PlainVitamins

Elite Multivitamin

by Purity Products · capsule · 30 daily packets

  • On the market (NIH)
  • DSLD label 244328
  • Serving 4 vegetarian capsules
  • 30 servings

Elite Multivitamin by Purity Products lists 82 ingredients, 45 with an amount per serving of 4 vegetarian capsules, such as 1,500 mcg of vitamin A, 500 mg of vitamin C, 50 mcg (2,000 IU) of vitamin D and 134 mg of vitamin E; 37 sit inside a blend without their own amounts. Its current label entered the NIH Dietary Supplement Label Database on February 25, 2021.

What is in Elite Multivitamin?

Each row as the label prints it, per serving of 4 vegetarian capsules. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Elite Multivitamin: Supplement Facts rows against the market (DSLD label 244328, January 2026 release)
IngredientAmount% DVAmong products listing it
Vitamin Aas Beta-CaroteneVitamin A (Form: as Beta Carotene)1,500 mcg167%
Vitamin Cas Ascorbic Acid, Magnesium AscorbateVitamin C (Form: as Magnesium Ascorbate) (Alt. Name: Ascorbic Acid)500 mg556%Vitamin C in Elite Multivitamin against 18,583 products525 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg525 mg

Higher than 89% of 18,583 products listing vitamin C (median 100 mg).

Vitamin Das CholecalciferolVitamin D (Form: as Cholecalciferol Note: 2,000 IU)50 mcg (2,000 IU)250%Vitamin D in Elite Multivitamin against 14,175 products50 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg50 mcg

Higher than 81% of 14,175 products listing vitamin D (median 15 mcg).

Vitamin Eas D-Alpha-Tocopheryl Succinate, Mixed TocopherolsVitamin E (Form: as D-Alpha Tocopheryl Succinate, and Mixed Tocopherols)134 mg893%
Vitamin B1as Thiamine HydrochlorideVitamin B-1 (Form: as Thiamine HCl)12 mg1,000%Thiamin in Elite Multivitamin against 9,830 products12 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg12 mg

Higher than 64% of 9,830 products listing thiamin (median 5 mg).

Vitamin B2as Riboflavin5 mg385%Riboflavin in Elite Multivitamin against 9,824 products5 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg5 mg

Higher than 51% of 9,824 products listing riboflavin (median 4 mg).

Niacinamideas Vitamin B350 mg313%Niacin in Elite Multivitamin against 12,413 products50 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg50 mg

Higher than 75% of 12,413 products listing niacin (median 20 mg). 1.4 times the adult UL a day.

Vitamin B6as Pyridoxine HydrochlorideVitamin B-6 (Form: as Pyridoxine HCl)15 mg882%Vitamin B6 in Elite Multivitamin against 15,277 products15 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg15 mg

Higher than 68% of 15,277 products listing vitamin B6 (median 6 mg).

Folate667 mcg DFE167%
Folic Acid400 mcg
Vitamin B12as MethylcobalaminVitamin B12 (Form: as Methylcobalamin)300 mcg12,500%Vitamin B12 in Elite Multivitamin against 14,425 products300 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg300 mcg

Higher than 80% of 14,425 products listing vitamin B12 (median 36 mcg).

Biotin300 mcg1,000%Biotin in Elite Multivitamin against 9,447 products300 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg300 mcg

Higher than 53% of 9,447 products listing biotin (median 200 mcg).

Pantothenic Acidas Calcium PantothenatePantothenic Acid (Form: as Calcium Pantothenate)25 mg500%Pantothenic Acid (Vitamin B5) in Elite Multivitamin against 10,060 products25 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg25 mg

Higher than 61% of 10,060 products listing pantothenic acid (vitamin B5) (median 12 mg).

Calciumas Calcium CitrateCalcium (Form: as Calcium Citrate)25 mg2%Calcium in Elite Multivitamin against 17,831 products25 mg per serving; the middle half of products list 50 mg to 252 mg, the median 115 mg.DV 1,300 mgUL 2,500 mg25 mg

88% of 17,831 products listing calcium give more (median 115 mg).

Iodineas Iodine ChelateIodine (Form: as Iodine Chelate)100 mcg67%Iodine in Elite Multivitamin against 6,382 products100 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg100 mcg

59% of 6,382 products listing iodine give more (median 150 mcg).

Magnesiumas Magnesium Ascorbate, Magnesium OxideMagnesium (Form: as Magnesium Ascorbate, and Magnesium Oxide)25 mg6%Magnesium in Elite Multivitamin against 14,003 products25 mg per serving; the middle half of products list 30 mg to 200 mg, the median 86 mg.UL 350 mgDV 420 mg25 mg

77% of 14,003 products listing magnesium give more (median 86 mg).

Zincas Zinc CitrateZinc (Form: as Zinc Citrate)15 mg136%Zinc in Elite Multivitamin against 13,186 products15 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg15 mg

Higher than 56% of 13,186 products listing zinc (median 11 mg).

Seleniumas Selenium YeastSelenium (Form: as Selenium Yeast)150 mcg273%Selenium in Elite Multivitamin against 7,658 products150 mcg per serving; the middle half of products list 27 mcg to 100 mcg, the median 55 mcg.DV 55 mcgUL 400 mcg150 mcg

Higher than 80% of 7,658 products listing selenium (median 55 mcg).

Chromiumas Chromium PicolinateChromium (Form: as Chromium Picolinate)200 mcg571%Chromium in Elite Multivitamin against 7,825 products200 mcg per serving; the middle half of products list 45 mcg to 200 mcg, the median 100 mcg.DV 35 mcg200 mcg

Higher than 72% of 7,825 products listing chromium (median 100 mcg).

Molybdenumas Krebs ComplexMolybdenum (Form: as Krebs Complex (Form: Molybdenum Citrate, Molybdenum Fumarate, Molybdenum Malate, Molybdenum Glutarate, and Molybdenum Succinate))50 mcg111%Molybdenum in Elite Multivitamin against 4,390 products50 mcg per serving; the middle half of products list 25 mcg to 75 mcg, the median 50 mcg.DV 45 mcgUL 2,000 mcg50 mcg

41% of 4,390 products listing molybdenum give more (median 50 mcg).

Potassiumas Potassium ChloridePotassium (Form: as Potassium Chloride)50 mg1%Potassium in Elite Multivitamin against 11,614 products50 mg per serving; the middle half of products list 50 mg to 190 mg, the median 99 mg.DV 4,700 mg50 mg

72% of 11,614 products listing potassium give more (median 99 mg).

Citrus Bioflavonoids150 mgFlavonoid in Elite Multivitamin against 2,343 products150 mg per serving; the middle half of products list 25 mg to 100 mg, the median 50 mg.150 mg

Higher than 81% of 2,343 products listing flavonoid (median 50 mg).

Cranberry50 mgCranberry in Elite Multivitamin against 1,064 products50 mg per serving; the middle half of products list 97.5 mg to 500 mg, the median 250 mg.50 mg

80% of 1,064 products listing cranberry give more (median 250 mg).

Inositolas Inositol HexaphosphateInositol (Form: as Inositol Hexaphosphate (Alt. Name: IP-6))50 mgInositol in Elite Multivitamin against 4,042 products75 mg per serving; the middle half of products list 10 mg to 80 mg, the median 30 mg.75 mg

Higher than 72% of 4,042 products listing inositol (median 30 mg).

Quercetin50 mgQuercetin in Elite Multivitamin against 1,548 products50 mg per serving; the middle half of products list 26.5 mg to 250 mg, the median 100 mg.50 mg

56% of 1,548 products listing quercetin give more (median 100 mg).

GarlicGarlic Note: odor modified50 mgGarlic in Elite Multivitamin against 1,075 products50 mg per serving; the middle half of products list 50 mg to 500 mg, the median 200 mg.50 mg

71% of 1,075 products listing garlic give more (median 200 mg).

L-Taurine50 mgTaurine in Elite Multivitamin against 2,337 products50 mg per serving; the middle half of products list 110 mg to 1,000 mg, the median 500 mg.50 mg

87% of 2,337 products listing taurine give more (median 500 mg).

Flax powder35 mgFlax in Elite Multivitamin against 359 products35 mg per serving; the middle half of products list 50 mg to 1,000 mg, the median 200 mg.35 mg

88% of 359 products listing flax give more (median 200 mg).

Ascorbyl Palmitate25 mg
Alpha Lipoic Acid25 mgAlpha Lipoic Acid in Elite Multivitamin against 2,407 products25 mg per serving; the middle half of products list 25 mg to 150 mg, the median 50 mg.25 mg

68% of 2,407 products listing alpha lipoic acid give more (median 50 mg).

Betaine HCl25 mgBetaine Hydrochloride in Elite Multivitamin against 914 products25 mg per serving; the middle half of products list 25 mg to 178 mg, the median 50 mg.25 mg

58% of 914 products listing betaine hydrochloride give more (median 50 mg).

Cholineas Choline BitartrateCholine (Form: as Choline Bitartrate)25 mg5%*Choline in Elite Multivitamin against 4,738 products25 mg per serving; the middle half of products list 18 mg to 100 mg, the median 40 mg.DV 550 mgUL 3,500 mg25 mg

59% of 4,738 products listing choline give more (median 40 mg).

Inositol25 mg
Papain25 mgPapain in Elite Multivitamin against 607 products25 mg per serving; the middle half of products list 20 mg to 75 mg, the median 40 mg.25 mg

63% of 607 products listing papain give more (median 40 mg).

Pomegranate extractas Ellagic AcidPomegranate extract (Form: 50 mg 40% Ellagic Acid) PlantPart: fruit125 mgPomegranate in Elite Multivitamin against 860 products125 mg per serving; the middle half of products list 12.5 mg to 250 mg, the median 70.5 mg.125 mg

Higher than 63% of 860 products listing pomegranate (median 70.5 mg).

Ginkgo biloba10 mgGinkgo in Elite Multivitamin against 1,339 products10 mg per serving; the middle half of products list 30 mg to 120 mg, the median 60 mg.10 mg

91% of 1,339 products listing ginkgo give more (median 60 mg).

Rosemary leaf extract10 mgRosemary in Elite Multivitamin against 332 products10 mg per serving; the middle half of products list 25 mg to 100 mg, the median 50 mg.10 mg

81% of 332 products listing rosemary give more (median 50 mg).

Grape seed extract10 mgGrape in Elite Multivitamin against 1,900 products10 mg per serving; the middle half of products list 25 mg to 100 mg, the median 50 mg.10 mg

86% of 1,900 products listing grape give more (median 50 mg).

Tocotrienols/Tocopherols Complex10 mg
Silica10 mgSilicon in Elite Multivitamin against 1,220 products10 mg per serving; the middle half of products list 2 mg to 10.5 mg, the median 4 mg.10 mg

Higher than 68% of 1,220 products listing silicon (median 4 mg).
Show the other 45 rows of the label
Elite Multivitamin: rows 41 to 85
IngredientAmount% DVAmong products listing it
Lutein10 mgLutein in Elite Multivitamin against 2,493 products10 mg per serving; the middle half of products list 0.5 mg to 10 mg, the median 3 mg.10 mg

Higher than 71% of 2,493 products listing lutein (median 3 mg).

L-Glutathione15 mgGlutathione in Elite Multivitamin against 717 products15 mg per serving; the middle half of products list 10 mg to 200 mg, the median 50 mg.15 mg

72% of 717 products listing glutathione give more (median 50 mg).

Purity's BioAbsorb Complexas BioPerine Black Pepper extract, Lactospore13 mg
Boronas Boron Amino Acid Chelate3 mgBoron in Elite Multivitamin against 3,339 products3 mg per serving; the middle half of products list 0.3 mg to 2 mg, the median 1 mg.UL 20 mg3 mg

Higher than 78% of 3,339 products listing boron (median 1 mg).

Lycopene2 mgLycopene in Elite Multivitamin against 1,691 products2 mg per serving; the middle half of products list 0.5 mg to 5 mg, the median 1.2 mg.2 mg

Higher than 52% of 1,691 products listing lycopene (median 1.2 mg).

Coenzyme Q102 mgCoenzyme Q-10 in Elite Multivitamin against 2,922 products2 mg per serving; the middle half of products list 30 mg to 100 mg, the median 60 mg.2 mg

96% of 2,922 products listing coenzyme Q-10 give more (median 60 mg).

Purity's Phytonutrient and Super Food Circulation Support Blend50 mg
Coffea arabica extractin the blend, no amount given
Broccoli sprout concentratein the blend, no amount given
Green Tea extractin the blend, no amount given
Onion extractin the blend, no amount given
Apple Extractin the blend, no amount given
Acerola extractin the blend, no amount given
Camu Camu concentratein the blend, no amount given
Quercetinin the blend, no amount given
Tomato concentratein the blend, no amount given
Broccoli concentratein the blend, no amount given
Acai concentratein the blend, no amount given
Turmeric concentratein the blend, no amount given
Garlic concentratein the blend, no amount given
Basil concentratein the blend, no amount given
Oregano concentratein the blend, no amount given
Cinnamon concentratein the blend, no amount given
Elderberry concentratein the blend, no amount given
Carrot concentratein the blend, no amount given
Mangosteen concentratein the blend, no amount given
Blackcurrant extractin the blend, no amount given
Blueberry extractin the blend, no amount given
Sweet Cherry concentratein the blend, no amount given
Blackberry concentratein the blend, no amount given
Chokeberry concentratein the blend, no amount given
Raspberry concentratein the blend, no amount given
Spinach concentratein the blend, no amount given
Kale concentratein the blend, no amount given
Bilberry extractin the blend, no amount given
Brussels Sprout concentratein the blend, no amount given
Maltodextrinin the blend, no amount given
Silicon Dioxidein the blend, no amount given
OptiBerry Super Fruits BlendOptiBerry Super Fruits Blend Note: providing the Anthocyanins Malvidin, Cyanidin, Delphinidin and Petunidin.30 mg
Wild Blueberry extractin the blend, no amount given
Strawberry extractin the blend, no amount given
Cranberry extractin the blend, no amount given
Wild Bilberry extractin the blend, no amount given
Elderberry extractin the blend, no amount given
Raspberry extractin the blend, no amount given

* % Daily Value computed from the printed amount and the FDA Daily Value (21 CFR 101.9); the label prints none for that row.

Source: NIH ODS Dietary Supplement Label Database, label 244328 (entered February 25, 2021), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • At 1 serving a day, the most its directions give, the label lists 50 mg of niacin, 1.4 times the adult Tolerable Upper Intake Level.
  • 87% of the 2,337 products that print an amount of taurine list more than its 50 mg of L-taurine (filed by NIH under taurine) (median 500 mg).
  • 91% of the 1,339 products that print an amount of ginkgo list more than its 10 mg of ginkgo (median 60 mg).
  • 86% of the 1,900 products that print an amount of grape list more than its 10 mg of grape (median 50 mg).
  • 96% of the 2,922 products that print an amount of coenzyme Q-10 list more than its 2 mg of coenzyme Q10 (filed by NIH under coenzyme Q-10) (median 60 mg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

The products whose ingredient lists overlap most with Elite Multivitamin's, rare ingredients counting for more.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Suggested Use: As a dietary supplement, adults take 1 packet daily with a meal (or divide dose during day) or take as directed by your health care professional. Best results obtained with daily use.

Source: label statements in DSLD label 244328.

What else is on the label?

Other ingredients: Cellulose, Microcrystalline Cellulose, Vegetable Stearate, Stearic Acid.

How many labels does Elite Multivitamin have?

One label is on file, entered on February 25, 2021.

  1. Label 244328 (current) Entered February 25, 2021 · on the market · 30 daily packets

DSLD also links this label to: Ultra-Pure Fish Oil + CoQ10 Packet (image difference, same product).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Purity Products (manufacturer). All Purity Products products.

Where next?