PlainVitamins

Now For Kids Chocolate Flavor

by Reliv · powder · 15.34 oz

  • On the market (NIH)
  • UPC 91017
  • DSLD label 255794
  • Serving 29 g (1 scoop)
  • 15 servings

Now For Kids Chocolate Flavor by Reliv lists 29 ingredients, 25 with an amount per serving of 29 g, such as 750 mcg of vitamin A, 135 mg of vitamin C, 5 mcg (200 IU) of vitamin D and 46 mg of vitamin E; 4 sit inside a blend without their own amounts, beside 6 Nutrition Facts rows (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on October 22, 2021.

What is in Now For Kids Chocolate Flavor?

Each row as the label prints it, per serving of 29 g. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Now For Kids Chocolate Flavor: Supplement Facts rows against the market (DSLD label 255794, January 2026 release)
IngredientAmount% DVAmong products listing it
Calories90 Calories
Total Fat1 g1%Fat (unspecified) in Now For Kids Chocolate Flavor against 11,965 products1 g per serving; the middle half of products list 1 g to 2.5 g, the median 1.5 g.1 g

56% of 11,965 products listing fat (unspecified) give more (median 1.5 g).

Total Carbohydrates18 g7%Carbohydrate in Now For Kids Chocolate Flavor against 21,979 products18 g per serving; the middle half of products list 1 g to 6 g, the median 3 g.18 g

Higher than 94% of 21,979 products listing carbohydrate (median 3 g).

Total Sugars15 gSugar in Now For Kids Chocolate Flavor against 11,807 products15 g per serving; the middle half of products list 1 g to 4 g, the median 2 g.15 g

Higher than 96% of 11,807 products listing sugar (median 2 g).

Added Sugars15 g30%
Protein5 gProtein in Now For Kids Chocolate Flavor against 8,985 products5 g per serving; the middle half of products list 2 g to 24 g, the median 16 g.5 g

64% of 8,985 products listing protein give more (median 16 g).

Vitamin A750 mcg83%
Vitamin C135 mg150%Vitamin C in Now For Kids Chocolate Flavor against 18,583 products135 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg135 mg

Higher than 57% of 18,583 products listing vitamin C (median 100 mg).

Vitamin D5 mcg (200 IU)25%Vitamin D in Now For Kids Chocolate Flavor against 14,175 products5 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg5 mcg

83% of 14,175 products listing vitamin D give more (median 15 mcg).

Vitamin E46 mg307%
Vitamin K30 mcg25%Vitamin K in Now For Kids Chocolate Flavor against 4,607 products30 mcg per serving; the middle half of products list 35 mcg to 100 mcg, the median 80 mcg.DV 120 mcg30 mcg

76% of 4,607 products listing vitamin K give more (median 80 mcg).

Thiamine0.8 mg67%Thiamin in Now For Kids Chocolate Flavor against 9,830 products0.8 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg0.8 mg

86% of 9,830 products listing thiamin give more (median 5 mg).

Riboflavin0.9 mg69%Riboflavin in Now For Kids Chocolate Flavor against 9,824 products0.9 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg0.9 mg

86% of 9,824 products listing riboflavin give more (median 4 mg).

Niacin10 mg63%Niacin in Now For Kids Chocolate Flavor against 12,413 products10 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg10 mg

77% of 12,413 products listing niacin give more (median 20 mg).

Vitamin B61 mg59%Vitamin B6 in Now For Kids Chocolate Flavor against 15,277 products1 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg1 mg

88% of 15,277 products listing vitamin B6 give more (median 6 mg).

Folate340 mcg DFE85%
Folic Acid200 mcg
Vitamin B123 mcg125%Vitamin B12 in Now For Kids Chocolate Flavor against 14,425 products3 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg3 mcg

87% of 14,425 products listing vitamin B12 give more (median 36 mcg).

Biotin150 mcg500%Biotin in Now For Kids Chocolate Flavor against 9,447 products150 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg150 mcg

51% of 9,447 products listing biotin give more (median 200 mcg).

Pantothenic Acid5 mg100%Pantothenic Acid (Vitamin B5) in Now For Kids Chocolate Flavor against 10,060 products5 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg5 mg

77% of 10,060 products listing pantothenic acid (vitamin B5) give more (median 12 mg).

Calcium570 mg44%Calcium in Now For Kids Chocolate Flavor against 17,831 products570 mg per serving; the middle half of products list 50 mg to 252 mg, the median 115 mg.DV 1,300 mgUL 2,500 mg570 mg

Higher than 90% of 17,831 products listing calcium (median 115 mg).

Iron9 mg50%Iron in Now For Kids Chocolate Flavor against 6,910 products9 mg per serving; the middle half of products list 1.2 mg to 18 mg, the median 5 mg.DV 18 mgUL 45 mg9 mg

Higher than 63% of 6,910 products listing iron (median 5 mg).

Phosphorus190 mg15%Phosphorus in Now For Kids Chocolate Flavor against 3,786 products190 mg per serving; the middle half of products list 45 mg to 200 mg, the median 90 mg.DV 1,250 mgUL 4,000 mg190 mg

Higher than 73% of 3,786 products listing phosphorus (median 90 mg).

Iodine75 mcg50%Iodine in Now For Kids Chocolate Flavor against 6,382 products75 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg75 mcg

68% of 6,382 products listing iodine give more (median 150 mcg).

Magnesium120 mg29%Magnesium in Now For Kids Chocolate Flavor against 14,003 products120 mg per serving; the middle half of products list 30 mg to 200 mg, the median 86 mg.UL 350 mgDV 420 mg120 mg

Higher than 64% of 14,003 products listing magnesium (median 86 mg).

Zinc7.5 mg68%Zinc in Now For Kids Chocolate Flavor against 13,186 products7.5 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg7.5 mg

63% of 13,186 products listing zinc give more (median 11 mg).

Selenium50 mcg91%Selenium in Now For Kids Chocolate Flavor against 7,658 products50 mcg per serving; the middle half of products list 27 mcg to 100 mcg, the median 55 mcg.DV 55 mcgUL 400 mcg50 mcg

56% of 7,658 products listing selenium give more (median 55 mcg).

Copper1 mg111%Copper in Now For Kids Chocolate Flavor against 6,468 products1 mg per serving; the middle half of products list 0.5 mg to 2 mg, the median 1 mg.DV 0.9 mgUL 10 mg1 mg

40% of 6,468 products listing copper give more (median 1 mg).

Manganese0.5 mg22%Manganese in Now For Kids Chocolate Flavor against 7,016 products0.5 mg per serving; the middle half of products list 1 mg to 3.92 mg, the median 2 mg.DV 2.3 mgUL 11 mg0.5 mg

86% of 7,016 products listing manganese give more (median 2 mg).

Chromium50 mcg143%Chromium in Now For Kids Chocolate Flavor against 7,825 products50 mcg per serving; the middle half of products list 45 mcg to 200 mcg, the median 100 mcg.DV 35 mcg50 mcg

67% of 7,825 products listing chromium give more (median 100 mcg).

Molybdenum50 mcg111%Molybdenum in Now For Kids Chocolate Flavor against 4,390 products50 mcg per serving; the middle half of products list 25 mcg to 75 mcg, the median 50 mcg.DV 45 mcgUL 2,000 mcg50 mcg

41% of 4,390 products listing molybdenum give more (median 50 mcg).

Sodium90 mg4%Sodium in Now For Kids Chocolate Flavor against 14,514 products90 mg per serving; the middle half of products list 15 mg to 142 mg, the median 55 mg.90 mg

Higher than 61% of 14,514 products listing sodium (median 55 mg).

Now for Kids Proprietary Blend408 mg
Omega-3 Fatty Acidas Fish Oil, Milk, Soy LecithinOmega 3 Fatty Acids (Form: from Anchovy/Sardine, Soy Lecithin, Milk)in the blend, no amount given
Phosphatidylserineas Soy Beanin the blend, no amount given
Phosphatidylcholinein the blend, no amount given
Grape (seed) extractin the blend, no amount given

Source: NIH ODS Dietary Supplement Label Database, label 255794 (entered October 22, 2021), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 88% of the 15,277 products that print an amount of vitamin B6 list more than its 1 mg of vitamin B6 (median 6 mg).
  • Its 570 mg of calcium is higher than 90% of the 17,831 calcium products that print an amount; 1,716 list more.
  • 86% of the 7,016 products that print an amount of manganese list more than its 0.5 mg of manganese (median 2 mg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

The products whose ingredient lists overlap most with Now For Kids Chocolate Flavor's, rare ingredients counting for more.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
directions Add 1 scoop of Reliv Now for Kids to 8 oz. of water, juice or milk and shake or blend until creamy.
Warnings
Contains: soy, milk and fish (anchovy and sardine)
Allergens and what it does not contain
Gluten Free

Source: label statements in DSLD label 255794.

What else is on the label?

Other ingredients: Fructose, non-GMO Soy Blend, Cocoa, Calcium Carbonate, Dimagnesium Phosphate, Natural & Artificial flavor, Inulin, non-GMO Soy Lecithin, Ascorbic Acid, Sodium Chloride, Alpha Tocopherol Acetate, Dicalcium Phosphate, Xanthan Gum, Guar Gum, LunaRich X Soy extract, Rebiana, OptiZinc Zinc Monomethionine, Ferrous Fumarate, Biotin, Vitamin A Palmitate, Niacinamide, PABA, Calcium Pantothenate, Copper Gluconate, Vitamin K, Vitamin D3, Pyridoxine Hydrochloride, Manganese Sulfate, Riboflavin, Sodium Selenite, Thiamine Hydrochloride, Potassium Iodide, Chromemate Chromium Polynicotinate, Vitamin B12, Folic Acid, Sodium Molybdate.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): Crescent M (Halal).

How many labels does Now For Kids Chocolate Flavor have?

One label is on file, entered on October 22, 2021.

  1. Label 255794 (current) Entered October 22, 2021 · on the market · 15.34 oz · UPC 91017

DSLD also links this label to: Now For Kids Chocolate (flavor difference), Now For Kids Chocolate (image difference, same product), Now For Kids Vanilla (flavor difference).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Reliv International, Inc. (distributor), Chesterfield, MO. All Reliv products.

Where next?