Sleep Support
by Bluebonnet Targeted Choice · capsule · 60 vegetable capsules
- Off the market since June 2025 (NIH)
- UPC 7 43715 02006 1
- DSLD label 316443
- Serving 1 capsule
- 60 servings
Sleep Support by Bluebonnet Targeted Choice lists 6 ingredients, 6 with an amount per serving of 1 capsule, such as 200 mg of valerian root extract, 100 mg of L-theanine, 100 mg of tart cherry fruit extract and 75 mg of passionflower whole herb extract. Its current label entered the NIH Dietary Supplement Label Database on December 21, 2024.
What is in Sleep Support?
Each row as the label prints it, per serving of 1 capsule. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).
| Ingredient | Amount | % DV | Among products listing it |
|---|---|---|---|
| Valerian Root Extract | 200 mg | 44% of 647 products listing valerian give more (median 200 mg). | |
| L-Theaninefree-form | 100 mg | 47% of 1,602 products listing theanine give more (median 100 mg). | |
| Tart Cherry Fruit Extractas Flavonoids | 100 mg | 81% of 322 products listing sour cherry give more (median 412.5 mg). | |
| Passionflower Whole Herb Extractas Passiflora incarnata Whole Herb Extract | 75 mg | 56% of 562 products listing passionflower give more (median 100 mg). | |
| 5-Hydroxytryptophanas Griffonia simplicifolia Seed Extract | 50 mg | 55% of 676 products listing 5-HTP give more (median 100 mg). | |
| Chamomile, Powderas Matricaria chamomilla, Powder | 50 mg | 54% of 350 products listing chamomile give more (median 75 mg). |
Source: NIH ODS Dietary Supplement Label Database, label 316443 (entered December 21, 2024), version 9.4.0. See the label on DSLD or its label image (PDF). Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.
Is that a lot?
Every amount on this label with a position sits within the middle 80% of the products that list the same ingredient.
The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.
The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.
Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.
Which products have the closest formulas?
1 product lists the very same ingredients; the nearest amounts come first.
- Sleep SupportBluebonnet same ingredients
- Natra SleepGNC Herbal Plus Formula 4 shared, 56% alike
- Natra SleepGNC Herbal Plus 4 shared, 56% alike
- PM Sleep Formula with MelatoninBronson 5 shared, 55% alike
- Sleep TightHoltraCeuticals 5 shared, 54% alike
- Simply SnoozeIVL 4 shared, 54% alike
Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.
What does the label say about taking it?
Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.
- Directions
- Directions: As a dietary supplement, take one capsule 30 to 60 minutes before bedtime or as directed by a healthcare practitioner.
- Warnings
- Caution: Do not use this product if you are pregnant, trying to conceive or breastfeeding. If taking prescription medication, speak to your physician before use.
- Discontinue use two weeks prior and following surgery. Residual drowsiness may occur, so refrain from operating machinery or driving a vehicle when taking this product.
- Keep out of reach of children.
- Allergens and what it does not contain
- Free of milk, egg, fish, crustacean shellfish, tree nuts, peanuts, wheat, soybeans and sesame. Also free of gluten, barley, rice, sodium and sugar.
- Soy free Gluten free
- Storage
- Store tightly closed in a cool, dry place.
Source: label statements in DSLD label 316443.
What else is on the label?
Other ingredients: Hypromellose, Water, Purified, Cellulose, Magnesium Stearate.
Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): K Parve (Kosher).
How many labels does Sleep Support have?
6 labels are on file under this name since July 25, 2018: other sizes, label designs and reformulations. The current one leads this page.
- Label 316443 (current) Entered December 21, 2024 · off the market June 30, 2025 · 60 vegetable capsules · UPC 7 43715 02006 1
- Label 314970 Entered June 20, 2024 · off the market June 30, 2025 · 30 vegetable capsules · UPC 7 43715 02004 7
- Label 279908 Entered January 23, 2023 · off the market August 22, 2023 · 60 vegetable capsules · UPC 7 43715 02006 1
- Label 268484 Entered June 16, 2022 · off the market August 22, 2023 · 30 vegetable capsules · UPC 7 43715 02004 7
- Label 178809 Entered July 25, 2018 · off the market June 30, 2025 · 60 vegetable capsules · UPC 7 43715 02006 1
- Label 178803 Entered July 25, 2018 · off the market December 17, 2021 · 30 vegetable capsules · UPC 7 43715 02004 7
DSLD also links this label to: Sleep Support (package size difference, same product), Sleep Support (package size difference, same product).
Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).
Who makes it?
The label names Bluebonnet Nutrition Corporation (manufacturer), Sugar Land, TX. All Bluebonnet Targeted Choice products.