PlainVitamins

Alive! Kids Premium Multivitamin Gummy

by Nature's Way · gummy or jelly · 90 Gummy(ies)

  • Off the market since December 2024 (NIH)
  • UPC 0 33674 15789 3
  • DSLD label 293240
  • Serving 2 gummies (2-3 years)
  • 30 servings

Alive! Kids Premium Multivitamin Gummy by Nature's Way lists 44 ingredients, 18 with an amount per serving of 2 gummies, such as 300 mcg of vitamin A, 60 mg of vitamin C, 13 mcg (520 IU) of vitamin D3 and 5 mg of vitamin E; 26 sit inside a blend without their own amounts, beside 4 Nutrition Facts rows (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on July 18, 2023.

What is in Alive! Kids Premium Multivitamin Gummy?

Each row as the label prints it, per serving of 2 gummies. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Alive! Kids Premium Multivitamin Gummy: Supplement Facts rows against the market (DSLD label 293240, January 2026 release)
IngredientAmount% DVAmong products listing it
Calories20 Calories
Total Carbohydrate4 g3%Carbohydrate in Alive! Kids Premium Multivitamin Gummy against 21,979 products4 g per serving; the middle half of products list 1 g to 6 g, the median 3 g.4 g

Higher than 53% of 21,979 products listing carbohydrate (median 3 g).

Total Sugars3 g
added Sugars3 g12%Sugar in Alive! Kids Premium Multivitamin Gummy against 11,807 products3 g per serving; the middle half of products list 1 g to 4 g, the median 2 g.3 g

Higher than 53% of 11,807 products listing sugar (median 2 g).

Vitamin Aas Retinyl Palmitate300 mcg100%
Vitamin Cas Ascorbic Acid60 mg400%Vitamin C in Alive! Kids Premium Multivitamin Gummy against 18,583 products60 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg60 mg

65% of 18,583 products listing vitamin C give more (median 100 mg).

Vitamin D3as Cholecalciferol13 mcg (520 IU)87%Vitamin D in Alive! Kids Premium Multivitamin Gummy against 14,175 products13 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg13 mcg

53% of 14,175 products listing vitamin D give more (median 15 mcg).

Vitamin Eas D-Alpha-Tocopheryl Acetate5 mg83%
Thiamineas Thiamine Hydrochloride0.4 mg80%Thiamin in Alive! Kids Premium Multivitamin Gummy against 9,830 products0.4 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg0.4 mg

93% of 9,830 products listing thiamin give more (median 5 mg).

Riboflavin0.433 mg87%Riboflavin in Alive! Kids Premium Multivitamin Gummy against 9,824 products0.433 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg0.433 mg

92% of 9,824 products listing riboflavin give more (median 4 mg).

Niacinas Niacinamide5.3 mg88%Niacin in Alive! Kids Premium Multivitamin Gummy against 12,413 products5.3 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg5.3 mg

89% of 12,413 products listing niacin give more (median 20 mg).

Vitamin B6as Pyridoxine Hydrochloride1.1 mg220%Vitamin B6 in Alive! Kids Premium Multivitamin Gummy against 15,277 products1.1 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg1.1 mg

87% of 15,277 products listing vitamin B6 give more (median 6 mg).

Folate133 mcg DFE89%
Folic Acid80 mcg
Vitamin B12as Cyanocobalamin1.6 mcg178%Vitamin B12 in Alive! Kids Premium Multivitamin Gummy against 14,425 products1.6 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg1.6 mcg

96% of 14,425 products listing vitamin B12 give more (median 36 mcg).

Biotin20 mcg250%Biotin in Alive! Kids Premium Multivitamin Gummy against 9,447 products20 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg20 mcg

94% of 9,447 products listing biotin give more (median 200 mcg).

Pantothenic Acidas Calcium D-Pantothenate1.6 mg80%Pantothenic Acid (Vitamin B5) in Alive! Kids Premium Multivitamin Gummy against 10,060 products1.6 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg1.6 mg

96% of 10,060 products listing pantothenic acid (vitamin B5) give more (median 12 mg).

Cholineas Choline Bitartrate14.6 mg7%Choline in Alive! Kids Premium Multivitamin Gummy against 4,738 products14.6 mg per serving; the middle half of products list 18 mg to 100 mg, the median 40 mg.DV 550 mgUL 3,500 mg14.6 mg

77% of 4,738 products listing choline give more (median 40 mg).

Iodineas Potassium Iodide50 mcg56%Iodine in Alive! Kids Premium Multivitamin Gummy against 6,382 products50 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg50 mcg

81% of 6,382 products listing iodine give more (median 150 mcg).

Zincas Zinc Citrate3.6 mg120%Zinc in Alive! Kids Premium Multivitamin Gummy against 13,186 products3.6 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg3.6 mg

83% of 13,186 products listing zinc give more (median 11 mg).

Sodium10 mg1%Sodium in Alive! Kids Premium Multivitamin Gummy against 14,514 products10 mg per serving; the middle half of products list 15 mg to 142 mg, the median 55 mg.10 mg

78% of 14,514 products listing sodium give more (median 55 mg).

Orchard Fruits & Garden Veggies Powder Blend133 mg
Orange, Powderin the blend, no amount given
Blueberry, Powderin the blend, no amount given
Carrot, Powderin the blend, no amount given
Plum, Powderin the blend, no amount given
Pomegranate, Powderin the blend, no amount given
Strawberry, Powderin the blend, no amount given
Pear, Powderin the blend, no amount given
Apple, Powderin the blend, no amount given
Beet, Powderin the blend, no amount given
Raspberry, Powderin the blend, no amount given
Pineapple, Powderin the blend, no amount given
Pumpkin, Powderin the blend, no amount given
Cherry, Powderin the blend, no amount given
Cauliflower, Powderin the blend, no amount given
Grape, Powderin the blend, no amount given
Banana, Powderin the blend, no amount given
Cabbage, Powderin the blend, no amount given
Tomato, Powderin the blend, no amount given
Acai, Powderin the blend, no amount given
Asparagus, Powderin the blend, no amount given
Brussels Sprout, Powderin the blend, no amount given
Cranberry, Powderin the blend, no amount given
Cucumber, Powderin the blend, no amount given
Pea, Powderin the blend, no amount given
Broccoli, Powderin the blend, no amount given
Spinach, Powderin the blend, no amount given
Inositol13 mcgInositol in Alive! Kids Premium Multivitamin Gummy against 4,042 products0.033 mg per serving; the middle half of products list 10 mg to 80 mg, the median 30 mg.0.033 mg

95% of 4,042 products listing inositol give more (median 30 mg).

Inositol20 mcg

Source: NIH ODS Dietary Supplement Label Database, label 293240 (entered July 18, 2023), version 9.4.0. See the label on DSLD or its label image (PDF). Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 93% of the 9,830 products that print an amount of thiamin list more than its 0.4 mg of thiamin (median 5 mg).
  • 92% of the 9,824 products that print an amount of riboflavin list more than its 0.433 mg of riboflavin (median 4 mg).
  • 96% of the 14,425 products that print an amount of vitamin B12 list more than its 1.6 mcg of vitamin B12 (median 36 mcg).
  • 94% of the 9,447 products that print an amount of biotin list more than its 20 mcg of biotin (median 200 mcg).
  • 96% of the 10,060 products that print an amount of pantothenic acid (vitamin B5) list more than its 1.6 mg of pantothenic acid (vitamin B5) (median 12 mg).
  • 95% of the 4,042 products that print an amount of inositol list more than its 0.033 mg of inositol (2 rows of the label added together) (median 30 mg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

6 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Recommendation: Not for children under 2 years of age due to choking hazard. Children 2-3 years of age, chew 2 gummies daily. Children 4 years of age and older, chew 3 gummies daily. Preferably take with food. Instruct child to chew gummies thoroughly before swallowing. Do not exceed recommended dose.
Warnings
Keep out of reach of children. Do not use if safety seal under child-resistant cap is broken or missing.
Keep tightly closed.
If you are pregnant, nursing, or taking any medications, consult a healthcare professional before use.
Recommendation: Not for children under 2 years of age due to choking hazard.
Allergens and what it does not contain
Free from: Gluten Gelatin Dairy Wheat Peanut Egg Yeast-Derived Ingredients
Storage
Store at room temperature. Avoid excessive heat and direct sunlight.

Source: label statements in DSLD label 293240.

What else is on the label?

Other ingredients: Tapioca Syrup, Cane Sugar, Water, Purified, Citric Acid, Sodium Citrate, Natural Flavors, Vegetable and Fruit juice colors, Coconut Oil, Beeswax.

How many labels does Alive! Kids Premium Multivitamin Gummy have?

3 labels are on file under this name since April 22, 2021: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 293240 (current) Entered July 18, 2023 · off the market December 20, 2024 · 90 Gummy(ies) · UPC 0 33674 15789 3
  2. Label 273369 Entered February 21, 2023 · off the market June 27, 2022 · 90 Gummy(ies) · UPC 0 33674 15789 3
  3. Label 243118 Entered April 22, 2021 · off the market December 10, 2021 · 90 Gummy(ies) · UPC 0 33674 15789 3

DSLD also links this label to: Alive! Gummies Multi-Vitamin for Children (image difference, same product), Alive! Gummies Multi-Vitamin for Children (package size difference, same product), Alive! Gummies Multi-Vitamin for Children (image difference, same product), Alive! Gummies Multi-Vitamin for Children (package size difference, same product), Alive! Gummies Multi-Vitamin for Children (image difference, same product), Alive! Gummies Multi-Vitamin for Children (package size difference, same product), Alive! Gummies Multi-Vitamin For Children (package size difference, same product), Alive! Gummies Multi-Vitamin For Children (package size difference, same product).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Nature's Way Brands, LLC (manufacturer), Green Bay, WI. All Nature's Way products.

Where next?