PlainVitamins

Generation M

by Coast Science · capsule · 120 capsules

  • On the market (NIH)
  • DSLD label 315482
  • Serving 2 capsules; amounts per 4 capsules
  • 30 servings

Generation M by Coast Science lists 35 ingredients, 27 with an amount per serving of 4 capsules, such as 2,500 IU of vitamin A, 240 mg of vitamin C, 500 IU (12.5 mcg) of vitamin D3 and 30 UI of vitamin E; 8 sit inside a blend without their own amounts. Its current label entered the NIH Dietary Supplement Label Database on August 22, 2024.

What is in Generation M?

Each row as the label prints it, per serving of 4 capsules. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Generation M: Supplement Facts rows against the market (DSLD label 315482, January 2026 release)
IngredientAmount% DVAmong products listing it
Vitamin Aas Beta-Carotene100% as beta-carotene2,500 IU50%Vitamin A in Generation M against 5,772 products2,500 IU per serving; the middle half of products list 2,000 IU to 5,000 IU, the median 4,000 IU.2,500 IU

59% of 5,772 products listing vitamin A give more (median 4,000 IU). Per day at the most servings: 5,000 IU.

Vitamin C240 mg400%Vitamin C in Generation M against 18,583 products240 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg240 mg

Higher than 68% of 18,583 products listing vitamin C (median 100 mg). Per day at the most servings: 480 mg.

Vitamin D3500 IU (12.5 mcg)125%Vitamin D in Generation M against 14,175 products12.5 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg12.5 mcg

53% of 14,175 products listing vitamin D give more (median 15 mcg). Per day at the most servings: 25 mcg.

Vitamin E30 UI100%Vitamin E in Generation M against 6,459 products30 IU per serving; the middle half of products list 15 IU to 100 IU, the median 30 IU.30 IU

44% of 6,459 products listing vitamin E give more (median 30 IU). Per day at the most servings: 60 IU.

Vitamin K Blendas Vitamin K1, Vitamin K24 mcg50%

This amount is far outside what other labels list for vitamin K, or disagrees with the label's own %DV: possibly a unit or transcription slip in the database. Check the label image on DSLD.

Thiamineas Vitamin B12.25 mg150%Thiamin in Generation M against 9,830 products2.25 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg2.25 mg

60% of 9,830 products listing thiamin give more (median 5 mg). Per day at the most servings: 4.5 mg.

Riboflavinas Vitamin B22.55 mg150%Riboflavin in Generation M against 9,824 products2.55 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg2.55 mg

58% of 9,824 products listing riboflavin give more (median 4 mg). Per day at the most servings: 5.1 mg.

Niacin20 mg100%Niacin in Generation M against 12,413 products20 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg20 mg

46% of 12,413 products listing niacin give more (median 20 mg). Per day at the most servings: 40 mg. 1.1 times the adult UL a day.

Vitamin B612 mg600%Vitamin B6 in Generation M against 15,277 products12 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg12 mg

Higher than 66% of 15,277 products listing vitamin B6 (median 6 mg). Per day at the most servings: 24 mg.

QuatrefolicQuatrefolic, equivalent to 916 mcg Dietary folate Equivalent (DFE at 1.7x)499.5 mcg125%5-methyltetrahydrofolate glucosamine in Generation M against 176 products499.5 mcg per serving; the middle half of products list 300 mcg to 800 mcg, the median 593 mcg.499.5 mcg

53% of 176 products listing 5-methyltetrahydrofolate glucosamine give more (median 593 mcg). Per day at the most servings: 999 mcg.

Vitamin B1230 mcg500%Vitamin B12 in Generation M against 14,425 products30 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg30 mcg

51% of 14,425 products listing vitamin B12 give more (median 36 mcg). Per day at the most servings: 60 mcg.

Biotin150 mcg50%Biotin in Generation M against 9,447 products150 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg150 mcg

51% of 9,447 products listing biotin give more (median 200 mcg). Per day at the most servings: 300 mcg.

Pantothenic Acid10 mg100%Pantothenic Acid (Vitamin B5) in Generation M against 10,060 products10 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg10 mg

52% of 10,060 products listing pantothenic acid (vitamin B5) give more (median 12 mg). Per day at the most servings: 20 mg.

Calciumas Algae500 mg50%Calcium in Generation M against 17,831 products500 mg per serving; the middle half of products list 50 mg to 252 mg, the median 115 mg.DV 1,300 mgUL 2,500 mg500 mg

Higher than 85% of 17,831 products listing calcium (median 115 mg). Per day at the most servings: 1,000 mg.

Iron9 mg50%Iron in Generation M against 6,910 products9 mg per serving; the middle half of products list 1.2 mg to 18 mg, the median 5 mg.DV 18 mgUL 45 mg9 mg

Higher than 63% of 6,910 products listing iron (median 5 mg). Per day at the most servings: 18 mg.

Iodine75 mcg50%Iodine in Generation M against 6,382 products75 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg75 mcg

68% of 6,382 products listing iodine give more (median 150 mcg). Per day at the most servings: 150 mcg.

Magnesiumas Algae, Cultured67% cultured; 33% from Algae160 mg50%Magnesium in Generation M against 14,003 products160 mg per serving; the middle half of products list 30 mg to 200 mg, the median 86 mg.UL 350 mgDV 420 mg160 mg

Higher than 73% of 14,003 products listing magnesium (median 86 mg). Per day at the most servings: 320 mg.

Zinc7.5 mg50%Zinc in Generation M against 13,186 products7.5 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg7.5 mg

63% of 13,186 products listing zinc give more (median 11 mg). Per day at the most servings: 15 mg.

Selenium70 mcg100%Selenium in Generation M against 7,658 products70 mcg per serving; the middle half of products list 27 mcg to 100 mcg, the median 55 mcg.DV 55 mcgUL 400 mcg70 mcg

Higher than 52% of 7,658 products listing selenium (median 55 mcg). Per day at the most servings: 140 mcg.

Copper1 mg50%Copper in Generation M against 6,468 products1 mg per serving; the middle half of products list 0.5 mg to 2 mg, the median 1 mg.DV 0.9 mgUL 10 mg1 mg

40% of 6,468 products listing copper give more (median 1 mg). Per day at the most servings: 2 mg.

Manganese1 mg50%Manganese in Generation M against 7,016 products1 mg per serving; the middle half of products list 1 mg to 3.92 mg, the median 2 mg.DV 2.3 mgUL 11 mg1 mg

70% of 7,016 products listing manganese give more (median 2 mg). Per day at the most servings: 2 mg.

ChromeMateChromeMate is a patented oxygen-coordinated niacin-bound chromium complex60 mcg50%
Molybdenum38.5 mcg50%Molybdenum in Generation M against 4,390 products38.5 mcg per serving; the middle half of products list 25 mcg to 75 mcg, the median 50 mcg.DV 45 mcgUL 2,000 mcg38.5 mcg

64% of 4,390 products listing molybdenum give more (median 50 mcg). Per day at the most servings: 77 mcg.

Coenzyme Q-10300 mgCoenzyme Q-10 in Generation M against 2,922 products300 mg per serving; the middle half of products list 30 mg to 100 mg, the median 60 mg.300 mg

Higher than 94% of 2,922 products listing coenzyme Q-10 (median 60 mg). Per day at the most servings: 600 mg.

DHA/EPA300 mg
Docosahexaenoic Acid280 mgDHA in Generation M against 3,627 products280 mg per serving; the middle half of products list 104 mg to 400 mg, the median 232 mg.280 mg

Higher than 62% of 3,627 products listing DHA (median 232 mg). Per day at the most servings: 560 mg.

Eicosapentaenoic Acid70 mgEPA (Eicosapentaenoic Acid) in Generation M against 3,134 products70 mg per serving; the middle half of products list 120 mg to 590 mg, the median 300 mg.70 mg

84% of 3,134 products listing EPA (eicosapentaenoic acid) give more (median 300 mg). Per day at the most servings: 140 mg.

N-Acetyl Cysteine250 mgN-Acetyl Cysteine in Generation M against 1,259 products250 mg per serving; the middle half of products list 55 mg to 500 mg, the median 150 mg.250 mg

Higher than 60% of 1,259 products listing N-acetyl cysteine (median 150 mg). Per day at the most servings: 500 mg.

Super Antioxidant Proprietary Blend930.25 mg
Inositolin the blend, no amount given
Cholinein the blend, no amount given
Gymnema sylvestrein the blend, no amount given
Quercetinin the blend, no amount given
D-Chiro-Inositolin the blend, no amount given
Pyrroloquinoline Quinonein the blend, no amount given
S-Acetyl Glutathionein the blend, no amount given
Boronin the blend, no amount given

Source: NIH ODS Dietary Supplement Label Database, label 315482 (entered August 22, 2024), version 9.4.0. See the label on DSLD or its label image (PDF). Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • At 2 servings a day, the most its directions give, the label lists 40 mg of niacin, 1.1 times the adult Tolerable Upper Intake Level.
  • Its 300 mg of coenzyme Q-10 is higher than 94% of the 2,922 coenzyme Q-10 products that print an amount; 111 list more.

The NIH database records 2 servings a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

The products whose ingredient lists overlap most with Generation M's, rare ingredients counting for more.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Dosage: Take four (4) capsules daily. For best results, take two (2) capsules two (2) times daily after meal(s), or as directed by your health care provider. Take with plenty of water.
Warnings
Precaution: If reaction(s) occur, consult your physician. Do not purchase this product if seal is missing or broken. Consult your doctor before starting any dietary supplement regime. This product is a dietary supplement not a prescription drug. In case of accidental overdose, call a hospital or poison control center immediately.
Keep this product out of reach of children.
Warning: Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6. Keep this product out of reach of children. In case of accidental overdose, call a doctor or poison control center immediately.
Storage
Refrigerate after opening.

Source: label statements in DSLD label 315482.

What else is on the label?

Other ingredients: Cellulose.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): GMP Good Manufacturing Practice Consistent Quality; Made in USA.

How many labels does Generation M have?

One label is on file, entered on August 22, 2024.

  1. Label 315482 (current) Entered August 22, 2024 · on the market · 120 capsules

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Coast Science, LLC (manufacturer, distributor), San Diego, CA. All Coast Science products.

Where next?