Prenatal Formula

by SmartyPants PhD · capsule · 60 capsules

  • On the market (NIH)
  • DSLD label 227896
  • Serving 2 capsules
  • 30 servings

Prenatal Formula by SmartyPants PhD lists 60 ingredients, 29 with an amount per serving of 2 capsules, such as 520 mcg of vitamin A, 72 mg of vitamin C, 25 mcg (1,000 IU) of vitamin D and 14.3 mg of vitamin E; 31 sit inside a blend without their own amounts. Its current label entered the NIH Dietary Supplement Label Database on June 24, 2020.

What is in Prenatal Formula?

Each row as the label prints it, per serving of 2 capsules. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Prenatal Formula: Supplement Facts rows against the market (DSLD label 227896, January 2026 release)
IngredientAmount% DVAmong products listing it
Vitamin Aas Beta-Carotene, Retinyl PalmitateVitamin A (Form: as 50% Beta-Carotene Note: USP, Retinyl Palmitate Note: USP)520 mcg40%
Vitamin Cas Ascorbic Acid72 mg60%Vitamin C in Prenatal Formula against 18,583 products72 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg72 mg

63% of 18,583 products listing vitamin C give more (median 100 mg).

Vitamin Das D-3Vitamin D (Form: D-3 (Form: from Lichen) (Alt. Name: Cholecalciferol)) Note: 1000 IU25 mcg (1,000 IU)167%Vitamin D in Prenatal Formula against 14,175 products25 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg25 mcg

Higher than 59% of 14,175 products listing vitamin D (median 15 mcg).

Vitamin Eas D-Alpha-TocopherolVitamin E (Form: as D-Alpha-Tocopherol (Form: from Sunflower Oil))14.3 mg75%
Vitamin Kas Vitamin K118 mcg20%Vitamin K in Prenatal Formula against 4,607 products36 mcg per serving; the middle half of products list 35 mcg to 100 mcg, the median 80 mcg.DV 120 mcg36 mcg

75% of 4,607 products listing vitamin K give more (median 80 mcg).

Thiamineas Thiamine Mononitrate, Vitamin B1Thiamin (Form: as Thiamine Mononitrate) (Alt. Name: Vitamin B-1)0.7 mg50%Thiamin in Prenatal Formula against 9,830 products0.7 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg0.7 mg

89% of 9,830 products listing thiamin give more (median 5 mg).

Riboflavinas Vitamin B20.32 mg20%Riboflavin in Prenatal Formula against 9,824 products0.32 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg0.32 mg

95% of 9,824 products listing riboflavin give more (median 4 mg).

Niacinas Inositol Niacinate, Vitamin B318 mg100%Niacin in Prenatal Formula against 12,413 products18 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg18 mg

66% of 12,413 products listing niacin give more (median 20 mg).

Vitamin B-6as Pyridoxal 5-PhosphateVitamin B-6 (Form: as Pyridoxal 5-Phosphate)2 mg100%Vitamin B6 in Prenatal Formula against 15,277 products2 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg2 mg

69% of 15,277 products listing vitamin B6 give more (median 6 mg).

Folateas Calcium Salt, L-MethylfolateFolate (Form: as L-Methylfolate, Calcium Salt)630 mcg DFE105%
Methylfolate378 mcg
Vitamin B12as MethylcobalaminVitamin B-12 (Form: as Methylcobalamin)3.5 mcg125%Vitamin B12 in Prenatal Formula against 14,425 products3.5 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg3.5 mcg

87% of 14,425 products listing vitamin B12 give more (median 36 mcg).

Biotin45 mcg150%Biotin in Prenatal Formula against 9,447 products45 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg45 mcg

79% of 9,447 products listing biotin give more (median 200 mcg).

Pantothenic Acidas Calcium D-PantothenatePantothenic Acid (Form: as Calcium D-Pantothenate)7 mg100%Pantothenic Acid (Vitamin B5) in Prenatal Formula against 10,060 products7 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg7 mg

73% of 10,060 products listing pantothenic acid (vitamin B5) give more (median 12 mg).

Cholineas Choline BitartrateCholine (Form: as Choline Bitartrate Note: USP)55 mg10%Choline in Prenatal Formula against 4,738 products55 mg per serving; the middle half of products list 18 mg to 100 mg, the median 40 mg.DV 550 mgUL 3,500 mg55 mg

Higher than 64% of 4,738 products listing choline (median 40 mg).

Ironas SunActive FeIron (Form: as SunActive Fe (Form: Ferric Pyrophosphate))9 mg33%Iron in Prenatal Formula against 6,910 products9 mg per serving; the middle half of products list 1.2 mg to 18 mg, the median 5 mg.DV 18 mgUL 45 mg9 mg

Higher than 63% of 6,910 products listing iron (median 5 mg).

Iodineas Potassium IodideIodine (Form: as Potassium Iodide Note: USP)290 mcg100%Iodine in Prenatal Formula against 6,382 products290 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg290 mcg

Higher than 94% of 6,382 products listing iodine (median 150 mcg).

Magnesiumas Magnesium CitrateMagnesium (Form: as Magnesium Citrate Note: USP)8 mg2%Magnesium in Prenatal Formula against 14,003 products8 mg per serving; the middle half of products list 30 mg to 200 mg, the median 86 mg.UL 350 mgDV 420 mg8 mg

94% of 14,003 products listing magnesium give more (median 86 mg).

Zincas Zinc CitrateZinc (Form: as Zinc Citrate)3.9 mg30%Zinc in Prenatal Formula against 13,186 products3.9 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg3.9 mg

82% of 13,186 products listing zinc give more (median 11 mg).

Seleniumas L-SelenomethionineSelenium (Form: as L-Selenomethionine)14 mcg20%Selenium in Prenatal Formula against 7,658 products14 mcg per serving; the middle half of products list 27 mcg to 100 mcg, the median 55 mcg.DV 55 mcgUL 400 mcg14 mcg

92% of 7,658 products listing selenium give more (median 55 mcg).

Copperas Copper ChelateCopper (Form: as Copper Chelate)0.26 mg20%Copper in Prenatal Formula against 6,468 products0.26 mg per serving; the middle half of products list 0.5 mg to 2 mg, the median 1 mg.DV 0.9 mgUL 10 mg0.26 mg

85% of 6,468 products listing copper give more (median 1 mg).

Algal Oil149 mgAlgal Oil in Prenatal Formula against 118 products149 mg per serving; the middle half of products list 242.5 mg to 1,000 mg, the median 603 mg.149 mg

85% of 118 products listing algal oil give more (median 603 mg).

Docosahexaenoic AcidOmega-3 DHA (Alt. Name: Docosahexaenoic Acid)100 mgDHA in Prenatal Formula against 3,627 products100 mg per serving; the middle half of products list 104 mg to 400 mg, the median 232 mg.100 mg

75% of 3,627 products listing DHA give more (median 232 mg).

Vitamin K-2as Menaquinone-7Vitamin K-2 (Form: as Menaquinone-7)18 mcg
Coenzyme Q10as UbiquinoneCoenzyme Q10 (Form: as Ubiquinone Note: USP)60 mgCoenzyme Q-10 in Prenatal Formula against 2,922 products60 mg per serving; the middle half of products list 30 mg to 100 mg, the median 60 mg.60 mg

48% of 2,922 products listing coenzyme Q-10 give more (median 60 mg).

Inositolas Inositol NiacinateInositol (Form: as Inositol Niacinate)4 mgInositol in Prenatal Formula against 4,042 products4 mg per serving; the middle half of products list 10 mg to 80 mg, the median 30 mg.4 mg

86% of 4,042 products listing inositol give more (median 30 mg).

Lutemax 2020as Marigold flower extract40 mgLutein in Prenatal Formula against 2,493 products40 mg per serving; the middle half of products list 0.5 mg to 10 mg, the median 3 mg.40 mg

Higher than 98% of 2,493 products listing lutein (median 3 mg).

Lutein10 mg
Zeaxanthin2 mgZeaxanthin in Prenatal Formula against 1,215 products2 mg per serving; the middle half of products list 0.4 mg to 2 mg, the median 1 mg.2 mg

Higher than 62% of 1,215 products listing zeaxanthin (median 1 mg).

Spectra Whole Food Antioxidant Blend100 mg
decaffeinated Coffea arabica extractin the blend, no amount given
decaffeinated Green Tea extractin the blend, no amount given
Broccoliin the blend, no amount given
Onion extractin the blend, no amount given
Apple Extractin the blend, no amount given
Quercetinin the blend, no amount given
Acerola extractin the blend, no amount given
Tomatoin the blend, no amount given
Broccoliin the blend, no amount given
Acaiin the blend, no amount given
Show the other 21 rows of the label
Prenatal Formula: rows 41 to 61
IngredientAmount% DVAmong products listing it
Basilin the blend, no amount given
Cinnamonin the blend, no amount given
Garlicin the blend, no amount given
Oreganoin the blend, no amount given
Turmericin the blend, no amount given
Carrotin the blend, no amount given
Elderberryin the blend, no amount given
Mangosteenin the blend, no amount given
Camu Camuin the blend, no amount given
Blackberryin the blend, no amount given
Blackcurrant extractin the blend, no amount given
Blueberry extractin the blend, no amount given
Raspberryin the blend, no amount given
Spinachin the blend, no amount given
Chokeberryin the blend, no amount given
Kalein the blend, no amount given
Sweet Cherryin the blend, no amount given
Bilberry extractin the blend, no amount given
Silicon Dioxidein the blend, no amount given
Sunflower Lecithinin the blend, no amount given
Brussels Sproutin the blend, no amount given

Source: NIH ODS Dietary Supplement Label Database, label 227896 (entered June 24, 2020), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 95% of the 9,824 products that print an amount of riboflavin list more than its 0.32 mg of riboflavin (median 4 mg).
  • Its 290 mcg of iodine is higher than 94% of the 6,382 iodine products that print an amount; 324 list more.
  • 94% of the 14,003 products that print an amount of magnesium list more than its 8 mg of magnesium (median 86 mg).
  • 92% of the 7,658 products that print an amount of selenium list more than its 14 mcg of selenium (median 55 mcg).
  • 85% of the 118 products that print an amount of algal oil list more than its 149 mg of algal oil (median 603 mg).
  • Its 40 mg of lutemax 2020 (filed by NIH under lutein) is higher than 98% of the 2,493 lutein products that print an amount; 22 list more.

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

The products whose ingredient lists overlap most with Prenatal Formula's, rare ingredients counting for more.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Directions: Adults take 2 capsule daily, with or without food. For best experience, take on an empty stomach.
Warnings
Warning Keep out of reach of children.
Consult your health care provider before use if you have a medical condition, are on any medications, are planning a medical procedure, or are pregnant or nursing.
Do not use if inner safety seal is broken. Do not exceed recommended dosage.
Warning: Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6. Keep out of reach of children. In case of accidental overdose, call a doctor or poison center immediately.
Allergens and what it does not contain
This vegan formula includes more than 25 exception ingredients free of synthetic colors, artificial flavors and preservatives.
Non GMO
Free of GMOs, gelatin, sugar, synthetic colors, soy, artificial flavors and preservatives, yeast, wheat, milk, eggs, gluten, peanuts, tree nut allergens, fish, shellfish, and salicylates. Yay!
This product does not contain common GE genes or proteins. Visit igenprogram.com.
Storage
Do not freeze, best stored at room temperature.

Source: label statements in DSLD label 227896.

What else is on the label?

Other ingredients: Rice Flour, Rice Starch, modified Food Starch, Hydroxypropylmethylcellulose, Pectin, Natural flavor, Glycerol, Coconut Oil powder, Mixed Tocopherols, Silicon Dioxide.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): Clean Label Project Purity Award Certified Vegan AVA American Vegetarian Association Igen Non-GMO Tested. Listed with: Certified Vegan (Vegan Action) (a seal is the label's claim; the certifier's own list confirms it).

How many labels does Prenatal Formula have?

One label is on file, entered on June 24, 2020.

  1. Label 227896 (current) Entered June 24, 2020 · on the market · 60 capsules

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names SmartyPants, Inc. (distributor), Marina del Rey, CA. All SmartyPants PhD products.

Where next?