Brand
The Vitamin Shoppe supplements
The Vitamin Shoppe has 692 products in the NIH Dietary Supplement Label Database (2,701 labels), 617 of them on the market at its January 2026 release; its labels most often list calcium, vitamin D, vitamin C. It ranks 14 of 5,741 brands by products on file.
- Products on file
- 6922,701 labels, sizes and designs counted
- On the market
- 61789% of its products
- Labels disclosing no amount
- 6products whose label gives no amount per ingredient
- On file since
- 2012newest label July 24, 2025
What do The Vitamin Shoppe labels contain?
The ingredients its products list most, with its median amount per serving against the median of every product listing the same ingredient.
| Ingredient | Its products | Its median | Market median |
|---|---|---|---|
| Calcium | 126 | 163 mg | 115 mg |
| Vitamin D | 102 | 25 mcg | 15 mcg |
| Vitamin C | 98 | 250 mg | 100 mg |
| Magnesium | 78 | 150 mg | 86 mg |
| Zinc | 64 | 15 mg | 11 mg |
| Vitamin B6 | 62 | 13.75 mg | 6 mg |
| Vitamin B12 | 61 | 50 mcg | 36 mcg |
| Biotin | 52 | 300 mcg | 200 mcg |
| Pantothenic Acid (Vitamin B5) | 51 | 25 mg | 12 mg |
| Chromium | 47 | 120 mcg | 100 mcg |
Source: Supplement Facts rows of The Vitamin Shoppe's current labels and of every product's, NIH ODS Dietary Supplement Label Database version 9.4.0.
Every The Vitamin Shoppe product
On-market products first, A to Z (page 11 of 14).
Every product with what it contains: part 1 · part 2 · part 3.
- Serrapeptaseon the market · 3 labels2018
- Shark Cartilage 750 mgon the market · 4 labels2016
- Silica 500 mgon the market · 4 labels2017
- Sleep Supporton the market2019
- Snooze Righton the market · 2 labels2020
- Snooze-In with Melatoninon the market · 6 labels2019
- Soy Isoflavoneson the market2016
- Soy Isoflavones 200 mgon the market2016
- Spirulina Powderon the market · 3 labels2020
- St. John's Wort Extract 300 mgon the market · 6 labels2017
- Stinging Nettles 480 mgon the market · 8 labels2017
- Stress Formulaon the market · 3 labels2018
- Stress Supporton the market · 2 labels2016
- Super Antioxidanton the market · 11 labels2019
- Super Chlorella 1000 mgon the market · 12 labels2020
- Super Energy Upon the market · 8 labels2020
- Super Greens & Collagen Powderon the market2018
- Super Omega 3 Fish Oilon the market · 8 labels2016
- Super Phytosterolson the market · 2 labels2014
- Super Strength Oil of Oreganoon the market · 2 labels2019
- Super Stress With Vitamin Con the market · 4 labels2017
- Supreme Green Tea 100 mgon the market · 2 labels2015
- Sytrinol 150 mgon the market · 2 labels2016
- Tart Cherryon the market · 3 labels2018
- Taurine 500 mgon the market · 4 labels2020
- Thyroid Complexon the market · 4 labels2018
- TMG 1000 mgon the market2014
- Tonalin CLA 1000 mgon the market · 5 labels2016
- Trace Mineral Liquidon the market · 3 labels2020
- Tribulus Terrestris Extracton the market2012
- Tribulus Terrestris Extract 625 mgon the market · 8 labels2020
- Triphalaon the market2016
- Triple Strength Curcuminon the market2013
- Triple Strength Phosphatidylserineon the market2014
- Triple Strength Turmeric with Curcumin 900 mgon the market · 9 labels2019
- Triple Strength Ubiquinol 300 mgon the market2019
- Triple Strength with Curcumin 900 mgon the market2019
- Turmeric Extract 300 mgon the market · 6 labels2018
- Turmeric with Curcumin 500 mgon the market · 4 labels2019
- Ubiquinol CoQ-10 100 mgon the market · 14 labels2019
- Ubiquinol CoQ-10 200 mgon the market · 14 labels2019
- Ubiquinol CoQ-10 50 mgon the market · 7 labels2019
- UC-II Collagen 40 mgon the market · 2 labels2019
- Ultimate 10 Probiotic 13 Billionon the market · 3 labels2016
- Ultimate 10 Probiotic 20 Billionon the market · 2 labels2019
- Ultimate 10 Probiotic 30 Billionon the market · 6 labels2016
- Ultimate 10 Probiotic 50 Billionon the market · 2 labels2014
- Ultimate 10+ Probiotics 13 Billionon the market · 3 labels2019
- Ultimate 10+ Probiotics 20 Billionon the market · 2 labels2019
- Ultimate 10+ Probiotics 30 Billionon the market · 2 labels2019
What kinds of products does The Vitamin Shoppe make?
The Vitamin Shoppe products by DSLD product type
When did its products enter the database, and which are still sold?
| Year | On the market | Off the market |
|---|---|---|
| 2012 | 11 | 0 |
| 2013 | 4 | 1 |
| 2014 | 77 | 29 |
| 2015 | 14 | 2 |
| 2016 | 78 | 22 |
| 2017 | 61 | 8 |
| 2018 | 65 | 9 |
| 2019 | 136 | 3 |
| 2020 | 140 | 1 |
| 2021 | 24 | 0 |
| 2022 | 3 | 0 |
| 2023 | 3 | 0 |
| 2025 | 1 | 0 |
Source: NIH Dietary Supplement Label Database label entry dates and market events, version 9.4.0.
Who is behind it?
Its labels most often name Vitamin Shoppe, Inc. (distributor), Secaucus, NJ, on 573 products.
Seals its labels print: USDA Organic seal (5). A seal is the label's claim; the certifier's own list confirms it.
Where next?
How to read a brand's figures, and what labels cannot tell you about a brand: comparing supplement brands by their labels. Label data, not medical advice.