PlainVitamins

Prenatal Formula

by SmartyPants · capsule · 30 vegetarian capsules

  • On the market (NIH)
  • UPC 8 17053 02322 7
  • DSLD label 306750
  • Serving 1 capsule
  • 30 servings

Prenatal Formula by SmartyPants lists 33 ingredients, 23 with an amount per serving of 1 capsule, such as 650 mcg of vitamin A, 70 mg of vitamin C, 50 mcg (2,000 IU) of vitamin D and 12 mg of vitamin E; 10 sit inside a blend without their own amounts. Its current label entered the NIH Dietary Supplement Label Database on October 24, 2024.

What is in Prenatal Formula?

Each row as the label prints it, per serving of 1 capsule. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Prenatal Formula: Supplement Facts rows against the market (DSLD label 306750, January 2026 release)
IngredientAmount% DVAmong products listing it
Vitamin Aas Beta-Carotene, Retinyl Palmitate65% beta-carotene650 mcg50%
Vitamin Cas Ascorbic Acid70 mg58%Vitamin C in Prenatal Formula against 18,583 products70 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg70 mg

64% of 18,583 products listing vitamin C give more (median 100 mg).

Vitamin Das Cholecalciferol2000 IU50 mcg (2,000 IU)333%Vitamin D in Prenatal Formula against 14,175 products50 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg50 mcg

Higher than 81% of 14,175 products listing vitamin D (median 15 mcg).

Vitamin Eas D-Alpha-Tocopherol12 mg63%
Vitamin Kas Phylloquinone24 mcg27%Vitamin K in Prenatal Formula against 4,607 products24 mcg per serving; the middle half of products list 35 mcg to 100 mcg, the median 80 mcg.DV 120 mcg24 mcg

86% of 4,607 products listing vitamin K give more (median 80 mcg).

Thiamineas Thiamine Mononitrate1.5 mg107%Thiamin in Prenatal Formula against 9,830 products1.5 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg1.5 mg

66% of 9,830 products listing thiamin give more (median 5 mg).

Riboflavin1.6 mg100%Riboflavin in Prenatal Formula against 9,824 products1.6 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg1.6 mg

78% of 9,824 products listing riboflavin give more (median 4 mg).

Niacinas Inositol Niacinate4 mg22%Niacin in Prenatal Formula against 12,413 products4 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg4 mg

93% of 12,413 products listing niacin give more (median 20 mg).

Vitamin B6as Pyridoxal 5-Phosphate2 mg100%Vitamin B6 in Prenatal Formula against 15,277 products2 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg2 mg

69% of 15,277 products listing vitamin B6 give more (median 6 mg).

Folateas L-Methylfolate Calcium Salt600 mcg DFE100%
Vitamin B12as Methylcobalamin4.5 mcg161%Vitamin B12 in Prenatal Formula against 14,425 products4.5 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg4.5 mcg

85% of 14,425 products listing vitamin B12 give more (median 36 mcg).

Biotin35 mcg100%Biotin in Prenatal Formula against 9,447 products35 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg35 mcg

82% of 9,447 products listing biotin give more (median 200 mcg).

Pantothenic Acidas Calcium D-Pantothenate1.5 mg21%Pantothenic Acid (Vitamin B5) in Prenatal Formula against 10,060 products1.5 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg1.5 mg

96% of 10,060 products listing pantothenic acid (vitamin B5) give more (median 12 mg).

Cholineas Choline Bitartrate25 mg5%Choline in Prenatal Formula against 4,738 products25 mg per serving; the middle half of products list 18 mg to 100 mg, the median 40 mg.DV 550 mgUL 3,500 mg25 mg

59% of 4,738 products listing choline give more (median 40 mg).

Ironas Ferrous Bisglycinate Chelate6.7 mg25%Iron in Prenatal Formula against 6,910 products6.7 mg per serving; the middle half of products list 1.2 mg to 18 mg, the median 5 mg.DV 18 mgUL 45 mg6.7 mg

Higher than 59% of 6,910 products listing iron (median 5 mg).

Iodineas Potassium Iodide290 mcg100%Iodine in Prenatal Formula against 6,382 products290 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg290 mcg

Higher than 94% of 6,382 products listing iodine (median 150 mcg).

Magnesiumas Magnesium Hydroxide8.4 mg2%Magnesium in Prenatal Formula against 14,003 products8.4 mg per serving; the middle half of products list 30 mg to 200 mg, the median 86 mg.UL 350 mgDV 420 mg8.4 mg

94% of 14,003 products listing magnesium give more (median 86 mg).

Zincas Zinc Citrate4.5 mg35%Zinc in Prenatal Formula against 13,186 products4.5 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg4.5 mg

80% of 13,186 products listing zinc give more (median 11 mg).

Seleniumas L-Selenomethionine28 mcg40%Selenium in Prenatal Formula against 7,658 products28 mcg per serving; the middle half of products list 27 mcg to 100 mcg, the median 55 mcg.DV 55 mcgUL 400 mcg28 mcg

74% of 7,658 products listing selenium give more (median 55 mcg).

Copperas Copper Chelate0.3 mg23%Copper in Prenatal Formula against 6,468 products0.3 mg per serving; the middle half of products list 0.5 mg to 2 mg, the median 1 mg.DV 0.9 mgUL 10 mg0.3 mg

83% of 6,468 products listing copper give more (median 1 mg).

Chromiumas Chromium Picolinate25 mcg56%Chromium in Prenatal Formula against 7,825 products25 mcg per serving; the middle half of products list 45 mcg to 200 mcg, the median 100 mcg.DV 35 mcg25 mcg

83% of 7,825 products listing chromium give more (median 100 mcg).

Docosahexaenoic Acidas Algal Oilomega-3 DHA100 mgDHA in Prenatal Formula against 3,627 products100 mg per serving; the middle half of products list 104 mg to 400 mg, the median 232 mg.100 mg

75% of 3,627 products listing DHA give more (median 232 mg).

Inositolas Inositol Niacinate1 mgInositol in Prenatal Formula against 4,042 products1 mg per serving; the middle half of products list 10 mg to 80 mg, the median 30 mg.1 mg

89% of 4,042 products listing inositol give more (median 30 mg).

SmartyPants Fruit & Vegetable Blendadds a trivial amount of sugar65 mg
Apple Fiberas Apple Pomaceorganic ingredientsin the blend, no amount given
Acai Fruit Juiceorganic ingredientsin the blend, no amount given
Beetorganic ingredientsin the blend, no amount given
Kaleas Brassica oleracea var. acephalaorganic ingredientsin the blend, no amount given
Raspberryorganic ingredientsin the blend, no amount given
Spinachorganic ingredientsin the blend, no amount given
Tomatoorganic ingredientsin the blend, no amount given
Bananaorganic ingredientsin the blend, no amount given
Blueberryorganic ingredientsin the blend, no amount given
Carrotorganic ingredientsin the blend, no amount given

Source: NIH ODS Dietary Supplement Label Database, label 306750 (entered October 24, 2024), version 9.4.0. See the label on DSLD or its label image (PDF). Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 93% of the 12,413 products that print an amount of niacin list more than its 4 mg of niacin (median 20 mg).
  • 96% of the 10,060 products that print an amount of pantothenic acid (vitamin B5) list more than its 1.5 mg of pantothenic acid (vitamin B5) (median 12 mg).
  • Its 290 mcg of iodine is higher than 94% of the 6,382 iodine products that print an amount; 324 list more.
  • 94% of the 14,003 products that print an amount of magnesium list more than its 8.4 mg of magnesium (median 86 mg).
  • 89% of the 4,042 products that print an amount of inositol list more than its 1 mg of inositol (median 30 mg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for pregnant and lactating. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

1 product lists the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Directions: Adult women, take 1 capsule daily with food.
Warnings
Warning: Keep out of reach of children.
Consult your health care provider before use if you have a medical condition, are on any medications, are planning a medical procedure, or are pregnant or nursing.
Do not use if inner safety seal is broken.
Do not exceed recommended daily serving.
Warning: Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6. Keep out of reach of children. In case of accidental overdose, call a doctor or poison control center immediately.
Allergens and what it does not contain
Non-GMO
Free of GMOs, sugar, synthetic colors, wheat, milk, eggs, soy, gluten, peanuts, tree nut allergens, fish, and shellfish. IGEN Non-GMO tested
Storage
Do not freeze, best stored at room temperature.

Source: label statements in DSLD label 306750.

What else is on the label?

Other ingredients: Hypromellose, Natural Flavors, Rosemary Extract, Mixed Tocopherols, Sunflower Lecithin, Sunflower Oil, Ascorbyl Palmitate.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): Clean Label Project Purity Award IGEN Non-GMO tested.

How many labels does Prenatal Formula have?

6 labels are on file under this name since June 24, 2020: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 306750 (current) Entered October 24, 2024 · on the market · 30 vegetarian capsules · UPC 8 17053 02322 7
  2. Label 306751 Entered March 22, 2024 · on the market · 35 vegetarian capsules · UPC 8 17053 02308 1
  3. Label 233362 Entered August 23, 2020 · on the market · 180 Gummy(ies) · UPC 8 17053 02251 0
  4. Label 233356 Entered August 23, 2020 · on the market · 160 Gummy(ies) · UPC 8 17053 02181 0
  5. Label 228038 Entered June 24, 2020 · on the market · 120 Gummy(ies) · UPC 8 51356 00430 9
  6. Label 228036 Entered June 24, 2020 · on the market · 80 Gummy(ies) · UPC 8 51356 00429 3

DSLD also links this label to: Prenatal Multi (image difference, same product).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names SmartyPants, Inc. (distributor), Marina del Rey, CA. All SmartyPants products.

Where next?