PlainVitamins

Masters Formula Women 50+

by SmartyPants · gummy or jelly · 120 Gummy(ies)

  • On the market (NIH)
  • UPC 8 17053 02061 5
  • DSLD label 331116
  • Serving 4 gummies
  • 30 servings

Masters Formula Women 50+ by SmartyPants lists 27 ingredients, 25 with an amount per serving of 4 gummies, such as 360 mcg of vitamin A, 60 mg of vitamin C, 30 mcg (1,200 IU) of vitamin D and 15 mg of vitamin E; 2 sit inside a blend without their own amounts, beside 6 Nutrition Facts rows (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on April 24, 2025.

What is in Masters Formula Women 50+?

Each row as the label prints it, per serving of 4 gummies. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Masters Formula Women 50+: Supplement Facts rows against the market (DSLD label 331116, January 2026 release)
IngredientAmount% DVAmong products listing it
Calories40 Calories
Total Fat0.5 g1%Fat (unspecified) in Masters Formula Women 50+ against 11,965 products0.5 g per serving; the middle half of products list 1 g to 2.5 g, the median 1.5 g.0.5 g

86% of 11,965 products listing fat (unspecified) give more (median 1.5 g).

Cholesterolless than 5 mg1%
Total Carbohydrates9 g3%Carbohydrate in Masters Formula Women 50+ against 21,979 products9 g per serving; the middle half of products list 1 g to 6 g, the median 3 g.9 g

Higher than 85% of 21,979 products listing carbohydrate (median 3 g).

Sugar6 gSugar in Masters Formula Women 50+ against 11,807 products6 g per serving; the middle half of products list 1 g to 4 g, the median 2 g.6 g

Higher than 84% of 11,807 products listing sugar (median 2 g).

Added Sugars6 g12%
Vitamin Aas Beta-Carotene, Retinyl Acetate50% beta-carotene, retinyl palmitate USP360 mcg40%
Vitamin Cas Ascorbic AcidUSP60 mg67%Vitamin C in Masters Formula Women 50+ against 18,583 products60 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg60 mg

65% of 18,583 products listing vitamin C give more (median 100 mg).

Vitamin Das Vitamin D31200 IU, USP30 mcg (1,200 IU)150%Vitamin D in Masters Formula Women 50+ against 14,175 products30 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg30 mcg

Higher than 77% of 14,175 products listing vitamin D (median 15 mcg).

Vitamin Eas D-Alpha-TocopherolFCC15 mg100%
Vitamin Kas Vitamin K124 mcg20%Vitamin K in Masters Formula Women 50+ against 4,607 products32 mcg per serving; the middle half of products list 35 mcg to 100 mcg, the median 80 mcg.DV 120 mcg32 mcg

76% of 4,607 products listing vitamin K give more (median 80 mcg).

Thiamineas Vitamin B1USP0.24 mg20%Thiamin in Masters Formula Women 50+ against 9,830 products0.24 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg0.24 mg

97% of 9,830 products listing thiamin give more (median 5 mg).

Riboflavinas Vitamin B2USP0.26 mg20%Riboflavin in Masters Formula Women 50+ against 9,824 products0.26 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg0.26 mg

96% of 9,824 products listing riboflavin give more (median 4 mg).

Niacinas Vitamin B34 mg25%Niacin in Masters Formula Women 50+ against 12,413 products4 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg4 mg

93% of 12,413 products listing niacin give more (median 20 mg).

Vitamin B6as Pyridoxal 5-Phosphate2.25 mg132%Vitamin B6 in Masters Formula Women 50+ against 15,277 products2.25 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg2.25 mg

69% of 15,277 products listing vitamin B6 give more (median 6 mg).

Folateas L-Methylfolate, Calcium Salt400 mcg DFE100%
L-Methylfolate240 mcg
Vitamin B12as Methylcobalamin4.8 mcg200%Vitamin B12 in Masters Formula Women 50+ against 14,425 products4.8 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg4.8 mcg

85% of 14,425 products listing vitamin B12 give more (median 36 mcg).

BiotinUSP30 mcg100%Biotin in Masters Formula Women 50+ against 9,447 products30 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg30 mcg

83% of 9,447 products listing biotin give more (median 200 mcg).

Cholineas Choline BitartrateUSP55 mg10%Choline in Masters Formula Women 50+ against 4,738 products55 mg per serving; the middle half of products list 18 mg to 100 mg, the median 40 mg.DV 550 mgUL 3,500 mg55 mg

Higher than 64% of 4,738 products listing choline (median 40 mg).

Iodineas Potassium Iodide150 mcg100%Iodine in Masters Formula Women 50+ against 6,382 products150 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg150 mcg

15% of 6,382 products listing iodine give more (median 150 mcg).

Zincas Zinc CitrateUSP5.5 mg50%Zinc in Masters Formula Women 50+ against 13,186 products5.5 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg5.5 mg

71% of 13,186 products listing zinc give more (median 11 mg).

Seleniumas Sodium Selenite14 mcg25%Selenium in Masters Formula Women 50+ against 7,658 products14 mcg per serving; the middle half of products list 27 mcg to 100 mcg, the median 55 mcg.DV 55 mcgUL 400 mcg14 mcg

92% of 7,658 products listing selenium give more (median 55 mcg).

Sodium25 mg1%Sodium in Masters Formula Women 50+ against 14,514 products25 mg per serving; the middle half of products list 15 mg to 142 mg, the median 55 mg.25 mg

64% of 14,514 products listing sodium give more (median 55 mg).

Fish Oil400 mgFish Oil in Masters Formula Women 50+ against 1,990 products0.4 g per serving; the middle half of products list 1 g to 2 g, the median 1.2 g.0.4 g

90% of 1,990 products listing fish oil give more (median 1.2 g).

Total Omega-3 Fatty Acids120 mgOmega-3 in Masters Formula Women 50+ against 2,714 products120 mg per serving; the middle half of products list 230 mg to 1,000 mg, the median 500 mg.120 mg

84% of 2,714 products listing omega-3 give more (median 500 mg).

EPA and DHA100 mg
Eicosapentaenoic Acidin the blend, no amount given
Docosahexaenoic Acidin the blend, no amount given
Lutemax 2020as Marigold flower extract40 mgLutein in Masters Formula Women 50+ against 2,493 products40 mg per serving; the middle half of products list 0.5 mg to 10 mg, the median 3 mg.40 mg

Higher than 98% of 2,493 products listing lutein (median 3 mg).

Lutein10 mg
Zeaxanthin2 mgZeaxanthin in Masters Formula Women 50+ against 1,215 products2 mg per serving; the middle half of products list 0.4 mg to 2 mg, the median 1 mg.2 mg

Higher than 62% of 1,215 products listing zeaxanthin (median 1 mg).

Coenzyme Q-10as UbiquinoneUSP60 mgCoenzyme Q-10 in Masters Formula Women 50+ against 2,922 products60 mg per serving; the middle half of products list 30 mg to 100 mg, the median 60 mg.60 mg

48% of 2,922 products listing coenzyme Q-10 give more (median 60 mg).

Inositolas Inositol Niacinate1 mgInositol in Masters Formula Women 50+ against 4,042 products1 mg per serving; the middle half of products list 10 mg to 80 mg, the median 30 mg.1 mg

89% of 4,042 products listing inositol give more (median 30 mg).

Vitamin K2as Menaquinone-7FCC8 mcg

Source: NIH ODS Dietary Supplement Label Database, label 331116 (entered April 24, 2025), version 9.4.0. See the label on DSLD or its label image (PDF). Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 97% of the 9,830 products that print an amount of thiamin list more than its 0.24 mg of thiamin (median 5 mg).
  • 96% of the 9,824 products that print an amount of riboflavin list more than its 0.26 mg of riboflavin (median 4 mg).
  • 93% of the 12,413 products that print an amount of niacin list more than its 4 mg of niacin (median 20 mg).
  • 83% of the 9,447 products that print an amount of biotin list more than its 30 mcg of biotin (median 200 mcg).
  • 92% of the 7,658 products that print an amount of selenium list more than its 14 mcg of selenium (median 55 mcg).
  • 90% of the 1,990 products that print an amount of fish oil list more than its 0.4 g of fish oil (median 1.2 g).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

The products whose ingredient lists overlap most with Masters Formula Women 50+'s, rare ingredients counting for more.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Directions: For women age 50 or older, take four (4) gummies daily. May be taken with or without food.
Warnings
Warning: Keep out of reach of children.
Consult your health care provider before use if you have a medical condition, are on any medications, are planning a medical procedure, or are pregnant or nursing.
Do not use if inner safety seal is broken. Do not exceed recommended dosage.
Allergens and what it does not contain
Free of Synthetic colors, artificial flavors and preservatives, yeast, wheat, milk, eggs, soy, gluten, tree nut allergens, fish allergens, peanuts, shellfish, and salicylates. Yay!
This product does not contain common GE genes or proteins. visit igenprogram.com.
IGEN Non-GMO Tested www.igenprogram.com
Storage
Do not freeze, product may darken over time.

Source: label statements in DSLD label 331116.

What else is on the label?

Other ingredients: Cane Sugar, Tapioca Syrup, Pectin, Gelatin, Citric Acid, Natural Flavors, Black Carrot Juice Concentrate, Sunflower Oil, Carnauba Wax.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): Clean Label Project Purity Award NSF Contents Certified IGEN Non-GMO Tested www.igenprogram.com. Listed with: NSF certified (contents or GMP) (a seal is the label's claim; the certifier's own list confirms it).

How many labels does Masters Formula Women 50+ have?

2 labels are on file under this name since August 23, 2020: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 331116 (current) Entered April 24, 2025 · on the market · 120 Gummy(ies) · UPC 8 17053 02061 5
  2. Label 233352 Entered August 23, 2020 · on the market · 120 Gummy(ies) · UPC 8 17053 02061 5

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names SmartyPants, Inc. (distributor), Marina del Rey, CA. All SmartyPants products.

Where next?