2018
- Ultimate Woman No Ironon the market · 9 labels2020
- Ultra Rhodiola Extract 500 mgon the market2012
- Ultra Shark Cartilage Extract 250 mgon the market · 4 labels2016
- Ultra Sugar Aidon the market2014
- Uva Ursi 1365 mgon the market · 2 labels2020
- Valerian Root 450 mgon the market · 4 labels2017
- Valerian Root Extract 1000 mgon the market2015
- Valerian Root Extract 90 mgon the market · 2 labels2016
- Vanadyl Sulfate 2 mgon the market · 2 labels2014
- Vinpocetine 10 mgon the market · 11 labels2020
- Vita-Flaxon the market2014
- Vitamin B1 100 mgon the market · 6 labels2017
- Vitamin B1 250 mgon the market · 4 labels2016
- Vitamin B12 1000 mcgon the market · 8 labels2019
- Vitamin B12 3000 mcgon the market · 2 labels2017
- Vitamin B12 500 mcgon the market · 8 labels2018
- Vitamin B12 Gummies 1000 mcg Raspberryon the market2018
- Vitamin B2 100 mgon the market · 8 labels2018
- Vitamin B6 100 mgon the market · 4 labels2017
- Vitamin B6 50 mgon the market · 4 labels2017
- Vitamin C 1000 mgon the market · 19 labels2020
- Vitamin C 500 mgon the market · 6 labels2018
- Vitamin C 500 mg Orangeon the market2016
- Vitamin C Gummies 250 mg Orangeon the market2014
- Vitamin C with Rose Hipson the market · 3 labels2021
- Vitamin C With Rose Hips 500 mgon the market · 2 labels2014
- Vitamin D3on the market · 3 labels2021
- Vitamin D3 & K2on the market · 2 labels2016
- Vitamin D3 1000 IU Chocolateon the market2016
- Vitamin D3 1000 IU Mixed Berryon the market2016
- Vitamin D3 400 IUon the market · 3 labels2014
- Vitamin D3 5000 IUon the market · 9 labels2016
- Vitamin D3 Gummies 2000 IUon the market2014
- Vitamin E 400 IUon the market · 5 labels2014
- Vitamin E 670 mg (1000 IU)on the market · 3 labels2020
What kinds of products does The Vitamin Shoppe make?
The Vitamin Shoppe products by DSLD product type
When did its products enter the database, and which are still sold?
| Year | On the market | Off the market |
|---|---|---|
| 2012 | 11 | 0 |
| 2013 | 4 | 1 |
| 2014 | 77 | 29 |
| 2015 | 14 | 2 |
| 2016 | 78 | 22 |
| 2017 | 61 | 8 |
| 2018 | 65 | 9 |
| 2019 | 136 | 3 |
| 2020 | 140 | 1 |
| 2021 | 24 | 0 |
| 2022 | 3 | 0 |
| 2023 | 3 | 0 |
| 2025 | 1 | 0 |
Source: NIH Dietary Supplement Label Database label entry dates and market events, version 9.4.0.
Who is behind it?
Its labels most often name Vitamin Shoppe, Inc. (distributor), Secaucus, NJ, on 573 products.
Seals its labels print: USDA Organic seal (5). A seal is the label's claim; the certifier's own list confirms it.
Where next?
How to read a brand's figures, and what labels cannot tell you about a brand: comparing supplement brands by their labels. Label data, not medical advice.